CRM Systeme Agenturen

What CRM Systeme Agenturen does

Agentursysteme Development GmbH is a privately held German SaaS company headquartered in Bad Tölz that sells an all-in-one agency management platform under the brand 'Agentursysteme'. The platform consolidates customizable CRM, digital contract signing with e-signatures, invoicing, Stripe-powered payment collection, integrated end-to-end-encrypted chat, Kanban-style task and content planning, file management, and an OpenAI-powered AI engine for content generation, AI-driven lead search, AI email composition, and AI support into a single login. It is built on a Firebase/Vercel cloud-native stack (Authentication, Cloud Firestore, Cloud Functions, Realtime Database, Cloud Storage) with a Next.js/React frontend, and is technically implemented by the partner firm Softstorm.

The product is positioned primarily for SMB digital/marketing agencies, coaches, and freelancers in German-speaking markets, with a secondary segment of larger scaling agencies. Distribution is product-led and self-serve: a 7-day free trial, Google and Apple SSO, and direct website checkout for the €14.99/month Starter and €34.99/month Pro tiers. The €249.99+/month Agency Max tier — which adds white-label licensing, unlimited storage, and priority support — requires direct email contact, indicating a light enterprise motion for top-tier accounts. Additional monetization includes per-team-member fees (€4.99/month on Starter) and pass-through Stripe transaction fees (0.4% per invoice) plus €0.05/min VoIP charges. The company is founder-led by Max Weiß, bootstrapped with no disclosed institutional funding, and operates across at least three active markets in Europe.

Name

CRM Systeme Agenturen

Legal name

Agentursysteme Development GmbH

Website

https://agentursysteme.com

Company type

Private

Operating status

Operating

Short description

Agentursysteme Development GmbH is a German SaaS company offering an all-in-one agency management platform — CRM, digital contract signing, invoicing, Stripe payments, chat, tasks, file storage, and AI tools — primarily for SMB digital marketing agencies, coaches, and freelancers in DACH markets.

Ownership category

akta.pro rank

Product category

Agency Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAFAC

Marketing Automation Platforms & Services

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYHDAEAFAB

Marketing Automation & Campaign Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYHDAAAGAJ

B2B SaaS & Enterprise Personalization (CRM, Sales, Support)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• Agency management software
• CRM software
• Invoicing automation
• AI lead generation
• Digital contract signing

Headquarters

HQ city

Bad Tölz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscription Plans: Three-tier monthly/annual subscription model (Agency Starter €14.99/mo, Agency Pro €34.99/mo, Agency Max from €249.99/mo). Revenue is primarily recurring subscription-based. Annual billing offers a discount.
2. Additional Team Member Fees: Each additional team member beyond the primary account holder incurs a monthly service fee of €4.99 per member on the Starter plan. This is an upsell/land-and-expand revenue stream as agencies grow their team.
3. Payment Processing / Stripe Transaction Fees: When users send invoices through Stripe, the payment processor charges 0.4% per transaction. This is a pass-through cost to the user (not to Agentursysteme directly), but the platform enables and routes these payments. Additional VoIP calls are billed at €0.05 per minute.
4. White-Label Licensing: Agency Max tier includes white-label licensing, allowing agencies to reskin and resell the platform under their own brand — representing a higher-tier revenue stream from resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Agentursysteme sells a cloud-based, all-in-one agency management SaaS platform that unifies CRM, quotes/offers, digital contract signing with e-signatures, invoicing, payment processing, customer onboarding, integrated chat, task/content management, file storage, and AI-powered content creation and lead generation into a single login. The platform is offered in three subscription tiers (Agency Starter at €14.99/mo, Agency Pro at €34.99/mo, and Agency Max from €249.99/mo) targeted at digital marketing agencies, coaches, and freelancers seeking to consolidate fragmented tool stacks.

Product overview

Agentursysteme is an all-in-one agency management platform that unifies CRM, quotes/offers, digital contract signing with e-signatures, invoicing, payment processing (via Stripe), customer onboarding, integrated chat, task/content management, notes, file storage, and AI-powered content creation and lead generation in a single system. The platform is offered in three pricing tiers: Agency Starter (€14.99/month) for CRM and tasks, Agency Pro (€34.99/month) adding chat and AI leads, and Agency Max (€249.99/month) adding white-label solution and unlimited storage. The platform is developed by Agentursysteme Development GmbH based in Bad Tölz, Germany, and powered by Firebase backend infrastructure with OpenAI for AI features.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentursysteme Platform

Quantifiable outcome

• Agencies can sign up and become productive within 2 hours according to the company
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OpenAIcoreTechnology or IntegrationAgentursysteme integrates OpenAI's API (language models) to power its AI engine, enabling automated content creation (images, videos, text), content ideation, lead search via AI, and AI-assisted customer support within the platform. AI-generated content is processed through OpenAI's infrastructure.
• StripecoreTechnology or IntegrationStripe Technology Europe Ltd processes all payment collections for invoices generated through Agentursysteme. Supports credit card, SEPA direct debit, and Apple Pay. Stripe fees (0.4% per transaction) are passed to the user. Agentursysteme integrates via Stripe API for payment links in invoices and account management.
• Google FirebasecoreTechnology or IntegrationAgentursysteme runs on Firebase infrastructure including Firebase Authentication (user login), Cloud Firestore (database), Cloud Functions, Realtime Database, Cloud Storage, Dynamic Links, Performance Monitoring, and Remote Config. Firebase Analytics is also implemented for app usage analytics.
• VercelcoreTechnology or IntegrationVercel Inc. provides the web hosting and backend infrastructure for Agentursysteme's frontend deployment. Used for delivering the Next.js application to end users globally.
• Bold SubscriptionscoreTechnology or IntegrationBold Innovation Group Ltd. provides subscription management, billing, pricing model analysis, and subscription and revenue analytics for Agentursysteme's tiered SaaS offering.
• SoftstormcoreImplementation/ SI/ Consulting PartnerSoftstorm (softstorm.de) is credited as the developer and technical implementation partner for Agentursysteme — responsible for concept, design, and technical realization of the platform. The footer states 'Powered by Softstorm'.
• ProvenExpertminorGTM or Marketing PartnerProvenExpert.com hosts Agentursysteme's external review profile and aggregate rating badge displayed on the website. Serves as a third-party social proof and marketing credibility signal.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bitrix24: All-in-one collaboration and CRM platform with free and paid tiers spanning tasks, chat, CRM, document management and contact center. Competes for the same SMB/agency consolidation need at similar price points.
• HubSpot: Broad CRM, marketing automation, and operations platform for SMBs and mid-market. While not agency-verticalized, its all-in-one free-plus-paid tiering and AI features compete for the same agency buyer wallet.
• Zoho CRM: Broad CRM platform with adjacent apps (invoicing, contracts, chat, workflow automation) on a similar all-in-one philosophy. Competes for SMB and agency customers seeking consolidated SaaS suites.

Direct peers

• Freshsales (Freshworks): AI-powered CRM with built-in sales automation, chat, and workflow tooling aimed at SMBs. Comparable in product surface (CRM + AI + automation) and SMB-targeting GTM.
• Lexoffice: German cloud invoicing and accounting software widely used by German SMBs and freelancers. Explicitly named in Agentursysteme customer testimonials as a tool it replaces, making it a direct competitor for the invoicing/integration portion of the platform.
• sevDesk: German cloud accounting and invoicing platform for SMBs, freelancers, and small agencies. Direct competition for the invoicing and payment processing capabilities within Agentursysteme's offering.
• GoHighLevel: All-in-one platform combining CRM, marketing automation, invoicing, white-label capability and AI tools targeted at agencies. Directly comparable to Agentursysteme in product scope and target customer, though executed at significantly larger scale and primarily in the US market.
• SuiteDash: All-in-one client portal and agency management platform combining CRM, invoicing, contracts, file sharing and white-label. Near-identical product concept to Agentursysteme, including white-label reselling.
• Pipedrive: SMB-focused CRM platform. Customer Frank M.'s testimonial explicitly compares Agentursysteme to Pipedrive, confirming direct competitive overlap in CRM workflows for small agencies and freelancers.

Emerging players

• Weclapp: German cloud ERP/CRM platform covering CRM, invoicing, project management and workflows. Comparable as a DACH-focused all-in-one business platform, though broader in scope than agentursysteme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM Systeme Agenturen