Gaia Group
Gaia Group SE is a Czech Republic-based sensory marketing services firm that helps hospitality and retail venues (cafés, restaurants, hotels, salons, shops) shape customer atmosphere through integrated music, scents, visual content, and digital technology solutions with ongoing content management and support.
- Company typePrivate
- Founded2012
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Gaia Group firmographics
Firmographics- Name
- Gaia Group
- Legal name
- GAIA GROUP SE
- Website
- https://gaiagroup.cz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gaia Group SE is a Czech Republic-based sensory marketing services firm that helps hospitality and retail venues (cafés, restaurants, hotels, salons, shops) shape customer atmosphere through integrated music, scents, visual content, and digital technology solutions with ongoing content management and support.
- Ownership category
- akta.pro rank
Gaia Group industry classification
Industry- Product category
- Sensory Marketing Services
- NAICS
- Graphic Design Services (54143)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Gaia Group is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Markets served
Gaia Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Consulting Services: Consulting services for sensory environment concepts including music, scents, visual content, and digital technologies for customer communication.
- Content Provision: Providing and managing content including music, videos, photographs, and custom graphic content from their database with ongoing updates.
- Technology Solutions: Supply and installation of technologies related to sensory marketing, including both purchased and proprietary developed solutions.
- Service and Maintenance: Full warranty and post-warranty service including installation and ongoing technical support with rapid response times.
Go-to-market motion1 record
Distribution channels1 record
Gaia Group product offering
Product offeringCore offering
Gaia Group SE provides integrated sensory marketing solutions for commercial venues, combining music, scents, visual content, and digital technologies. The company delivers four interrelated services: consulting on sensory concepts, ongoing content provision from an in-house database plus custom graphic creation, procurement and development of enabling technologies, and delivery, installation, plus warranty and post-warranty maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- KONZULTACE (Consultation Services)
Companies that use Gaia Group
Customer profileSegments2 records
Ideal customer profiles2 records
Gaia Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gaia Group competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Global brand-experience agency delivering retail/environmental design, sensory activations, and content for major brands — adjacent comparator on experiential retail design work.
- Mood Media: Global leader in in-store sensory marketing combining music, scent, signage, and mobile for retail and hospitality — same end market and modality mix as Gaia, but multinational in scale.
- Stingray Music (Stingray Group): Provides curated in-venue music and digital signage solutions for retail and hospitality, overlapping Gaia's music and visual-content pillars with global content libraries.
- Sparks (sparks-asia / Sparks Experiential): Experiential/retail design and shopper-experience agency that builds customer-facing environments combining technology and content for retail/hospitality brands.
Direct peers
- Soundtrack Your Brand: B2B streaming music service for retail and hospitality venues, comparable to Gaia's music content offering and recurring subscription model.
- Cloud Cover Music: Subscription music-for-business service for cafés, restaurants, hotels, and retail — directly comparable to Gaia's music/content subscription stream.
Emerging players
- ScreenCloud: Digital signage/content management SaaS for retail and hospitality — comparable to the visual-content pillar of Gaia's offering and the technology-supply stream.
- Scentair: Specialist in scent marketing solutions and diffusion hardware for hotels, retail, and hospitality — directly comparable to the scent pillar of Gaia's sensory offering.
- Rockbot: Music-for-business platform with on-premise jukebox and licensed content for venues — overlaps with Gaia's subscription music/content recurring stream.
- Zen Media: Multi-sensory brand-experience agency blending music, scent, and visual design for retail and hospitality — closest peer on integrated multi-sensory positioning, smaller scale.
Market position
Customer concentration
Gaia Group social profiles
Digital presenceGaia Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gaia Group leadership team
Management profileNumber of profiles
Profiles1 record
Gaia Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gaia Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gaia Group
What does Gaia Group do?
Gaia Group SE provides integrated sensory marketing solutions for commercial venues, combining music, scents, visual content, and digital technologies. The company delivers four interrelated services: consulting on sensory concepts, ongoing content provision from an in-house database plus custom graphic creation, procurement and development of enabling technologies, and delivery, installation, plus warranty and post-warranty maintenance.
Is Gaia Group a public or private company?
Gaia Group is a private company. It is classified as unknown and is currently operating.
When was Gaia Group founded?
Gaia Group was founded in 2012. It employs 11 to 50 people.
Where is Gaia Group based?
Gaia Group is headquartered in Praha, Czechia, in the Europe region.
How does Gaia Group make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are content Provision, technology Solutions and service and Maintenance.
Who are Gaia Group's main competitors?
Broad incumbents on record are Jack Morton Worldwide, Mood Media, Stingray Music (Stingray Group) and Sparks (sparks-asia / Sparks Experiential). Direct peers are Soundtrack Your Brand and Cloud Cover Music. Emerging players are ScreenCloud, Scentair, Rockbot and Zen Media.
Does Gaia Group have an API?
No public API is recorded for Gaia Group.
What industry is Gaia Group in?
Gaia Group's product category is Sensory Marketing Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 54143.