TUSEM Essen
TUSEM Essen is a German professional handball club founded in 1926, competing in the 2. Handball-Bundesliga, serving regional fans, youth athletes, and corporate sponsors in the Essen / North Rhine-Westphalia market.
- Company typePrivate
- Founded1926
- HeadquartersEssen, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What TUSEM Essen does
TUSEM Essen, legally organized as TUSEM Sport und Marketing GmbH, is a professional handball club founded in 1926 in the Margarethenhöhe district of Essen, Germany. The club competes in the 2. Handball-Bundesliga (German second division), playing home matches at Sporthalle "Am Hallo", and serves regional fans, youth athletes, and corporate sponsors across the North Rhine-Westphalia market.
The operating model rests on four revenue streams: ticket sales (individual match tickets and category-priced season tickets ranging from €130 for children's Category IV to €330 for adult Category I), a multi-tiered sponsorship pyramid anchored by three main sponsors (Westenergie, Sparkasse Essen, Stadtwerke Essen) plus premium and silver partner tiers, media/broadcasting revenue through streaming partner DYN, and outsourced merchandise sales via weplayhandball.de. Distribution is handled through the official website, a Ticketmaster partnership, and a PWA mobile app; the club also maintains digital match programs (Hallenhefte) and a newsletter for fan communication.
A second core pillar is youth development and community engagement. The Talent Schmiede operates U17 and U19 Bundesliga squads under dedicated personnel (Full-time youth trainer Florian Buddenborg, Youth Coordinator Viktor Dziabel, Sports Director Herbert Stauber). Engagement products span Fanclub Block M, Karlos Kids Club, Elmars Rasselbande (ages 4–10), Westenergie Handballcamp, and Westenergie Einlaufkids. The club's commercial and management leadership is held by Managing Director Jonathan Abbenhaus and Head Coach Kenji Hövels (appointed December 2025), with sponsorship sales led by Benjamin Wellmann. The first team is entering the 2026/27 season under two-year contracts for key signings and graduates promoted from the academy.
TUSEM Essen firmographics
Firmographics- Name
- TUSEM Essen
- Legal name
- TUSEM Sport und Marketing GmbH
- Website
- https://tusemessen.de
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TUSEM Essen is a German professional handball club founded in 1926, competing in the 2. Handball-Bundesliga, serving regional fans, youth athletes, and corporate sponsors in the Essen / North Rhine-Westphalia market.
- Ownership category
- akta.pro rank
TUSEM Essen industry classification
Industry- Product category
- Professional Handball Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
Keywords
Where TUSEM Essen is headquartered
LocationHeadquarters
- HQ city
- Essen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
TUSEM Essen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue from individual match tickets and season tickets (Dauerkarten) across four price categories, with tickets sold through the club website and at the door.
- Sponsorship: Multi-tiered sponsorship program including main sponsors (Hauptsponsoren), premium sponsors (Premiumsponsoren), and silver partners. Sponsors receive branding visibility on team kit, website, and matchday assets.
- Merchandise/Shop: Online merchandise sales through external partner weplayhandball.de for TUSEM branded products.
- Media Broadcasting: Revenue from media rights through DYN streaming partner for live and on-demand match broadcasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket Category IV - Children's/Youth |
| Subscription | Annual | Season Ticket Category IV - Reduced |
| Subscription | Annual | Season Ticket Category IV - Normal |
| Transaction based/ take rate | Pay-as-you-go | Individual Match Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
TUSEM Essen product offering
Product offeringCore offering
TUSEM Essen operates a professional handball team competing in Germany's 2. Handball-Bundesliga, playing home matches at Sporthalle Am Hallo in Essen. The club sells match tickets and season passes, distributes TUSEM-branded merchandise through weplayhandball.de, runs a talent development academy (Talent Schmiede) for U17/U19 players, and operates a multi-tiered sponsorship program serving regional businesses. Fan engagement products (Fanclub Block M, Karlos Kids Club, Elmars Rasselbande, Westenergie Handballcamp, Westenergie Einlaufkids) complement the core matchday offering.
Product overview
TUSEM Essen is a German handball club competing in the 2. Handball-Bundesliga. The club operates a single unified offering centered on its professional handball team, supplemented by youth development through the Talent Schmiede (U19/U17 Bundesliga squads), merchandise sales via an external platform, and ticket sales for home games at Sporthalle Am Hallo. The club also maintains several fan engagement products including Fanclub Block M, Karlos Kids Club, Elmars Rasselbande, and the Westenergie Handballcamp, along with digital match programs (Hallenhefte) and the Westenergie Einlaufkids program for young supporters.
Differentiator
Problem solved
Functional benefit
Products and services
- TUSEM Essen Professional Handball Team Matches Professional handball team competing in the 2. Handball-Bundesliga (German second division), playing home matches at Sporthalle 'Am Hallo' in Essen for fans and spectators.
- Match Ticket Sales (Single & Season Tickets) Single-match and annual season tickets (Dauerkarten) for TUSEM Essen home games at Sporthalle Am Hallo, with tiered pricing across Categories I-IV and discounts for children, students, seniors, and disabled persons.
- TUSEM Merchandise Shop Online retail store offering TUSEM-branded apparel and accessories, distributed through the external e-commerce partner weplayhandball.de.
- Talent Schmiede (Youth Academy) Structured youth handball development program including U19 and U17 Bundesliga teams, focused on developing young players for transition into the TUSEM Essen professional squad.
- Fanclub Block M (Official Fan Club Membership) Official TUSEM Essen fan club providing organized supporter sections and fan engagement activities for paying members at home games in Arena Am Hallo.
- Corporate Sponsorship Program Multi-tiered B2B sponsorship offering for regional and national businesses, providing brand visibility on team kit, club website, and matchday assets. Tiers include main sponsors (Westenergie, Sparkasse Essen, Stadtwerke Essen), premium sponsors, and silver partners.
- Live Match Streaming via DYN Media Partnership Live and on-demand broadcasting of TUSEM Essen Bundesliga matches to fans beyond the home arena via streaming partner DYN.
Quantifiable outcome
- TUSEM Essen achieved 3rd place in the 2. HBL training bonus ranking (2025/26 season) with 11,984 points, demonstrating youth development excellence.
- +2 more outcomes
Companies that use TUSEM Essen
Customer profileSegments3 records
Ideal customer profiles3 records
TUSEM Essen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TUSEM Essen partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, main, premium and core.
- Sport Auto PlusminorBochum-based company serving as ice sponsor (Eisensponsor) supporting the club from the second half of the season.
- asbest-ade de Ruiter GmbHminorBocholt-based company, partnered together with WdeR Fußbodenstudio as sponsors.
- WdeR Fußbodenstudio GmbHminorBocholt-based flooring company, partnered together with asbest-ade as sponsors.
- Kaspar SchmauserminorEssen branch of Kaspar Schmauser (part of Pottglück GmbH) joined as sponsor.
- Conrad Autoteile GmbHminorOberhausen-based auto parts company, official silver partner.
- WestenergiemainMain sponsor (Hauptsponsor) of TUSEM Essen. Westenergie supports the club through the 'Westenergie Handballcamp' and 'Westenergie Einlaufkids' fan programs.
- Sparkasse EssenmainMain sponsor (Hauptsponsor) of TUSEM Essen, providing financial support and marketing visibility.
- Stadtwerke EssenmainMain sponsor (Hauptsponsor) of TUSEM Essen, providing financial support and marketing visibility.
- Wartezone.TVpremiumPremium sponsor providing marketing support and brand visibility.
- E-world energy & waterpremiumPremium sponsor from the energy sector.
- BrenntagpremiumPremium sponsor, global chemical distribution company.
- Uniklinikum EssenpremiumPremium sponsor from the healthcare sector.
- BarmerpremiumPremium sponsor, health insurance provider.
- TicketmasterpremiumTicket distribution partner for match tickets.
- DYNcoreMedia partner providing live and on-demand streaming of matches. DYN also supports youth development through the 'Move Your Sport' initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
TUSEM Essen competitors and assessment
Company assessmentDirect peers
- 1. VfL Potsdam: Direct league peer in the 2. Handball-Bundesliga (4th, 2025/26). Comparable second-tier professional club with regional sponsorship and ticket-based revenue model.
- HBW Balingen-Weilstetten: Direct league peer finishing 1st in the 2025/26 2. Handball-Bundesliga. Comparable as a second-tier German handball club competing for promotion, sharing the same HBL media and sponsorship ecosystem as TUSEM.
- SG BBM Bietigheim: Direct league peer finishing 2nd in the 2025/26 2. Handball-Bundesliga. Closely comparable in size, league position, and commercial model to TUSEM Essen.
- TSV Bayer Dormagen: Direct league peer in the 2. Handball-Bundesliga and former club of TUSEM player Jan Reimer. Comparable second-tier professional handball club with similar sponsorship and ticketing model.
- VfL Eintracht Hagen: Direct league peer in the 2. Handball-Bundesliga (5th, 2025/26). Comparable in tier, regional sponsorship model, and youth-development focus.
- TuS N-Lübbecke: Direct league peer in the 2. Handball-Bundesliga; TUSEM's head coach Kenji Hövels played and coached there earlier in his career. Closely comparable mid-tier professional handball club.
- HC Elbflorenz 2006: Direct league peer finishing 3rd in the 2025/26 2. Handball-Bundesliga. Comparable size and commercial profile to TUSEM in the same second-tier professional league.
- HSG Krefeld: Direct regional league peer in the 2. Handball-Bundesliga, geographically close in the Niederrhein/NRW region. Competes with TUSEM for regional sponsorship and fan attention.
- Eulen Ludwigshafen: Direct league peer in the 2. Handball-Bundesliga. Comparable size, regional commercial model, and second-tier sporting economics to TUSEM.
Emerging players
- ASV Hamm-Westfalen: 1. Handball-Bundesliga club promoted from the second tier; serves as the closest aspirational peer showing what promotion and first-tier economics look like for a club of TUSEM's regional profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TUSEM Essen social profiles
Digital presenceTUSEM Essen financial estimates
Financial estimateRevenue estimate
Valuation estimate
TUSEM Essen leadership team
Management profileNumber of profiles
Profiles6 records
TUSEM Essen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TUSEM Essen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TUSEM Essen
What does TUSEM Essen do?
TUSEM Essen operates a professional handball team competing in Germany's 2. Handball-Bundesliga, playing home matches at Sporthalle Am Hallo in Essen. The club sells match tickets and season passes, distributes TUSEM-branded merchandise through weplayhandball.de, runs a talent development academy (Talent Schmiede) for U17/U19 players, and operates a multi-tiered sponsorship program serving regional businesses. Fan engagement products (Fanclub Block M, Karlos Kids Club, Elmars Rasselbande, Westenergie Handballcamp, Westenergie Einlaufkids) complement the core matchday offering.
Is TUSEM Essen a public or private company?
TUSEM Essen is a private company. It is classified as unknown and is currently operating.
When was TUSEM Essen founded?
TUSEM Essen was founded in 1926. It employs 11 to 50 people.
Where is TUSEM Essen based?
TUSEM Essen is headquartered in Essen, Germany, in the Europe region.
How does TUSEM Essen make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship, merchandise/Shop and media Broadcasting.
Who are TUSEM Essen's main competitors?
Direct peers on record are 1. VfL Potsdam, HBW Balingen-Weilstetten, SG BBM Bietigheim, TSV Bayer Dormagen, VfL Eintracht Hagen, TuS N-Lübbecke, HC Elbflorenz 2006, HSG Krefeld and Eulen Ludwigshafen. ASV Hamm-Westfalen is listed as an emerging player.
Does TUSEM Essen have an API?
No public API is recorded for TUSEM Essen.
What industry is TUSEM Essen in?
TUSEM Essen's product category is Professional Handball Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAM, Handball Leagues. Its NAICS code is 711211 and its SIC code is 7997.