Neova Group

What Neova Group does

Neova Group is a privately held Finnish industrial company headquartered in Jyväskylä that produces physical inputs for agriculture, environmental purification, animal husbandry, and renewable energy. Its product portfolio is organized into four business areas: (1) growing solutions including growing media, biostimulants, bedding peat, and soil conditioners, distributed primarily through its wholly-owned subsidiary brand Kekkila-BVB; (2) activated carbon products for water and air purification sold to industrial, food, and pharmaceutical customers; (3) animal nutrition products aimed at reducing antibiotic use; and (4) renewable energy including solar and wind power generation, energy pellets, and energy peat. The company employs 501-1,000 people and operates internationally across Finland, Sweden (long-term peat operations and land management), and Estonia (through subsidiary Tootsi Turvas).

The underlying technology base is rooted in sustainable processing of Nordic natural raw materials, particularly peat, biomass, and related substrates, combined with activated carbon manufacturing and renewable power generation. Neova positions its offerings around circular economy models that combine local natural raw materials with what it describes as world-class expertise, with stated differentiators including proprietary formulations for plant health, environmentally friendly purification, and security of energy supply from local fuels. Its corporate governance structure (Supervisory Board, Board of Directors, audit and personnel committees) is consistent with a mature, large-scale Nordic industrial group, and it publishes quarterly business reviews even as a private entity.

Neova's revenue model is fundamentally a one-time sale of physical goods across multiple categories rather than software, subscriptions, or licensing. Go-to-market is split between direct enterprise sales for industrial activated carbon and energy customers and multi-channel distribution (corporate website plus Kekkila-BVB storefront) for horticultural and consumer-facing growing media. Pricing is not publicly disclosed. End customers span professional growers, home gardeners, industrial and municipal water treatment operators, food and pharmaceutical processors, livestock operations, and energy buyers, giving the company a horizontal segmentation across use cases rather than a single dominant vertical.

Name

Neova Group

Legal name

Neova Group

Website

https://vapogroup.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Neova Group is a privately held Finnish industrial company that produces peat-based growing media, activated carbon for water and air purification, animal nutrition products, and renewable energy. It serves professional growers, industrial and municipal water treatment customers, food and pharmaceutical processors, livestock operators, and energy buyers across the Nordics and Baltics.

Ownership category

akta.pro rank

Product category

Growing Media and Environmental Products

NAICS

Fertilizer and Compost Manufacturing (32531), Forest Nurseries and Gathering of Forest Products (1132), Biomass Electric Power Generation (221117)

SIC

Forestry (800)

akta.pro primary industry

Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH)

akta.pro secondary industries

Biochar, Activated Carbon & Soil Amendments (from forest biomass) (IMAMALAH), Bio-based Carbon Products & Advanced Bioproducts (Biochar, activated carbon, carbon black alternatives) (EUAAAIAM), Biomass Pellets, Briquettes & Solid Bioenergy Products (industrial/residential) (IMAMALAJ), Biochar & Carbon-Based Soil Builders (AFABAKAG), Forest Residues & Biomass Feedstock Management (Thinning, Slash, Collection) (IMAMAJAN)

Keywords

• Growing media products
• Activated carbon production
• Renewable energy solutions
• Animal nutrition products
• Soil conditioners

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Growing Media and Agricultural Products: Sale of growing media, bedding peat, soil conditioners, and biostimulants to professional growers and home gardeners
2. Activated Carbon Products: Sale of activated carbon for air and water purification applications in industry, food processing, and pharmaceuticals
3. Energy Products: Sale of energy pellets, energy peat, and solar/wind power generation
4. Animal Nutrition Products: Sale of animal feed and nutrition products supporting animal growth and welfare

Distribution channels2 records

Marketing channels2 records

Core offering

Neova Group manufactures and supplies peat-based growing media and horticultural substrates (offered to both professional growers and home gardeners via the Kekkila-BVB subsidiary), activated carbon products for purification applications, biostimulants and soil conditioners, animal nutrition products for livestock, and renewable energy products including energy peat, energy pellets, solar power, and wind power. The company's portfolio converts locally sourced natural raw materials into sustainable product families serving horticulture, environmental purification, animal welfare, and energy markets.

Product overview

Neova Group is a diversified industrial company offering a portfolio of physical products rather than a unified software platform. The core offerings span three main areas: (1) Growing solutions including Growing media, Biostimulants, Bedding peat, and Soil Conditioners that support plant health and sustainable farming; (2) Environmental purification through Activated carbon products for air and water purification across industrial, food, and pharmaceutical applications; and (3) Animal nutrition products for animal welfare and growth. Additionally, the company produces renewable Energy solutions including Solar and wind power, Energy pellets, and Energy peat. The company positions itself around 'Creating Green Growth' by combining local natural raw materials with expertise to serve essential needs for clean food, air, and water.

Differentiator

Problem solved

Functional benefit

Products and services

• Growing media (Kekkila-BVB) Peat-based growing media and substrates supplied to professional growers and home gardeners via the Kekkila-BVB subsidiary, used in horticulture and landscaping cultivation.
• Activated carbon Activated carbon products for air, water, and industrial purification sold to industrial, food, pharmaceutical, and municipal water treatment customers.
• Biostimulants Biostimulant products used to support plant growth, supplied alongside growing media to growers.
• Soil conditioners Soil conditioner products applied to improve soil structure and performance, supplied to growers and landscapers.
• Bedding peat Bedding peat supplied to livestock operations for animal welfare and bedding applications.
• Animal nutrition products Animal nutrition inputs supplied to livestock and animal-husbandry customers.
• Energy peat Energy peat sold as a biomass fuel input to energy customers.
• Energy pellets Energy pellets sold as a processed biomass fuel input to energy customers.
• Solar power Solar power generated and sold into the energy market from Neova-owned installations.
• Wind power Wind power generated and sold into the energy market from Neova-owned installations.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Kekkila BVBcoreChannel Partner/ Reseller/ DistributorSubsidiary brand specializing in growing media products, operating as a separate website and distribution channel for Neova Group's horticultural products
• Tootsi Turvas (Estonia)coreStrategic or Co-development PartnerEstonian subsidiary focused on peat production and restoration operations, continuing long-term peat operations and land management in Estonia with environmental restoration initiatives

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Kemira: Finnish-headquartered global chemicals company serving water-intensive industries. Adjacent peer given shared Finnish industrial base, water treatment chemistry, and sustainability-aligned customer base that overlaps Neova's municipal and industrial water purification segments.

Broad incumbents

• Cabot Corporation: Global specialty chemicals company with a leading activated carbon business serving air and water purification. Comparable to Neova's activated carbon product line in industrial and municipal water treatment applications.
• Stora Enso: Nordic forest products major with renewable energy and biomaterials divisions. Comparable to Neova's energy pellets and renewable power generation, as well as forest biomass feedstock operations.
• UPM: Finnish forest-industry major with biochemicals, energy, and biorefining operations. Comparable to Neova on Finnish forestry feedstock, renewable energy, and bioproducts diversification — overlapping on energy pellets and bio-based materials.

Direct peers

• Pindstrup Mosebrug: Danish peat and growing media producer with strong Nordic and European presence. Directly comparable to Neova on peat substrates, soil conditioners, and horticultural inputs for professional and consumer markets.
• Klasmann-Deilmann: German-headquartered global leader in growing media and peat substrates for professional horticulture. Most direct competitor to Neova's Kekkila-BVB growing media business, serving the same professional growers and home gardener segments.
• Valagro (Syngenta Biologicals): Italy-based biostimulants and crop nutrition specialist now part of Syngenta. Direct peer to Neova's biostimulants product line for plant health and yield enhancement in professional agriculture.
• Jacobi Carbons (FILTRONA / Adsorbest): Global supplier of activated carbon products for water and air purification, food, and pharmaceutical applications. Direct peer to Neova's activated carbon business across the same end-market segments.
• Premier Tech: Canadian-based producer of growing media, peat-based substrates, and biostimulants with global operations. Comparable to Neova across the growing media, soil amendment, and biostimulant product lines.

Emerging players

• Biolchim: Italian producer of biostimulants and specialty fertilizers. Comparable to Neova's biostimulants and soil conditioner portfolio for professional growers seeking sustainable plant nutrition inputs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neovagroup
• LinkedInlinkedin.com/company/neova-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neova Group