Dairyland Supply
Dairyland Supply is a privately held, full-service farmstead equipment dealership in Sauk Centre, Minnesota, founded in 1974. It sells new and used TMR mixers, manure handling equipment, and related dairy, beef, hog, and grain farming machinery across Central Minnesota.
- Company typePrivate
- Founded1974
- HeadquartersSauk Centre, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dairyland Supply does
Dairyland Supply is a privately held, full-service farmstead equipment dealership headquartered in Sauk Centre, Minnesota. Founded in 1974, the company specializes in TMR (Total Mixed Ration) feed mixers and manure handling equipment, carrying 30+ manufacturer brands including Kuhn Knight, Penta, Supreme International, Roto Mix, HOULE, GEA, and NUHN. Its core product portfolio spans dry and liquid manure spreaders, bale processors, feed/mixer wagons, and feed carts and grain handling equipment, sold as both new and used inventory.
The business operates a traditional sales-led, physical-dealership model supported by an experienced service department, a fully stocked parts department, and warranty administration. Customers are primarily dairy farmers in Central Minnesota, with secondary exposure to beef growers, hog farmers, and grain handling operations. The company sells new and used equipment from its single Sauk Centre location, distributes listings on TractorHouse for broader reach, and offers financing through a GoCurrency partnership. Pricing is quote-based, with used equipment typically ranging from $18,500 to $99,900 per unit.
Ownership is local and concentrated: Chris Dauer and Mark Guggisberg are co-owners and also operate Courtland Waste Handling Inc., creating a cross-promotional alliance in manure handling. The company has 11-50 employees, no disclosed institutional investors, no M&A activity, and no public revenue figures. Its competitive position rests on 50+ years of regional brand equity, hands-on service capability, and multi-brand product breadth within a defined geographic footprint.
Dairyland Supply firmographics
Firmographics- Name
- Dairyland Supply
- Legal name
- Dairyland Supply
- Website
- https://dairylandsupply.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dairyland Supply is a privately held, full-service farmstead equipment dealership in Sauk Centre, Minnesota, founded in 1974. It sells new and used TMR mixers, manure handling equipment, and related dairy, beef, hog, and grain farming machinery across Central Minnesota.
- Ownership category
- akta.pro rank
Dairyland Supply industry classification
Industry- Product category
- Farm Equipment Dealership
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)
- akta.pro secondary industry
- Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)
Keywords
Where Dairyland Supply is headquartered
LocationHeadquarters
- HQ city
- Sauk Centre
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dairyland Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used farmstead equipment including TMR mixers, manure spreaders, bale processors, and other dairy-related machinery. The company sells both new and used inventory to dairy farmers, beef growers, hog farmers, and grain handling operations.
- Parts Sales: Fully stocked parts department providing hard-to-find parts for farmstead equipment operations. Parts are available for shipping or in-store pick-up with multiple payment options including cash, check, MasterCard, Visa, and Discover.
- Equipment Servicing: Experienced service department providing comprehensive equipment servicing and support for the equipment they sell.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Equipment |
| Unit Pricing | Pay-as-you-go | Used Equipment |
| Other | Monthly | Equipment Financing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Dairyland Supply product offering
Product offeringCore offering
Dairyland Supply is a full-service farmstead and dairy equipment dealership in Sauk Centre, Minnesota, selling new and used equipment from over 30 manufacturer brands. The company specializes in TMR (Total Mixed Ration) feed mixers, manure handling equipment (both dry and liquid spreaders), bale processors, and feed/mixer wagons. It also operates a fully stocked parts department and an equipment servicing department, with financing facilitated through a third-party partner.
Product overview
Dairyland Supply is a full-service farmstead equipment dealership offering new and used equipment across multiple product categories. The core product portfolio centers on TMR Feed Mixers and Manure Handling Equipment (including both dry and liquid manure spreaders), complemented by Tub Grinders/Bale Processors and Feed/Mixer Wagons. The company provides comprehensive support through a fully stocked Parts Department and Equipment Servicing department. Equipment is sourced from over 30 manufacturer brands including Kuhn Knight, Penta, Hagedorn, Supreme International, Roto Mix, HOULE, GEA, Nuhn, and others. Financing services are available through a partnership with GoCurrency.
Differentiator
Problem solved
Functional benefit
Products and services
- TMR Feed Mixers
Companies that use Dairyland Supply
Customer profileSegments4 records
Ideal customer profiles2 records
Dairyland Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dairyland Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Courtland Waste Handling Inc.minorProud supporters of Courtland Waste Handling Inc., which offers offloader trailers. Courtland owners Chris Dauer and Mark Guggisberg are also owners of Dairyland Supply.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Dairyland Supply competitors and assessment
Company assessmentDirect peers
- Stotz Equipment: Multi-location John Deere agriculture and turf dealer operating across the Western U.S. Directly comparable to Dairyland Supply as a farm equipment dealership serving livestock and row-crop customers, but at significantly larger scale.
- Ziegler Ag Equipment: Upper Midwest CAT and ag equipment dealer with locations across Minnesota, Iowa, and Wisconsin. Closely comparable to Dairyland Supply as a regional short-line and full-line ag equipment dealer with parts and service operations.
- Brandt Holdings (formerly Cervus Equipment): Large multi-line John Deere dealership group in Canada. Comparable short-line agricultural equipment retail model with sales, parts, and service, though primarily serving Canadian prairie markets.
- Midwest Machinery Co. John Deere dealer group operating across central Minnesota. Directly comparable as a neighboring regional ag equipment dealership serving dairy, livestock, and crop producers with sales, parts, and service.
- Ag-Pro Companies: Large John Deere dealership group across the Southeastern U.S. Compares as a multi-vertical ag equipment retailer with parts and service capabilities, though geographically non-overlapping with Dairyland Supply.
- St. Joseph Equipment: Regional farm and construction equipment dealer in Minnesota and Wisconsin. Comparable as a multi-OEM short-line ag equipment dealer with parts and service operations across the Upper Midwest.
Broad incumbents
- RDO Equipment Co. One of the largest Deere and Vermeer dealers in North America, with construction equipment and ag divisions. Comparable business model of new/used equipment sales plus parts and service, but much broader geography and product portfolio than Dairyland Supply.
Regional players
- LandPro Equipment: John Deere dealer network in the Northeast and Midwest U.S. Comparable dealership model (new/used ag equipment, parts, service), but operates in different geographies than Dairyland Supply.
Others
- Courtland Waste Handling Inc. Manufacturer of offloader trailers co-owned by the same principals as Dairyland Supply. Thematically linked as a supplier of complementary manure handling equipment to the dealership's product portfolio.
Emerging players
- Lange Ag Systems: Specialty dairy equipment dealer focused on milking parlors, feed systems, and manure handling. Highly comparable to Dairyland Supply's product mix with deeper specialization in milking infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dairyland Supply social profiles
Digital presenceDairyland Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dairyland Supply leadership team
Management profileNumber of profiles
Profiles7 records
Dairyland Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dairyland Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dairyland Supply
What does Dairyland Supply do?
Dairyland Supply is a full-service farmstead and dairy equipment dealership in Sauk Centre, Minnesota, selling new and used equipment from over 30 manufacturer brands. The company specializes in TMR (Total Mixed Ration) feed mixers, manure handling equipment (both dry and liquid spreaders), bale processors, and feed/mixer wagons. It also operates a fully stocked parts department and an equipment servicing department, with financing facilitated through a third-party partner.
Is Dairyland Supply a public or private company?
Dairyland Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dairyland Supply founded?
Dairyland Supply was founded in 1974. It employs 11 to 50 people.
Where is Dairyland Supply based?
Dairyland Supply is headquartered in Sauk Centre, United States, in the North America region.
How does Dairyland Supply make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales and equipment Servicing.
Who are Dairyland Supply's main competitors?
Direct peers on record are Stotz Equipment, Ziegler Ag Equipment, Brandt Holdings (formerly Cervus Equipment), Midwest Machinery Co., Ag-Pro Companies and St. Joseph Equipment. RDO Equipment Co. is listed as a broad incumbent. LandPro Equipment is listed as a regional player. Courtland Waste Handling Inc. is listed as an others. Lange Ag Systems is listed as an emerging player.
Does Dairyland Supply have an API?
No public API is recorded for Dairyland Supply.
What industry is Dairyland Supply in?
Dairyland Supply's product category is Farm Equipment Dealership. Its primary akta.pro industry code is AFAAAIAE, Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management), with a secondary code of AFAEALAK, Milking Parlor & Dairy Farm Support Services (Non-veterinary). Its SIC code is 3523.