Upster
- Company typePrivate
- Founded2012
- HeadquartersCuritiba, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
Upster firmographics
Firmographics- Name
- Upster
- Legal name
- UPSTER SERVICOS DE ESTRATEGIA DIGITAL LTDA
- Website
- https://upster.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Upster is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Upster business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Paid Traffic Management Services: Monthly retainer fees for managing paid advertising campaigns across multiple platforms. Pricing varies based on project scope, number of managed media channels, media budget, and campaign complexity. Includes strategic planning, ad creation, optimization, landing pages, tag installation, and performance reporting.
- Creative Production: Production of high-conversion creatives including images, videos, and carousels for each stage of the marketing funnel. Part of the bundled service offering.
- Landing Page Development: Creation and optimization of conversion-focused landing pages for each type of project or offer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom monthly retainer based on scope and complexity |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Upster product offering
Product offeringCore offering
Upster is a Brazilian boutique paid traffic agency that plans, creates, manages and optimizes advertising campaigns across Google Ads, Meta Ads (Instagram and Facebook), LinkedIn Ads, TikTok Ads, YouTube Ads, Pinterest Ads and Taboola Ads. Its bundled service covers strategy, campaign setup, creative production, landing page creation, tag and pixel installation, ongoing optimization, weekly reporting via exclusive dashboards, and direct WhatsApp support. The agency also offers vertical-specific paid traffic services for lawyers, dentists, real estate companies and solar energy providers.
Product overview
Upster is a performance marketing agency specializing in paid traffic management. The company offers a unified service portfolio centered on its core Gestão de Tráfego Pago (Paid Traffic Management) offering, supported by platform-specific ad management services (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Pinterest Ads, Taboola Ads) and complementary services (Landing Page Creation, Strategic Consulting). The agency also provides vertical-specific services tailored for Lawyers (Tráfego Pago para Advogados), Real Estate (Tráfego Pago para Imobiliárias), Dentists (Tráfego Pago para Dentistas), and Solar Energy companies (Tráfego Pago para Energia Solar). Upster operates as a boutique agency model with certified traffic managers, offering strategy, ad creation, landing pages, tag/pixel installation, campaign optimization, and detailed performance reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Gestão de Tráfego Pago (Paid Traffic Management)
Quantifiable outcome
- Locmais achieved 9.4x more leads generated and 89% reduction in lead cost
- +4 more outcomes
Companies that use Upster
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles6 records
Upster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Upster partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights5 records
Upster competitors and assessment
Company assessmentDirect peers
- Leadster: Brazilian B2B marketing agency and software company specializing in lead generation, paid traffic, and marketing automation. Closely comparable to Upster in target market (mid-market Brazilian companies), service mix (paid media + landing pages), and geographic focus.
- Wpromote: US-based performance marketing agency specializing in paid search, paid social, and SEO. Direct comparable in service mix (multi-platform paid traffic management) and mid-market/enterprise B2B focus, useful as a peer benchmark for operating model and scale.
- Ampfy: Brazilian independent performance and creative agency managing paid media campaigns across Google, Meta, and programmatic channels. Comparable as a Brazilian full-service paid traffic agency competing for the same enterprise and mid-market clients as Upster.
- NP Digital: Performance marketing agency founded by Neil Patel, offering paid media, SEO, and content marketing. Direct comparable in service mix (paid traffic management with creative and landing page support) and mid-market/enterprise client focus.
- Actons Performance: Brazilian performance marketing agency offering paid media management, SEO, and analytics. Direct competitor in the Brazilian paid traffic agency market, targeting similar B2B and e-commerce mid-market accounts.
Broad incumbents
- Rock Content: Large Brazilian content marketing and digital strategy firm that has expanded into paid media and full-funnel services. Comparable as a Brazilian digital marketing services provider, though significantly larger and with a content-led rather than paid-traffic-led offering.
- Monks (MediaMonks): Global digital production and media agency (formerly MediaMonks, part of S4 Capital) offering paid media planning, buying, and creative production. Comparable in offering (paid traffic management plus creative/landing page production) but operates globally at significantly larger scale.
- Jellyfish: Global digital media and marketing agency (now part of Brandtech Group) with strength in paid media management across Google, Meta, Amazon, and TikTok. Comparable in service offering (multi-platform paid traffic management) but operates at a much larger scale and global footprint.
- Resultados Digitais (RD Station): Leading Brazilian marketing and sales platform (RD Station) that bundles software with agency services. Directly comparable as a Brazilian-headquartered performance marketing provider serving SMBs and mid-market, though significantly larger and more productized than Upster.
- Tinuiti: US performance marketing agency managing paid media, SEO, and lifecycle marketing across Amazon, Google, Meta, and TikTok. Comparable as a multi-channel paid traffic management firm targeting mid-market and enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Upster social profiles
Digital presenceUpster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upster leadership team
Management profileNumber of profiles
Profiles2 records
Upster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upster
What does Upster do?
Upster is a Brazilian boutique paid traffic agency that plans, creates, manages and optimizes advertising campaigns across Google Ads, Meta Ads (Instagram and Facebook), LinkedIn Ads, TikTok Ads, YouTube Ads, Pinterest Ads and Taboola Ads. Its bundled service covers strategy, campaign setup, creative production, landing page creation, tag and pixel installation, ongoing optimization, weekly reporting via exclusive dashboards, and direct WhatsApp support. The agency also offers vertical-specific paid traffic services for lawyers, dentists, real estate companies and solar energy providers.
Is Upster a public or private company?
Upster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upster founded?
Upster was founded in 2012. It employs 1 to 10 people.
Where is Upster based?
Upster is headquartered in Curitiba, Brazil, in the Latin America region.
How does Upster make money?
Three revenue lines are on record. Paid Traffic Management Services are the primary driver. The others are creative Production and landing Page Development.
Who are Upster's main competitors?
Direct peers on record are Leadster, Wpromote, Ampfy, NP Digital and Actons Performance. Broad incumbents are Rock Content, Monks (MediaMonks), Jellyfish, Resultados Digitais (RD Station) and Tinuiti.
Does Upster have an API?
No public API is recorded for Upster.