What Viconic Health does

Viconic Health is a privately held company founded in 2016 and headquartered in Dearborn, Michigan that develops and sells Viconic Fall Defense, a patented impact-absorbing underlayment installed beneath flexible floor coverings (heterogeneous sheet vinyl, rolled carpet, modular carpet tile, and flexible glue-down LVT/LVP). The product is engineered to reduce the severity of fall-related injuries by absorbing impact forces at the moment of contact, providing passive, always-on protection that operates 24/7/365 without devices, charging, alarms, behavior change, or staff response. The system is installed within standard commercial flooring workflows, backed by a 10-year limited warranty, and protected by a granted patent.

Viconic sells the product at $6.25-$7.50 per square foot through direct enterprise field sales targeting senior living operators, skilled nursing facilities, memory care communities, healthcare facilities, architects/designers, and aging-in-place specialists, with installation performed either by customer maintenance teams or third-party flooring contractors. The go-to-market motion is consultative, supported by an interactive Falls Cost Calculator, active participation in industry conferences (LeadingAge, AHCA/NCAL, NIC, Environments for Aging, Senior Living Executive Conference), earned-media placements such as the 2025 McKnight's Tech Awards double win, and a network of industry-association partnerships (LeadingAge, AHCA/NCAL, EFA, NASVH, AOTA, ICAA, CFI, CAPS, the Michael J. Fox Foundation, and a mutual relationship with flooring manufacturer Interface).

The company has reported an 84% reduction in severe fall-related injuries across 80+ provider partner communities, with documented zero-severe-injury outcomes at Ohio Living (11 Ohio communities), Ecumen Lakeview Commons (memory care, 18-month period), Kendal Crosslands Communities, and Immanuel Lutheran Home. Operating geographies are limited to the United States, headcount is in the 11-50 range, and no funding rounds or revenue figures have been publicly disclosed.

Name

Viconic Health

Legal name

Viconic Health

Website

https://viconichealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Viconic Health develops and sells Viconic Fall Defense, a patented impact-absorbing flooring underlayment that reduces fall-related injury severity in senior living, skilled nursing, memory care, healthcare, and home-modification settings across the United States.

Ownership category

akta.pro rank

Product category

Fall Protection Flooring

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Carpet Cushion & Underlay Manufacturing (IMAOAJAJ)

akta.pro secondary industries

Flooring & Trip-Hazard Mitigation (Non-Slip Surfaces, Transitions) (HSAPANAG), Flooring, Trip-Hazard Removal & Anti-Slip Surface Upgrades (HSABAJAG)

Keywords

• Fall protection underlayment
• Senior care flooring
• Impact absorbing flooring
• Aging in place safety
• Fall injury prevention

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Fall Defense Flooring Underlayment Sales: Viconic generates revenue through the sale of its patented fall protection underlayment system. The product is sold per square foot ($6.25-$7.50) to senior living operators, healthcare facilities, architects, and consumers for home modification projects. The sale is typically one-time product revenue with installation performed by the customer's maintenance teams or third-party installers at standard flooring installation rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Viconic Health designs, manufactures, and sells Viconic Fall Defense, a patented impact-absorbing underlayment system installed beneath flexible floor coverings (vinyl, carpet, LVT/LVP) in senior living, healthcare, and residential environments. The underlayment absorbs impact force at the moment of fall contact to reduce the severity of fall-related injuries, delivering passive, always-on protection without devices, charging, alarms, or behavior change. The product is sold per square foot ($6.25–$7.50) to senior living operators, healthcare facilities, architects, and consumers for home modification projects, and is backed by a 10-year limited warranty.

Product overview

Viconic Health offers a single unified product: Viconic Fall Defense, a patented impact-absorbing flooring underlayment system. This product is installed beneath flexible floor coverings (heterogeneous sheet vinyl, rolled carpet, modular carpet tile, and flexible glue-down LVT/LVP) in senior care environments including skilled nursing, assisted living, memory care, and home modification settings. The company complements its core product with a Falls Cost Calculator tool and backs its product with a 10-year limited warranty. The product's primary differentiation is its demonstrated 84% reduction in severe fall-related injuries when residents fall, working passively without requiring staff intervention, charging, or resident compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Viconic Fall Defense A patented impact-absorbing underlayment installed beneath compatible floor coverings (heterogeneous sheet vinyl, rolled carpet, modular carpet tile, and flexible glue-down LVT/LVP) that reduces the severity of fall-related injuries by absorbing impact force at the moment of fall contact. It provides passive, always-on 24/7 protection without devices, charging, alarms, staff response, or behavior change, and is targeted at senior living operators, healthcare facilities, architects/designers, aging-in-place specialists, and consumers for home modification projects.

Quantifiable outcome

• 84% reduction in severe fall-related injuries
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LeadingAgecoreOthersNational association representing nonprofit providers of aging services. Viconic is committed to supporting LeadingAge and its members through advocacy and industry collaboration.
• AHCA/NCALcoreOthersAmerican Health Care Association / National Center for Assisted Living representing skilled nursing and assisted living providers. Viconic supports AHCA/NCAL initiatives.
• EFA (Fall Prevention Association)coreOthersEnd Falls Association - dedicated to fall prevention awareness and education. Viconic supports EFA's mission.
• NASVHminorOthersNational Association of State Veterans Homes. Viconic has been trusted by the U.S. military.
• AOTAminorOthersAmerican Occupational Therapy Association - promoting occupational therapy practice and education.
• ICAAminorOthersInternational Council on Active Aging - supporting professionals who develop services for the aging population.
• CFIminorOthersCenter for Excellence in Assisted Living - improving quality in assisted living through research and education.
• The Michael J. Fox FoundationminorOthersNonprofit organization dedicated to finding a cure for Parkinson's disease. Parkinson's patients have high fall risk.
• CAPS Certification ProgramminorOthersCertified Aging-in-Place Specialist certification program. Viconic supports CAPS-certified professionals.
• LeadingAge MichiganminorOthersMichigan state chapter of LeadingAge representing nonprofit aging services providers.
• LeadingAge MinnesotaminorOthersMinnesota state chapter of LeadingAge representing nonprofit aging services providers.
• InterfaceminorOthersInterface is a flooring manufacturer. Viconic works in conjunction with Interface flooring products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: Largest US flooring manufacturer with residential and commercial brands across carpet, LVT, and laminate. Comparable as a flooring giant that could acquire or develop impact-absorbing underlayment technology and absorb Viconic's market position at scale.
• Interface: Major commercial carpet tile manufacturer and existing Viconic partner that 'works in conjunction with Interface flooring products.' Comparable because Interface already specifies into senior living accounts and could integrate competing fall-protection technology directly into its commercial modular carpet tile offering.
• Shaw Industries: Largest US carpet manufacturer with broad commercial and senior living distribution. Comparable as a major flooring incumbent with established senior care relationships that could introduce competing underlayment innovations into its existing channel.
• AHF Products: Hardwood and vinyl commercial flooring manufacturer (acquired Armstrong Flooring assets). Comparable as a commercial resilient flooring player serving the same senior living construction and renovation channel.
• Tarkett: Global flooring manufacturer (vinyl, rubber, carpet, wood) with major senior living and healthcare accounts. Comparable because Tarkett serves the same senior care specifier channel and could leverage its scale to develop or bundle competing impact-absorbing underlayments alongside its existing resilient flooring lines.
• Mannington Mills: Diversified flooring manufacturer with commercial and residential resilient flooring (LVT, sheet vinyl) and carpet lines serving senior living markets. Comparable as a flooring incumbent with senior care presence and a complementary product portfolio.

Emerging players

• Ecore International: Manufacturer of recycled rubber safety flooring and acoustic underlayments for healthcare, fitness, and senior living environments. Comparable for its safety-focused flooring underlayment offerings targeting healthcare and senior care verticals.

Direct peers

• SmartCells: Manufacturer of impact-absorbing rubber flooring surfaces originally designed for industrial anti-fatigue and fall protection applications. Comparable as a direct competitor providing impact-absorbing surfaces for fall injury reduction in similar settings.

Others

• AliMed: Distributor and manufacturer of medical, rehab, and patient safety products including fall mats, hip protectors, and mobility aids for senior care. Comparable as another patient-safety supplier serving senior care customers with complementary fall-mitigation products.
• TIDI Products: Medical device and patient safety products company offering Posey brand fall prevention products (sensor pads, alarms, hip protectors) to hospitals and senior care. Comparable because it addresses the same fall injury problem in the same customer base with complementary (not identical) solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viconic-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viconic Health