WOOM

Fertility & Gynaecology Healthcare Servicesthewoom.com.au

WOOM is a private, multidisciplinary gynaecology and fertility practice based in Perth, Australia, employing 11–50 staff and founded by Tamara Hunter, delivering integrated women's health and reproductive services to individual patients.

Company typePrivate
Founded-
HeadquartersPerth, Australia
Headcount11–50
GTM typeB2C
OfferingServices

What WOOM does

WOOM is a private, for-profit multidisciplinary gynaecology and fertility practice headquartered in Perth, Australia. According to the available firmographic data, the firm operates as a clinical services provider in the women's health specialty, with a headcount range of 11–50 employees and a founder identified as Tamara Hunter. The practice's stated positioning as a "multidisciplinary" clinic implies an integrated care model combining gynaecology and fertility services, likely delivered in person at a single Perth location (thewoom.com.au).

The business model is consistent with a fee-for-service specialist medical practice: revenue is generated through patient consultations, diagnostic procedures, and treatment cycles (including assisted reproductive technology where applicable), funded by out-of-pocket patient payments, private health insurance, and/or Australian Medicare rebates. No pricing, subscription, capitation, B2B, or enterprise contract details are disclosed in the source data. The website did not return substantive content on extraction (only a bot-verification loading page), so specific service lines, clinician headcount, procedure volumes, and partnership or referral arrangements cannot be verified.

No funding rounds, parent company, subsidiaries, acquisitions, regulatory actions, certifications, partnerships, awards, patents, or product launches are documented in the source material. Operating geographies beyond Perth are not disclosed. As a result, the investable profile of WOOM is currently anchored almost entirely on its clinical-service positioning in a structurally growing Australian fertility and women's health market, with little verifiable detail on scale, financial performance, or strategic direction.

WOOM firmographics

Firmographics

Name: WOOM
Website: https://thewoom.com.au
Company type: Private
Headcount range: 11–50 employees
Short description: WOOM is a private, multidisciplinary gynaecology and fertility practice based in Perth, Australia, employing 11–50 staff and founded by Tamara Hunter, delivering integrated women's health and reproductive services to individual patients.
Ownership category
akta.pro rank

WOOM industry classification

Industry

Product category: Fertility & Gynaecology Healthcare Services
NAICS: Family Planning Centers (621410)
SIC: Services-Health Services (8000)
akta.pro primary industry: Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

Keywords

Fertility services
Gynaecology practice
Reproductive healthcare
Women's health
Fertility treatment

Where WOOM is headquartered

Location

Headquarters

HQ city: Perth
HQ country: Australia
HQ region: Oceania

Markets served

WOOM business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales

WOOM product offering

Product offering

Core offering

WOOM is a multidisciplinary gynaecology and fertility practice based in Perth, Australia, providing clinical care in women's reproductive health, gynaecology consultations, and fertility services. The practice operates as a small private clinic (11-50 employees) serving individual patients seeking specialist women's health and fertility treatment.

Differentiator

Problem solved

Functional benefit

Products and services

Multidisciplinary Gynaecology and Fertility Services Integrated specialist clinical care covering gynaecology consultations, fertility assessment, and fertility treatment, delivered to individual women and couples in Perth, Australia.

Companies that use WOOM

Customer profile

Ideal customer profiles1 record

WOOM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WOOM partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

WOOM competitors and assessment

Company assessment

Broad incumbents

Kindbody: US-based women's health and fertility clinic operator with a multi-site owned-clinic model. Comparable in combining gynaecology and fertility under one brand, though operating in the US market rather than Australia.
Tia: US women's health primary care and gynaecology provider with physical clinics. Comparable in delivering integrated women's health including gynaecology, though broader in scope (primary care) and US-based.
Pinnacle Fertility: US fertility clinic network with multi-site operations. Comparable as a large-scale fertility/gynaecology provider, though operating in the US rather than the Australian market.
Maven Clinic: Large global virtual women's and family health clinic. Comparable in targeting women's reproductive and fertility needs, though delivered primarily via telehealth rather than in-person consultations.

Direct peers

Northside Gynaecology: Boutique Australian gynaecology practice offering specialist women's health consultations. Comparable as a similarly sized, founder-led gynaecology provider competing for the same specialist patient demand.
Monash IVF Group: ASX-listed Australian fertility and women's reproductive health group with a national clinic network. Directly comparable as a gynaecology/fertility provider operating in the same Australian regulatory and reimbursement environment.
City Fertility: Australian multi-site fertility and gynaecology clinic group. Directly comparable in service offering (fertility + gynaecology) and Australian patient market, although operating at greater scale than WOOM.
Genea: Australian fertility services provider with clinics and a world-renowned embryology lab. Directly comparable on core fertility/gynaecology service line, with deeper technical specialisation.
Virtus Health: One of the largest Australian IVF and fertility clinic operators (also with international sites). Directly comparable as a multidisciplinary fertility/gynaecology provider competing for the same Australian patient pool.

Emerging players

Adora: Australian women's health and fertility digital platform. Comparable as it sits in the women's reproductive health category and increasingly overlaps with traditional clinic referrals, though delivered digitally rather than as a physical practice.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

WOOM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WOOM leadership team

Management profile

Number of profiles

Profiles1 record

WOOM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WOOM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOOM

What does WOOM do?

When was WOOM founded?

WOOM was founded in -1. It employs 11 to 50 people.

Where is WOOM based?

WOOM is headquartered in Perth, Australia, in the Oceania region.

Who are WOOM's main competitors?

Broad incumbents on record are Kindbody, Tia, Pinnacle Fertility and Maven Clinic. Direct peers are Northside Gynaecology, Monash IVF Group, City Fertility, Genea and Virtus Health. Adora is listed as an emerging player.

Does WOOM have an API?

No public API is recorded for WOOM.

What industry is WOOM in?

WOOM's product category is Fertility & Gynaecology Healthcare Services. Its primary akta.pro industry code is HSADAGAI, Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical). Its NAICS code is 621410 and its SIC code is 8000.