Lydis

What Lydis does

LydisPlus B.V. (formerly Lydis, formed from the January 1, 2026 merger of Lydis and AplusK) is a privately held, full-service value-added distributor headquartered in Almere, Netherlands, with additional offices in Ridderkerk (Netherlands) and Wommelgem (Belgium, under LydisPlus N.V.). The company distributes a multi-brand portfolio of Telecom, Audiovisual (AV), and Security solutions across the Benelux region, aggregating more than 40 vendor brands including Yealink (Platinum Distributor for 10+ years, with awards in 2025 and 2026), Cisco, 2N, Akuvox, Biamp, Shure, Jabra, Samsung, BenQ, Sony, Optoma, Spectralink, AudioCodes, Dahua Technology, Algo, and Netgear. The product range covers business IP telephony (desk phones, DECT, WiFi, Teams phones, gateways/eSBC), videoconferencing (Yealink MeetingBoard Pro and Android/Windows room systems), professional displays, LED and projection systems, room/desk booking, visitor management, IP intercoms and access control, professional audio (microphones, conferencing DSPs), networking equipment, barcode scanning, and management software including a Cloud Device Management Platform. The supporting technology layer is an aggregation, logistics, and value-add platform rather than a proprietary product stack — the company provides pre-sales advice, technical support, lifecycle services from quote to implementation, hardware warranty (LydisPlus Care), RMA processing, training, and project/demonstration support to resellers and enterprise end customers.

LydisPlus operates a channel-based go-to-market model, distributing exclusively through its 'Reseller Partner' program of ICT resellers and system integrators across the Netherlands and Belgium, with dedicated commercial, inside-sales, and field-sales teams to support both mid-market and enterprise deployments. Revenue is generated through product margin on hardware resale, software license resale, and associated service contracts, with quote-based pricing available to registered reseller partners via a B2B partner portal. The legacy entity 'Lydis' was founded in 2013 in Almere (with company history suggesting industry activity dating back to approximately 1995), and the merged LydisPlus employs approximately 70 colleagues (including around 25 technical/commercial experts). The company serves enterprise end customers including Tony's Chocolonely, ABAB, Porsche Centrum Gelderland, Royal Cosun, and In The Yard, alongside ICT resellers and system integrators, positioning itself as a single point of contact that addresses fragmented procurement and multi-vendor complexity for the Benelux channel.

Name

Lydis

Legal name

LydisPlus B.V.

Website

https://lydis.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

LydisPlus (formerly Lydis) is a privately held, full-service Benelux value-added distributor of Telecom, AV, and Security solutions, aggregating 40+ vendor brands — including Yealink and Cisco — and selling exclusively through a network of ICT resellers and system integrators across the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Distribution & Resale: LydisPlus generates revenue by distributing a broad portfolio of telecom, AV, and security products through a reseller partner network in the Benelux. The company acts as a full-service distributor offering pre-sales advice, technical support, lifecycle support from quote to implementation, and after-sales services. Revenue is derived from product margin on sold hardware, software licenses, and associated service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lydis is a full-service value-added distributor in the Benelux market for telecom, audiovisual (AV), and security solutions. The company distributes a multi-brand portfolio of over 40 technology brands (anchored by Yealink Platinum Distributor status for 10+ years) through a certified reseller and system integrator network, offering pre-sales advice, technical support, lifecycle support from quotation to implementation, and after-sales services including warranty and RMA.

Product overview

Lydis is a full-service distributor for telecom, AV (Audiovisual), and IT solutions operating in the Benelux region. The company operates as a value-added distributor (VAD) offering an extensive portfolio of products across multiple categories. The product offering centers on collaboration and communication solutions, including Yealink IP telephony (desk phones, DECT phones, WiFi phones, Teams phones, videophones), Yealink videoconferencing systems (MeetingBoard Pro, Android/Windows-based room systems, Zoom-certified solutions), Pro AV equipment (audio conferencing, speakers, microphones, amplifiers), workspace management (desk booking, room booking, visitor management), professional displays and LED solutions, digital signage, networking equipment, security/access control (IP intercoms, cameras, access control), headsets, barcode scanning, and software solutions. The company provides comprehensive services including technical support, training, warranty programs, and project support. As a Yealink Platinum Distributor for over 10 years, Yealink products form a core part of their portfolio alongside other branded partners including Cisco, 2N, Akuvox, Spectralink, Biamp, Shure, and Samsung.

Differentiator

Problem solved

Functional benefit

Products and services

• IP Telephony Distribution
• Videoconferencing Solutions Distribution
• Professional Displays and LED Solutions Distribution
• Projectors Distribution
• Workspace and Room Reservation Solutions Distribution
• Intercom, Security and Access Control Distribution
• Network Solutions Distribution
• Headsets Distribution
• Audio Equipment Distribution
• Barcode and Scanning Solutions Distribution
• Software Solutions Distribution
• Services and Support (LydisPlus Care)
• Cloud Device Management Platform

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

41 partnerships are on record, tiered core and minor.

• YealinkcoreChannel Partner/ Reseller/ DistributorPlatinum Distributor for Yealink for over 10 years, covering the entire Yealink product portfolio including VoIP phones, conferencing equipment, headsets, videoconferencing bars, displays, and related accessories. LydisPlus is the primary Benelux distribution partner for Yealink.
• CiscocoreChannel Partner/ Reseller/ DistributorAuthorized Cisco distributor in the Benelux market, offering Cisco networking, collaboration, and security products through the reseller channel.
• 2NminorChannel Partner/ Reseller/ Distributor2N is a leading European manufacturer of IP intercoms, access control, and elevator communications. LydisPlus distributes 2N products in the Benelux.
• AkuvoxminorChannel Partner/ Reseller/ DistributorAkuvox is a global provider of IP intercom and smart home solutions. LydisPlus serves as the Benelux distributor for Akuvox products.
• BenQminorChannel Partner/ Reseller/ DistributorBenQ professional displays and interactive whiteboards distributed by LydisPlus in the Benelux.
• JabraminorChannel Partner/ Reseller/ DistributorJabra professional audio headsets and speakerphones distributed through the LydisPlus reseller network in Benelux.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung professional displays and signage products distributed in Benelux through LydisPlus.
• SpectralinkminorChannel Partner/ Reseller/ DistributorSpectralink wireless DECT phones and enterprise mobility solutions distributed in Benelux by LydisPlus.
• BiampminorChannel Partner/ Reseller/ DistributorBiamp professional audio and conferencing DSP solutions distributed through LydisPlus.
• ShureminorChannel Partner/ Reseller/ DistributorShure professional microphones and audio conferencing solutions distributed through LydisPlus.
• ShureminorChannel Partner/ Reseller/ DistributorShure professional microphones and audio conferencing solutions distributed through LydisPlus.
• PattonminorChannel Partner/ Reseller/ DistributorPatton VoIP gateways and eSBC devices distributed in Benelux through LydisPlus.
• AudioCodesminorChannel Partner/ Reseller/ DistributorAudioCodes VoIP network equipment and Microsoft Teams voice solutions distributed by LydisPlus.
• Dahua TechnologyminorChannel Partner/ Reseller/ DistributorDahua IP security cameras, NVRs, and access control products distributed through LydisPlus.
• AlgominorChannel Partner/ Reseller/ DistributorAlgo IP paging, intercom, and alerting solutions distributed through LydisPlus.
• NetgearminorChannel Partner/ Reseller/ DistributorNetgear networking equipment including PoE switches and wireless access points distributed through LydisPlus.
• SonyminorChannel Partner/ Reseller/ DistributorSony professional displays and projectors distributed through LydisPlus.
• OptomaminorChannel Partner/ Reseller/ DistributorOptoma projectors and display solutions distributed through LydisPlus.
• LumensminorChannel Partner/ Reseller/ DistributorLumens professional PTZ cameras, document cameras, and presentation systems distributed through LydisPlus.
• ChiefminorChannel Partner/ Reseller/ DistributorChief professional mounting solutions for displays and projectors distributed through LydisPlus.
• Vogel'sminorChannel Partner/ Reseller/ DistributorVogel's mounting and display solutions distributed through LydisPlus.
• ExtronminorChannel Partner/ Reseller/ DistributorExtron professional AV switching, control, and signal processing solutions distributed through LydisPlus.
• NewlandminorChannel Partner/ Reseller/ DistributorNewland barcode scanners and scanning solutions distributed through LydisPlus.
• Ergo XSminorChannel Partner/ Reseller/ DistributorErgo XS ergonomic workplace solutions distributed through LydisPlus.
• ScreenBeamminorChannel Partner/ Reseller/ DistributorScreenBeam wireless presentation and screen mirroring solutions distributed through LydisPlus.
• AirServerminorChannel Partner/ Reseller/ DistributorAirServer screen mirroring software and solutions distributed through LydisPlus.
• DynascanminorChannel Partner/ Reseller/ DistributorDynascan digital signage displays distributed through LydisPlus.
• Da-LiteminorChannel Partner/ Reseller/ DistributorDa-Lite professional projection screens distributed through LydisPlus.
• AudipackminorChannel Partner/ Reseller/ DistributorAudipack AV mounting and furniture solutions distributed through LydisPlus.
• TP-linkminorChannel Partner/ Reseller/ DistributorTP-link networking products including switches and wireless solutions distributed through LydisPlus.
• EvokominorChannel Partner/ Reseller/ DistributorEvoko room booking and meeting room management solutions distributed through LydisPlus.
• AstrogateminorChannel Partner/ Reseller/ DistributorAstrogate meeting and conference solutions distributed through LydisPlus.
• NoabeminorChannel Partner/ Reseller/ DistributorNoabe workplace solutions distributed through LydisPlus.
• i3ConnectminorChannel Partner/ Reseller/ Distributori3Connect connectivity and collaboration solutions distributed through LydisPlus.
• Philips Professional DisplaysminorChannel Partner/ Reseller/ DistributorPhilips professional displays for digital signage and professional use distributed through LydisPlus.
• Smart Media Solutions (SMS)minorChannel Partner/ Reseller/ DistributorSmart Media Solutions mounting and display solutions distributed through LydisPlus.
• WyreStormminorChannel Partner/ Reseller/ DistributorWyreStorm AV distribution and signal extension solutions distributed through LydisPlus.
• TDM SignageminorChannel Partner/ Reseller/ DistributorTDM digital signage solutions distributed through LydisPlus.
• NETIOminorChannel Partner/ Reseller/ DistributorNETIO network-controlled power management (PDU) solutions distributed through LydisPlus.
• HumlyminorChannel Partner/ Reseller/ DistributorHumly room and desk booking solutions distributed through LydisPlus.
• Lydis (merger into LydisPlus)coreStrategic or Co-development PartnerLydisPlus was formed from the merger of Lydis and aplusk, effective January 1, 2026. This consolidation created a unified full-service distributor covering the entire Benelux market for Telecom, AV, and IT solutions.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Arrow Electronics: Global enterprise technology distribution and services company with a substantial European footprint; competes more broadly in enterprise IT/networking/collaboration rather than specializing in the AV-focused distributor niche LydisPlus occupies.
• Ingram Micro: Global IT distribution incumbent with broad IT/UC/networking/AV portfolios serving resellers in Benelux; competes for the same resellers and enterprise end-customers as LydisPlus but as a much larger multi-category mega-distributor.
• TD SYNNEX: Global IT distribution giant formed from the merger of Tech Data and SYNNEX, serving Benelux resellers and broadline IT/collaboration needs; competes with LydisPlus in collaboration and networking but operates at vastly larger scale across many more categories.

Direct peers

• Exclusive Networks: Global cybersecurity and cloud value-added distributor with strong EMEA presence, operating a partner-channel model that aggregates multiple vendors for resellers — highly analogous to LydisPlus's 2N/Akuvox/Dahua security side and Yealink/Cisco network side.
• EET Group: Pan-European broadline distributor of IT, AV, surveillance, and consumer electronics headquartered in Denmark, serving resellers and integrators across the Nordics, Benelux, and other European regions; closest direct comparison in terms of multi-vertical IT/AV distribution model.
• Westcon-Comstor: Global value-added distributor specialized in Cisco, security, collaboration, and networking solutions sold through reseller channels; overlaps directly with LydisPlus's Cisco, networking, and UC distribution portfolio and serves European Benelux/EMEA markets.
• Midwich Group: UK-listed specialist AV distribution group operating a value-added distribution model for professional audiovisual products including conferencing, displays, and digital signage — directly analogous to LydisPlus's Pro AV (Biamp/Shure/Sony/Optoma) vertical and reseller-channel focus.
• ALSO Group: Pan-European value-added distributor headquartered in Switzerland covering cloud, security, AV/IT, and networking across 30+ markets with a broad reseller-channel focus — directly comparable to LydisPlus's full-service VAD model, but operating at much larger multi-country scale.
• Exertis (DCC Technology): European AV, mobile, and IT distribution business within DCC plc operating across the UK, Ireland, and continental Europe; overlapping mobile/AV/IT reseller distribution model and customer base comparable to LydisPlus's Benelux proposition.

Regional players

• Copaco Cloud & B2B (Copaco Nederland B.V.): Netherlands-based broadline IT/software/UC distributor serving resellers and managed service providers across the Benelux — direct regional competitor on Dutch resellers but with a less AV-heavy portfolio mix than LydisPlus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LydisPlus/videos
• LinkedInlinkedin.com/company/lydis-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lydis