Women's Health Victoria
Women's Health Victoria is a Melbourne-based feminist not-for-profit, founded in 1993, operating statewide in Victoria to deliver women's health information, advocacy, peer support, and training through services including 1800 My Options, the Victorian Women's Health Atlas, Counterpart, and the WHV Training Hub.
- Company typePrivate
- Founded1993
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Women's Health Victoria does
Women's Health Victoria (WHV) is a statewide feminist not-for-profit organisation founded in 1993 and headquartered in Melbourne that delivers a portfolio of interconnected health information, peer support, data, advocacy, and workforce training services for women (cis and trans inclusive) and gender diverse people in Victoria, Australia. It is one of three statewide services within the Victorian Women's Health Services Network of 12 organisations funded through the Victorian Government's Women's Health Program.
The organisation's core products combine phone-based service delivery with self-serve digital platforms: 1800 My Options (a state sexual and reproductive health phone line and online referral service, supported by 700+ provider integrations), the Victorian Women's Health Atlas (an interactive mapping platform with 90+ sex-disaggregated indicators by local government area), the Labia Library (an award-winning body image resource with 1M+ annual visitors), Counterpart (a peer support service for women with cancer backed by 35+ trained volunteers), In My Prime (older women's health resource co-developed with the University of Melbourne), the WHV Training Hub, shEqual (gender equality in advertising), and the recently established endometriosis and pelvic surgery concerns line (03 9664 9330). Underlying technology consists of web platforms, phone contact centres, and a sex-disaggregated data pipeline — no AI/ML tooling is disclosed.
Revenue is overwhelmingly programmatic, anchored by the $9.2M Victorian Government renewal for 2026-27 across the Women's Health Services Network, supplemented by a separate $9.45M joint federal-state package in 2026 for the endometriosis response. Secondary streams are tax-deductible donations, free membership, and fee-for-service workplace training. Go-to-market spans inside sales via phone helplines, self-serve digital usage of Atlas and training platforms, enterprise training partnerships, and direct government and alliance engagement through the 45+ organisation Women's Mental Health Alliance.
Women's Health Victoria firmographics
Firmographics- Name
- Women's Health Victoria
- Legal name
- Women's Health Victoria
- Website
- https://whv.org.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Women's Health Victoria is a Melbourne-based feminist not-for-profit, founded in 1993, operating statewide in Victoria to deliver women's health information, advocacy, peer support, and training through services including 1800 My Options, the Victorian Women's Health Atlas, Counterpart, and the WHV Training Hub.
- Ownership category
- akta.pro rank
Women's Health Victoria industry classification
Industry- Product category
- Women's Health Advocacy and Information Services
- NAICS
- Individual and Family Services (6241), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
- akta.pro secondary industry
- Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)
Keywords
Where Women's Health Victoria is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Women's Health Victoria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funding: Core operational funding from Victorian Government (Department of Health, Department of Families Fairness and Housing, Department of Premier and Cabinet). Women’s Health Services Network funding of $9.2 million renewed in 2026-27 for statewide women’s health services.
- Donations: Tax-deductible donations from individuals and organizations. One-off and recurring donation options available. All donations over two dollars are tax deductible.
- Training Services: Fee-for-service training programs for organizations and workplaces on gender equity, prevention of gender-based violence, and sexual/reproductive health. Fee reduction available based on hardship for individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership - free |
| Subscription | Annual | Organizational membership - free |
| Other | Pay-as-you-go | One-off or recurring donations |
| Other | Pay-as-you-go | Workplace training courses |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Women's Health Victoria product offering
Product offeringCore offering
Women's Health Victoria is a not-for-profit women's health promotion organization that delivers state-wide health information, peer support, professional training, and policy advocacy services for women in Victoria, Australia. Its core offerings include the Victorian Women's Health Atlas, the 1800 My Options contraception and sexual health information line, the Labia Library, the Counterpart cancer peer support service, the WHV Training Hub, the In My Prime menopause resources, the shEqual gender equality initiative, and the Endometriosis Concerns Line.
Product overview
Women's Health Victoria operates as a feminist not-for-profit organization offering a portfolio of interconnected digital health platforms and services focused on gender equity in health. The core offerings include the Victorian Women's Health Atlas (an interactive data visualization platform), 1800 My Options (a sexual and reproductive health helpline), The Labia Library (body image education resource), Counterpart (cancer peer support service), and the WHV Training Hub (professional development courses). Additional services include In My Prime (women's health over 50), shEqual (gender equality in advertising initiative), the Endometriosis and Pelvic Surgery Concerns Line, and the Women's Mental Health Alliance. These products work together to deliver health information, peer support, advocacy, and workforce training across Victoria's health sector.
Differentiator
Problem solved
Functional benefit
Brands
- 1800 My Options: Victoria's phone line and online service for contraception, pregnancy options including abortion, and sexual health information and pathways.
- Counterpart
- In My Prime
- The Labia Library
- Victorian Women's Health Atlas
- WHV Training Hub
- shEqual
Products and services
- Victorian Women's Health Atlas
Companies that use Women's Health Victoria
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Women's Health Victoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Women's Health Victoria partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- St John Ambulance VictoriamajorPartnering with WHV to examine and update CPR training to explicitly address sex-based barriers, normalize appropriate CPR on women and girls.
- MedibankmajorFunding partner for Australia's first sex-specific cardiovascular professional development program through Medibank Better Health Research Hub.
- Women's Mental Health AlliancecoreWHV founded and convenes the Alliance in response to the 2019 Royal Commission into Victoria's Mental Health System. Alliance brings together 45+ organizations including consumer groups, community mental health services, clinicians and researchers to ensure women's voices are centred in mental health policy and service delivery.
- Department of Health (Victorian Government)corePrimary funder of Women's Health Victoria through the Victorian Women's Health Program. Funding renewed at $9.2 million in 2026-27.
- Department of Families, Fairness and Housing (Victorian Government)coreFunder of women's health and family violence prevention programs.
- Department of Premier and Cabinet (Victorian Government)coreGovernment funder supporting WHV's policy and advocacy work.
- Victorian Women's Health Services NetworkcoreWHV is one of 3 statewide services within a network of 12 women's health services funded through the Victorian Government's Women's Health Program. Working as coordinated statewide network for four decades.
- The University of MelbournemajorPartnered with WHV to create In My Prime - online resource for women as they age, providing evidence-based health and wellbeing information.
- Royal Women's HospitalmajorPartner in the Women's Mental Health Alliance and SRH training programs. WHV offers courses on early medical abortions and post-abortion care in partnership with the Royal Women's Hospital.
- Monash UniversitymajorPartner in Women's Mental Health Alliance and heart health initiatives. Collaboration on women's health research and data.
- Ambulance VictoriamajorPartner on three new initiatives to improve women's heart health outcomes, including sex-specific cardiac arrest data for the Victorian Women's Health Atlas.
- Safe + EqualmajorMember of Women's Mental Health Alliance working to prevent family violence.
- Jean Hailes for Women's HealthmajorMember of Women's Mental Health Alliance and partner in women's health education.
- Gippsland Women's Health, Women's Health East, Women's Health Goulburn North East, Women's Health in the North, Women's Health in the South East, Women's Health and Wellbeing Barwon South West, Women's Health WestmajorRegional women's health services part of the Victorian Women's Health Services Network and Women's Mental Health Alliance.
- Russel Kennedy LawyersminorPro-bono legal supporter providing legal services to WHV.
- VerismajorPartner helping WHV provide the Victorian Women's Health Atlas - a free tool that turns complex data into visual stories.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Women's Health Victoria competitors and assessment
Company assessmentDirect peers
- Women's Health West: Regional women's health service in Melbourne's western region and member of WHV's Women's Mental Health Alliance. Direct comparable — sister organization within the same statewide network, providing gender equity health promotion and primary prevention services.
- Gippsland Women's Health: Regional Victorian women's health service, part of the Women's Health Services Network and Women's Mental Health Alliance. Direct peer in same network — same service model (health promotion, prevention, gender equity) for women in a specific Victorian region.
- Women's Health East: One of the regional women's health services in the Victorian Women's Health Services Network alongside WHV. Provides health promotion, primary prevention, and gender equity advocacy in Melbourne's eastern region. Same funding stream (Victorian Government Women's Health Program), same operating model, same target population.
- Family Planning Australia: National sexual and reproductive health organization providing clinical services, training, and information. Comparable to 1800 My Options (WHV's SRH helpline) — overlapping SRH information and referral services, training programs for professionals, and advocacy.
- Jean Hailes for Women's Health: Australia's leading national not-for-profit focused on women's health, providing evidence-based health information, education, and clinical resources. Direct comparable — both are women's health-focused NFPs providing health information, training, and resources; WHV explicitly partners with Jean Hailes in the Women's Mental Health Alliance.
Broad incumbents
- Royal Women's Hospital: Major women's tertiary hospital in Melbourne and explicit WHV partner. Comparable through overlap in women's health services delivery, training (early medical abortion courses), and policy influence — though operates as a clinical provider vs. WHV's advocacy/information role.
- Cancer Council Victoria: Statewide cancer control organization providing support services, information, and research funding. Comparable to Counterpart (cancer peer support) — overlapping cancer information and support mission, though Cancer Council Victoria is broader (all cancers, research, prevention) and more established.
- 1800Respect (national sexual assault/domestic violence counselling): National 24/7 counselling and support service for sexual assault and domestic violence. Comparable phone-based information/referral model to 1800 My Options and broader WHV services in gender-based violence prevention, though operates nationally at much larger scale.
Emerging players
- Breast Cancer Network Australia: National consumer organization providing information and support for Australians affected by breast cancer. Comparable to Counterpart (WHV's cancer peer support service) — overlapping mission in cancer peer support, though BCNA is breast-cancer specific and operates nationally vs. WHV's general women-with-cancer scope.
Others
- Monash University (Women's Health Research): Major research university and WHV partner on women's heart health initiatives and Women's Mental Health Alliance. Comparable through research collaboration on women's health data and policy; not a direct competitor but a key ecosystem partner driving shared research outputs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Women's Health Victoria social profiles
Digital presenceWomen's Health Victoria compliance and trust
Trust signalCompliance2 records
Women's Health Victoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women's Health Victoria leadership team
Management profileNumber of profiles
Profiles13 records
Women's Health Victoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women's Health Victoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women's Health Victoria
What does Women's Health Victoria do?
Women's Health Victoria is a not-for-profit women's health promotion organization that delivers state-wide health information, peer support, professional training, and policy advocacy services for women in Victoria, Australia. Its core offerings include the Victorian Women's Health Atlas, the 1800 My Options contraception and sexual health information line, the Labia Library, the Counterpart cancer peer support service, the WHV Training Hub, the In My Prime menopause resources, the shEqual gender equality initiative, and the Endometriosis Concerns Line.
Is Women's Health Victoria a public or private company?
Women's Health Victoria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Women's Health Victoria founded?
Women's Health Victoria was founded in 1993. It employs 11 to 50 people.
Where is Women's Health Victoria based?
Women's Health Victoria is headquartered in Melbourne, Australia, in the Oceania region.
How does Women's Health Victoria make money?
Three revenue lines are on record. Government Funding is the primary driver. The others are donations and training Services.
Who are Women's Health Victoria's main competitors?
Direct peers on record are Women's Health West, Gippsland Women's Health, Women's Health East, Family Planning Australia and Jean Hailes for Women's Health. Broad incumbents are Royal Women's Hospital, Cancer Council Victoria and 1800Respect (national sexual assault/domestic violence counselling). Breast Cancer Network Australia is listed as an emerging player. Monash University (Women's Health Research) is listed as an others.
Does Women's Health Victoria have an API?
No public API is recorded for Women's Health Victoria.
What industry is Women's Health Victoria in?
Women's Health Victoria's product category is Women's Health Advocacy and Information Services. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of EDAAAHAI, Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause). Its NAICS code is 6241 and its SIC code is 8300.