One Percent Safer

What One Percent Safer does

One Percent Safer is a UK-registered charitable movement (One Percent Safer Ltd, company number 12930671, and One Percent Safer Foundation, registered charity number 1197865) founded by Prof Dr Andrew Sharman to advance workplace safety through a kaizen-inspired 'one percent' improvement philosophy. Its flagship asset is the One Percent Safer Book, a strictly limited-edition (3,000 copies) full-colour compendium aggregating 137+ chapters from 142+ global OSH contributors, including authorities from WHO, UN, ILO, IOSH, and RoSPA, with a second edition released in 2023 adding 19 new chapters. The technology stack is a WooCommerce-based e-commerce storefront complemented by a WordPress blog, with no proprietary software platform.

The business model is direct-to-consumer e-commerce layered with corporate philanthropy. Revenue streams include £40 book sales, £20 eBooks, multi-tier bundle products pairing books with virtual workshops (£1,500–£4,800) and keynote packages featuring a 7-8 metre hand-drawn artwork by Edwin Stoop (£3,500–£17,500), event sponsorship from EHS software vendors (Cority, Quentic, EcoOnline), and direct donations via Stripe. One hundred percent of profits are donated to the One Percent Safer Foundation, which redistributes funds through bursaries (e.g., 100 IIRSM Affiliate memberships in developing nations), grants, and NGO safety projects (e.g., funding a safety adviser at HOPEthiopia in Ethiopia). The organisation operates entirely with volunteers across administration, shipping, and distribution, with no paid staff.

Its go-to-market combines an ambassador programme (PPWD Consulting in the UK, Perrier Consulting and Intactix in Canada, ecoPortal in New Zealand), an annual virtual conference (Live & Direct, with the 2023 edition held 24-28 April), content marketing via the blog and social channels, and word-of-mouth driven by named contributors. Target customers are business leaders, OSH professionals, and organisations purchasing bulk copies for team distribution. The model is intrinsically revenue-capped by the limited print run and the volunteer-only operating structure.

Name

One Percent Safer

Legal name

One Percent Safer Ltd

Website

https://onepercentsafer.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

One Percent Safer is a UK-based charitable movement selling a limited-edition book and bundled workshops to fund workplace safety initiatives, with 100% of profits donated to its foundation. It serves OSH professionals, business leaders, and bulk-buying organisations globally, operating entirely with volunteers.

Ownership category

akta.pro rank

Product category

Occupational Safety and Health Publishing

NAICS

Book Retailers and News Dealers (45921)

SIC

Miscellaneous Publishing (2741), Services-Membership Organizations (8600)

akta.pro primary industry

Environmental, Health & Safety (EHS) & Regulatory Reference (OSHA, EPA, Risk) (EDAGAGAJ)

Keywords

• Occupational safety publishing
• Workplace safety thought leadership
• EHS professional development
• Charitable safety movement
• Workplace safety books

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Book and eBook Sales: 100% of profits from the sale of the One Percent Safer book and related products on the site are donated to the One Percent Safer Foundation. Individual book priced at £40, eBook at £20. Bulk orders (50+ copies) receive 5% discount. Shipping charged separately: £19 UK, £15 EU, £33 Rest of World.
2. Virtual Workshop and Keynote Packages: Bundle products combining books with exclusive virtual workshops run by One Percent Safer authors or board trustees. 20x books + virtual workshop at £1,500; 50x books + workshop at £2,800; 100x books + workshop at £4,800; Virtual keynote + 20x books + 20x giant artwork prints at £3,500; Ultimate package with 50x personalised signed copies + original 7-metre artwork + one-day in-person workshop at £17,500. All profits go to the foundation.
3. Event Sponsorship: Corporate sponsors (e.g., Cority as Gold Sponsor, EcoOnline as sponsor) fund the annual 'One Percent Safer: Live & Direct' virtual conference. EcoOnline made a £5,000 Christmas donation to the foundation.
4. Donations and Charitable Fundraising: Direct donations via Stripe, corporate social responsibility donations, safety incentive schemes (charitable donations for safety league tables), and sponsored fundraising activities (runs, walks, bake sales). Donations fund OSH bursaries and grants globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

One Percent Safer publishes and sells a curated compendium book on workplace safety (the One Percent Safer Book) featuring 137+ chapters from 142+ global OSH thought leaders including contributors from WHO, UN, ILO, and IOSH. The company also offers premium workshop and keynote bundles (in-person and virtual) facilitated by the book's authors and trustees. All profits from sales are donated to the affiliated One Percent Safer Foundation to fund safety grants, bursaries, and charitable projects globally.

Product overview

One Percent Safer is a charitable organization and global movement focused on improving workplace safety through incremental change. The core product is the One Percent Safer Book—a comprehensive EHS management and leadership handbook featuring contributions from over 150 global safety thought-leaders. The organization offers various book bundle packages that include virtual workshops and keynote sessions with the book's authors and trustees. The charitable arm, the One Percent Safer Foundation, distributes 100% of profits from book sales to support OSH professionals globally through grants, bursaries, and educational support. An Ambassador Program allows organizations to formally support the movement.

Differentiator

Problem solved

Functional benefit

Products and services

• One Percent Safer Book (Physical, with optional ePub) A 900+ gram, 212x250mm full-colour limited-edition book (3,000 copies) on FSC-certified bond paper compiling 137+ chapters from 142+ of the world's leading safety thinkers (academics, policymakers, executives from WHO, UN, ILO, RoSPA, IOSH, IIRSM). Available with optional downloadable ePub. Priced at £40 per copy. All profits go to the One Percent Safer Foundation.
• One Percent Safer eBook (ePub only)

Quantifiable outcome

• 29,000 lives saved per year — equivalent to a 1% reduction in the estimated 2.93 million annual global work-related deaths
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, secondary and supporting.

• Perrier Consulting (Groupe-conseil Perrier)coreGTM or Marketing Partner · 1 January 2025Perrier Consulting (based in Canada) is the One Percent Safer Ambassador for Canada. They rethink ways to sustainably establish good health and safety practices with over 35 years of know-how, favouring a human-centred approach with corporate culture as the cornerstone. They promote the One Percent Safer vision in Canada and internationally.
• IntactixsecondaryGTM or Marketing Partner · 1 January 2025Intactix is a One Percent Safer Ambassador from Canada to the world. They developed a groundbreaking approach to operationalise safety culture rooted in science. Their software transforms contractor management into a driver of safety excellence, with real-time safety culture monitoring that empowers organisations to achieve high reliability organisation performance.
• PPWD ConsultingcoreGTM or Marketing Partner · 1 January 2024PPWD Consulting (UK) is a One Percent Safer Ambassador organisation. Led by CEO Paul Davison, PPWD describes itself as thought leaders in Compassionate Safety with an innovative approach to bringing out the best in people and reframing their approach to safety. PPWD promotes the One Percent Safer vision and purchases copies of the book.
• ecoPortalcoreGTM or Marketing Partner · 1 January 2024ecoPortal, based in New Zealand, is a One Percent Safer Ambassador. Their health and safety engagement software helps organisations amplify workplace safety, giving leaders data to create awe-inspiring safety cultures that ignite team potential. Their mission to create engaged safety cultures aligns directly with the One Percent Safer vision.
• CoritycoreGTM or Marketing Partner · 24 April 2023Cority, a leading global provider of environment, health, and safety (EHS) software, joined as a Gold Sponsor of One Percent Safer's five-day virtual event, Live & Direct '23 (24-28 April 2023). Cority's director of product marketing Sean Baldry stated the partnership aligns with Cority's mission to give every employee the power to reduce risks and create a safer world. The sponsorship reinforced support for the broader EHS community on an ongoing basis.
• QuenticsecondaryGTM or Marketing Partner · 1 January 2023Quentic appears as a Gold Sponsor of the One Percent Safer Live & Direct '23 virtual conference. No further details on the partnership scope were available in the source material.
• HOPEthiopiacoreOthers · 1 January 2023HOPEthiopia is an NGO operating in Ethiopia that received funding from the One Percent Safer Foundation to establish a bakery and brickworks in Harbu Chulule, 180km southwest of Addis Ababa. One Percent Safer funded the appointment and training of a health and safety adviser (Muluneh Debissa), covering flight costs, training materials, salary for one year, and a professional OSH body subscription. HOPEthiopia has previously set up schools, medical facilities, and reforestation initiatives in Ethiopia and Rwanda.
• IIRSM (International Institute of Risk and Safety Management)coreStrategic or Co-development Partner · 1 January 2022IIRSM partnered with One Percent Safer to launch the One Percent Safer Bursary, a joint initiative supporting the development of risk and safety professionals in five developing nations: Nigeria, Egypt, India, Pakistan, and Ghana. The bursary awards 100 risk and safety practitioners one year of free IIRSM Affiliate membership. The initiative is funded by the One Percent Safer Foundation using profits from the book sale. IIRSM CEO Phillip Pearson stated the partnership helps risk and safety professionals lead the way in making the world of work safer.
• vPSI (Volunteer Professional Safety International)supportingOthersvPSI, a risk management consultancy based in Calgary, Canada, provided pro bono training to Muluneh Debissa, the health and safety adviser funded by One Percent Safer at the HOPEthiopia bakery and brickworks in Ethiopia. vPSI Director Rick Theriau has 13 years of volunteering experience with HOPEthiopia, including almost 10 years in safety roles at Halliburton.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Society of Safety Professionals (ASSP): Professional membership body for OSH practitioners globally, publishing guidance, standards, and educational content. Directly comparable in serving the same OSH professional audience with content-led value propositions.
• Royal Society for the Prevention of Accidents (RoSPA): UK-based safety organization publishing safety thought leadership, running awards, and producing training resources. Closely comparable to One Percent Safer in mission, geographic base, and content-driven community engagement around accident prevention.
• National Safety Council (NSC): US-based safety advocacy organization producing safety thought leadership, training, and conferences. Comparable as a mission-driven safety publisher and movement-builder targeting business leaders responsible for workplace safety outcomes.
• British Safety Council: UK membership and campaigning body for occupational safety and health. Comparable in producing safety publications, training, and events aimed at safety leaders, with a similar London-headquartered footprint and not-for-profit character.
• EHS Today: Trade media brand covering environment, health, and safety leadership for business decision-makers. Comparable in producing EHS thought-leadership content for the same business-leader buyer persona.
• Occupational Health & Safety (OH&S) magazine: Long-running trade publication covering occupational safety and health for safety professionals. Comparable as a content publisher targeting the same EHS leader audience through editorial and educational material.

Others

• Cority: Global EHS software provider and Gold Sponsor of One Percent Safer Live & Direct '23. Operates in the same EHS ecosystem but as enterprise SaaS rather than a publishing or movement-led model.
• EcoOnline: EHS software provider and One Percent Safer sponsor with 7,100+ customers. Comparable as a player in the broader EHS ecosystem but operates as a software vendor rather than content/movement publisher.

Emerging players

• SafetyCulture: Digital platform for safety inspections, checklists, and culture improvement used by frontline teams globally. Comparable in promoting a culture-first approach to workplace safety, but delivered via software rather than publishing.

Broad incumbents

• Institution of Occupational Safety and Health (IOSH): The world's largest professional body for OSH practitioners, of which Andrew Sharman is currently President. IOSH is a much larger incumbent in the same space; One Percent Safer sits as a content/movement brand operating beneath its institutional umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/onepercentsafer
• LinkedInlinkedin.com/company/onepercentsafer

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Percent Safer