Skitech
- Company typePrivate
- Founded-
- HeadquartersHerning, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
Skitech firmographics
Firmographics- Name
- Skitech
- Legal name
- Ski-Tech-ApS
- Website
- https://skitech.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Skitech industry classification
Industry- Product category
- Sporting Goods Wholesale Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- akta.pro primary industry
- Winter Sports Equipment Distribution (Ski, Snowboard, Ice) (CRAOAJAE)
- akta.pro secondary industries
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)
Keywords
Where Skitech is headquartered
LocationHeadquarters
- HQ city
- Herning
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Skitech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: Revenue generated through wholesale distribution of premium ski and outdoor sports brands to retail customers. The company acts as a distributor, selling products in bulk to retailers who then serve end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Wholesale/B2B pricing - requires account login |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Skitech product offering
Product offeringCore offering
Ski-Tech-ApS is a B2B wholesale distributor of premium ski and outdoor brands serving retailers across Denmark and Scandinavia. The company aggregates a portfolio of recognized international brands (Fischer, Kjus, Leki, Mons Royale, Schöffel, Uvex, Yeti, Arcade, Bootdoc, One Way) and provides retail partners access to ski equipment, apparel, accessories, and outdoor gear through a proprietary B2B e-commerce webshop with account-based pricing. Distribution is supported by dedicated partner support and a shared media bank for marketing materials.
Product overview
Ski-Tech is a B2B distributor of premium ski and outdoor brands serving the Scandinavian market. The company operates as a wholesale distributor offering an aggregated portfolio of complementary brands rather than a single unified product. The portfolio spans the full ski and outdoor value chain: ski equipment (Fischer skis, boots, bindings, cross-country, roller skis), ski apparel (Kjus, Schöffel), base layers and merino wool clothing (Mons Royale), ski accessories (Bootdoc insoles/socks, Leki poles/gloves), safety gear (Uvex helmets/goggles), outdoor gear (Yeti coolers/drinkware), and accessories (Arcade belts). The e-commerce platform is powered by Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Fischer ski equipment Complete range of Fischer ski equipment distributed wholesale to retailers, including piste skis, all mountain skis, freeride skis, junior skis, ski boots (men's, women's, junior), ski bindings, cross-country skis, boots, bindings, and poles, roller skis, bags, and care products.
- Kjus ski and outdoor apparel Premium Kjus men's and women's ski and outdoor apparel distributed wholesale to retailers, including jackets, ski pants, midlayers, sweaters, pants, and accessories such as hats and belts.
- Leki ski poles and gloves Leki ski poles, gloves (men's, women's, junior), cross-country poles, bags, accessories, trail running poles, and hiking/walking poles distributed wholesale to retailers.
- Mons Royale merino wool and outdoor apparel Mons Royale merino wool base layers, midlayers, t-shirts, jackets, gloves, sweaters, pants, shorts, socks, neck gaiters, and cycling apparel for men and women, distributed wholesale to retailers.
- Schöffel outdoor apparel Schöffel men's and women's ski and outdoor apparel distributed wholesale to retailers, including jackets, pants, midlayers, shorts, ski pants, t-shirts, underwear, and hats.
- Uvex safety and sports equipment Uvex ski helmets, ski goggles, sunglasses, and protective eyewear distributed wholesale to retailers.
- Yeti outdoor lifestyle products Yeti coolers, drinkware (tumblers, water bottles), and outdoor camp gear distributed wholesale to retailers.
- Bootdoc ski insoles and care Bootdoc ski insoles, ski socks, accessories, and care products for ski boot maintenance distributed wholesale to retailers.
- Arcade belts and accessories Arcade stretch and specialty belts for outdoor and ski activities distributed wholesale to retailers.
- One Way ski equipment One Way ski equipment distributed wholesale to retailers in the Nordic market.
Companies that use Skitech
Customer profileSegments1 record
Ideal customer profiles1 record
Skitech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Skitech partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FischercorePremium ski equipment brand including pistas, All Mountain, Freeride, and junior skis; ski boots; bindings; cross-country equipment; roller skis; and bags. One of the core premium brands distributed by Ski-Tech.
- KjuscorePremium ski apparel brand for men and women including jackets, ski pants, midlayers, sweaters, and accessories. Distributed exclusively in Denmark/Nordics by Ski-Tech.
- LekicorePremium ski pole and glove manufacturer. Products include ski poles, gloves for men/women/junior, cross-country poles, bags, and accessories including trail running and hiking poles.
- Mons RoyalecorePremium merino wool base layer and outdoor apparel brand. Products include underwear, midlayers, T-shirts, jackets, gloves, pants, shorts, neck gaiters, socks, and cycling apparel for men and women.
- SchöffelcorePremium outdoor apparel brand for men and women. Products include jackets, pants, midlayers, shorts, ski pants, T-shirts, underwear, and hats.
- UvexcorePremium ski goggles and safety equipment brand. Products include ski goggles with various lens technologies (CV, MAG, Mips) and cycling helmets.
- YeticorePremium outdoor lifestyle brand known for coolers, drinkware, and outdoor accessories. Products include Rambler bottles, tumblers, coolers (Tundra, Roadie), and Hoppers.
- ArcadecorePremium belt and accessory brand. Products include stretch belts and specialty belts for outdoor activities.
- BootdoccoreSki insole and footbed brand. Products include boot soles, ski socks, accessories, and care products for ski boots.
- One WayminorSki equipment brand distributed by Ski-Tech in the Nordic market.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Skitech competitors and assessment
Company assessmentEmerging players
- Snowleader: French online retailer and distributor specializing in ski, snowboard, and outdoor brands. Comparable to Ski-Tech as a multi-brand premium ski/outdoor distribution and retail platform with a strong e-commerce backbone.
- Bergfreunde: German online outdoor retailer specializing in climbing, hiking, and ski touring. Comparable as a digitally-led multi-brand premium outdoor/ski distributor-retailer serving enthusiast consumers in Europe.
Direct peers
- Sport Nordics: Nordic-based distributor of outdoor and sporting goods brands. Directly comparable to Ski-Tech as a regional B2B distributor operating in the Scandinavian outdoor and ski market.
- Sport Conrad: German specialty distributor and retailer of premium ski, outdoor, and alpine sports brands. Directly comparable as a multi-brand ski/outdoor distributor serving retailers and end consumers in the DACH region with a similar portfolio model.
- Sport Saller: Bavarian ski and outdoor distributor serving retail customers across Germany and Austria. Comparable to Ski-Tech as a regional multi-brand distributor focused on alpine, cross-country, and outdoor categories.
Broad incumbents
- Intersport: Global sporting goods retail cooperative with a strong Nordic and European footprint. Comparable as a broad incumbent that distributes premium ski and outdoor brands via retail partners across multiple geographies.
- Sport 2000: European sporting goods cooperative and brand distributor. Comparable to Ski-Tech as a multi-brand distributor platform that intermediates premium sport and outdoor brands to a network of independent retailers.
Regional players
- XXL ASA: Largest sporting goods retailer in the Nordics, with stores in Norway, Sweden, Finland, and Denmark. Comparable as a Nordic sports retailer buyer closely tied to the same premium-brand supply chain Ski-Tech serves.
- Sportful: Italian sports apparel brand and distributor with cross-country and alpine exposure. Comparable as a European premium sports apparel brand with Nordic distribution overlap and similar B2B distribution dynamics.
- Stadium: Swedish sporting goods retailer with a strong Nordic presence. Comparable as a regional retail buyer of premium ski and outdoor brands that competes for the same suppliers and brand allocations as Ski-Tech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Skitech social profiles
Digital presenceSkitech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skitech leadership team
Management profileNumber of profiles
Skitech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skitech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skitech
What does Skitech do?
Ski-Tech-ApS is a B2B wholesale distributor of premium ski and outdoor brands serving retailers across Denmark and Scandinavia. The company aggregates a portfolio of recognized international brands (Fischer, Kjus, Leki, Mons Royale, Schöffel, Uvex, Yeti, Arcade, Bootdoc, One Way) and provides retail partners access to ski equipment, apparel, accessories, and outdoor gear through a proprietary B2B e-commerce webshop with account-based pricing. Distribution is supported by dedicated partner support and a shared media bank for marketing materials.
Is Skitech a public or private company?
Skitech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skitech founded?
Skitech was founded in -1. It employs 1 to 10 people.
Where is Skitech based?
Skitech is headquartered in Herning, Denmark, in the Europe region.
How does Skitech make money?
One revenue line is on record: wholesale Distribution.
Who are Skitech's main competitors?
Emerging players on record are Snowleader and Bergfreunde. Direct peers are Sport Nordics, Sport Conrad and Sport Saller. Broad incumbents are Intersport and Sport 2000. Regional players are XXL ASA, Sportful and Stadium.
Does Skitech have an API?
No public API is recorded for Skitech.
What industry is Skitech in?
Skitech's product category is Sporting Goods Wholesale Distribution. Its primary akta.pro industry code is CRAOAJAE, Winter Sports Equipment Distribution (Ski, Snowboard, Ice), with a secondary code of CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 423910.