PraPazar

What PraPazar does

PraPazar is a Turkish cloud-based SaaS platform that enables merchants to manage listings, inventory, orders, pricing, invoicing, and shipping across multiple online marketplaces and e-commerce websites from a single dashboard. Founded in 2017 and operated under Sahir Yazılım Mühendislik San. ve Tic. A.Ş., the platform connects to 70+ systems spanning domestic Turkish marketplaces (Trendyol, Hepsiburada, N11, ÇiçekSepeti, PttAvm, Beymen and others), international marketplaces (Amazon, eBay, AliExpress, Etsy, Temu, Ozon, Allegro), self-hosted e-commerce platforms (Shopify, WooCommerce, Magento, PrestaShop, Ticimax, İdeasoft, Tsoft), Turkish ERP/accounting systems (Logo, Mikro, Netsis, Nebim), accredited e-fatura providers (Nilvera, Foriba, Uyumsoft, QNB E-Fatura), couriers (Yurtiçi, Aras, MNG, Ptt, UPS, DHL, FedEx), fulfillment providers (Oplog, Hepsilojistik, Navlungo), and social commerce (Facebook Shop, Instagram, Google Merchant). Functional capabilities include bulk product/order/cargo/invoice operations, multi-store management on a single marketplace, bundle product configuration, stock multipliers with critical-stock alerts, and competitive pricing analysis across marketplaces.

PraPazar operates a tiered subscription model with five plans: a usage-based Kontör (pay-per-order) tier and four annual packages (Eko, Eko+, Pra, Uzman) differentiated by feature scope and order volume, supported by a 14-day free trial that does not require a credit card. The go-to-market combines a product-led motion with a direct website funnel (demo/live-demo registration, phone-number lead capture), a partner/dealer program (Bayi Paneli) that resells subscriptions, content marketing through the PraAkademi training platform and SEO-optimized Turkish marketplace guides, and named-customer testimonials spanning SMB to enterprise (Atasan Dış Ticaret, Hera İç ve Dış Ticaret, Gala İletişim, Arsimo Elektronik, Hamaha, Kamajans Medya). Sub-brands extend the offering: PraNomi for pre-accounting integration, PraAkademi for educational content, and PraSoft as the corporate parent.

The company employs 11-50 people and maintains a dual presence with operational headquarters in Kağıthane, Istanbul and an incubation office in the Erciyes University Technology Development Zone in Kayseri. The customer base is a horizontal SMB-to-mid-market segment of Turkish multi-channel e-commerce sellers and e-export merchants, supplemented by omnichannel retailers using the PraPazar Mağazası and PraStore Mağazası modules. Revenue figures, funding history, ownership structure, and pricing for individual tiers are not publicly disclosed.

Name

PraPazar

Legal name

Sahir Yazılım Mühendislik San.ve Tic. A.Ş.

Website

https://prapazar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PraPazar is a Turkish cloud-based SaaS platform, founded in 2017, that enables SMB and mid-market e-commerce merchants to centrally manage product listings, inventory, orders, invoicing, and shipping across 70+ Turkish and international marketplaces, e-commerce sites, ERPs, e-fatura providers, and couriers from a single dashboard.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace Integration Software

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Ecommerce integration
• Marketplace management
• Inventory synchronization
• Multichannel commerce
• Order management software

Headquarters

HQ city

Beyoglu

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Package Plans: PraPazar generates revenue primarily through tiered SaaS subscription packages (Kontör, Eko, Eko+, Pra, Uzman). Packages are differentiated by feature scope and order volume. The Kontör plan uses a pay-per-order model while Eko, Eko+, Pra, and Uzman are annual subscription plans targeted at different business sizes and transaction volumes.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

PraPazar is a cloud-based SaaS platform that allows e-commerce merchants to manage multiple online marketplace stores (Trendyol, Hepsiburada, N11, ÇiçekSepeti, Amazon, Etsy, eBay, AliExpress and others) and e-commerce websites (Shopify, WooCommerce, Magento, Ticimax, İdeasoft, etc.) from a single dashboard. It handles product listing, inventory and stock synchronization, order processing, bulk cargo label printing, automated e-fatura and e-arşiv invoicing, return management, competitive pricing analysis, and cross-border e-export workflows.

Product overview

PraPazar is a cloud-based e-commerce integration platform that serves as the core product, enabling sellers to manage multiple marketplace stores and e-commerce websites from a single unified panel. The platform integrates with 50+ marketplaces (Trendyol, Hepsiburada, ÇiçekSepeti, Amazon, N11, and international platforms like Etsy, AliExpress, eBay, Ozon, Allegro, and Temu), multiple e-commerce site platforms (WooCommerce, Shopify, Magento, PrestaShop, Ticimax, İdeasoft, Tsoft, and others), 15+ e-fatura providers, 10+ accounting/ERP systems (Logo, Mikro, Netsis, Nebim, and others), and 15+ courier/fulfillment services (Yurtiçi Kargo, Aras, MNG, UPS, DHL, FedEx, Oplog, Hepsiilojistik, and others). The platform is complemented by sub-brands including PraNomi (pre-accounting integration), PraAkademi (educational content), and PraSoft (parent company). PraPazar supports social media commerce via Facebook Shop, Instagram Mağaza, and Google Merchant integrations, and offers its own retail modules (PraPazar Mağazası and PraStore Mağazası) for physical store management.

Differentiator

Problem solved

Functional benefit

Brands

• PraSoft: A software brand under the parent company Sahir Yazılım, mentioned as the parent company of PraPazar.
• PraAkademi
• PraNomi
• PraMarkt

Products and services

• PraPazar Cloud-based SaaS platform that enables e-commerce merchants to manage multiple marketplace stores (Trendyol, Hepsiburada, N11, ÇiçekSepeti, Amazon, Etsy, eBay, AliExpress, Temu, and 50+ others) and e-commerce websites (Shopify, WooCommerce, Magento, Ticimax, İdeasoft, etc.) from a single panel. Supports product listing, inventory and stock synchronization, order management, bulk cargo label printing, automated e-fatura and e-arşiv invoicing, competitive pricing analysis, return management, social commerce publishing, and cross-border e-export.
• PraNomi Pre-accounting integration module under the PraSoft brand that connects PraPazar marketplace orders to Paraşüt accounting, enabling streamlined order-to-invoice workflows for sellers.
• PraAkademi Educational platform offering e-commerce and digital marketing training videos, tutorials, and content covering marketplace panel usage, e-export, PraPazar panel operations, SEO, and basic graphic design for Turkish e-commerce sellers.
• PraStore Mağazası Retail store management module within the PraPazar ecosystem for managing physical retail operations, including point-of-sale, inventory, and order management alongside marketplace channels.
• PraPazar Mağazası Proprietary retail sales module that enables merchants to manage physical store inventory alongside their online marketplace stores within the same PraPazar panel.

Quantifiable outcome

• Time savings on order processing through bulk operations
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration114 records

Feature12 records

Partnerships

29 partnerships are on record, tiered core and major.

• TrendyolcoreTechnology or IntegrationPraPazar integrates with Trendyol, Turkey's largest marketplace, enabling merchants to list products, manage orders, process e-faturas, and handle returns from the PraPazar dashboard. Trendyol International integration is also available for cross-border sales.
• HepsiburadacoreTechnology or IntegrationPraPazar integrates with Hepsiburada, one of Turkey's largest e-commerce platforms, enabling order management, inventory sync, and shipping label generation through the Hepsiburada API.
• N11coreTechnology or IntegrationPraPazar connects to N11 marketplace via API, supporting product listing, order processing, e-fatura generation through N11 Faturam, and inventory updates including store import functionality.
• ÇiçekSepeticoreTechnology or IntegrationPraPazar integrates with ÇiçekSepeti enabling order management, digital product delivery, return processing, and inventory synchronization for sellers on the platform.
• Amazon (Domestic and International)coreTechnology or IntegrationPraPazar integrates with Amazon Turkey and Amazon international platforms (US, Europe, Mexico, etc.) via MWS/Seller Central API, enabling product listing, order management, and delivery status updates across Amazon regions.
• AliExpressmajorTechnology or IntegrationPraPazar integrates with AliExpress for international export, enabling Turkish sellers to list products on the global AliExpress marketplace and manage international orders from a single panel.
• eBaymajorTechnology or IntegrationPraPazar connects to eBay internationally via API, allowing Turkish sellers to list products on eBay and manage cross-border orders through the PraPazar dashboard.
• EtsymajorTechnology or IntegrationPraPazar integrates with Etsy for international handmade and craft marketplace listings, supporting Turkish artisan sellers in reaching global customers.
• ShopifycoreTechnology or IntegrationPraPazar connects to Shopify stores via API, enabling two-way synchronization of products, orders, and inventory between Shopify and all connected marketplaces. Shopify integration version is regularly updated.
• WooCommercecoreTechnology or IntegrationPraPazar integrates with WooCommerce, enabling product import and order management for WordPress-based e-commerce stores, with daily automated stock synchronization.
• MagentocoreTechnology or IntegrationPraPazar integrates with Magento e-commerce platform, allowing Magento store owners to connect their product catalog and orders to the PraPazar multi-marketplace management system.
• PrestaShopcoreTechnology or IntegrationPraPazar connects to PrestaShop for product listing and order management, enabling PrestaShop merchants to expand their reach across multiple Turkish and international marketplaces.
• TicimaxcoreTechnology or IntegrationPraPazar integrates with Ticimax, a popular Turkish e-commerce platform, enabling merchants to manage Ticimax-hosted stores alongside all connected marketplaces from a single panel.
• İdeasoftcoreTechnology or IntegrationPraPazar connects to İdeasoft, a widely-used Turkish e-commerce platform, for unified product and order management.
• Yurtiçi KargocoreTechnology or IntegrationPraPazar integrates with Yurtiçi Kargo for automated shipping label generation, shipment tracking updates, and courier integration across all marketplace orders.
• Aras KargocoreTechnology or IntegrationPraPazar integrates with Aras Kargo, providing automatic cargo tracking barcode generation and status updates for shipments sent via Aras Kargo.
• MNG KargocoreTechnology or IntegrationPraPazar integrates with MNG Kargo for shipment label printing and tracking synchronization across marketplace orders.
• Logo (Muhasebe)coreTechnology or IntegrationPraPazar connects to Logo accounting software, enabling automated transfer of marketplace orders to the Logo ERP system and synchronization of accounting data.
• MikrocoreTechnology or IntegrationPraPazar integrates with Mikro accounting software, enabling merchants to sync marketplace orders and financial data with their Mikro ERP.
• NetsiscoreTechnology or IntegrationPraPazar connects to Netsis ERP system, allowing businesses to transfer marketplace orders to Netsis for accounting and financial management.
• Nilvera E-FaturacoreTechnology or IntegrationPraPazar integrates with Nilvera e-fatura service, enabling automatic e-invoice generation and delivery for marketplace orders directly to customer email addresses.
• UyumsoftcoreTechnology or IntegrationPraPazar connects to Uyumsoft for both e-fatura and pre-accounting integration, supporting automated invoice generation and accounting workflow for marketplace orders.
• ParaşütmajorTechnology or IntegrationPraPazar integrates with Paraşüt pre-accounting software, enabling small businesses to automatically transfer marketplace orders into Paraşüt for invoicing and accounting.
• Oplog FulfillmentmajorTechnology or IntegrationPraPazar integrates with Oplog Fulfillment for outsourced logistics and warehousing services, enabling merchants to manage third-party fulfillment operations from the PraPazar panel.
• HepsilojistikmajorTechnology or IntegrationPraPazar integrates with Hepsilojistik fulfillment services for warehouse and logistics management, supporting seamless order fulfillment across all connected marketplaces.
• Facebook ShopcoreTechnology or IntegrationPraPazar integrates with Facebook Shop, enabling merchants to publish and manage product listings on Facebook directly from the PraPazar dashboard, extending reach to social media buyers.
• Instagram MağazacoreTechnology or IntegrationPraPazar connects to Instagram Shop for product listing and management, allowing sellers to reach Instagram's large user base through the PraPazar integration.
• Google MerchantcoreTechnology or IntegrationPraPazar integrates with Google Merchant Center, enabling product listings on Google Shopping and search results directly from the PraPazar panel.
• Sahir Yazılım Mühendislik (PraSoft)coreStrategic or Co-development PartnerPraPazar is a brand of Sahir Yazılım Mühendislik San.ve Tic. A.Ş. (PraSoft). The company also operates related brands including PraAkademi (training), PraNomi (pre-accounting), and PraExport/PraMarkt (export services) under the PraSoft umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GoDataFeed: GoDataFeed is a US-based product feed management tool focusing on Google Shopping, Amazon, and social channels. It overlaps with PraPazar on bulk product upload and pricing/feed optimization but is more focused on feed quality than order management.
• SelluSeller: SelluSeller is an India-based marketplace integration and analytics platform serving SMB and mid-market sellers in emerging markets. Like PraPazar it combines order, inventory, pricing, and analytics across regional and global marketplaces.

Regional players

• Ticimax: Ticimax is a leading Turkish e-commerce platform that PraPazar integrates with. It is comparable as a Turkish e-commerce ecosystem player serving the same seller base, though its core product is a hosted storefront rather than a multi-marketplace integrator.
• İdeasoft: İdeasoft is a Turkish e-commerce platform (another PraPazar integration partner) serving similar SMB and mid-market Turkish merchants. It competes for the same seller's software wallet, though it is a storefront platform rather than a marketplace integrator.

Direct peers

• CedCommerce: CedCommerce is an India-based marketplace integration provider with deep integrations into Shopify, WooCommerce, Magento, and global marketplaces like Amazon, eBay, and Etsy. It targets emerging-market merchants much like PraPazar does for Turkey.
• ChannelEngine: ChannelEngine is a Netherlands-based marketplace integration platform that helps brands and retailers sell on 100+ marketplaces worldwide. It overlaps directly with PraPazar's multi-marketplace, multi-store management and order/inventory synchronization capabilities.
• Feedonomics: Feedonomics is a US-based product feed management and data optimization platform that helps merchants syndicate listings to Google Shopping, Amazon, Facebook, and hundreds of marketplaces — directly comparable to PraPazar's bulk product import and feed syndication tooling.
• Lengow: Lengow is a French SaaS platform for multi-marketplace product feed management, order sync, and marketplace analytics. It directly competes with PraPazar in helping merchants centralize listings and orders across regional and global marketplaces.
• ShoppingFeed: ShoppingFeed (by Lengow group) is a feed and order management platform that connects e-commerce merchants to multiple marketplaces and shopping engines. It is directly competitive with PraPazar on multi-marketplace order and inventory sync.

Broad incumbents

• Octopia (Octopus Group): Octopia, part of the Octopus Group, offers marketplace integration, logistics, and seller services in Europe. It is a broader incumbent with overlapping marketplace management and order sync capabilities, but with a much wider service portfolio than PraPazar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/prapazar
• Facebookfacebook.com/prapazar
• LinkedInlinkedin.com/company/prapazar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PraPazar