Cabinet IQ

What Cabinet IQ does

Cabinet IQ is a U.S. kitchen and bathroom remodeling franchise founded in 2017 and headquartered in Cedar Park, Texas. The company designs, supplies, and installs cabinetry, countertops, and flooring for residential homeowners through a 66-city network of locally owned showroom locations operating under the Cabinet IQ brand. Its service offering spans three cabinet tiers (custom, semi-custom, and stock), four countertop materials (quartz, granite, quartzite, and porcelain), kitchen and bathroom remodeling coordination, residential specialty cabinetry (mudrooms, laundry, home offices, etc.), and complementary storage accessories. Revenue is generated entirely on a project basis via quote-based one-time pricing; the company does not disclose pricing publicly and each engagement is customized to scope, materials, and installation requirements, with typical timelines of 8-16 weeks from design lock to final installation. The go-to-market is a showroom-centric consultative sales motion: discovery call, in-person showroom consultation, design deposit, then deployment and delivery under a standardized four-step process (Discover, Design, Deployment, Deliver) developed by founder Michael Hartel. Underlying technology is limited to 3D kitchen-design visualization at showroom locations and DocuSign for contracts; no proprietary software platform, AI/ML, or API-based integrations are disclosed. The company is privately held, founder-owned, and operates a franchise/licensed-operator distribution model with no disclosed outside funding rounds, supplemented by referral partnerships with allied trades and local SEO-driven inbound marketing across 66 location-specific landing pages.

Name

Cabinet IQ

Legal name

Cabinet IQ

Website

https://cabinetiq.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cabinet IQ is a U.S. kitchen and bathroom remodeling franchise founded in 2017, operating 66 showroom locations nationwide that design, supply, and install custom and semi-custom cabinetry, countertops, and flooring for residential homeowners through a standardized four-step consultative process.

Ownership category

akta.pro rank

Product category

Residential Kitchen and Bathroom Remodeling Services

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wood Household Furniture, (No Upholstered) (2511), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Cabinet Installation (New & Replacement) (HSAPAIAC)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Custom Cabinet Design & Build (HSAPAIAA), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Kitchen remodeling services
• Custom cabinet design
• Countertop installation
• Bathroom renovation
• Home remodeling

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Cabinetry Sales: Sale of custom, semi-custom, and stock kitchen cabinets tailored to homeowner specifications, including custom dimensions, finishes, door profiles, and storage features.
2. Countertop Fabrication and Installation: In-house fabrication and installation of stone, quartz, and solid-surface countertops including quartz, granite, quartzite, and porcelain options.
3. Professional Installation Services: Coordinated cabinet and countertop installation services managed as part of the end-to-end remodeling process.
4. Kitchen and Bathroom Remodeling: Complete kitchen and bathroom remodeling coordination bringing design, cabinetry, countertops, and project management together under one guided experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Cabinet IQ designs, sells, and installs custom, semi-custom, and stock kitchen and bathroom cabinetry alongside quartz, granite, quartzite, and porcelain countertops. It delivers complete kitchen and bathroom remodeling through a structured four-step process (Discover, Design, Deployment, Deliver), combining in-home/local design services, in-house countertop fabrication, and professional installation. The company distributes these offerings through a national franchise and showroom network spanning 66 U.S. cities.

Product overview

Cabinet IQ is a kitchen and bath remodeling company offering a comprehensive portfolio of cabinetry, countertops, and installation services through a structured four-step process (Discover, Design, Deployment, Delivery). The core product offering centers on three cabinet tiers—Custom, Stock, and Semi-Custom cabinets—complemented by four countertop materials (Quartz, Granite, Quartzite, Porcelain). Storage accessories including drawer organizers, roll-out trays, vertical dividers, and pull-out shelving are offered as add-on components. Professional installation services for both cabinetry and countertops are provided as integral services. The company also offers specialty residential cabinetry for bathrooms, laundry rooms, mudrooms, dining rooms, and home offices. Premium sub-brands include the Signature Line and Bellmont semi-custom products. The company sources sustainably produced materials from aligned partners and operates through 66+ service locations across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cabinets Fully tailored kitchen cabinetry designed to the home's specific layout, dimensions, storage goals, and design details; offers maximum flexibility across cabinet style, finish preferences, hardware selections, and integration with appliances and countertops. Targeted at homeowners seeking a fully custom kitchen remodel.
• Stock Cabinets Standard-sized cabinetry available in pre-determined configurations and finish options for homeowners seeking dependable quality at more accessible price points within the Cabinet IQ line.
• Semi-Custom Cabinets Cabinetry that balances standard systems with personalized design flexibility, offering adjustments to sizing, finishes, storage features, and layout details while maintaining more efficient planning than fully custom options. Targeted at homeowners who want design flexibility with faster lead times than fully custom.
• Quartz Countertops Engineered stone countertop surface offering consistent color and pattern options, dependable durability, low maintenance, and resistance to staining (no sealing required). Sold to homeowners via the Cabinet IQ countertop line.
• Granite Countertops Natural stone countertop material bringing organic variation, depth, and unique character to kitchens; each slab offers distinct movement and color patterns. Sold as part of Cabinet IQ's countertop line for homeowners seeking natural-stone aesthetics.
• Quartzite Countertops Natural stone surface combining marble-like veining and depth with strength comparable to granite, offering exceptional hardness, heat resistance, and durability for busy kitchens. Sold to homeowners as part of Cabinet IQ's countertop selection.
• Porcelain Countertops Sintered stone surface made by compacting minerals under extreme heat and pressure; dense and non-porous, it resists heat, scratching, staining, and UV fading and is available in large-format slabs. Sold to homeowners via Cabinet IQ's countertop line.
• Countertop Installation Professional countertop installation service covering measurements, surface fit, seam placement, edge profiles, cabinet alignment, sink cutouts, and backsplash coordination for homeowner projects across Cabinet IQ's 66-city service area.
• Kitchen Cabinet Installation Professional cabinet installation service for custom, stock, and replacement cabinets, with attention to fit, alignment, storage access, cabinet-to-countertop relationships, and finished aesthetic. Delivered as part of Cabinet IQ's end-to-end kitchen remodeling service.
• Kitchen Remodeling Services End-to-end kitchen transformation service combining design guidance, cabinetry, countertops, and project coordination for homeowners seeking a complete remodeling experience rather than disconnected, product-by-product installations. Sold as a coordinated service through Cabinet IQ's 66-city showroom and franchise network.
• Bathroom Remodeling Services Remodeling services for bathrooms including vanity cabinetry and coordinated design, delivered using the same structured process as Cabinet IQ's kitchen remodeling services.
• Residential Cabinetry Custom residential cabinetry beyond kitchens, including bathroom vanities, laundry rooms, mudrooms, dining room built-ins, home office cabinetry, closets, pantries, and wet bars, sold and installed via Cabinet IQ's network.

Quantifiable outcome

• Most projects run 8–16 weeks from design lock to final install, depending on scope

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Lowe's Kitchen Design: National home improvement retailer with kitchen design and installation services through independent installers. Competes with Cabinet IQ at the lower end and on national reach, though with a less integrated customer experience.
• IKEA Kitchen: Global modular kitchen retailer with design, cabinet, and installation referral services. Competes with Cabinet IQ at the stock-cabinet tier with strong brand and price advantages.
• Home Depot Kitchen Design: Big-box retailer with in-store kitchen design centers offering cabinet, countertop, and installation services. Competes with Cabinet IQ on price and convenience across all 66 of its markets, though with less specialization.
• Bath Fitter: National franchise specializing in bathtub and shower liners/replacements, with expanding bath remodeling services. Comparable franchise footprint and homeowner sales motion to Cabinet IQ.

Others

• Bellmont Cabinetry: Semi-custom cabinet manufacturer whose frameless Bellmont line is featured in Cabinet IQ's showcase projects. A current supplier relationship that represents both a partnership and adjacent positioning in the value chain.

Regional players

• Marble & Granite Inc: Regional stone fabricator and installer serving the Northeast with countertops for residential and commercial projects. Comparable to Cabinet IQ's in-house countertop fabrication vertical, though not franchised.

Direct peers

• Kitchen Tune-Up: National franchise specializing in kitchen remodeling, cabinet refacing, and cabinet redooring. Highly comparable to Cabinet IQ as a franchise-based kitchen remodel brand targeting homeowners.
• DreamMaker Bath & Kitchen: Franchise network offering full kitchen and bathroom remodeling services with a guided consultative process. Directly comparable to Cabinet IQ's showroom-centric, design-to-installation model.
• Kitchen Magic: Northeast-based kitchen remodeling franchise specializing in cabinet refacing and replacement. Comparable in offering and franchise model to Cabinet IQ, though more regionally concentrated.
• Re-Bath: National franchise focused on bathroom and kitchen remodeling, with locally operated locations and a structured design process. Overlaps directly with Cabinet IQ's bath/kitchen remodel offering and franchise distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecabinetiq
• LinkedInlinkedin.com/company/cabinet-iq
• Instagraminstagram.com/cabinet_iq
• Xx.com/cabinet_iq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabinet IQ