Sportian
Sportian is a Madrid-based sports technology joint venture between Globant and LALIGA that sells an AI-powered unified operating system covering performance analytics, fan engagement, content protection, and venue technology to professional sports leagues, clubs, federations, and rights holders worldwide.
- Company typePrivate
- Founded2021
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sportian does
Sportian is a Madrid-headquartered sports technology company operating as a joint venture between Globant (NYSE: GLOB) and LALIGA, delivering an AI-powered unified operating system for professional sports organizations. The company's customer base spans leagues, clubs, federations, rights holders, and venues across football (LALIGA, Serie A, Belgian Pro League, Saudi Pro League, Club América, Royal Belgian FA, Real Betis, RCD Mallorca, Real Valladolid, USMNT), motorsport (MotoGP/Dorna, WorldSBK, Formula 1), rugby (Major League Rugby), basketball (LA Clippers), MMA (ONE Championship), baseball (Tomateros de Culiacán), and media (Atresmedia) — 40+ enterprise clients across five continents, with 48 national federations using the Performance platform at the 2026 FIFA World Cup.
The product portfolio spans three connected value pillars. Fan Value covers Maker (CMS/web-app platform), OTT Platform, Fantasy, Game Hub, and Sports Marketing Services. Sports Value covers Performance (the flagship coaching analytics suite processing 3.5M+ data points per match with Performance Portal, LivePro live match analytics, Desktop post-match, and Analysis modules), Competition Management, and Smart Venues. Business Value covers One Venue (digital ticketing), Piracy Guard (AI antipiracy), and Minds (centralized AI analytics), supported by Consultancy Services. All products sit on a central AI layer that integrates specialized AI agents for talent development, operations, and technology, including agentic AI delivered through Globant's AI Pods subscription model. Underlying technology is multimodal — synchronized video, optical tracking, eventing feeds, and tactical metadata — and the company holds compliance certifications including WCAG 2.2 AA, EN 301 549 / EAA, GDPR, LGPD, and CCPA.
The business model combines recurring platform SaaS licensing (Performance, OTT, Fantasy, Game Hub, Maker, Piracy Guard, Minds, One Venue), subscription-based AI Pods deployments, and professional services / consultancy revenue. Pricing is negotiated per organization on multi-year enterprise agreements, with no public tiers or self-serve option. GTM is enterprise field sales augmented by the Globant global sales network and the LALIGA partnership channel; industry events (notably the 2026 FIFA World Cup) and case-study-driven content marketing serve as major demand-generation catalysts. Luis Ureta is CEO; the headcount band is 101–250 employees.
Sportian firmographics
Firmographics- Name
- Sportian
- Legal name
- Sports Reinvention Entertainment Group, S.L.
- Website
- https://sportian.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sportian is a Madrid-based sports technology joint venture between Globant and LALIGA that sells an AI-powered unified operating system covering performance analytics, fan engagement, content protection, and venue technology to professional sports leagues, clubs, federations, and rights holders worldwide.
- Ownership category
- akta.pro rank
Sportian industry classification
Industry- Product category
- Sports Technology Platforms
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
Keywords
Where Sportian is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sportian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Pods Subscription Model: Globant's AI Pods subscription model where teams of AI agents are deployed for sports organizations. This is a recurring subscription offering that has been successfully implemented at scale across industries.
- Platform Licensing and SaaS: Licensing of proprietary sports technology platforms including Performance, OTT, Fantasy, Game Hub, and other SaaS products to sports organizations globally.
- Professional Services: Consultancy services and implementation support for sports technology transformation projects, including digital transformation and AI adoption programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise enterprise agreements for sports organizations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Sportian product offering
Product offeringCore offering
Sportian develops and licenses an AI-powered unified sports technology operating system for professional sports organizations, providing integrated software modules for video and data performance analytics, fan engagement (CMS, OTT streaming, fantasy, gamification), venue/digital ticketing, competition management, AI-based data warehousing, and anti-piracy protection. The platform combines computer vision, tracking data, AI agents, and machine learning to serve leagues, federations, clubs, and rights holders globally.
Product overview
Sportian is a sports technology company (the sports division of Globant and a joint venture with LALIGA) offering a modular platform architecture built around a unified operating system. The portfolio spans three value pillars — Fan Value (Maker, OTT Platform, Fantasy, Game Hub, Sports Marketing Services, Smart Venues), Sports Value (Performance, Competition Management), and Business Value (Minds, Consultancy Services, One Venue, Piracy Guard) — connected through a central AI layer. The Performance platform is the company's flagship coaching and analytics product, processing over 3.5 million data points per match and trusted by 42 professional clubs of LALIGA, the Belgian Pro League, and national federations at the 2026 World Cup. Piracy Guard provides antipiracy services across MotoGP, Serie A, Lega Serie A, and other rights holders. The platform operates globally across five continents with over 40 clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Maker All-in-one platform for building connected web and app experiences for sports organizations, serving as the content management and experience-building foundation of Sportian's ecosystem.
- OTT Platform Global media distribution and monetization platform enabling sports organizations to stream and sell content directly to fans across devices.
- Fantasy End-to-end platform for creating official Fantasy sports games, enabling leagues and clubs to engage fans through gamified prediction experiences.
- Game Hub Connected suite of match-adjacent gaming experiences designed to entertain fans and reward loyalty, including fan voting campaigns and interactive gaming features.
- Sports Marketing Services Campaign creation and management services focused on growing, engaging, and monetizing fanbases through data-driven sports marketing.
- Smart Venues End-to-end technology framework for creating a single digital experience around sports events, covering venue operations, fan-facing technology, and infrastructure modernization.
- Performance Video and data analytics suite for elite coaches, analysts, and physios to create match-winning strategies. Includes modules for pre-match preparation (Performance Portal), live touchline analytics (LivePro), post-match reporting (Desktop), and tactical exploration (Analysis). Processes over 3.5 million data points per match and serves 700 users per season in LALIGA.
- Competition Management Suite of products for managing sports competitions end-to-end, covering everything from player transfers and match calendars to competition scheduling and officiating workflows. Delivered €1.3M cost savings and 90% time savings for LALIGA competition management.
- Consultancy Services Expert advisory teams that help sports organizations discover new growth opportunities across the sports technology ecosystem, including digital transformation and AI adoption programs.
- One Venue Central hub for connected ticketing and revenue strategies inside sports stadia, enabling venues to unify fan transactions and engagement within a single digital experience. Achieved 80% conversion to NFC digital ticketing and 26K fans per matchday at RCD Mallorca.
- Piracy Guard The sports industry's complete antipiracy and brand protection solution. Uses AI and human analysts to detect, categorize, and remove pirated content across digital platforms, including IPTV services, illegal video streaming, counterfeit merchandise, and fraudulent URLs. Used by MotoGP (removing 2M illegal IPTV services annually at 90% removal rate), Lega Serie A (4,500 attacks blocked weekly, 98% takedown rate), and others.
- Minds Data and analytics platform powered by AI that consolidates data analysis across competitions and organizations, enabling new growth through centralized data warehousing and AI-driven insights. Processes 900TB of LALIGA data and manages 400 unique digital assets for that organization.
Quantifiable outcome
- 48 national federations using Sportian Performance at 2026 World Cup
- +6 more outcomes
Companies that use Sportian
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Sportian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
Sportian partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- GlobantflagshipSportian is the joint venture between Globant (NYSE: GLOB) and LALIGA created to transform sports organizations globally. Globant provides the technological power and AI capabilities while Sportian delivers sports-domain expertise. Sportian leverages Globant's AI Pods subscription model, enterprise sales infrastructure, and global reach.
- LALIGAflagshipLALIGA is both a major customer and co-founder of Sportian through a joint venture. The partnership drives AI transformation across LALIGA's operations including performance analytics, fan engagement, and competition management. Sportian was built from football with roots in LALIGA and Globant.
- MotoGP (Dorna Sports)coreMotoGP has extended its long-running anti-piracy partnership with Sportian, active for over five years, aiming to remove up to 99% of piracy across digital platforms. The partnership explores incorporating AI and machine learning to enhance detection and categorization of pirated content.
- GSIC (Global Sports Innovation Center) powered by MicrosoftcoreGSIC powered by Microsoft and Sportian co-published a report on digital transformation in sports in 2024, highlighting AI and data analytics adoption as crucial for industry growth. The partnership focuses on research and industry thought leadership.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Sportian competitors and assessment
Company assessmentDirect peers
- Sportradar: Global sports data and content company serving leagues, media, and betting operators. Comparable to Sportian Minds on the data/analytics side and to Piracy Guard on integrity and content protection.
- Genius Sports: Sports data and technology company (now merged with Stats Perform). Competes with Sportian in official league data partnerships, fan engagement, and integrity/anti-piracy adjacent services.
- Hudl: Leading sports video and analytics platform for teams and clubs. Direct competitor in performance video, tactical analysis, and coaching workflows, particularly at the elite and grassroots football and rugby levels Sportian targets.
- Second Spectrum: AI-powered sports tracking and analytics company acquired into Genius Sports/Sportradar ecosystem. Direct overlap with Sportian Performance in optical tracking, AI tactical analytics, and elite football/basketball deployments.
- Hawk-Eye Innovations (Sony): Sports officiating, broadcast, and tracking technology owned by Sony. Comparable to Sportian in optical tracking, performance insights, and elite-tier sports-tech partnerships with major federations and rights holders.
- Catapult Sports: Provider of athlete tracking and performance analytics wearables and software used by elite teams globally. Directly comparable to Sportian Performance in player/team tracking, live metrics, and coaching insights.
- Stats Perform (Genius Sports): Major sports data, AI, and content provider serving leagues, media, and betting operators. Overlaps with Sportian across sports data, AI-driven analytics, OTT content distribution, and rights-holder tooling.
Emerging players
- Veo Technologies: AI-powered sports video capture and analysis platform. Comparable to Sportian Performance on the video side, with growing penetration into elite and amateur football and other team sports.
- Pixellot: AI-automated sports video production and streaming platform. Comparable to Sportian's OTT Platform and Smart Venues offerings, particularly for lower-tier federations and youth/amateur competitions.
Broad incumbents
- AWS (Sports): Hyperscaler offering sports-specific AI, data, and broadcast solutions to leagues and federations globally. Competes with Sportian as a broader, infrastructure-level incumbent that sports organizations may adopt instead of, or alongside, Sportian's stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sportian social profiles
Digital presenceSportian compliance and trust
Trust signalCompliance5 records
Sportian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportian leadership team
Management profileNumber of profiles
Profiles1 record
Sportian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportian
What does Sportian do?
Sportian develops and licenses an AI-powered unified sports technology operating system for professional sports organizations, providing integrated software modules for video and data performance analytics, fan engagement (CMS, OTT streaming, fantasy, gamification), venue/digital ticketing, competition management, AI-based data warehousing, and anti-piracy protection. The platform combines computer vision, tracking data, AI agents, and machine learning to serve leagues, federations, clubs, and rights holders globally.
Is Sportian a public or private company?
Sportian is a private company. It is classified as corporate owned and is currently operating.
When was Sportian founded?
Sportian was founded in 2021. It employs 101 to 250 people.
Where is Sportian based?
Sportian is headquartered in Madrid, Spain, in the Europe region.
How does Sportian make money?
Three revenue lines are on record. AI Pods Subscription Model is the primary driver. The others are platform Licensing and SaaS and professional Services.
Who are Sportian's main competitors?
Direct peers on record are Sportradar, Genius Sports, Hudl, Second Spectrum, Hawk-Eye Innovations (Sony), Catapult Sports and Stats Perform (Genius Sports). Emerging players are Veo Technologies and Pixellot. AWS (Sports) is listed as a broad incumbent.
Does Sportian have an API?
No public API is recorded for Sportian.
What industry is Sportian in?
Sportian's product category is Sports Technology Platforms. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 5132 and its SIC code is 7373.