Speedway Children's Charities

What Speedway Children's Charities does

Speedway Children's Charities (SCC) is a 501(c)(3) nonprofit organization founded in 1982 by O. Bruton Smith, operating as a subsidiary of Speedway Motorsports, LLC. The organization runs 11 regional chapters co-located at Speedway Motorsports-owned NASCAR venues across the United States: Atlanta, Bristol, Charlotte, COTA (Austin), Dover, Las Vegas, Nashville, New Hampshire, North Wilkesboro, Sonoma, and Texas. Its core function is event-driven fundraising on behalf of local children's charities — not technology development, not direct service delivery. SCC raises money through motorsport-themed charity events (Laps for Charity track experiences, golf tournaments, karting races, clay shoots, bowling tournaments, celebrity blackjack tournaments, track walks, hot-lap ride-alongs, 5K runs, auctions, and 50/50 raffles) and through corporate sponsorships and direct online donations via the Virtual Red Bucket Brigade.

The business model is a hub-and-spoke fundraising-and-grantmaking platform: each chapter director runs a localized portfolio of events and sponsorships whose net proceeds are distributed as grants to local 501(c)(3) children's organizations in the surrounding community. In 2025, SCC distributed over $18.45 million across 500+ organizations, with Charlotte ($2M), Bristol ($1.2M to 90 orgs), and Las Vegas ($498K to 98 orgs) as the largest contributors. Cumulatively since 1982, SCC has distributed more than $68 million. Pricing is event-specific and varies widely — from $25 per-person track walks to $40,000 title sponsorships at the Tony Stewart Bowling Tournament. The organization has no proprietary technology products and is supported by an 11–50 person staff plus a network of Chapter Directors and a National Board.

Name

Speedway Children's Charities

Legal name

Speedway Children's Charities

Website

https://speedwaycharities.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Speedway Children's Charities is a 501(c)(3) nonprofit founded in 1982 that operates 11 regional chapters at Speedway Motorsports NASCAR venues, raising funds through motorsport-themed charity events and distributing grants to local children's charities across the United States.

Ownership category

akta.pro rank

Product category

Children's Charitable Services

NAICS

Grantmaking Foundations (813211), Racetracks (711212), Civic and Social Organizations (813410)

SIC

Services-Racing, Including Track Operation (7948), Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Corporate Foundations & CSR Grantmaking (BPAGAKAC), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Children's charity grants
• Nonprofit fundraising events
• Motorsport philanthropy programs
• Community grant distribution
• Youth welfare grants

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Event Fundraising: Revenue is generated through various charity events including Laps for Charity track experiences, golf tournaments, karting events, clay shoots, bowling tournaments, celebrity blackjack tournaments, car/truck shows, 5K runs, and themed auctions. Event registrations, sponsorship packages, and participant fees form the primary revenue streams.
2. Corporate Sponsorships: Corporate partners sponsor individual events and the organization overall through various tiers. Sponsors receive brand visibility at racing venues, marketing collateral inclusion, signage, and VIP experiences.
3. Direct Donations: Individual donors contribute through the website using preset amounts ($25, $500, $1000) or custom donation values. Donations can be made in honor or memory of loved ones. Stock donations and noncash donations are also accepted.
4. Virtual Red Bucket Brigade: Online donation mechanism allowing supporters to contribute various preset amounts ($10, $20, $50, $75, $100, $250) or custom values to support the organization's charitable activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Speedway Children's Charities (SCC) is a 501(c)(3) nonprofit organization founded in 1982 that raises funds through motorsport-themed charity events held at NASCAR racing venues and distributes grants to local children's organizations across the United States. The organization operates through 11 regional chapters located at Speedway Motorsports tracks and is headquartered in Concord, North Carolina.

Product overview

Speedway Children's Charities is a nonprofit charitable organization operating as a platform of 11 regional chapters at motorspeedways across the United States (Atlanta, Bristol, Charlotte, COTA, Dover, Las Vegas, Nashville, New Hampshire, North Wilkesboro, Sonoma, and Texas). The organization functions as an event-driven fundraising platform rather than a traditional product company. Its core offerings include Laps for Charity driving events, grant programs distributing funds to children's nonprofits, and various fundraising events including golf tournaments, karting races, clay shoots, track walks, celebrity tournaments, and online auctions. The products and programs work together as an integrated charitable giving ecosystem where event proceeds fund regional grant programs supporting children in need through focus areas of critical needs (homelessness, trafficking, foster care), medical assistance, and educational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsport-themed charity events
• Children's grants program
• Direct donation program
• Corporate sponsorship program

Quantifiable outcome

• Over $68 million distributed to children's charities since 1982
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

48 partnerships are on record, tiered founding partner, community partner, event partner, in-kind partner, chapter sponsor, key strategic partner, legacy partner, charity partner, event sponsor, venue partner, parent/flagship and infrastructure partner.

• Ed Rachal Foundationfounding partnerOthersFounding Partner of SCC Texas Chapter. The Ed Rachal Foundation supports the chapter's mission to help children in North Texas.
• Premier Truck Groupfounding partnerOthersFounding Partner of SCC Texas Chapter providing support for children's charity initiatives.
• Hillwoodcommunity partnerGTM or Marketing PartnerCommunity Partner of SCC Texas Chapter supporting local children's organizations.
• Coca-Colaevent partnerGTM or Marketing PartnerEvent Partner supporting SCC Texas events and programs.
• Ben E. Keith Co.event partnerGTM or Marketing PartnerEvent Partner providing support for SCC Texas chapter events.
• GoVisionevent partnerGTM or Marketing PartnerEvent Partner for SCC Texas charitable events.
• Texas Regional Bankevent partnerGTM or Marketing PartnerEvent Partner supporting SCC Texas initiatives.
• The City of Roanokecommunity partnerOthersCommunity Partner of SCC Texas Chapter supporting local children's charities.
• Town of Westlakecommunity partnerOthersCommunity Partner supporting SCC Texas Chapter.
• The Rayleigh Undergroundevent partnerGTM or Marketing PartnerEvent Partner for SCC Texas events.
• Zimmerer Kubotain-kind partnerGTM or Marketing PartnerIn-Kind Partner providing equipment support for SCC Texas events.
• Pressman Printingin-kind partnerGTM or Marketing PartnerIn-Kind Partner providing printing services for SCC Texas Chapter.
• Extreme Photography Studiosin-kind partnerGTM or Marketing PartnerIn-Kind Partner providing photography services for SCC Texas events.
• Kaiser Permanentechapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter supporting local children's organizations.
• Verizonchapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• Clover Sonomachapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter supporting Sonoma County children's charities.
• American Asphaltchapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• Beck Communicationschapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• Ahlborn Fence & Steel Inc.chapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• Blue Star Gaschapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• CSRGchapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter - motorsports-related organization.
• Ramekinschapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• United Site Serviceschapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• 24 Hours of LeMonschapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter - motorsports organization.
• LIFEwestchapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter - ambulance service.
• Pacific Highway Rentalschapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• Pacific Satellite Inc.chapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• ESP & Alarm Inc.chapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• CSW Stuber-Stroeh Engineeringchapter sponsorGTM or Marketing PartnerSponsor of SCC Sonoma Chapter.
• Tony Stewart Racingkey strategic partnerStrategic or Co-development PartnerCo-hosts Tony Stewart Bowling Tournament benefiting SCC Texas. Tony Stewart and NASCAR friends participate in celebrity bowling event to raise funds for children's charities.
• Sherry Pollex / Catwalk for Causes Legacylegacy partnerStrategic or Co-development PartnerSCC Charlotte continues the legacy of Sherry Pollex's Catwalk for Causes event, partnering with NASCAR and NFL stars to raise awareness and funds for children's programs. Event has raised over $5.4 million over 16 years.
• Greg Olsen's HEARTest Yardcharity partnerStrategic or Co-development PartnerPartner charity in Cook Out Catwalk for Causes event at Charlotte Motor Speedway.
• Samantha and Kyle Busch Bundle of Joy Fundcharity partnerStrategic or Co-development PartnerPartner charity in Cook Out Catwalk for Causes event at Charlotte Motor Speedway.
• Joey Logano Foundationcharity partnerStrategic or Co-development PartnerPartner charity in Cook Out Catwalk for Causes event at Charlotte Motor Speedway.
• Kyle Larson Foundationcharity partnerStrategic or Co-development PartnerPartner charity in Cook Out Catwalk for Causes event at Charlotte Motor Speedway.
• Bennett Taylor Family Foundationevent sponsorGTM or Marketing PartnerPresenting sponsor for SCC Atlanta Laps for Charity event.
• Renasant Bankevent sponsorGTM or Marketing PartnerSponsor for SCC Atlanta Cornhole Tournament during Quaker State 400 race weekend.
• Star Nurseryevent sponsorGTM or Marketing PartnerPresented by sponsor for South Point Car & Truck Show benefiting SCC Las Vegas.
• American Cornhole Leagueevent partnerGTM or Marketing PartnerHost partner for SCC Atlanta Cornhole Tournament during Quaker State 400 weekend.
• Ten Tenths Motor Clubvenue partnerGTM or Marketing PartnerVenue host for Cook Out Catwalk for Causes event in Charlotte.
• Old Hickory Country Clubvenue partnerGTM or Marketing PartnerGolf venue host for Guitars & Fast Cars Golf Classic in Nashville.
• Bowlero Eulessvenue partnerGTM or Marketing PartnerVenue host for Tony Stewart Bowling Tournament in Texas.
• Circle T Ranchvenue partnerGTM or Marketing PartnerVenue host for Labonte Brothers Clay Shoot in Westlake, Texas.
• Heron Bay Golf and Country Clubvenue partnerGTM or Marketing PartnerVenue host for Kids Win Golf Tournament in Atlanta at Locust Grove location.
• Speedway Motorsportsparent/flagshipStrategic or Co-development PartnerParent company and primary venue provider for SCC chapters at 11 NASCAR racing venues across the United States. ©2026 Speedway Motorsports, LLC provides infrastructure and venue access.
• NASCARkey strategic partnerStrategic or Co-development PartnerMajor partner providing driver participation, brand association, and event integration across all SCC chapters and events.
• Fleet Feet Sportsevent sponsorGTM or Marketing PartnerPresenting sponsor for Speedway in Lights 5K at Bristol Motor Speedway.
• Tier Pointinfrastructure partnerOthersDedicated server provider for speedwaycharities.org website infrastructure.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Victory Junction: Founded by the Petty family (NASCAR Hall of Famers), Victory Junction is a children's charity camp deeply embedded in the NASCAR community. Comparable to SCC because of its motorsport DNA, child-focused mission, and event-driven fundraising at racing-adjacent venues.
• NASCAR Foundation: Direct motorsport-affiliated children's charity that partners with the NASCAR industry to fund youth initiatives. Most comparable peer because both operate within the NASCAR ecosystem, leverage racing venues for fundraising, and focus on children's causes.

Broad incumbents

• Big Brothers Big Sisters of America: Major national youth-mentoring nonprofit operating a local-affiliate grant/funding model. Comparable to SCC in chapter-distributed grantmaking, youth focus, and reliance on local community presence to deliver impact.
• Make-A-Wish Foundation: National children's charity with comparable mission (serving children in need), broad corporate sponsorship flywheel, and distributed chapter model. Larger and more diversified than SCC, but competes for the same donor dollars, corporate partners, and cause-marketing slots.
• Boys & Girls Clubs of America: National youth-development nonprofit with affiliated local organizations — structurally similar to SCC's chapter model that funnels funds to local youth-serving nonprofits. Comparable in target beneficiary (children/youth) and grant-distribution mechanics.
• Ronald McDonald House Charities: Major national children's nonprofit operating through a distributed chapter network with corporate founding partners (McDonald's). Comparable to SCC's hub-and-spoke model and corporate-sponsor-driven grantmaking, though focused on housing/medical versus SCC's broader child-welfare scope.
• St. Jude Children's Research Hospital: National children's health charity with strong event-driven and corporate-sponsor fundraising, including motorsports partnerships. Comparable to SCC in donor-base overlap and the use of named events and celebrity involvement to drive contributions.
• Children's Miracle Network Hospitals: National nonprofit raising funds for children's hospitals through corporate partnerships and event-based fundraising. Comparable to SCC in mission focus on children, reliance on event and corporate-sponsor revenue, and distributed-affiliate structure.

Others

• Speedway Motorsports (SMI): Parent company of SCC and operator of the 11 racing venues SCC uses for fundraising. Included as a strategic/ecosystem peer — not a direct nonprofit peer, but the entity whose operational health directly determines SCC's venue access and event capacity.

Regional players

• International Speedway Corporation (NASCAR track operator): Operator of major NASCAR venues (Daytona, Talladega, etc.) outside Speedway Motorsports' footprint. Relevant as a potential venue-access counterpart for SCC if it were to expand chapters to non-SMI tracks, making it an ecosystem peer rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SCCNational
• YouTubeyoutube.com/Speedwaycharities
• Facebookfacebook.com/speedwaycharities
• Instagraminstagram.com/sccnational

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedway Children's Charities