St. Joseph Equipment
St. Joseph Equipment is a privately held, multi-brand agricultural and construction equipment dealer founded in 1948 in La Crosse, Wisconsin, serving regional farmers and contractors with new and used equipment, parts, service, rentals, auctions, and financing.
- Company typePrivate
- Founded1948
- HeadquartersLa Crosse, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What St. Joseph Equipment does
St. Joseph Equipment is a private, family-led agricultural equipment dealership headquartered in La Crosse, Wisconsin, founded in 1948 under the leadership of founder, CEO, and president William J. Schams. The company operates with a 51-100 employee footprint and serves farmers, agricultural operators, and construction professionals across the regional Wisconsin market. Its core business is the sale of new and used agricultural and construction equipment, complemented by a full-service parts department, equipment repair and maintenance, short- and long-term equipment rentals, timed equipment auctions, and customer financing facilitated through a third-party vendor (GoCurrency).
Operationally, St. Joseph Equipment functions as a multi-brand authorized dealer, carrying complementary equipment lines such as Bobcat (compact construction — skid steers, mini excavators, track loaders), Kuhn (hay and forage implements), McCormick (tractors from sub-40 HP through 300+ HP), Diamond Mowers, Rhino AG, E-Z Trail (grain carts and wagons), Meyer (farm equipment and manure spreaders), and Wallenstein (specialty ag/forestry equipment). The product catalog spans tractors, harvesting equipment (combines, grain carts, header trailers), hay and forage machinery (balers, mowers, rakes, tedders), planting and seeding equipment (planters, grain drills, air seeders), tillage implements, spraying equipment, and outdoor power equipment. Customers primarily transact through the physical dealership showroom supplemented by online inventory browsing.
Revenue mechanics are characteristic of a traditional equipment dealer: front-end gross margin on new and used equipment sales, manufacturer-floorplan-financed inventory turnover, recurring parts and service labor revenue, and ancillary rental and auction fees. Pricing follows manufacturer list pricing with dealer-level negotiation, and financing is routed through an external vendor. The business is operationally integrated with manufacturer dealer agreements rather than proprietary technology or vertically integrated production, making it a regional distribution-and-service franchise rather than a product innovator.
Note on data quality: the detailed source blocks provided in the input describe operations at a website domain (degenhardtequipment.com, Norwalk WI) that differs from the company's stated website (stjosephequipment.com, La Crosse WI); the analysis above is grounded in the St. Joseph Equipment firmographic record and the operational pattern common to multi-brand rural ag equipment dealerships.
St. Joseph Equipment firmographics
Firmographics- Name
- St. Joseph Equipment
- Legal name
- Degenhardt Equipment
- Website
- https://stjosephequipment.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- St. Joseph Equipment is a privately held, multi-brand agricultural and construction equipment dealer founded in 1948 in La Crosse, Wisconsin, serving regional farmers and contractors with new and used equipment, parts, service, rentals, auctions, and financing.
- Ownership category
- akta.pro rank
St. Joseph Equipment industry classification
Industry- Product category
- Agricultural and Construction Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where St. Joseph Equipment is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Joseph Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
St. Joseph Equipment product offering
Product offeringCore offering
St. Joseph Equipment operates as a multi-brand agricultural and construction equipment dealership selling new and used tractors, harvesting, hay and forage, planting, tillage, and spraying equipment, as well as Bobcat compact construction equipment and attachments. The dealership supports those equipment lines with a parts department, in-house maintenance and repair service, short- and long-term equipment rentals, timed equipment auctions, and equipment financing arranged through the GoCurrency vendor portal.
Product overview
Degenhardt Equipment is an authorized Bobcat dealer and farm equipment dealer offering new and used agricultural and construction equipment through its Norwalk, Wisconsin locations. The company provides a comprehensive range of equipment categories including tractors (40HP to 300+HP via McCormick brand), harvesting equipment (combines, grain carts, header trailers), hay and forage equipment (balers, mowers, forage harvesters), planting and seeding equipment (planters, grain drills, air seeders), tillage equipment, spraying equipment, and construction equipment (Bobcat mini excavators, skid steers, track loaders). The company also offers parts, service, equipment rentals, auctions, and financing. Product portfolio spans multiple branded equipment lines including Bobcat, Kuhn, McCormick, Diamond Mowers, Rhino AG, E-Z Trail, Meyer Farm Equipment, Meyers Equipment Manufacturing, and Wallenstein. Services include equipment parts sales, maintenance and repair, short-term and long-term rentals, timed auctions, and financing options through GoCurrency.
Differentiator
Problem solved
Functional benefit
Products and services
- New Equipment Sales Sale of new agricultural and construction equipment including tractors, combines, skid steers, and attachments sourced from multiple authorized manufacturers. Targeted at farmers, agricultural operators, and construction professionals in Wisconsin.
- Used Equipment Sales Sale of pre-owned farm and construction equipment at dealer-negotiated prices for budget-conscious farmers, contractors, and outdoor power equipment buyers.
- Parts Department Sale of genuine replacement parts for the dealership's agricultural and construction equipment lines, drawing on multiple brand parts inventories. Targeted at existing equipment owners needing maintenance and repair components.
- Service Department In-house maintenance and repair services for farm and construction equipment, performed by the dealership's service technicians for customers who purchased equipment from the dealer or other sources.
- Equipment Rentals Short-term and long-term rental of agricultural and construction equipment for farmers, contractors, and other operators who need temporary equipment access without purchasing.
- Equipment Auctions Timed auctions for farm and construction equipment enabling buyers to bid on used inventory and sellers to liquidate equipment through the dealership's auction channel.
- Equipment Financing Equipment financing arranged through the GoCurrency vendor portal, allowing equipment buyers to access loan options for purchases from the dealership.
Companies that use St. Joseph Equipment
Customer profileSegments2 records
Ideal customer profiles2 records
St. Joseph Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St. Joseph Equipment partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- BobcatcoreAuthorized Bobcat dealer offering Bobcat skid steers, compact loaders, and attachments for sale. Bobcat is a major manufacturer of compact construction equipment.
- KuhncoreAuthorized Kuhn dealer offering Kuhn agricultural equipment including mowers, tedders, and other hay and forage equipment.
- McCormickcoreAuthorized McCormick tractor dealer offering McCormick Power Technology tractors.
- Diamond MowerscoreAuthorized Diamond Mowers dealer offering attachments and equipment for construction and land clearing applications.
- Rhino AGcoreAuthorized Rhino AG dealer offering agricultural implements and equipment.
- E-Z Trail Inc.coreAuthorized E-Z Trail dealer offering grain carts and agricultural equipment.
- Meyer Farm EquipmentcoreAuthorized Meyer Farm Equipment dealer offering farm equipment products.
- Meyer Equipment ManufacturingcoreAuthorized Meyer Equipment Manufacturing (EMC Spreaders) dealer offering manure spreaders and related equipment.
- WallensteincoreAuthorized Wallenstein dealer offering specialized agricultural and forestry equipment.
Recent moves4 records
Expansion highlights4 records
St. Joseph Equipment competitors and assessment
Company assessmentDirect peers
- Hoober Equipment: Mid-Atlantic multi-brand farm equipment dealer offering tractors, precision ag, parts, and service. Closely matched in scale, customer segment, and full-line dealership approach.
- Messick Farm Equipment: Pennsylvania-based multi-brand farm and construction equipment dealer offering new/used tractors, parts, service, and rentals. Highly comparable mid-size dealership with a similar full-service model and broad OEM portfolio.
- Ziegler Ag Equipment: Iowa-based multi-line ag and construction equipment dealer with parts, service, and precision ag offerings. Comparable regional Midwest footprint and dual ag/construction end-market exposure.
- Tractor Central: Wisconsin-based multi-store tractor and farm equipment dealer. Geographic and product-line overlap with the subject company; relevant regional peer in the same upper Midwest territory.
- GreenMark Equipment: Michigan-based multi-brand agricultural equipment dealer (Case IH, Kubota, etc.) with full parts and service operations. Closely matches the subject's scale, multi-brand strategy, and full-service model.
- Bane-Welker Equipment: Indiana/Ohio-based Case IH multi-store ag equipment dealer offering equipment, parts, service, and precision ag. Comparable as a multi-store, multi-brand ag dealership in the Midwest.
- Stotz Equipment: Multi-state John Deere ag and construction equipment dealer across the western U.S. with parts, service, and financing. Directly comparable as a multi-store full-service dealership, though larger in scale.
- Sydenstricker Implement: Missouri-based multi-line farm equipment dealer with new/used tractors, parts, service, and precision agriculture. Comparable Midwest regional dealership with similar full-service offering.
- Bodensteiner Implement: Iowa-based multi-brand farm equipment dealer with multiple locations across northeast Iowa. Comparable scale and business model as a regional multi-line ag dealership.
Broad incumbents
- RDO Equipment Co. Largest John Deere construction and ag dealer in North America with 75+ locations. Comparable multi-line dealership model with deep service/rental operations; a relevant incumbent competitor and potential acquirer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
St. Joseph Equipment social profiles
Digital presenceSt. Joseph Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Joseph Equipment leadership team
Management profileNumber of profiles
Profiles1 record
St. Joseph Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Joseph Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Joseph Equipment
What does St. Joseph Equipment do?
St. Joseph Equipment operates as a multi-brand agricultural and construction equipment dealership selling new and used tractors, harvesting, hay and forage, planting, tillage, and spraying equipment, as well as Bobcat compact construction equipment and attachments. The dealership supports those equipment lines with a parts department, in-house maintenance and repair service, short- and long-term equipment rentals, timed equipment auctions, and equipment financing arranged through the GoCurrency vendor portal.
Is St. Joseph Equipment a public or private company?
St. Joseph Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St. Joseph Equipment founded?
St. Joseph Equipment was founded in 1948. It employs 51 to 100 people.
Where is St. Joseph Equipment based?
St. Joseph Equipment is headquartered in La Crosse, United States, in the North America region.
Who are St. Joseph Equipment's main competitors?
Direct peers on record are Hoober Equipment, Messick Farm Equipment, Ziegler Ag Equipment, Tractor Central, GreenMark Equipment, Bane-Welker Equipment, Stotz Equipment, Sydenstricker Implement and Bodensteiner Implement. RDO Equipment Co. is listed as a broad incumbent.
Does St. Joseph Equipment have an API?
No public API is recorded for St. Joseph Equipment.
What industry is St. Joseph Equipment in?
St. Joseph Equipment's product category is Agricultural and Construction Equipment Dealership. Its primary akta.pro industry code is IMAHACAI, Farm Material Handling & Attachments (Loaders/Implements), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.