Mobyt
Mobyt (operating as Esendex / Commify Italia Srl) is an Italian mobile messaging provider offering SMS, WhatsApp Business, and multi-channel customer communication APIs to 46,000+ enterprise and mid-market clients globally as part of the Commify group.
- Company typePrivate
- Founded2002
- HeadquartersFerrara, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobyt does
Mobyt (operating commercially as Esendex, legal entity Commify Italia Srl) is a mobile messaging provider headquartered in Ferrara, Italy, that operates under the direction and coordination of UK-based parent Commify Limited. The company delivers cloud-based mobile messaging services including SMS, the WhatsApp Business Platform (delivered under official Meta Business Partner status), Rich Messaging, Mobile Journeys, Email and Landing Pages to a customer base of more than 46,000 enterprise and mid-market clients globally as part of the broader Commify group footprint spanning the UK, Ireland, Germany, France, Spain, Australia and the United States.
The platform is built around proprietary gateway and developer API infrastructure, including a free SMS API and SMS Gateway for integration into customer systems, with ISO 27001-certified and GDPR-compliant operations that process over 5 billion messages annually. Technical differentiators include mobile-first journey automation, SMS-triggered rich-media landing pages, WhatsApp Business API access with chatbot flows, and omnichannel orchestration spanning SMS, WhatsApp, email and landing-page channels. Reported customer satisfaction metrics include an NPS of +49 and 20+ years of operating history.
Revenue mechanics combine usage-based per-message billing across SMS and WhatsApp, subscription or recurring fees for email and rich messaging add-ons, and bespoke professional services for enterprise clients. The go-to-market model is hybrid: direct enterprise sales for large accounts such as British Airways Holidays and Ocado, a self-serve PLG funnel anchored by a 10 free SMS trial for SMBs and developers, and a Reseller/Partner Programme for indirect distribution. Served verticals include retail and e-commerce, healthcare, financial services, HR, utilities, public administration, real estate, education and software houses.
Mobyt firmographics
Firmographics- Name
- Mobyt
- Legal name
- Commify Italia Srl
- Website
- http://www.mobyt.it/
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobyt (operating as Esendex / Commify Italia Srl) is an Italian mobile messaging provider offering SMS, WhatsApp Business, and multi-channel customer communication APIs to 46,000+ enterprise and mid-market clients globally as part of the Commify group.
- Ownership category
- akta.pro rank
Mobyt industry classification
Industry- Product category
- Mobile Messaging Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where Mobyt is headquartered
LocationHeadquarters
- HQ city
- Ferrara
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Mobyt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SMS Messaging Services: Per-message or volume-based SMS transmission services delivered via web platform or API, serving as the core revenue driver.
- WhatsApp Business Platform: Meta WhatsApp API access and messaging services, billed per message or conversation on the WhatsApp Business Platform.
- Professional Services: Custom consulting and professional services for clients with particular messaging needs, provided as bespoke support.
- Email & Rich Messaging: Email marketing and multi-channel rich messaging add-ons, likely billed as subscription or usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mobyt product offering
Product offeringCore offering
Mobyt (via the Esendex brand) provides cloud-based mobile messaging services for businesses, delivering SMS, WhatsApp Business Platform, Rich Messaging, and Email communications through a web platform, APIs, and developer gateway. The offering is complemented by Mobile Journeys for personalized customer journeys, Landing Pages for rich media delivery, and bespoke Professional Services for tailored enterprise needs.
Product overview
Esendex (Commify Italia Srl) offers a unified mobile messaging platform with multiple communication channels. The core offering consists of SMS services, WhatsApp Business Platform, and Rich Messaging, complemented by Mobile Journeys for customer journey automation, Email for multichannel integration, Landing Page builder for rich media pages, and Professional Services. Developer access is provided through SMS Gateway and SMS API products. The company serves as an official Meta Business Partner and supports 46,000 customers worldwide, delivering over 5 billion messages annually.
Differentiator
Problem solved
Functional benefit
Products and services
- SMS Core SMS messaging service providing reliable and secure SMS delivery through an innovative web platform or APIs for businesses needing transactional and marketing communications.
- WhatsApp Business Platform WhatsApp Business messaging platform enabling rich media business communications including images, videos, interactive buttons, and automations, delivered through official Meta Business Partner WhatsApp API access.
- Rich Messaging Advanced evolved messaging service enabling richer business communications beyond standard SMS, leveraging modern mobile messaging capabilities.
- Mobile Journeys Customized mobile-first customer journey builder designed to improve conversions through personalized multi-step mobile communication sequences for businesses.
- Email Email marketing service enabling multichannel communication strategies by integrating email with instant messaging for businesses.
- Landing Page Drag-and-drop responsive landing page builder with ready-made templates, enabling SMS-triggered rich media pages with links, buttons, and callback requests.
- Servizi Professionali (Professional Services) Custom consulting and professional services providing tailored support for businesses with specific messaging requirements, delivered by Esendex experts.
- SMS API Free SMS API service enabling developers and software houses to programmatically integrate SMS sending into their own applications.
Companies that use Mobyt
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Mobyt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Mobyt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meta (WhatsApp)coreEsendex is an official Meta Business Partner for the WhatsApp Business Platform, providing businesses access to WhatsApp API, rich media messaging, automation, and chatbot capabilities as a WhatsApp Business Solution Provider.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
Mobyt competitors and assessment
Company assessmentDirect peers
- Clickatell: Messaging platform specializing in WhatsApp Business, SMS, and chat commerce for enterprises. Comparable on multi-channel mobile messaging stack and WhatsApp-first go-to-market.
- CM.com: Dutch CPaaS and conversational commerce provider with SMS, WhatsApp Business, and customer journey products. Closely comparable on multichannel messaging stack and European enterprise focus.
- Twilio: Global CPaaS leader offering SMS, WhatsApp Business API, voice, and developer-first messaging APIs. Most comparable as the category-defining competitor against which Mobyt/Esendex's mid-market European offering is benchmarked.
- Sinch: Swedish-listed CPaaS provider focused on messaging, voice, and customer engagement at scale. Closely comparable as a European mid-to-large CPaaS competitor with SMS, WhatsApp, and conversational messaging offerings.
- Plivo: Cloud communications platform offering SMS, voice, and WhatsApp APIs to developers and enterprises. Directly comparable on API-first CPaaS positioning serving similar SMB and mid-market segments.
- MessageBird: Dutch CPaaS platform offering SMS, WhatsApp Business, and omnichannel customer engagement. Directly comparable in European footprint, channel mix, and enterprise sales motion.
- Infobip: European-headquartered CPaaS platform with strong SMS, WhatsApp Business, and rich messaging capabilities serving global enterprise clients. Directly comparable on product mix, multi-channel positioning, and enterprise go-to-market.
Broad incumbents
- Vonage (Ericsson): Now part of Ericsson, Vonage offers the Vonage Communications Platform spanning messaging, voice, video, and APIs. Comparable as a broader incumbent CPaaS with overlapping SMS and WhatsApp capabilities.
- Telesign: Communications platform specializing in messaging, identity, and verification APIs including SMS and WhatsApp for enterprise fraud and authentication. Comparable in messaging and OTP/2FA use cases.
Emerging players
- Brevo (Sendinblue): European marketing and customer engagement platform offering email, SMS, WhatsApp campaigns, and CRM. Comparable in SMB/mid-market messaging and multichannel marketing automation overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mobyt social profiles
Digital presenceMobyt compliance and trust
Trust signalCompliance1 record
Mobyt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobyt leadership team
Management profileNumber of profiles
Mobyt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobyt M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobyt
What does Mobyt do?
Mobyt (via the Esendex brand) provides cloud-based mobile messaging services for businesses, delivering SMS, WhatsApp Business Platform, Rich Messaging, and Email communications through a web platform, APIs, and developer gateway. The offering is complemented by Mobile Journeys for personalized customer journeys, Landing Pages for rich media delivery, and bespoke Professional Services for tailored enterprise needs.
Is Mobyt a public or private company?
Mobyt is a private company. It is classified as corporate owned and is currently operating.
When was Mobyt founded?
Mobyt was founded in 2002. It employs 11 to 50 people.
Where is Mobyt based?
Mobyt is headquartered in Ferrara, Italy, in the Europe region.
How does Mobyt make money?
Four revenue lines are on record. SMS Messaging Services are the primary driver. The others are whatsApp Business Platform, professional Services and email & Rich Messaging.
Who are Mobyt's main competitors?
Direct peers on record are Clickatell, CM.com, Twilio, Sinch, Plivo, MessageBird and Infobip. Broad incumbents are Vonage (Ericsson) and Telesign. Brevo (Sendinblue) is listed as an emerging player.
Does Mobyt have an API?
No public API is recorded for Mobyt.
What industry is Mobyt in?
Mobyt's product category is Mobile Messaging Services. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 518210 and its SIC code is 7310.