Shae Marcus Consulting

What Shae Marcus Consulting does

Shae Marcus Consulting (SMC) is a privately held, family-owned digital agency founded in Florida in 2013 that builds and deploys AI-powered automation systems for small and mid-sized local service businesses. Its core offering is a portfolio of eight productized systems — Time Tracker, AI Lead Qualification Chatbot, GMB Automation, AI Content Engine, AI Local SEO + AI Search Visibility, AI Ad Creative + Testing, AI Email + SMS Nurture, and Automation Studio — covering lead capture, Google Business Profile management, content production, local SEO, ad creative testing, multi-channel nurture, and general workflow automation. The underlying technology relies on applied generative AI and NLP layered on integrations with third-party platforms including Basecamp 5, Google Calendar, GA4, Google Search Console, Google Business Profile, Google/Meta Ads, Slack, Resend, Notion/ClickUp, and Google Drive; SMC does not disclose proprietary model development or research.

The company monetizes through three revenue streams: productized AI automation systems sold on a subscription basis with a 14-30 day implementation cadence, agency services for website design, SEO, paid ads, and social media management, and monthly optimization retainers layered on every engagement. Pricing is custom-quoted rather than publicly listed, with a "Book a free strategy call" inside-sales motion and a "no lock-in, clients own everything" positioning. Target customers are SMBs in local service verticals — roofers, rehab centers, law firms, mortgage brokers, home service companies, and similar buyers without in-house IT or marketing leadership — with secondary exposure to multi-location operators needing scaled execution.

Name

Shae Marcus Consulting

Legal name

Shae Marcus Consulting LLC

Website

https://shaemarcus.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Shae Marcus Consulting is a family-owned Florida digital agency that builds and deploys AI-powered automation systems (lead capture, GMB, content, local SEO, ad creative, nurture) for SMBs in local service industries on a productized subscription and monthly retainer basis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Digital marketing agency
• AI automation systems
• Lead generation services
• Web development services
• Local SEO services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. AI Automation Systems and Products: Productized systems with predictable inputs, outputs, and timelines. Products include AI Lead Qualification Chatbot, GMB Automation, AI Content Engine, AI Local SEO, AI Ad Creative Testing, AI Email + SMS Nurture, Automation Studio, and Time Tracker. All products follow a 14-30 day implementation with monthly optimization cadence.
2. Agency Services: Execution layer services including Website Design and Builds (2-4 weeks), SEO and AI Search Visibility (first wins in 30 days, compounding gains in 90 days), Paid Ads Management (kickoff in 7 days), Social Media Management (setup in 7 days, weekly publishing), and Hosting/Maintenance/Security (setup in 1-3 days, ongoing monthly). Services install, integrate, and optimize growth systems.
3. Monthly Optimization Retainers: All products and services include monthly optimization loops with ongoing monitoring, performance reviews, and iteration. Monthly reliability tuning and expansion based on operational bottlenecks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shae Marcus Consulting is a family-owned digital agency that builds AI-powered automation systems and provides digital marketing services for small and mid-market local service businesses. The company sells productized AI systems (lead qualification chatbots, GMB automation, content engines, local SEO, ad creative testing, email/SMS nurture, automation studio, and time tracking) alongside traditional agency services (website design, SEO, paid ads, social media management, and hosting).

Product overview

Shae Marcus Consulting (SMC) is a family-owned digital agency founded in Florida in 2013 with over 25 years of digital strategy experience. The company offers a portfolio of eight AI-powered growth systems designed to help small businesses compete with larger enterprises. The product suite includes: Time Tracker (live team time tracking with AI insights and payroll built in, syncing natively with Basecamp 5); AI Lead Qualification Chatbot (24/7 lead capture and qualification with Google Calendar booking); GMB Automation (Google Business Profile automation for multi-location operations); AI Content Engine (weekly batch content production with brand review checkpoints); AI Local SEO + AI Search Visibility (local search presence builder for Google Maps and AI tools); AI Ad Creative + Testing (systematic ad creative testing with angle and hook frameworks); AI Email + SMS Nurture (segmented follow-up sequences for lead recovery); and Automation Studio (pre-built automation blueprints for operational workflows). All products follow a 14-30 day implementation timeline with monthly optimization cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Time Tracker Live team time-tracking system with AI insights and payroll built in. Features one-click clock in/out, breaks, meetings, task switching, real-time 'Who's Working Now' dashboard, AI weekly summaries, anomaly detection, natural language time entry, and direct payroll report generation from tracked hours. Syncs natively with Basecamp 5.
• AI Lead Qualification Chatbot 24/7 AI-powered lead capture and qualification chatbot that converts inquiries into booked appointments automatically. Captures leads from web chat and contact touchpoints, qualifies prospects, books appointments with Google Calendar rules, and generates clean handoff summaries for sales teams.
• GMB Automation Google Business Profile automation for multi-location teams. Automates posts, monitoring, review workflows, Q&A management, and reporting across hundreds of locations with reliable retry patterns, queueing, and observability.
• AI Content Engine Weekly content production system that produces a week's worth of social, short-form, and campaign content in a single batch. Features brand review checkpoints, approval workflows, and publishing-ready asset sets mapped to channels.
• AI Local SEO + AI Search Visibility Local search presence builder for Google Maps, AI tools, and organic results. Creates service and area page clusters around ready-to-buy search topics with technical SEO setup, GBP operational workflows, and reporting tied to calls and bookings.
• AI Ad Creative + Testing Systematic ad creative testing platform that builds, tests, and iterates ad creative with structured angle, hook, and script testing frameworks. Includes weekly learnings recap, winner/loser iteration, and landing page alignment recommendations.
• AI Email + SMS Nurture Automated email and SMS follow-up system that recovers cold leads through segmented nurture sequences. Handles new leads, no-shows, pending estimates, lost deals, and reactivation with inbox placement optimization and escalation rules.
• Automation Studio Pre-built automation blueprints for repetitive operational work including lead routing, review requests, onboarding sequences, weekly reports, and internal operations. Includes error handling, retries, observability, and monthly optimization cadence.
• Website Design and Builds Custom website design and development service with a 2-4 week build cycle. Designs and ships custom websites and interfaces for small businesses.
• SEO and AI Search Visibility Search engine optimization service targeting organic visibility improvements with first wins in 30 days and compounding gains in 90 days.
• Paid Ads Management Paid advertising management service across Meta and Google Ads platforms with kickoff in 7 days and weekly optimization cadence. Turns ad spend into qualified leads and booked appointments.
• Social Media Management Social media management service with setup in 7 days and weekly publishing across channels.
• Hosting, Maintenance, and Security Website hosting, maintenance, and security service with setup in 1-3 days and ongoing monthly support.

Quantifiable outcome

• 14-30 day deployment timeline for all products
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability18 records

Feature10 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ActiveCampaign: Established marketing automation and CRM platform with email, SMS, and AI content/automation capabilities sold to SMB and mid-market; adjacent platform that competes for the same marketing-automation budget.
• Power Digital Marketing: Larger, well-capitalized digital marketing agency offering SEO, paid media, content, and AI-powered services across enterprise and mid-market; broader portfolio but overlapping SMB/mid-market services and creative-testing capabilities.
• LocaliQ (USA Today Network): Multi-location digital marketing provider offering SEO, GBP, paid media, and AI lead-gen services at franchise/multi-location scale; comparable in GMB Automation and multi-location operator focus.

Direct peers

• KlientBoost: Performance marketing agency offering paid acquisition, creative testing, and landing page optimization for SaaS and SMB clients; closely comparable in paid-media-and-creative-testing positioning.
• WebFX: Large US digital marketing agency offering SEO, paid media, web design, and marketing automation for SMB and mid-market clients; comparable in service breadth, customer segment, and SMB-to-enterprise delivery model.
• Disruptive Advertising: Digital marketing agency focused on paid media management, SEO, and conversion optimization for mid-market and SMB clients; directly comparable in customer segment, ad-creative testing focus, and agency-services delivery.
• Ignite Digital: Digital marketing agency offering SEO, PPC, web design, and social media services to SMB and mid-market clients; comparable service stack and customer profile (US/Canada SMBs).
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, social media, and AI-driven lead generation for SMB clients; directly comparable in services, customer profile, and US-based delivery.
• SmartSites: Digital agency offering website design, SEO, PPC, and AI/marketing automation services to SMB clients across the US; closely comparable in target customer, service mix, and productized delivery approach.

Emerging players

• GoHighLevel: All-in-one marketing automation platform used by SMBs and agencies to deploy chatbots, lead capture, email/SMS nurture, content, and pipelines; competes directly with SMC's productized AI suite by enabling SMB self-service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shae-marcus-consulting

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shae Marcus Consulting