Tenancy
Tenancy.co.nz is a New Zealand-based software, training and consulting company that provides subscription-based tools, AI-powered legal guidance (DragonflyAI), and compliance resources to approximately 4,000 property managers across 800+ offices nationwide.
- Company typePrivate
- Founded2012
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tenancy does
Tenancy (legally The Tenancy Practice Service Limited, trading as Tenancy.co.nz and TPS) is a New Zealand-based, privately held software, training and consulting company founded in 2012 that serves property management professionals. The company is headquartered in Auckland, operates a small specialist team of approximately 18 staff, and supports an estimated 4,000 property managers across more than 800 offices organised into three subscription tiers (Business Partner, Elite Partner, Trusted Partner). Its core product is the TPS Portal, which delivers tenancy applications, agreements, a resource hub of more than 900 legal templates, 30+ training courses, tenant and bond management tools, and consulting access for RTA, Healthy Homes and Privacy compliance.
The flagship technology is DragonflyAI, a proprietary AI platform built on a custom algorithm that encodes more than 40 years of applied tenancy law advice from Tenancy's consulting team. DragonflyAI uses formal retrieval pipelines and structured legal reasoning chains to produce multi-layer-validated outputs suitable for Tenancy Tribunal hearings and TCIT audits, and was extended in 2026 with DragonflyAI Tribunal Mode to address AI-generated tenant filings of 800+ pages. Supporting modules include Tenantcheck, Tenancy CRM, eBundle, Book A Viewing Software, Electronic Management Agreement, and a Master Class education programme with leaderboards and awards.
Tenancy makes money primarily through tiered monthly subscription memberships, with ancillary revenue from paid workshops (the 2026 AI Roadshow across 15+ NZ cities), the annual TMC Conference (700+ attendees in 2025), and consulting services. Go-to-market is direct enterprise field sales supported by a Book A Demo funnel, an active content and webinar programme, large in-person events, and integration partnerships with major NZ proptech platforms including MRI Software, Propertyme, MYND, TradeMe and Realestate.co.nz.
Tenancy firmographics
Firmographics- Name
- Tenancy
- Legal name
- The Tenancy Practice Service Limited
- Website
- https://tenancy.co.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tenancy.co.nz is a New Zealand-based software, training and consulting company that provides subscription-based tools, AI-powered legal guidance (DragonflyAI), and compliance resources to approximately 4,000 property managers across 800+ offices nationwide.
- Ownership category
- akta.pro rank
Tenancy industry classification
Industry- Product category
- Property Management Software
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Tenancy is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Tenancy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Membership Subscriptions (Business Partner, Elite Partner, Trusted Partner): Tiered membership programs providing property management firms with core products and services. Business Partner provides foundational access (100+ offices), Elite Partner offers enhanced features for scaling (300+ offices), and Trusted Partner delivers full access to complete suite for sustainable long-term success (400+ offices). Fees are payable in advance on a monthly Membership Period basis.
- AI Roadshow Workshop Fees: Paid hands-on AI master class workshops with limited seats per location, targeting property management professionals across 15+ New Zealand cities in 2026. University-style tutorials covering AI tools, legal guidance, and property management workflows.
- Master Class Conference (TMC): Annual Tenancy Master Class Conference held in Auckland, Wellington, and Christchurch with ticket sales, sponsor participation, and award ceremonies. Over 700 attendees across three locations, with winners celebrated on stage.
- DragonflyAI AI Tool: Core operational intelligence tool for property managers providing accurate validated legal advice, workflow guidance, and decision support. Provided as part of membership tiers.
- Resource Hub and Education Platform: Access to exclusive library of 900+ resources including clauses, contracts, notices, forms, templates, protocols, training videos, compliance packs, and 30+ courses. Available through TPS Portal membership.
- Consultancy Services: RTA, Healthy Homes, and Privacy consulting services provided by expert consultants for training, liability, and quality assurance purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Partner membership provides core suite of products and services for startups and smaller businesses, with 100+ offices across NZ. |
| Subscription | Monthly | Elite Partner membership offers enhanced features for small to medium-sized businesses seeking to streamline operations and scale, trusted by 300+ offices nationwide. |
| Subscription | Monthly | Trusted Partner membership provides full access to complete suite of products and services for sustainable long-term success, loved by 400+ offices. |
| Unit Pricing | Pay-as-you-go | AI Roadshow 2026 hands-on master class workshops at various New Zealand locations with limited seats. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Tenancy product offering
Product offeringCore offering
Tenancy.co.nz sells subscription-based property management technology, training, and consulting services to New Zealand property managers and real estate agencies. Its core offering is the TPS Portal membership platform — bundled with DragonflyAI (a proprietary AI legal-advisory tool), a Resource Hub of 900+ tenancy documents, Master Class courses, and consulting — delivered under three monthly tiers (Business, Elite, Trusted Partner) used by 4,000+ property managers across New Zealand.
Product overview
Tenancy.co.nz (The Tenancy Practice Service Limited) operates as a comprehensive property management platform offering a suite of integrated products and services. The core platform includes Total Tenancy Pro, eBundle (tenancy agreements and applications), Total Tenancy Expert, and the TPS Portal for member access. The flagship AI product is DragonflyAI providing operational intelligence with validated legal advice. Supporting modules include Tenantcheck (background checking), Tenancy CRM (lead management), Book A Viewing Software, and Electronic Management Agreement tools. Educational offerings include Master Class with 30+ courses and a Resource Hub with 900+ resources. Consulting services provide RTA, Healthy Homes, and Privacy expertise. The platform serves over 4,000 property management professionals across New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- DragonflyAI: AI-powered operational intelligence platform for property managers providing legal advice, workflow guidance, and compliance support based on over 40 years of applied tenancy law expertise.
- TPS Portal
- eBundle
- Tenantcheck
- Total Tenancy Pro
- Total Tenancy Expert
- Master Class
Products and services
- DragonflyAI AI-powered operational intelligence platform providing validated legal advice, tribunal guidance, and best practice recommendations for NZ property managers, built on a proprietary algorithm aggregating 40+ years of tenancy consulting expertise. Includes DragonflyAI Tribunal Mode for drafting and reviewing tribunal applications.
- Total Tenancy Pro Primary membership platform providing property managers with access to tenancy management tools, templates, compliance resources, eBundle, and the TPS Portal.
- eBundle Digital tenancy agreements and online tenancy application tool that saves property managers time and ensures RTA compliance.
- Total Tenancy Expert Enhanced membership tier offering advanced features and tools for NZ property management professionals seeking a more complete product suite.
- Tenantcheck Tenant background checking service to assist landlords and property managers in evaluating rental applications.
- Tenancy CRM Customer relationship management tool designed to help property managers acquire more leads and manage rental enquiries.
- Resource Hub Exclusive library of over 900 resources including clauses, contracts, notices, forms, templates, protocols, training videos, and compliance packs available to TPS Portal members.
- Master Class Professional development education program with over 30 courses and hundreds of short training videos covering property management best practices, legislative changes, and certification via leaderboards. Includes the annual TMC Conference.
- Book A Viewing Software Software tool for scheduling and managing property viewings for property managers and letting agents.
- Electronic Management Agreement Digital agreement management tool for property management operations between property managers and property owners.
- Property Management Consulting Services Expert consulting services including RTA, Healthy Homes, and Privacy consultants supporting property managers with training, liability, and quality assurance.
- TPS Portal Client portal (tpsportal.co.nz) providing members with login access to all Tenancy services including tenancy applications, agreements, resource hub, training courses, DragonflyAI, and pet tech and bond management features.
Quantifiable outcome
- Over 4,000 property managers served across New Zealand
- +6 more outcomes
Companies that use Tenancy
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Tenancy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Tenancy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- MovinghubminorSponsor of TMC 2025 Conference. Movinghub provides moving and relocation services that may integrate with tenancy management workflows.
- PCNZ (Property Council NZ)minorSponsor of TMC 2025 Conference. PCNZ is the professional body for the property industry in New Zealand.
- JB Hi-FiminorSponsor of TMC 2025 Conference.
- Edwards & HardyminorSponsor of TMC 2025 Conference.
- REINZ (Real Estate Institute of NZ)minorSponsor of TMC 2025 Conference. REINZ is the professional body for real estate agents in New Zealand.
- AskyourHRminorSponsor of TMC 2025 Conference. AskyourHR provides HR services that may complement property management business support.
- Giftbox BoutiqueminorSponsor of TMC 2025 Conference.
- TAPI (Tenancy Association of Professionals Inc)minorSponsor of TMC 2025 Conference. TAPI is a tenancy professionals association. TAI Chief Executive Craig Furness participated in the 2026 Meth Regulations Webinar.
- Simply NootropicsminorSponsor of TMC 2025 Conference.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Tenancy competitors and assessment
Company assessmentBroad incumbents
- MRI Software: MRI Software is a global real estate and property management software vendor serving residential and commercial markets. Listed as a Tenancy integration/sponsor partner and competes with Tenancy in the NZ PM market through its broader, multi-vertical suite.
- TradeMe Property: TradeMe is NZ's largest online marketplace and includes a property listings vertical that property managers use to source tenants. Listed as a Tenancy sponsor; comparable as a broad incumbent in the NZ residential property tech stack.
Others
- TAPI (Tenancy Association of Professionals Inc): TAPI is the NZ industry association for tenancy professionals, providing advocacy, training, and standards. Sponsoring Tenancy's TMC Conference and co-presenting webinars — adjacent rather than competitive, but overlapping in training and professional development.
Regional players
- Realestate.co.nz: Realestate.co.nz is the leading NZ residential property listing platform and a Tenancy sponsor. Operates in the same NZ property ecosystem and shares part of the PM customer base, though its core focus is listings rather than PM workflows.
- Bayleys Real Estate (Property Management Division): Bayleys is a major NZ real estate agency with a property management division that would be a typical Tenancy customer. Comparable as a large NZ enterprise PM operator rather than a tech competitor.
Direct peers
- PropertyMe: PropertyMe is a cloud-based property management software platform widely used by NZ and Australian property managers. Directly comparable to Tenancy's Total Tenancy Pro and is also listed as a Tenancy integration partner, making it both a competitor and a distribution channel.
- Console Australia (Console PayProp): Console / PayProp provides trust accounting and property management software for residential property managers across Australia and New Zealand. Competes for the same PM customer wallet with workflow automation and trust accounting, adjacent to Tenancy's compliance and tenancy management focus.
- MYND (Property Management Software): MYND is a NZ-focused property management software provider for residential property managers. Directly comparable to Tenancy's TPS Portal and Total Tenancy Pro and is also a mutual integration partner.
Emerging players
- Re-Leased: Re-Leased is a NZ-origin commercial property management software provider that has expanded into residential workflows. Comparable in customer base (NZ PMs) and SaaS delivery model, but primarily focused on commercial real estate.
- InspectRE (Re-Inspect / Inspection software): InspectRE provides property inspection and reporting software widely used by NZ property managers for entry, routine, and meth inspections. Comparable as a specialized compliance/inspection layer in the same NZ PM tech stack as Tenancy.
Market position
Strengths5 records
Competitive moat6 records
Key highlights6 records
Customer concentration
Tenancy social profiles
Digital presenceTenancy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenancy leadership team
Management profileNumber of profiles
Profiles4 records
Tenancy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenancy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenancy
What does Tenancy do?
Tenancy.co.nz sells subscription-based property management technology, training, and consulting services to New Zealand property managers and real estate agencies. Its core offering is the TPS Portal membership platform — bundled with DragonflyAI (a proprietary AI legal-advisory tool), a Resource Hub of 900+ tenancy documents, Master Class courses, and consulting — delivered under three monthly tiers (Business, Elite, Trusted Partner) used by 4,000+ property managers across New Zealand.
Is Tenancy a public or private company?
Tenancy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tenancy founded?
Tenancy was founded in 2012. It employs 11 to 50 people.
Where is Tenancy based?
Tenancy is headquartered in Auckland, New Zealand, in the Oceania region.
How does Tenancy make money?
Six revenue lines are on record. Membership Subscriptions (Business Partner, Elite Partner, Trusted Partner) is the primary driver. The others are AI Roadshow Workshop Fees, master Class Conference (TMC), dragonflyAI AI Tool, resource Hub and Education Platform and consultancy Services.
Who are Tenancy's main competitors?
Broad incumbents on record are MRI Software and TradeMe Property. TAPI (Tenancy Association of Professionals Inc) is listed as an others. Regional players are Realestate.co.nz and Bayleys Real Estate (Property Management Division). Direct peers are PropertyMe, Console Australia (Console PayProp) and MYND (Property Management Software). Emerging players are Re-Leased and InspectRE (Re-Inspect / Inspection software).
Does Tenancy have an API?
No public API is recorded for Tenancy.
What industry is Tenancy in?
Tenancy's product category is Property Management Software. Its primary akta.pro industry code is BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53131 and its SIC code is 6531.