Centurion Services

What Centurion Services does

Centurion Services is a family-owned, private cleaning services company headquartered in Warren, Michigan, operating continuously since 1980 in Southeast Michigan. The company provides residential and commercial cleaning services across carpet, upholstery, tile and grout, leather, and area rugs, and markets the Magi Seal proprietary fabric protection product as a registered trademark. Service delivery is built around truck-mounted cleaning equipment (capital-intensive units at approximately $80,000 each) deployed by technician crews across Wayne, Oakland, and Macomb counties.

The business model is transaction-based with low average order values — including a $135 residential carpet cleaning special, upholstery work starting at $40, and tile cleaning priced at roughly $0.75 per square foot — supplemented by recurring commercial contracts across a diversified set of verticals including offices, schools, restaurants, medical facilities, religious institutions, government, real estate, and retail. Centurion reports that more than 85% of its business comes from repeat customers and referrals, supported by a 100% satisfaction guarantee and a referral rewards program; acquisition is further augmented by an in-house blog and SEO-oriented service-area landing pages.

Strategic posture is local and defensive rather than expansionary: there is no disclosed external funding, no M&A activity, no geographic expansion beyond the three-county Southeast Michigan core, and no public leadership transitions. Growth levers visible in the data are limited to adjacent service-line additions (marine/boat and patio cleaning) and a referral partnership with Adam's Restoration in the property-damage restoration niche. The company has no AI/ML capabilities or data products disclosed.

Name

Centurion Services

Legal name

Centurion Services, Inc.

Website

https://centurionservices.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Southeast Michigan cleaning services company (founded 1980, based in Warren, MI) providing residential and commercial carpet, upholstery, tile, leather, and rug cleaning, plus the proprietary Magi Seal fabric protection product across Wayne, Oakland, and Macomb counties.

Ownership category

akta.pro rank

Product category

Carpet and Upholstery Cleaning Services

NAICS

Janitorial Services (56172)

akta.pro primary industry

Day Porter & On-Site Janitorial Staffing (BPABABAB)

Keywords

• Carpet cleaning services
• Upholstery cleaning
• Tile and grout cleaning
• Leather restoration
• Fabric protection

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Cleaning Services: One-time and recurring cleaning services for homeowners including carpet, upholstery, tile, and rug cleaning. Revenue generated through per-service pricing with occasional promotional rates.
2. Commercial Cleaning Services: Contract and on-demand commercial cleaning services for businesses, offices, restaurants, schools, and other commercial facilities. Services include after-hours scheduling and maintenance plans for regular clients.
3. Magi Seal Fabric Protection: Professional application of Magi Seal lifetime fabric protection as an add-on service to cleaning, providing long-term stain resistance for fabrics and leather.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Centurion Services is a family-owned cleaning company that provides professional carpet, upholstery, tile and grout, fine area rug, and leather cleaning for residential and commercial clients across Southeast Michigan. The company delivers on-site cleaning using truck-mounted hot water extraction equipment and offers Magi Seal Lifetime Fabric Protection as a proprietary add-on treatment. Services are backed by a 100% satisfaction guarantee and include recurring maintenance plans for commercial customers.

Product overview

Centurion Services is a family-owned cleaning services company operating since 1980, offering a comprehensive suite of surface care solutions for residential and commercial clients in Southeast Michigan. The core service portfolio centers on carpet cleaning (both residential and commercial), tile & grout cleaning, upholstery cleaning, leather care & restoration, and fine area rugs cleaning. The company also offers Magi Seal Lifetime Fabric Protection as an add-on protective treatment product that bonds to fabrics and leather to provide stain resistance. Additional specialized services include marine/boat carpet cleaning and patio furniture care & storage. The company operates $80,000 truck-mounted hot water extraction systems and emphasizes eco-friendly, non-toxic cleaning solutions. Services are available across Wayne, Oakland, and Macomb Counties in Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning Services

Quantifiable outcome

• Over 85% of business comes from repeat customers and referrals
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Adam's RestorationminorOthersReferral partnership for emergency restoration services. When customers experience flooding, fire damage, or mold issues, Centurion refers them to Adam's Restoration, a related restoration company. This allows Centurion to offer comprehensive property damage services without operating in that space directly.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Molly Maid: Neighborly-owned residential cleaning franchise. Not a direct carpet cleaning competitor, but a relevant comparable for direct-to-consumer home services economics, marketing structure, and family-owned service business benchmarks.
• The Cleaning Authority: Residential cleaning franchise using an eco-friendly positioning similar to Centurion's value proposition. Useful adjacent comparable for recurring-service, eco-positioned residential cleaning economics.

Broad incumbents

• Merry Maids: Large residential cleaning franchise focused on recurring maid services. While not a carpet-cleaning specialist, it overlaps with Centurion on direct-to-consumer residential cleaning in the same geographies and could be an adjacent consolidator.
• ServiceMaster Clean: National franchise system under ServiceMaster providing commercial janitorial, carpet, and disaster restoration services. Broader portfolio than Centurion, but directly overlaps on commercial carpet and hard-floor cleaning.
• Rainbow International Restoration: Restoration and specialty cleaning franchise covering carpet, upholstery, and hard-surface cleaning as part of a wider property damage offering. Comparable to Centurion's restoration referral partnership angle and commercial cleaning scope.

Direct peers

• Stanley Steemer: Largest US specialty carpet, upholstery, and tile cleaning franchise with truck-mounted hot water extraction. Directly comparable to Centurion on service mix, equipment model, and consumer/trade customer base, but at vastly greater geographic scale.
• Heaven's Best Carpet Cleaning: US carpet and upholstery cleaning franchise offering dry cleaning technology in addition to extraction. Comparable to Centurion in targeting both residential and light commercial accounts with eco-friendly positioning.
• COIT Cleaning & Restoration Services: Carpet, upholstery, tile, and drapery cleaning franchise with both residential and commercial service lines. Closely matches Centurion's surface-care service breadth and multi-vertical commercial customer base.
• Zerorez: Carpet, rug, and upholstery cleaning franchise network using truck-mounted extraction and a proprietary cleaning agent. Direct overlap on services, customer segments, and the add-on fabric protection upsell that mirrors Centurion's Magi Seal positioning.
• Chem-Dry: National carpet and upholstery cleaning franchise using a proprietary hot carbonated water extraction process. Comparable on services, equipment investment per truck, and franchise-style local operator model across residential and commercial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CenturionCarpetCleaning
• LinkedInlinkedin.com/company/centurion-carpet-cleaning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centurion Services