aktsiaselts Tootsi Turvas

What aktsiaselts Tootsi Turvas does

aktsiaselts Tootsi Turvas is an Estonian peat production company founded in 1919 and operating since 2002 as a wholly-owned subsidiary of Neova Group (formerly Vapo Group), a multinational peat and growing-media operator. The company is among Estonia's largest peat producers, controlling 3,673+ hectares of RPP (Responsibly Produced Peat) certified production area, and runs two primary product lines: Energy Peat supplied to boiler houses, district heating, and residential heating customers, and Horticultural Peat sold into growing-media and substrate markets. A third line, Bedding Peat, serves animal-husbandry and agricultural customers.

The business operates a dual-channel model: B2B sales to industrial boiler operators, agricultural buyers, and substrate blenders, alongside direct-to-consumer e-commerce for hobby gardeners. Historical evidence indicates exports to 15 countries as of 2016, signaling an established international footprint in horticultural and energy peat. The company holds RHP Horticulture certification (since 2017) and ISO 14001 environmental management certification (since 2023), both of which are prerequisites for institutional-grade horticultural and European substrate-market access. In 2024-2026 it is participating in the EU-funded WaterLANDS project for peatland restoration, aligning the asset base with tightening European peatland and climate regulation.

Revenue is not publicly disclosed and headcount is not specified in available material. The parent group's stated strategic pivot away from energy peat toward horticulture and activated carbon product lines directly conditions Tootsi Turvas's near-term portfolio mix. Certifications, landbank scale, and parent-group integration are the principal structural assets; energy-peat regulatory headwinds and lack of disclosed growth indicators define the principal risks.

Name

aktsiaselts Tootsi Turvas

Legal name

AS Tootsi Turvas

Website

https://tootsiturvas.ee

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

aktsiaselts Tootsi Turvas is an Estonian peat producer founded in 1919, operating 3,673+ hectares of RPP-certified peatlands as a wholly-owned subsidiary of Neova Group. It produces energy peat, horticultural peat, and bedding peat for industrial, agricultural, and consumer markets across 15+ countries.

Ownership category

akta.pro rank

Product category

Peat Production and Horticulture Growing Media

NAICS

Forest Nurseries and Gathering of Forest Products (11321), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Biomass Baling & Densification (Bundles, Bales) (AFAMAGAH)

akta.pro secondary industries

Forest Products Import/Export & Commodity Merchants (IMAMAIAM), Forest Residue Collection & Bundling (Slash/Brush) (AFAMAJAC)

Keywords

• Horticultural peat production
• Energy peat supply
• Peat extraction Estonia
• Horticulture growing media
• Animal bedding peat

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Others

Revenue model

1. Horticultural Peat Sales: Sale of horticultural peat products including milled peat (freesturvas), block peat (plokkturvas), big bales (suurpall), and bedding peat (allapanuturvas). Products sold in bulk, on pallets, or individually through the e-commerce shop. Revenue is generated through one-time product transactions with customers including gardeners, farmers, and landscaping professionals.
2. Energy Peat Sales: Sale of energy/heating peat products including milled/freesturvas for boiler houses and sod/tükkturvas for home heating (stoves, fireplaces, furnaces). Products are sold in bulk or bagged formats. Energy peat has moisture content of 40-50% and calorific value of 2.8-3.2 MWh/tonne. Revenue is generated through one-time transactions with industrial (boiler houses) and residential customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

AS Tootsi Turvas extracts, processes, and sells peat in three main lines: energy peat (milled/freesturvas and sod/tükkurvas for boiler houses and home heating), horticultural peat (milled peat, block peat, big bales for gardening and growing media), and bedding peat (allapanuturvas for livestock). Products are sold in bulk, pallets, big bales, blocks, and bagged formats via the company's e-shop and direct sales channels.

Product overview

AS Tootsi Turvas is a peat production company offering two main product lines: Energy Peat (Kütteturvas) for heating applications including milled peat and sod peat for boiler houses and home heating, and Horticulture Peat (Kasvuturvas) for gardening including milled peat, Big Bale compressed bales, and block peat. The company also produces Bedding Peat for animal husbandry. Founded in 1919 and part of Neova Group since 2002, it is one of Estonia's largest peat companies with RHP Horticulture and ISO 14001 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Kütteturvas (Energy Peat)
• Kasvuturvas (Horticulture Peat)
• Allapanuturvas (Bedding Peat)
• Freesturvas (Milled Peat)
• Tükkurvas (Sod Peat in Bulk)
• Turba Suurpall (Big Bale)
• Plokkturvas (Block Peat)
• Freesturvas katlamajale (Milled Peat for Boiler House)
• Tükkurvas katlamajale (Sod Peat for Boiler House)

Quantifiable outcome

• 80% of peat produced from RPP-certified production areas
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Terrason OÜminorImplementation/ SI/ Consulting Partner · 1 January 2024Terrason OÜ is the contractor for the partial restoration project of the Lavassaare and Elbu peat production area under the WaterLANDS project. Responsible for bog restoration construction work.
• WaterLANDS Project ConsortiumcoreStrategic or Co-development Partner · 20 November 2021WaterLANDS (EU Horizon 2020, No. 101036484) is a €23 million European project to restore 10,500 hectares of damaged wetlands across 14 countries. AS Tootsi Turvas is participating to restore 525 hectares of the Lavassaare-Elbu peat production area from 2024-2026. Estonian partners include Tartu University, ELF (Estonian Fund for Nature), RMK (State Forest Management Centre), and Tootsi Turvas. Led by University College Dublin (UCD), Ireland.
• Neova Group (formerly Vapo Group)coreStrategic or Co-development Partner · 1 January 2002AS Tootsi Turvas has been a subsidiary of Neova Group (previously Vapo Group) since 2002. Neova Group, headquartered in Jyväskylä, Finland, is an international operator in horticulture products and activated carbon for the cleaning industry. In 2018, Vapo Oy's horticulture unit merged with Dutch BVB Substrates to form Kekkilä-BVB, making it Europe's leading horticulture company. In 2021, Vapo Oy changed its name to Neova Oy.
• Maksekeskus AScoreTechnology or IntegrationMaksekeskus AS is the authorized payment processor for the e-shop. Handles payment collection through Estonian bank links (Swedbank, SEB, Luminor, LHV, Coop Pank, Pocopay) and international payment methods (Revolut, Paysera, Wise, N26). AS Tootsi Turvas is the data controller, Maksekeskus AS is the authorized processor for payment data.
• Inseneribüroo SteigerminorImplementation/ SI/ Consulting PartnerEngineering Bureau Steiger designed the restoration project for the Lavassaare and Elbu peat production area. Prepared the restoration project documentation.
• Tartu Ülikool (University of Tartu)coreStrategic or Co-development PartnerPartner in the WaterLANDS project. Will conduct ongoing monitoring of water levels, vegetation recovery, wildlife, and greenhouse gas flows in restored Lavassaare wetlands.
• Eestimaa Looduse Fond (ELF) / Estonian Fund for NaturecoreStrategic or Co-development PartnerELF is the organizer/coordinator of the Lavassaare wetland restoration project in cooperation with RMK. Coordinated the restoration work including contracting implementers Hanso MK OÜ and RT PLaan OÜ.
• RMK (Riigimetsa Majandamise Keskus / State Forest Management Centre)coreStrategic or Co-development PartnerState Forest Management Centre of Estonia is a partner in the WaterLANDS project, cooperating on wetland restoration in Pärnumaa including Lavassaare area.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Kekkilä-BVB: Europe's largest horticulture substrate company formed from Neova's (parent of Tootsi Turvas) horticulture unit and BVB Substrates in 2018. Directly comparable as a peat-based growing-media producer serving professional horticulture across Europe.
• Lambert Peat Moss: Canadian peat moss producer with multi-country operations. Direct peer in horticultural peat extraction, harvesting, and international distribution of peat-based growing media.
• Klasmann-Deilmann: German-based leading producer of growing media based on peat and other substrates. Direct peer in horticultural peat extraction, processing, and substrate blending for professional growers across Europe.
• Pindstrup Mosebrug: Danish peat producer and substrate manufacturer with a 100+ year history. Directly comparable as a European horticultural peat and growing-media specialist serving professional and retail markets.

Emerging players

• Jiffy Group: Norwegian/Dutch substrate and growing-systems company with a focus on peat alternatives and propagation products. Comparable as an adjacent substrate player with overlapping professional horticulture customers.

Broad incumbents

• Sun Gro Horticulture: North American producer and distributor of peat-based growing media (Pro-Mix, Sun Gro brands). Broad incumbent comparable as a peat-substrate specialist serving horticulture and retail markets.
• Neova Oy (formerly Vapo Oy): Parent company of Tootsi Turvas since 2002 and the broader Finnish operator in horticulture, activated carbon, and renewable energy. Comparable as a vertically integrated peat/energy player operating in overlapping geographies and product categories.
• Premier Tech: Canadian multinational with a major Horticulture and Agriculture group producing peat-based substrates. Broad incumbent with significant overlap in growing-media products and peat sourcing.

Regional players

• Bol Peat: Dutch peat harvesting and substrate company primarily serving Northwest European markets. Regional peer comparable in peat extraction and growing-media production, with overlapping Dutch/Nordic customer base.
• Tref Group (Tref Substrates): Dutch substrate producer focused on peat-based and peat-reduced growing media. Regional peer comparable as a substrate specialist operating across European horticulture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tootsi-turvas-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aktsiaselts Tootsi Turvas