SPORT AUTO PLUS
- Company typePrivate
- Founded-
- HeadquartersBochum, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SPORT AUTO PLUS does
Sport Auto Plus GmbH is a Germany-based online car subscription operator founded in 2024, legally registered in Berlin and operationally headquartered in Bochum, NRW. The company offers an "Auto-Abo" (car subscription) product targeting sports enthusiasts, athletes, and members of sports clubs and fitness studios, positioning itself as "Das Auto-Abo für den Sport" — a vertical alternative to traditional leasing and ownership. Customers configure subscriptions online at sportautoplus.de, choosing contract terms of 12–24 months and annual mileage packages of 10,000–40,000 km, with a single all-inclusive monthly rate that bundles insurance (liability, partial and full comprehensive), vehicle tax, registration, transfer, inspection, and maintenance, with no down payment or final installment.
The core technology is a digital-first catalog and contract management platform rather than proprietary AI. The product range spans compact and family vehicles (Citroen C3 Aircross, Ford Kuga), mid-range SUVs and wagons (CUPRA Leon, Škoda Karoq, Hyundai Tucson), and premium and luxury vehicles including XPeng EVs, Mercedes-AMG GLC 53, and Porsche Taycan Sport Turismo, with monthly prices ranging from approximately €349 to €3,299. Two add-on modules extend the offering: "Lieferung Plus," a €299 home delivery service, and "Prämienretter / Prämienretter Plus," €10–€20/month damage protection products. Vehicle fulfillment is handled via a network of delivery partners (car dealerships) and the optional Lieferung Plus service.
Sport Auto Plus makes money through monthly recurring subscription fees, with customer acquisition driven primarily by an extensive network of German sports-club partnerships (Schalke 04, VfL Bochum 1848, SSV Jahn Regensburg, Bayer Giants Leverkusen, Wuppertaler SV, Wacker Burghausen, SPOBIS, and others), alongside digital channels including the website, email newsletter, and social media. The company is privately held, closely-held GmbH with three managing directors (Uwe Dinnebier, Ralph Wershoven, Stephan Penz) and no disclosed external institutional or venture capital backing, operating with 24 employees in the German market.
SPORT AUTO PLUS firmographics
Firmographics- Name
- SPORT AUTO PLUS
- Legal name
- Sport Auto Plus GmbH
- Website
- https://sportautoplus.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SPORT AUTO PLUS industry classification
Industry- Product category
- Car Subscription Services
- NAICS
- Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)
Keywords
Where SPORT AUTO PLUS is headquartered
LocationHeadquarters
- HQ city
- Bochum
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SPORT AUTO PLUS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Subscription Revenue: Monthly recurring subscription fees from car subscriptions. Customers pay a fixed monthly rate that includes insurance, vehicle tax, registration, inspection, and maintenance. The company offers vehicles across various brands including Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Mercedes-AMG, and Porsche with contract terms of 12-24 months and annual mileage packages ranging from 10,000 to 40,000 km.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level vehicles (Citroen C3 Aircross, Ford Kuga) with 12-month terms and 10,000-20,000 km annual mileage |
| Subscription | Monthly | Mid-range vehicles (Cupra Leon, Cupra Terramar, Skoda Karoq, Hyundai Tucson) with 12-24 month terms |
| Subscription | Monthly | Premium electric vehicles (XPeng G6, XPeng G9, XPeng P7+) with 12-month terms |
| Subscription | Monthly | Luxury vehicles (Mercedes-AMG GLC 53, Porsche Taycan) with 12-24 month terms |
| Subscription | Monthly | Home Delivery Service (Lieferung Plus) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SPORT AUTO PLUS product offering
Product offeringCore offering
Sport Auto Plus provides a monthly car subscription (Auto-Abo) service in Germany, offering vehicles from brands including Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Mercedes-AMG, Porsche, and Citroen with all-inclusive monthly rates covering insurance, vehicle tax, registration, transfer, inspection, and maintenance. Contracts range from 12-24 months with annual mileage packages from 10,000 to 40,000 km, no down payment or final installment required, and vehicles delivered directly to customer homes (Lieferung Plus) or to partner dealerships.
Product overview
Sport Auto Plus operates a car subscription platform offering a modern alternative to traditional leasing. The core product is the Auto-Abo (car subscription) service, which provides vehicles from brands including Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Porsche, Citroen, Mercedes-AMG, and more. Customers pay a single monthly rate that includes insurance, taxes, transfer, registration, inspection, and maintenance. Contract terms range from 12 to 24 months with mileage packages starting at 10,000 km per year. The offering is complemented by two optional add-on modules: Lieferung Plus (home delivery service) and Prämienretter/Prämienretter Plus (damage protection packages). The service is specifically targeted at athletes, sports club members, and fitness studio members.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto-Abo (Car Subscription) Monthly car subscription service offering vehicles (Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Mercedes-AMG, Porsche, Citroen, and others) with insurance, vehicle tax, registration, transfer, inspection, and maintenance included in a single rate. Contract terms range from 12-24 months with annual mileage packages from 10,000 to 40,000 km, no down payment or final installment required. Targeted at athletes, sports club members, and fitness studio members in Germany.
- Lieferung Plus Home delivery service for subscribed vehicles, including vehicle registration, cleaning, and handover at the customer's doorstep anywhere in Germany, available for a €299 one-time fee.
- Prämienretter Damage protection add-on module for car subscriptions that covers the €20 premium surcharge and 10% trade-in value deduction in case of fully comprehensive insurance claims, costing €10 per month.
- Prämienretter Plus Enhanced damage protection add-on module providing one-time exemption from the €500 deductible in case of fully comprehensive damage per full contract year, costing €20 per month.
Companies that use SPORT AUTO PLUS
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
SPORT AUTO PLUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SPORT AUTO PLUS partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Schalke 04coreMajor German football club partnership. Sport Auto Plus serves as mobility partner providing vehicle subscriptions to club members and employees. The partnership aligns the brand with prominent German sports organization.
- VfL Bochum 1848coreGerman football club partnership for mobility services. Vehicle subscription offerings promoted to club members and fans.
- SSV Jahn RegensburgminorSports club partnership providing vehicle subscription services to club members.
- Sportverein Wacker BurghausenminorSports club partnership for member mobility solutions.
- Bayer Giants LeverkusenminorBasketball club partnership for vehicle subscription services to members.
- Wuppertaler Sportverein e.V.minorSports club partnership with positive feedback from the club regarding friendly service, competent consultation, and reliable partnership.
- SPVGGminorSports club partnership for member mobility services.
- SPOBISminorSports business network partnership for industry connections and marketing.
- MOBEXOminorMobility-related partnership for potential business synergies.
- MyFavoritominorMarketing and promotion partnership.
- SYLT1TVminorMedia/content partnership for sports coverage and brand promotion.
- SZUminorSports organization partnership.
- Schilder ReiskeminorRegional partner for sports club services.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
SPORT AUTO PLUS competitors and assessment
Company assessmentEmerging players
- AllinClub: AllinClub is an emerging German car subscription platform. Smaller and newer, comparable as a direct competitor in the consumer AutoAbo space but with limited brand and scale visibility.
Direct peers
- ViveLaCar: ViveLaCar (formerly CarVia) is a German car subscription provider offering flexible monthly terms with included insurance and maintenance. Directly competes on the same subscription product model in the German market.
- Cluno: Cluno (now part of Miles Mobility) pioneered car subscription in Germany with monthly all-inclusive terms across multiple brands. Operates the same core model as Sport Auto Plus — flexible subscription vs. ownership/leasing.
- FINN Auto: FINN is a German car subscription platform offering flexible all-inclusive monthly subscriptions across multiple brands. It is the most direct competitor to Sport Auto Plus in the German market, with broader scale and substantial venture funding.
- Like2Drive: Like2Drive is a German AutoAbo platform offering flexible monthly car subscriptions with included insurance and services. Directly competes with Sport Auto Plus in the same consumer subscription niche.
Regional players
- Carvolution: Carvolution is a Swiss car subscription platform with the same all-inclusive monthly model. Comparable in product design but operates primarily in Switzerland rather than Germany.
Broad incumbents
- Volkswagen Auto-Abo: Volkswagen Financial Services operates a direct OEM subscription program in Germany. Competes head-on with Sport Auto Plus but with the structural advantage of captive fleet supply and brand pricing.
- Hyundai AutoAbo: Hyundai's German AutoAbo is an OEM-direct subscription offering flexible monthly terms. Directly comparable because Sport Auto Plus also lists Hyundai Tucson and other Hyundai models in its catalog.
- Athlon (Mercedes-Benz): Athlon, owned by Mercedes-Benz Mobility, offers operational leasing and subscription-style products across Europe. Comparable as a large incumbent competing in the same flexible-mobility segment in Germany.
- Sixt+ / Sixt Leasing: Sixt operates a subscription product (Sixt+) alongside its dominant rental and leasing business in Germany. Provides the same all-inclusive subscription but with the backing of a major incumbent rental/leasing group.
Market position
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
SPORT AUTO PLUS social profiles
Digital presenceSPORT AUTO PLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPORT AUTO PLUS leadership team
Management profileNumber of profiles
Profiles3 records
SPORT AUTO PLUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPORT AUTO PLUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPORT AUTO PLUS
What does SPORT AUTO PLUS do?
Sport Auto Plus provides a monthly car subscription (Auto-Abo) service in Germany, offering vehicles from brands including Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Mercedes-AMG, Porsche, and Citroen with all-inclusive monthly rates covering insurance, vehicle tax, registration, transfer, inspection, and maintenance. Contracts range from 12-24 months with annual mileage packages from 10,000 to 40,000 km, no down payment or final installment required, and vehicles delivered directly to customer homes (Lieferung Plus) or to partner dealerships.
Is SPORT AUTO PLUS a public or private company?
SPORT AUTO PLUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPORT AUTO PLUS founded?
SPORT AUTO PLUS was founded in -1. It employs 11 to 50 people.
Where is SPORT AUTO PLUS based?
SPORT AUTO PLUS is headquartered in Bochum, Germany, in the Europe region.
How does SPORT AUTO PLUS make money?
One revenue line is on record: vehicle Subscription Revenue.
Who are SPORT AUTO PLUS's main competitors?
AllinClub is listed as an emerging player. Direct peers are ViveLaCar, Cluno, FINN Auto and Like2Drive. Carvolution is listed as a regional player. Broad incumbents are Volkswagen Auto-Abo, Hyundai AutoAbo, Athlon (Mercedes-Benz) and Sixt+ / Sixt Leasing.
Does SPORT AUTO PLUS have an API?
No public API is recorded for SPORT AUTO PLUS.
What industry is SPORT AUTO PLUS in?
SPORT AUTO PLUS's product category is Car Subscription Services. Its primary akta.pro industry code is THADACAD, Long-Term / Fixed-Term Car Subscriptions (6–36 months). Its NAICS code is 532111 and its SIC code is 7510.