Vmax E-scooter
Vmax E-scooter (VMAX Mobility GmbH) is a Swiss direct-to-consumer manufacturer of premium electric scooters, selling six models from CHF 799 to CHF 1,799 through Shopify storefronts in Switzerland, Germany, Austria, the United States, and Canada, serving urban commuters and everyday mobility users.
- Company typePrivate
- Founded2015
- HeadquartersRothrist, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vmax E-scooter does
Vmax E-scooter, operating as VMAX Mobility GmbH, is a Swiss D2C manufacturer of premium electric scooters. Founded in 2015 and headquartered in Oftringen, Switzerland, the company designs, develops, and assembles its vehicles in-house through its own production facilities, and sells them exclusively through country-specific Shopify storefronts in Switzerland, Germany, Austria, the United States, and Canada. The portfolio spans six SKUs across price points from CHF 799 (VX2 Lite) to CHF 1,799 (VX4 flagship), with the VX2 Gear recognized as the TCS E-Trotti test winner. Core technical features include integrated front and rear turn indicators, an intelligent energy management system for battery and range optimization, and peak motor power up to 1600 watts across the range. A spare parts store, accessories catalog (helmets, locks, bags), and a 24-month warranty support the vehicle lifecycle after sale.
The business model is direct-to-consumer hardware sales with one-time purchase pricing, complemented by an aftermarket stream from accessories and individual replacement parts. Customer segments are primarily urban commuters and everyday mobility users, with a secondary B2B/corporate channel served via a dedicated login portal. Marketing relies on product-led tools (E-Scooter Finder, comparison pages), a content/newsletter engine, and earned media including Forbes, Toptech, Electric Scooter Guide, and TCS. The company has no parent, no disclosed funding rounds, and is currently founder/management-owned; it has no public listing and discloses no revenue figure.
Vmax E-scooter firmographics
Firmographics- Name
- Vmax E-scooter
- Legal name
- VMAX Mobility GmbH
- Website
- https://vmax-escooter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vmax E-scooter (VMAX Mobility GmbH) is a Swiss direct-to-consumer manufacturer of premium electric scooters, selling six models from CHF 799 to CHF 1,799 through Shopify storefronts in Switzerland, Germany, Austria, the United States, and Canada, serving urban commuters and everyday mobility users.
- Ownership category
- akta.pro rank
Vmax E-scooter industry classification
Industry- Product category
- Electric Scooters
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Scooters (Stand-Up) (CRACASAB)
Keywords
Where Vmax E-scooter is headquartered
LocationHeadquarters
- HQ city
- Rothrist
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Vmax E-scooter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-Scooter Hardware Sales: One-time purchase of electric scooters at various price points (CHF 799-1,799). Revenue is generated through direct consumer sales via e-commerce platform.
- Accessories and Spare Parts: Separate revenue stream from accessories (helmets, locks, bags) and spare parts store offering all individual replacement components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VX2 Lite - Entry level all-rounder |
| One time/ perpetual license | Pay-as-you-go | VX2 Gear - Agile all-rounder |
| One time/ perpetual license | Pay-as-you-go | VX2 Hub - Durable and comfortable |
| One time/ perpetual license | Pay-as-you-go | VX4 - Maximum power premium model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Vmax E-scooter product offering
Product offeringCore offering
VMAX designs, develops, and manufactures electric scooters in-house at its own production facilities in Oftringen, Switzerland, and sells them direct-to-consumer through its own Shopify-based e-commerce storefront in Switzerland, Germany, Austria, the United States, and Canada. The lineup spans six scooter models priced from CHF 799 to CHF 1,799, complemented by a spare-parts store offering individual replacement components and accessories such as helmets, locks, and bags.
Product overview
VMAX is a Swiss brand with its own production facilities that designs, develops, and manufactures electric scooters in-house. The product portfolio consists of six distinct e-scooter models organized across performance tiers: the flagship VX4 for maximum power (CHF 1,799), the VX2 series spanning from entry-level (VX2 Lite at CHF 799) to advanced (VX2 PRO as the evergreen model), the VX2 Hub emphasizing durability and comfort, the VX5 PRO focused on portability, and the VX2 Gear positioned as an agile all-rounder. Beyond the core vehicles, VMAX offers complementary spare parts for maintenance and a range of accessories including helmets, locks, and bags. All models undergo extensive in-house testing and optimization for safety and riding enjoyment.
Differentiator
Problem solved
Functional benefit
Products and services
- VX4 Electric Scooter
Quantifiable outcome
- Winner of TCS E-Trotti test
- +1 more outcomes
Companies that use Vmax E-scooter
Customer profileSegments3 records
Ideal customer profiles3 records
Vmax E-scooter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Vmax E-scooter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GreensparkcoreEnvironmental partnership for sustainability impact tracking. Greenspark powers VMAX's environmental initiatives including CO2 offsetting (10kg per order), plastic bottle recovery, and tree planting. The partnership tracks and reports: 4,667 trees planted, 173,689 plastic bottles recovered, and 367.65 tonnes CO2 offset.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vmax E-scooter competitors and assessment
Company assessmentDirect peers
- VSETT: Premium performance e-scooter brand sold direct-to-consumer globally with a strong enthusiast following. Competes head-to-head with VMAX's VX4 and VX2 series on power, range, and price.
- Inmotion: Global e-scooter and personal e-mobility brand with model lineup spanning commuter and performance tiers. Directly comparable to VMAX in product range and D2C + distributor sales model.
- Segway-Ninebot: Global market leader in consumer and shared electric kick scooters with broad model lineup. Directly competes with VMAX in the D2C e-scooter category, especially in Europe, and dwarfs VMAX on scale, distribution, and marketing spend.
- Apollo Scooters: Canadian premium D2C e-scooter brand with strong North American distribution and venture backing. Closely comparable to VMAX in product positioning (premium performance scooters), go-to-market (D2C), and target customer (urban commuters), and is a key North American peer.
- Voro Motors (EMOVE): US-based D2C brand selling the EMOVE line of premium commuter and performance electric scooters. Highly comparable to VMAX on product positioning, target buyer (premium commuters), and D2C Shopify-style model.
Emerging players
- KuKirin (Kugoo): Fast-growing Chinese e-scooter brand sold primarily through cross-border e-commerce channels at aggressive price points. Threatens VMAX's value-tier defensibility and pushes on premium tiers from below.
Broad incumbents
- NIU Technologies: Public, well-funded Chinese smart e-mobility company best known for e-scooters and e-mopeds with global D2C distribution. Competes with VMAX across multiple e-scooter SKUs and out-resources it on marketing and product development.
- Yadea: Large Chinese-listed manufacturer of e-bikes, e-scooters, and e-mopeds with global distribution. Overlaps with VMAX in the e-scooter category and competes on price and distribution breadth.
- Xiaomi (Mi Electric Scooter): Xiaomi's Mi Electric Scooter line is the dominant commodity e-scooter sold globally through online and retail channels. Competes with VMAX on the entry-level price band (well below VMAX's CHF 799–1,799) and forces VMAX to justify its premium positioning.
- Razor: Long-established US consumer mobility brand with broad retail distribution (Target, Walmart, Amazon). Competes with VMAX at the entry-level/kids-and-commuter end and benefits from deep retail shelf presence VMAX lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vmax E-scooter social profiles
Digital presenceVmax E-scooter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vmax E-scooter leadership team
Management profileNumber of profiles
Profiles1 record
Vmax E-scooter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vmax E-scooter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vmax E-scooter
What does Vmax E-scooter do?
VMAX designs, develops, and manufactures electric scooters in-house at its own production facilities in Oftringen, Switzerland, and sells them direct-to-consumer through its own Shopify-based e-commerce storefront in Switzerland, Germany, Austria, the United States, and Canada. The lineup spans six scooter models priced from CHF 799 to CHF 1,799, complemented by a spare-parts store offering individual replacement components and accessories such as helmets, locks, and bags.
Is Vmax E-scooter a public or private company?
Vmax E-scooter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vmax E-scooter founded?
Vmax E-scooter was founded in 2015. It employs 51 to 100 people.
Where is Vmax E-scooter based?
Vmax E-scooter is headquartered in Rothrist, Switzerland, in the Europe region.
How does Vmax E-scooter make money?
Two revenue lines are on record. E-Scooter Hardware Sales are the primary driver. The others are accessories and Spare Parts.
Who are Vmax E-scooter's main competitors?
Direct peers on record are VSETT, Inmotion, Segway-Ninebot, Apollo Scooters and Voro Motors (EMOVE). KuKirin (Kugoo) is listed as an emerging player. Broad incumbents are NIU Technologies, Yadea, Xiaomi (Mi Electric Scooter) and Razor.
Does Vmax E-scooter have an API?
No public API is recorded for Vmax E-scooter.
What industry is Vmax E-scooter in?
Vmax E-scooter's product category is Electric Scooters. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 441227 and its SIC code is 3751.