AVG.Management

What AVG.Management does

AVG.Management is a Dutch GDPR (Algemene Verordening Gegevensbescherming) compliance service operated by Privacy Partners, part of ID Control, and headquartered at Van Diemenstraat 202, 2518 VH Den Haag, Netherlands. The company serves Dutch organizations that must comply with the AVG (the Dutch implementation of the EU General Data Protection Regulation effective May 25, 2018), with offerings spanning a web-based compliance management platform, certified practitioner training, and outsourced advisory services. Core product surfaces include the AVG Management Tool (AMT), a subscription SaaS that guides organizations through GDPR obligations and recurring compliance tasks, priced at €10 per employee per month; AVG Training, comprising half-day basic classroom training and a three-day certified Functionaris Gegevensbescherming (Data Protection Officer) program at €35 per participant for the web-based option; and AVG Advies, an advisory arm delivering AVG Assessment, FG coaching, and FG-as-a-Service (outsourced DPO on a monthly rental). A dedicated Privacy Helpdesk ([email protected]) supports customers alongside direct phone sales via 0888-SECURE (732873).

The go-to-market combines direct sales (phone), web-based self-service (SaaS subscription and web training), and channel distribution through the Privacy Partners network, a European network of certified Privacy and Cybersecurity specialists that resells and delivers services to Dutch mid-market customers. Advisory hours are billed at €135 per hour across legal, technical, and organizational scopes, creating a hybrid recurring-plus-professional-services revenue mix. The website has been operational since at least November 2017 and continues to publish content into 2026, and the firm's brand is reinforced through GDPR-focused blog content covering Dutch Data Protection Authority (AP) updates and breach reporting.

AVG.Management functions as a service brand under the ID Control group rather than a standalone corporate entity. No external funding, M&A activity, public ownership, patents, or regulatory actions are disclosed. Operating geographies are limited to the Netherlands, with parent-level European network reach available but not actively commercialized cross-border. The Managing Director is Hans Kortekaas. The business is positioned as a single-country, domain-specialized compliance utility for Dutch SMB and mid-market organizations, with no AI/ML capability disclosed in the source material.

Name

AVG.Management

Legal name

AVG.Management

Website

https://avg.management

Company type

Private

Operating status

Operating

Short description

AVG.Management is a Dutch GDPR (AVG) compliance service provided by Privacy Partners/ID Control, offering a web-based compliance management tool, certified Data Protection Officer training, and outsourced DPO advisory services to Dutch SMB and mid-market organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Hague

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AVG Management Tool Subscription: Monthly subscription for the web-based AVG Management Tool, priced per employee per month. Includes basic package and optional advisory.
2. AVG Training: Training services including basic classroom training (half-day, on location) and a 3-day certified Data Protection Officer (FG) training program. Priced per participant.
3. AVG Advies (Advisory Services): Custom advisory services covering AVG Assessment, Functionaris Gegevensbescherming coaching, and FG as a Service. Includes access to external independent expertise and best practices application.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

AVG.Management provides Dutch organizations with a web-based AVG Management Tool (AMT) subscription (priced at €10 per employee per month) that guides them through GDPR/AVG compliance, supplemented by classroom and 3-day certified Data Protection Officer training (AVG Training) priced per participant, and advisory services (AVG Advies) covering AVG Assessment, FG coaching, and FG-as-a-Service (outsourced DPO) billed at €135 per hour.

Product overview

AVG.Management is a GDPR (AVG) compliance service provided by Privacy Partners of ID Control, consisting of a web-based management tool (AVG Management Tool) as the core platform, complemented by training programs and advisory services. The core AVG Management Tool (AMT) guides organizations through their GDPR compliance journey, while optional add-on modules include training courses (AVG Training), advisory services (AVG Advies), Data Protection Officer services (FG-as-a-Service), assessments (AVG Assessment), and support via Privacy Helpdesk.

Differentiator

Problem solved

Functional benefit

Brands

• AVG Management Tool: Web-based GDPR management tool to guide organizations through GDPR compliance.
• AVG Training
• AVG Advies

Products and services

• AVG Management Tool (AMT) Subscription-based web-based application that guides Dutch organizations through their AVG/GDPR compliance journey, helping them determine how they handle data per GDPR legislation and manage recurring required compliance tasks.
• AVG Training Training services for Dutch organizations and individuals, including a half-day basic classroom training held on location covering theoretical framework and practical guidance for privacy in the organization, and a 3-day certification program to qualify as a certified Data Protection Officer (Functionaris Gegevensbescherming). Priced per participant.
• AVG Advies (Advisory Services) Custom advisory services covering AVG Assessment, Data Protection Officer (FG) coaching, and FG-as-a-Service, including support via Privacy Helpdesk, access to external independent expertise, and application of best practices and standards. Billed at €135 per hour.
• Functionaris Gegevensbescherming as a Service (FG-as-a-Service) Monthly rental of an outsourced Data Protection Officer (Functionaris Gegevensbescherming) providing practical and cost-effective GDPR compliance, with flexible hours, advisory on data protection policy and measures, GDPR compliance monitoring, privacy-by-design advice, PIA follow-up, incident and data breach management, security maturity monitoring, awareness training, risk management, and periodic reporting to management.
• AVG Assessment Assessment service that evaluates an organization's current GDPR/AVG compliance status and serves as the prerequisite for FG-as-a-Service and other advisory offerings within AVG Advies.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Privacy PartnerscoreStrategic or Co-development PartnerAVG.Management is a service provided by Privacy Partners, part of ID Control. Privacy Partners is a European network of certified Privacy and Cybersecurity specialists who deliver GDPR/AVG compliance services. The network provides technical, organizational, and legal security measures to protect organizations against digital risks and threats.
• ID ControlcoreStrategic or Co-development PartnerID Control is the parent organization behind Privacy Partners and AVG.Management. ID Control provides cybersecurity and privacy compliance solutions, including the strong authentication products referenced in AVG.Management articles (via Apps, OTP or USB Keys).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Usercentrics: Usercentrics is a European consent management platform serving GDPR compliance use cases across multiple EU markets. It targets the same SMB/mid-market European compliance buyer as AVG.Management and now also owns Cookiebot, making it a direct competitive peer.
• Didomi: Didomi is a French-headquartered consent and privacy preference management platform used by European brands for GDPR compliance. It is a direct competitor in the EU compliance SaaS category, overlapping with AVG.Management on Dutch and broader EU mid-market accounts.
• DataGuard: DataGuard is a European (Germany-headquartered) privacy and information security compliance platform offering GDPR tools, DPO-as-a-Service and certifications to SMB and mid-market customers — a very close functional and business-model analog to AVG.Management, competing for the same outsourced-compliance buyer.
• Iubenda: Iubenda provides privacy/cookie policy generation and consent tools widely adopted by European SMBs and digital businesses. It competes with AVG.Management for the same Dutch and pan-European SMB privacy compliance budget with a more self-serve, lower-touch model.
• Cookiebot: Cookiebot (Usercentrics group) provides a SaaS-driven cookie/consent compliance tool widely used across European SMBs, including the Netherlands. It directly overlaps with AVG.Management's compliance-as-SaaS value proposition for Dutch organizations at similar price points.

Regional players

• Securys: Securys is a UK-based privacy and data protection consultancy providing DPO-as-a-Service, GDPR advisory and training. It is comparable to AVG.Management in offering outsourced DPO and advisory bundles to organizations that lack in-house privacy expertise.
• 2B Advice: 2B Advice is a German-headquartered privacy and data protection consultancy offering DPO-as-a-Service, GDPR audits and privacy management software across Europe. It mirrors AVG.Management's combination of SaaS tooling with outsourced DPO services for SMB and mid-market customers.
• IT Governance: IT Governance is a UK-based privacy and information security consultancy offering GDPR packages, DPO-as-a-Service and training. It is a regional peer in the English-language EU market, serving a similar SMB/mid-market buyer with bundled tool-plus-advisory services.

Broad incumbents

• TrustArc: TrustArc provides enterprise privacy management software and consulting, including GDPR assessment and DPO support. It is a broad incumbent in the same compliance SaaS + advisory category that AVG.Management addresses, though with a more enterprise-centric go-to-market.
• OneTrust: OneTrust is the largest global privacy, security and governance platform, offering consent management, DPIA, vendor risk and DPO workflow tooling. It competes with AVG.Management in the Dutch market at the higher end of the customer base and represents the dominant scaled incumbent in the same privacy compliance category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVG.Management