SmartCoin
- Company typePrivate
- Founded-
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
SmartCoin firmographics
Firmographics- Name
- SmartCoin
- Legal name
- Smart Coin OÜ
- Website
- https://smartcoin.exchange
- Company type
- Private
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SmartCoin industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where SmartCoin is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
SmartCoin business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Commission: SmartCoin charges a fixed percentage commission on each Bitcoin purchase order. The commission includes GST and is disclosed to users before payment. The company acts as an intermediary, acquiring Bitcoin from exchanges on behalf of customers and retaining the difference when market price is lower than the quoted price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard card purchase tier with monthly limit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SmartCoin product offering
Product offeringCore offering
SmartCoin operated a web-based cryptocurrency exchange platform that allowed individual users to purchase Bitcoin (BTC) directly using Visa or MasterCard credit or debit cards. The platform handled the complete flow — identity verification, payment processing, and Bitcoin delivery to the user's wallet — with a 15,000 EUR monthly purchase limit and a fixed percentage commission per transaction.
Product overview
SmartCoin is a single unified cryptocurrency exchange platform that enables users to purchase Bitcoin instantly with credit or debit cards. The platform functions as a service agency, acquiring BTC on behalf of customers at competitive rates from partner bitcoin exchanges. As of February 9, 2023, the Company no longer offers cryptocurrency exchange services. The platform features integrated checkout for card payments, identity verification (KYC), secure wallet storage, and the ability to withdraw BTC to external wallets. Transaction limits are set at 15,000 EUR per month for card purchases, with delivery typically taking 4-6 days. Key compliance features include AML/KYC verification, multi-level identity verification procedures, and sanctions screening against OFAC, EU, UN, and UK lists.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartCoin Cryptocurrency Exchange Platform Web-based cryptocurrency exchange that enables individual users to purchase Bitcoin (BTC) instantly using Visa or MasterCard credit or debit cards. The platform handles identity verification, payment processing, and Bitcoin delivery, with a 15,000 EUR monthly purchase limit and a fixed percentage commission (reported at approximately 3%) per transaction. Target users are retail individual crypto buyers seeking a simple card-based onboarding.
Companies that use SmartCoin
Customer profileSegments1 record
Ideal customer profiles1 record
SmartCoin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SmartCoin partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights1 record
SmartCoin competitors and assessment
Company assessmentBroad incumbents
- Coinbase: Coinbase is the largest US-regulated crypto exchange and offers instant BTC purchases via debit cards, dominating the retail onramp category in which SmartCoin operated.
- Crypto.com: Crypto.com offers a crypto exchange plus card-based BTC purchase flows with integrated KYC, competing for the same individual buyer segment via a slick self-serve UX.
- Binance: Binance is the world's largest crypto exchange by volume and offers card-based BTC purchases with global reach, serving the same retail buyer segment SmartCoin targeted.
- Kraken: Kraken is a long-standing regulated crypto exchange offering BTC purchases via multiple payment rails including cards, and serves a similar retail crypto-buyer segment in Europe.
Direct peers
- Bitstamp: Bitstamp is an EU-licensed (Luxembourg) crypto exchange offering BTC purchases with cards and bank transfers — a comparable EU-regulated onramp against which SmartCoin had to compete.
- Wyre: Wyre provides fiat-to-crypto onramp infrastructure (cards, bank transfers) for consumers and partner platforms via API — directly comparable as a payment-gateway-style crypto onramp that has also faced regulatory headwinds.
- Ramp Network: Ramp provides a card- and bank-based fiat-to-crypto onramp with embedded KYC/AML, targeting both end consumers and partner wallets via API — directly comparable to SmartCoin's intermediary exchange model.
- MoonPay: MoonPay operates a fiat-to-crypto onramp that lets consumers buy BTC and other assets with debit/credit cards via a streamlined checkout with built-in KYC — the closest functional analogue to SmartCoin's discontinued product.
- Changelly: Changelly operates as a non-custodial crypto exchange intermediary that aggregates liquidity from multiple venues — analogous to SmartCoin's intermediary-acquires-BTC model.
Regional players
- Bitpanda: Bitpanda is an Austria-headquartered, MiCA-aligned European retail crypto broker offering card-based BTC purchases — the leading regional incumbent in the geography SmartCoin served from Tallinn.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SmartCoin social profiles
Digital presenceSmartCoin financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartCoin leadership team
Management profileNumber of profiles
SmartCoin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartCoin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartCoin
What does SmartCoin do?
SmartCoin operated a web-based cryptocurrency exchange platform that allowed individual users to purchase Bitcoin (BTC) directly using Visa or MasterCard credit or debit cards. The platform handled the complete flow — identity verification, payment processing, and Bitcoin delivery to the user's wallet — with a 15,000 EUR monthly purchase limit and a fixed percentage commission per transaction.
Is SmartCoin a public or private company?
SmartCoin is a private company. It is classified as unknown and is currently closed.
When was SmartCoin founded?
SmartCoin was founded in -1. It employs 1 to 10 people.
Where is SmartCoin based?
SmartCoin is headquartered in Tallinn, Estonia, in the Europe region.
How does SmartCoin make money?
One revenue line is on record: transaction Commission.
Who are SmartCoin's main competitors?
Broad incumbents on record are Coinbase, Crypto.com, Binance and Kraken. Direct peers are Bitstamp, Wyre, Ramp Network, MoonPay and Changelly. Bitpanda is listed as a regional player.
Does SmartCoin have an API?
No public API is recorded for SmartCoin.
What industry is SmartCoin in?
SmartCoin's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs. Its NAICS code is 52232 and its SIC code is 6200.