Whitemilk [The Audiovisual Solution]

What Whitemilk [The Audiovisual Solution] does

Whitemilk [The Audiovisual Solution] is a Belgian audiovisual integrator and rental company headquartered in Ronse, founded in 1994 by Jan De Keyser (CEO) as 'Projection & Presentation.' The firm designs, integrates, and maintains custom AV/IT solutions for control rooms, boardrooms, meeting rooms, lecture halls, council chambers, reception areas, and corporate events, serving enterprise, higher-education, healthcare, and public-sector clients across Belgium with select international event work. The technical stack combines AV hardware (Samsung The Wall LED, Barco video walls, Crestron DM NVX AV-over-IP, Shure voice lift, Q-SYS, Jabra PanaCast 50, Televic conference units) with IT/network infrastructure (Dante, NDI, SRT) and software platforms for workplace management (GoBright), digital signage (Zebrix), and unified monitoring (Utelogy), orchestrated through a proprietary AV Lab in Kluisbergen used for pre-staging and training.

The business operates across four revenue streams: AV integration project sales (one-time), Rental & Events (transactional equipment rental for events from 50 to 5,000+ attendees), AV-as-a-Service / AVaaS (recurring monthly subscription bundling hardware, software, installation, monitoring, maintenance, and tech refresh), and Service & Support under a 360° package. Go-to-market combines direct enterprise field sales (dedicated Solutions and Rental teams), an IT channel and preferred-partner network supported by over 30 manufacturer certifications (Barco Gold, Samsung Platinum, Shure Diamond, Crestron Elite, Extron Platinum, Yealink Platinum, Logitech Premier, Televic Platinum, QSC Premium, Cisco, Microsoft MS HUB 2S), and event-led engagement (ISE Barcelona, Taste & Learn roundtables, CONTXT conference, Gantoise Hockey Gold sponsorship).

Whitemilk employs approximately 25 staff across three Belgian locations (Ronse HQ, Melle rental warehouse, Kluisbergen AV Lab) supplemented by freelance specialists, holds GDPR-compliant data practices, and has achieved EcoVadis Silver (top 15%) ESG status. The firm is privately held by founder Jan De Keyser with no disclosed external funding, M&A, or institutional investment; strategic posture is organic, mid-sized, and relationship-driven rather than venture-backed.

Name

Whitemilk [The Audiovisual Solution]

Legal name

Whitemilk BV

Website

https://whitemilk.be

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Whitemilk is a Belgian audiovisual integrator and rental company that designs, integrates, and maintains AV/IT solutions for control rooms, boardrooms, lecture halls, council chambers, and corporate events, serving enterprise, higher education, healthcare, and public-sector clients across Belgium.

Ownership category

akta.pro rank

Product category

Audiovisual Integration Services

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310)

SIC

Services-Facilities Support Management Services (8744), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYTHAHAEAA

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

SECONDARYHSACAFAF

Audio-Visual Equipment Rentals (Sound, Projection, Screens)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYIMAIALAK

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Facility Operations Support Services (Mailroom/Reception/Catering/Workplace Services)

SECONDARYBPAAACAJ

AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

Keywords

• Audiovisual integration services
• AV equipment rental
• Control room solutions
• Video conferencing systems
• AV as a service

Headquarters

HQ city

Ronse

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. AV Integration / Project Sales: Design, integrate and install custom audiovisual solutions for control rooms, boardrooms, meeting rooms, auditoriums, council chambers, lecture halls, and reception areas. Revenue from project-based implementation contracts, typically one-time with potential for service contract upsells.
2. Rental & Events: Rental of audiovisual equipment for corporate events, trade shows, conferences, and live streaming/hybrid events in Belgium and internationally. Equipment includes LED walls, sound systems, cameras, and lighting. Revenue is event-based and transactional.
3. AV-as-a-Service (AVaaS): Monthly subscription model offering fully managed AV environments including hardware, software, services, monitoring, maintenance, and upgrades for a fixed recurring fee. Enables financial predictability for clients and recurring revenue for Whitemilk.
4. Service & Support: Ongoing technical support, maintenance, and remote monitoring services for installed AV systems. Includes the Whitemilk 360° support package and proactive service offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Whitemilk is a Belgian audiovisual integrator that designs, installs, and maintains custom AV/IT solutions for control rooms, boardrooms, lecture halls, council chambers, reception areas, and corporate events. The company also rents audiovisual equipment for live and hybrid events and operates a 360° service and support model, including an AV-as-a-Service (AVaaS) subscription offering.

Product overview

Whitemilk is a Belgian audiovisual integrator and rental company that designs, integrates, and rents AV/IT solutions connecting people in corporate, healthcare, public, and higher education sectors. The company operates two main divisions: Whitemilk Solutions (permanent audiovisual integrations) and Whitemilk Rental (temporary equipment and event support). Solutions encompass control rooms, boardrooms, meeting rooms, lecture halls, council chambers, and reception areas. The product portfolio includes Samsung displays (The Wall, Smart Signage, Flip Pro, E-Paper, Spatial Displays), Barco solutions (video walls, ClickShare, CTRL), Crestron systems (DM NVX, Flex), Televic conference systems, Jabra audio/video (PanaCast 50, Evolve, Speak2), Q-SYS cloud-manageable platforms, GoBright workplace management (room/desk/visitor management), Zebrix digital signage, and AI-powered features (speaker tracking, 360° cameras). The company also offers AV-as-a-Service (AVaaS) with subscription models including Meeting Room as a Service (MRaaS), Display as a Service (DPaaS), and Platform as a Service (PaaS). Their AV Lab conducts testing and experimentation, and a 360° Service & Support package provides ongoing maintenance. Whitemilk maintains over 30 manufacturer partnerships and holds multiple industry certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Control Room Solutions Specialized audiovisual integrations for mission-critical environments such as process-driven industry, traffic management, public security, energy and utilities, airports, air traffic control, and trading floors. Includes multi-screen video walls, operator workstations, centralized control software, and 360° support from concept through operation.

Quantifiable outcome

• EcoVadis Silver — top 15% of rated companies
• +4 more outcomes

Named customers5 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and strategic.

• BarcocoreTechnology or IntegrationBarco Gold Partner for Control Room hardware & software and Control Room Services, and Gold Partner for ClickShare. Whitemilk and Barco form 'the perfect tandem to deliver world-class control room solutions' (Tom Sys, EVP Barco Control Rooms). Barco CDIO Philippe Verlinde participated in CONTXT conference hosted by Whitemilk.
• SamsungcoreTechnology or IntegrationSamsung Platinum Display Partner. Whitemilk has been a Platinum Partner for many years, collaborating on LED walls (The Wall), smart signage, Flip Pro interactive displays, and monitors. Joint activities include ISE attendance and annual Taste & Learn client events.
• ShurecoreTechnology or IntegrationShure Diamond Partner — the highest partnership tier. Shure audio solutions including voice lift systems are integrated into Whitemilk projects such as the UZA auditorium.
• CrestroncoreTechnology or IntegrationCrestron Autorized Elite Partner. Crestron technology (DM NVX AV-over-IP, Flex video conferencing, room booking) is integrated into Whitemilk's solutions. Crestron's Executive Director of EMEA Sales Robin Van Meeuwen described the partnership as delivering 'seamless, innovative solutions that truly connect people and transform spaces.'
• ExtroncoreTechnology or IntegrationExtron Platinum Partner and Authorized Reseller. Extron provides core enterprise AV technologies that Whitemilk integrates into client solutions, including signal processing and control systems.
• QSCcoreTechnology or IntegrationQSC Premium Partner. Q-SYS cloud-manageable audio, video, and control platform is used in Whitemilk's AV-over-IP solutions, including AI-powered PTZ camera tracking via Seervision integration.
• LogitechcoreTechnology or IntegrationLogitech Premier Partner. Logitech video conferencing, Rally Board, and peripheral solutions are integrated into Whitemilk meeting room solutions. Logitech Channel Lead for Western Europe Arjan Vreeburg participated in CONTXT conference hosted by Whitemilk.
• YealinkcoreTechnology or IntegrationYealink Platinum Partner. Yealink audio and video conferencing equipment is integrated into Whitemilk's collaboration solutions. Distributed through Lydis as the Benelux distributor.
• Televic ConferencecoreTechnology or IntegrationTelevic Platinum Partner. Televic conference systems (conference units, interpreter desks, IR language distribution) are integrated into Whitemilk's council chamber and auditorium solutions. Partnership spans over 7 years, with projects including Egmont Palace in Brussels.
• JabracoreTechnology or IntegrationJabra One Authorized Partner. Jabra PanaCast 50 video bars, Evolve and Engage headsets, and Speak2 speakerphones are integrated into Whitemilk's meeting and collaboration solutions. Andre Hofstee, Head of Channel at Jabra, stated that 'together, we're creating future-ready workspaces.'
• GoBrightcoreChannel Partner/ Reseller/ DistributorGoBright Partner, recognized as a Star Member reseller. GoBright room booking, desk booking, visitor management, and digital signage solutions are delivered through Whitemilk's audiovisual integrations. Whitemilk is described as 'one of the leading AV integrators in Belgium' by GoBright.
• CreonstrategicStrategic or Co-development PartnerStrategic partnership for control room solutions. Creon handles ergonomic dispatch and control room design (furniture, workspace), while Whitemilk provides audiovisual integrations — combining both for comprehensive future-proof control room environments.
• LydiscoreChannel Partner/ Reseller/ DistributorLydis (Yealink distributor for Benelux) is a full-service distributor partner supplying Yealink solutions to Whitemilk. Collaboration began during COVID-19 when Whitemilk launched its first major project equipping over 100 rooms with Yealink multi-camera systems.
• Inetum-RealdolmenstrategicStrategic or Co-development PartnerTechnology and integration partner for complex AV projects. Collaboration included LED installation at Sportinnovatiecongres in Ghent (Topsporthal Ghent, 25 sqm LED wall) and UZA auditorium project (Zebrix integration).
• ZebrixcoreTechnology or IntegrationZebrix cloud-based digital signage CMS is integrated into Whitemilk's signage solutions. Whitemilk is one of the largest Zebrix representatives globally. Zebrix enables remote screen control, content management, campaign scheduling, and energy optimization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Videlio: European audiovisual integrator headquartered in France with broad coverage across integration, rental, and event services. Closest direct peer to Whitemilk in business model (full-option AV integrator across corporate, public, and education verticals) and target customer profile, but at materially larger scale.
• Kinly: Global AV integration and collaboration services company formed from the merger of AVMI and Tinnecroft. Direct peer offering complex AV integration, managed services, and meeting room solutions to enterprise and public-sector clients across Europe.
• BIS Group: European AV/IT integrator and digital workplace specialist focused on meeting rooms, control rooms, and hybrid collaboration for enterprise clients. Direct peer competing in the same AV integration space across Benelux and broader Europe.

Others

• Barco: Belgian-headquartered display and visualization technology company. Key technology partner for Whitemilk's control room business and a broader industry incumbent; not a direct integrator competitor but adjacent in the AV value chain.
• Extron Electronics: US manufacturer of AV signal processing, distribution, and control systems. Whitemilk is an Extron Platinum Partner; comparable industry participant influencing Whitemilk's enterprise AV integration offerings.
• Crestron Electronics: US-headquartered manufacturer of control, AV-over-IP, and room automation systems. Whitemilk is a Crestron Elite Partner; Crestron provides the underlying control platform for many of Whitemilk's deployments and competes indirectly via its own certified integrator network.
• Logitech for Business: Swiss-based provider of video conferencing and collaboration peripherals. Whitemilk is a Logitech Premier Partner; comparable in the broader meeting room collaboration ecosystem and increasingly competing for standardized room deployments.

Regional players

• ProsAV (proSAV): Belgian audiovisual integrator offering similar solutions for corporate, education, and public-sector clients. Direct regional peer within Belgium, competing for similar framework agreements.
• Cegeka: Belgian-headquartered IT services and digital workplace provider with strong presence in the same Flemish enterprise and public-sector market. Adjacent competitor in meeting room/collaboration deployments, often partnered with or competing against Whitemilk on Belgian projects.

Broad incumbents

• Televic Conference: Belgian manufacturer of conference, interpreter, and council chamber systems; Whitemilk is a Televic Platinum Partner. Comparable in council chamber and education verticals but operates as a product manufacturer rather than pure integrator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/channel-awards
• Facebookfacebook.com/whitemilktheaudiovisualsolution

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitemilk [The Audiovisual Solution]