GAMM - Game Museum
GAMM - Game Museum is Rome's video game museum, operating a 700 sqm visitor attraction near Termini Station with interactive exhibits, a patented GAMMDOME phygital audiovisual system, free-play vintage arcades, VR, and event rentals for families, tourists, schools, and corporate clients.
- Company typePrivate
- Founded2014
- HeadquartersRoma, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GAMM - Game Museum does
GAMM - Game Museum (Il Museo del Videogioco di Roma) is a privately held video game museum and visitor attraction in central Rome, Italy, operated by Kabuto SRL. The museum occupies approximately 700 square meters across two levels near Termini Station and is organized into three thematic macro-areas: an authentic Arcade Room with free-to-play vintage cabinets (PAC-MAN, DONKEY KONG, SPACE INVADERS), an Experience Room (the 'Dungeon') hosting modern gaming stations, VR experiences, and a cinema room, and dedicated Kids' Rooms for younger visitors. Core products include standard admission tickets (€15), guided tours in Italian and English (€25–€100 depending on group size), birthday party packages (GAMM Party, 25 admissions), evening private and corporate event rentals, school programs (€12/student), and a food and beverage offering during extended evening hours. The museum is recognized by Regione Lazio under MIC directives (OMR protocol 324807/2014), registered in the Italian Libraries Registry (ISIL IT-RM2011), and is a member of ICOM.
The museum's defining technology is GAMMDOME, an internationally patented phygital audiovisual system comprising six modular truss structures with 54 synchronized screens, immersive audio, and centralized content management that supports real-time uploading, editing, and distribution of dynamic visual content. The broader exhibition space adds 150+ monitors and over 120 interactive screens and totems, supported by an electronic control system. A world-exclusive partnership with Antstream Arcade delivers over 1,300 officially licensed retro games on a single cabinet, and the museum holds DP Vision as official sponsor for the 2025-2027 triennium. Distribution is hybrid: direct on-site sales, online booking via WebTic, and convention partnerships with RomaPass, City Sightseeing, Centro Turistico Giovanile, BellaXNoi Youth Card, ARCI Roma, Club Medici, ANVU, and the Ministero della Difesa.
The business serves a diversified customer base with no enterprise concentration: families with children, international and domestic tourists, schools, corporate and private event clients, and gaming community and esports enthusiasts. Marketing combines a bilingual website, social media, Google/Trustindex reviews, earned media through Roma Capitale and Zètema Progetto Cultura, and active participation in city cultural events (Notte dei Musei, Lungo il Tevere Roma, Romics). The entity is independently owned, reports 1-10 employees, and has no disclosed funding rounds or institutional investors.
GAMM - Game Museum firmographics
Firmographics- Name
- GAMM - Game Museum
- Legal name
- Kabuto SRL
- Website
- https://gammuseum.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GAMM - Game Museum is Rome's video game museum, operating a 700 sqm visitor attraction near Termini Station with interactive exhibits, a patented GAMMDOME phygital audiovisual system, free-play vintage arcades, VR, and event rentals for families, tourists, schools, and corporate clients.
- Ownership category
- akta.pro rank
GAMM - Game Museum industry classification
Industry- Product category
- Video Game Museum / Cultural Attraction
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)
- akta.pro primary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
- akta.pro secondary industry
- Science & Technology Museums (THAJADAD)
Keywords
Where GAMM - Game Museum is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
GAMM - Game Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Museum Admission: Daily tickets sold to individual visitors, groups, and tourists. Standard admission €15, with discounts for seniors (€12), disabled (€12), and free entry for children 0-5 years.
- Guided Tours: Professional guided tours in Italian and English, priced at €25 (up to 4 people), €50 (5-10 people), €100 (10+ people). Available every 30 minutes.
- Private Events & Parties: Birthday parties for children and adults, evening exclusive events, corporate team building. Package includes 25 admissions, private room, 2 staff members, tournaments, and entertainment.
- School Programs: Educational visits for school groups with guided tours and educational workshops included at €12 per student. Free admission for teachers and chaperones.
- Food & Beverage: Sale of food and beverages during extended evening hours and special events, creating additional revenue during nighttime openings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Price Adult |
| One time/ perpetual license | Pay-as-you-go | Senior & Disabled |
| One time/ perpetual license | Pay-as-you-go | Children |
| One time/ perpetual license | Pay-as-you-go | Groups |
| One time/ perpetual license | Pay-as-you-go | Schools |
| Unit Pricing | Pay-as-you-go | Guided Tour Small Group |
| Unit Pricing | Pay-as-you-go | Guided Tour Medium Group |
| Unit Pricing | Pay-as-you-go | Guided Tour Large Group |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GAMM - Game Museum product offering
Product offeringCore offering
GAMM Game Museum operates the only video game museum in Rome, presenting immersive exhibits, playable installations, and educational programs focused on video game history and preservation. Visitors access approximately 700 square meters across two levels featuring 150 monitors, free-to-play vintage arcade cabinets, modern gaming stations, VR experiences, themed children's rooms, and a cinema. The proprietary GAMMDOME phygital platform manages 54 synchronized screens and dynamic audiovisual content.
Product overview
GAMM - Game Museum is the Video Game Museum of Rome, a single unified visitor attraction combining immersive exhibition spaces with interactive gaming experiences. The museum spans approximately 700 square meters across two levels and three thematic areas: the Arcade Room (classic arcade cabinets), the Experience Room/Dungeon (modern gaming, VR, cinema), and Kids' Rooms. The core experience is enhanced by GAMMDOME, a proprietary patented audiovisual management system. Additional offerings include GAMM Party packages, evening private events, guided tours in multiple languages, school educational programs, and virtual reality experiences. The museum also participates in external events like Lungo il Tevere Roma and various cultural festivals.
Differentiator
Problem solved
Functional benefit
Products and services
- GAMM Game Museum Visit (Museum Admission) Standard museum admission for individual visitors, families, and groups to access the immersive video game museum in Rome, including exhibition areas, 150 monitors, free-to-play arcade cabinets, and VR area. Adult admission €15, senior/disabled €12, children 0–5 free, groups of 10+ €12/person.
- Guided Tours Professional guided museum tours in Italian and English, available at specific times with minimum participants. Pricing: groups up to 4 people €25, 5–10 people €50, 10+ people €100, with tours every 30 minutes.
- GAMM Party (Birthday Party Packages) Birthday party packages for children and adults including 25 admissions, private room for buffet and cake, 2 Team GAMM staff members for activities, tournaments, quizzes, and entertainment.
- Evening Parties & Private Corporate Events Private museum rentals for corporate team building and special celebrations including exclusive access, custom tournaments on large screens, quizzes, guided tours, themed music, karaoke, and photo opportunities.
- School Educational Programs Educational programs for schools including guided visits and workshops for all ages, aligned with national curriculum standards. Priced at €12 per student with free admission for teachers and chaperones.
Quantifiable outcome
- Average visit duration 1-3 hours with same-day re-entry allowed
- +1 more outcomes
Companies that use GAMM - Game Museum
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
GAMM - Game Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
GAMM - Game Museum partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- DP VisioncoreOfficial sponsor of GAMM Museum for the 2025-2027 period. DP Vision provides sponsorship support for the museum's operations and initiatives.
- Antstream ArcademajorWorld-exclusive partnership bringing over 1,300 officially licensed retro games to a single arcade cabinet at GAMM. First museum partnership for the world's largest retro game streaming platform.
- RomaPassminorConvention partnership allowing RomaPass holders (24 and 48 hour passes) to access the museum at discounted convention rates.
- City SightseeingminorTourism partnership allowing City Sightseeing pass holders to access the museum at discounted rates.
- ARCI RomaminorConvention partnership with ARCI Roma cultural association providing discounted museum access for members.
- Club MediciminorConvention partnership providing Club Medici members discounted access to the museum.
- BellaxNoi (Youth Card Lazio)minorPartnership allowing youth card holders (ages 14-29 residing in Lazio) to access the museum at discounted rates.
- Ministero della DifesaminorConvention partnership providing Ministry of Defense personnel and families discounted museum access.
- ICOMcoreMember of ICOM (International Council of Museums), the global museum organization. Connects GAMM to international museum community and standards.
- Muoviamo ParkingminorParking partnership on Via del Viminale and Via Marsala providing €1 discount per hour for GAMM ticket holders.
- LaCOMICSkidsminorPartnership for Games & Comics events, hosting workshops combining video games and comics for children and teenagers.
- Zètema Progetto CulturamajorOrganizational partner for Notte dei Musei 2026, promoted by Roma Capitale. Major city-wide cultural event partnership.
- European Pixel LeaguemajorParticipation in European Arcade Heritage Day 2026 initiative alongside Muvic.cat, Museo del Joguet, Retro Computer Museum, and ArcadeHry Prague.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GAMM - Game Museum competitors and assessment
Company assessmentBroad incumbents
- The Strong National Museum of Play: Rochester, NY-based museum dedicated to play and video games with one of the largest video game collections in the world. Broader mandate (play, toys, video games) but the most established institutional comparator in the video-game-as-culture category.
- teamLab: Global immersive digital art collective operating large-scale phygital exhibitions with proprietary audiovisual and content management technology. Closest large-scale commercial analog to GAMMDOME's phygital architecture and immersive exhibition economics.
Regional players
- Museu del Joguet de Figueres: Catalan toy museum collaborating with GAMM through the European Pixel League. Adjacent cultural-institution peer sharing the Southern European museum-and-collectibles ecosystem, though with a broader (toys) rather than gaming-specific scope.
- Musée du Jeu Vidéo (Paris): Paris-based video game museum operating as a non-profit cultural institution focused on French and international gaming history. Comparable in scope and museum-style exhibition; geographically distinct from GAMM but direct thematic peer.
- ArcadeHry: Prague-based retro arcade and gaming heritage venue named as a European Arcade Heritage Day partner with GAMM. Comparable curated arcade/gaming heritage experience in a different European market.
Emerging players
- Meow Wolf: US-based immersive art and experiential entertainment company with permanent interactive exhibition venues. Comparable business model (ticketed immersive experience blending narrative, technology, and play) and a reference point for scaling experiential attractions.
Direct peers
- National Videogame Museum: The UK's dedicated video game museum (formerly the National Videogame Arcade in Sheffield), focused on playable exhibits and the cultural history of games. Directly comparable to GAMM in subject matter, interactive museum format, and educational mission.
- Muvic - Museu del Videojoc de Catalunya: Catalan video game museum and named partner of GAMM through the European Pixel League / European Arcade Heritage Day initiative. Same thematic focus (video game history) and similar institutional-museum positioning in Southern Europe.
- Retro Computer Museum: UK retro computing and gaming museum and named European Pixel League partner alongside GAMM. Overlapping collection focus (vintage consoles, playable retro hardware) and similar small-scale, volunteer-driven institutional model.
- Computerspielemuseum: Berlin-based computer and video game museum with playable exhibits and a permanent collection tracing gaming history. Closest analog in continental Europe to GAMM's curatorial scope and interactive exhibition philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GAMM - Game Museum social profiles
Digital presenceGAMM - Game Museum compliance and trust
Trust signalCompliance4 records
GAMM - Game Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAMM - Game Museum leadership team
Management profileNumber of profiles
Profiles3 records
GAMM - Game Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAMM - Game Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAMM - Game Museum
What does GAMM - Game Museum do?
GAMM Game Museum operates the only video game museum in Rome, presenting immersive exhibits, playable installations, and educational programs focused on video game history and preservation. Visitors access approximately 700 square meters across two levels featuring 150 monitors, free-to-play vintage arcade cabinets, modern gaming stations, VR experiences, themed children's rooms, and a cinema. The proprietary GAMMDOME phygital platform manages 54 synchronized screens and dynamic audiovisual content.
Is GAMM - Game Museum a public or private company?
GAMM - Game Museum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GAMM - Game Museum founded?
GAMM - Game Museum was founded in 2014. It employs 1 to 10 people.
Where is GAMM - Game Museum based?
GAMM - Game Museum is headquartered in Roma, Italy, in the Europe region.
How does GAMM - Game Museum make money?
Five revenue lines are on record. Museum Admission is the primary driver. The others are guided Tours, private Events & Parties, school Programs and food & Beverage.
Who are GAMM - Game Museum's main competitors?
Broad incumbents on record are The Strong National Museum of Play and teamLab. Regional players are Museu del Joguet de Figueres, Musée du Jeu Vidéo (Paris) and ArcadeHry. Meow Wolf is listed as an emerging player. Direct peers are National Videogame Museum, Muvic - Museu del Videojoc de Catalunya, Retro Computer Museum and Computerspielemuseum.
Does GAMM - Game Museum have an API?
No public API is recorded for GAMM - Game Museum.
What industry is GAMM - Game Museum in?
GAMM - Game Museum's product category is Video Game Museum / Cultural Attraction. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film), with a secondary code of THAJADAD, Science & Technology Museums. Its NAICS code is 7121.