OPLOG

What OPLOG does

OPLOG is a Turkey-headquartered, robot-native omnichannel fulfillment company founded in 2013 that provides B2C, D2C, and B2B fulfillment services to e-commerce brands. The company operates owned-and-operated fulfillment centers in Turkey (Istanbul, Kocaeli, Ankara), the United Kingdom (Leighton Buzzard), Germany (Hannover/Wunstorf), and the United States (Chicago), reaching 100+ countries through courier partnerships with UPS, DHL, FedEx, Royal Mail, DPD, and local operators.

The core technology stack combines the proprietary TARQAN fulfillment robot (99.99% picking accuracy, 400% efficiency improvement, 194mm height, 1000kg payload) with an AI-powered Warehouse Management System, a Transportation Management System featuring Ideal Cargo Partner Matching and a Delivery Alarm System, and the OPLOG-ONE unified dashboard for real-time order, inventory, and delivery tracking. The platform is integrated with 100+ marketplaces (Amazon, eBay, Etsy, TikTok Shop, Trendyol, Hepsiburada), store builders (Shopify, WooCommerce, BigCommerce, PrestaShop, Ikas, Weebly), and courier networks, supported by an Open API (developer.oplog.one) for unlimited third-party integration. More recently, the company has deployed AI agents (Deal Analyzer, Sales Coach, Lead Insight) on Amazon Bedrock AgentCore to automate sales pipeline reporting and CRM operations.

OPLOG generates revenue through a per-order, pay-as-you-go pricing model with no fixed costs. Revenue streams include transaction-based fulfillment fees (pick, pack, ship), usage-based storage fees, and value-added services (custom packaging, bundling, labeling, return management). The go-to-market combines direct enterprise sales with dedicated account managers for strategic brands and a self-service digital onboarding pathway for mid-market customers. The company bootstrapped for nine years before securing €11 million in pre-Series A funding from Esas Private Equity in September 2022 to fund European expansion and TARQAN internationalization. The customer base of 150+ includes Sony, Tupperware, Rossmann, Herbalife, Trendyol, Turkish Aerospace, and Eyüp Sabri Tuncer, served by 350+ employees including 100+ engineers and developers.

Name

OPLOG

Legal name

OPLOG Operasyonel Lojistik A.Ş.

Website

https://oplog.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

OPLOG is a Turkey-headquartered, robot-native omnichannel fulfillment provider serving 150+ e-commerce brands with proprietary TARQAN robotics, AI-powered WMS, and OPLOG-ONE platform across centers in Turkey, UK, Germany, and the US.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services (3PL)

NAICS

General Warehousing and Storage (49311), General Warehousing and Storage (493110), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Public Warehousing & Storage (4220), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketplace / Multi-Client Fulfillment Centers (TLALADAD)

akta.pro secondary industries

Omnichannel Retail Fulfillment Centers (TLALADAC), Value-Added Services (VAS) Fulfillment Centers (Kitting, Labeling, Light Assembly) (TLALADAH), Specialty Handling Fulfillment Centers (High-Value, Secure, Controlled Access) (TLALADAI)

Keywords

• E-commerce fulfillment services
• Robotics-powered 3PL
• Warehouse management software
• B2B omnichannel fulfillment
• Order fulfillment logistics

Headquarters

HQ city

Ankara

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fulfillment Services: OPLOG generates revenue through per-order fulfillment fees covering pick, pack, and ship operations. Uses a pay-as-you-go model with no fixed costs or hidden fees. Services include B2C/D2C fulfillment, B2B/omnichannel fulfillment, same-day delivery, 2-day shipping, international shipping, return management, and value-added services like custom packaging and labeling.
2. Storage Services: Revenue from storage services within fulfillment centers, billed based on space utilized. Operates on flexible pay-as-you-go basis without long-term storage commitments.
3. Value-Added Services: Additional revenue from custom packaging, garment handling storage, bundling, labeling, barcode services, and other brand-enhancing services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

OPLOG provides robot-native omnichannel e-commerce fulfillment services, combining its proprietary TARQAN fulfillment robot and AI-powered Warehouse Management System with the OPLOG-ONE unified platform. Services cover B2C/D2C fulfillment, B2B and omnichannel fulfillment, same-day delivery, return management, storage, and value-added services such as custom packaging, bundling, and labeling, delivered through fulfillment centers in Turkey, the UK, the US, and Germany.

Product overview

OPLOG is a robot-native omnichannel fulfillment company offering a unified platform with multiple integrated services. The core platform is OPLOG ONE - an all-in-one fulfillment management system that unifies order tracking, inventory management, and delivery monitoring across all channels. The portfolio includes proprietary fulfillment robot TARQAN, B2C/D2C fulfillment services, B2B & omnichannel fulfillment, Warehouse Management System (WMS), and Transportation Management System (TMS). Fulfillment services are delivered through a global network of warehouses in Turkey (Istanbul, Kocaeli, Ankara), UK (Leighton Buzzard), US (Chicago), and Germany (Hannover). Value-added services include same-day delivery, custom packaging, returns management, and bundling.

Differentiator

Problem solved

Functional benefit

Brands

• TARQAN: Proprietary award-winning fulfillment robot developed by OPLOG, offering 99.99% picking accuracy and 400% faster order fulfillment. Height of 194mm with 1000kg payload capacity.
• OPLOG-ONE

Products and services

• OPLOG ONE All-in-one fulfillment command center providing real-time visibility into orders, inventory levels, delivery processes, and return management across all sales channels. Offers a unified dashboard with unlimited integration via Open API for global operations management.
• TARQAN Fulfillment Robot Award-winning proprietary fulfillment robot with 99.99% picking accuracy and 400% faster order fulfillment. Stands at 194mm height with 1000kg payload capacity. Used for depalletizing, inducting items into sortable centers, and walking-free picking processes.
• B2C & D2C Fulfillment E-commerce fulfillment service for brands selling on multiple platforms. Includes picking, packing, shipping, return management, and customer support on a pay-as-you-go model with no fixed costs.
• B2B & Omnichannel Fulfillment Unified solution for managing B2B and B2C operations simultaneously. Includes EDI integration, optimal order grouping, time slot scheduling, batch and expiry date tracking, and bundle preparation for distribution to dealers, distributors, and physical retail stores.
• Same-Day Delivery Express delivery service enabling same-day dispatch for orders received by 1:00 PM, including Saturdays.
• Value-Added Services Brand-enhancing services including custom packaging, garment handling storage, return management, bundling, labeling, and barcode services.
• OPLOG Turkey Fulfillment Tech-enabled fulfillment services in Turkey with omnichannel capabilities, value-added services, and 24/7 operations across multiple warehouse locations.
• OPLOG US Fulfillment Coast-to-coast fulfillment from Chicago hub with 10,000 sqm space, robotics automation, and last-mile delivery partnerships with USPS, UPS, DHL, and FedEx.
• OPLOG UK Fulfillment 120,000 sq ft fulfillment center in Leighton Buzzard, UK, with last-mile delivery partnerships with Royal Mail, DHL, DPD, Evri, and Parcel Force.
• OPLOG Germany Fulfillment Strategic fulfillment center in Hannover (Wunstorf) for EU operations with DHL, UPS, GLS, and Hermes delivery partnerships.

Quantifiable outcome

• 400% efficiency improvement in fulfillment operations
• +10 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability7 records

Feature5 records

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• ShipBob: US-headquartered tech-enabled 3PL offering omnichannel fulfillment for e-commerce brands via owned warehouses and integrated software dashboard. Closely comparable to OPLOG's pay-as-you-go, multi-channel fulfillment model and enterprise/mid-market GTM.
• Huboo: UK-based tech-enabled 3PL offering e-commerce fulfillment for mid-market brands with software-led onboarding. Comparable to OPLOG UK on geography, customer segment, and self-serve GTM motion.
• Cubyn: European tech-enabled fulfillment player offering per-order pricing, integrated WMS/OMS, and multi-channel integrations to e-commerce brands. Direct comparable on business model and target customer.
• Geek+: Global warehouse robotics provider specializing in goods-to-person, picking, and sorting AMRs deployed in third-party and retailer fulfillment centers. Comparable to OPLOG's TARQAN robotics line and automation-led value proposition.
• ShipMonk: Tech-driven multi-channel 3PL serving SMB and mid-market e-commerce brands with proprietary OMS/WMS and per-order pricing. Operates US fulfillment centers with international expansion, mirroring OPLOG's positioning.
• Bleckmann: European fulfillment specialist serving fashion and lifestyle brands with omnichannel warehousing, VAS, and returns management. Closely comparable to OPLOG's European (UK, Germany) footprint and value-added services.

Emerging players

• Locus Robotics: Warehouse robotics vendor offering autonomous mobile robots for piece-picking in 3PL and retail fulfillment operations. Adjacent comparable as an alternative robotics stack to TARQAN.
• AutoStore: Provider of cube-based automated storage and retrieval systems widely adopted by global 3PLs and retailers. Comparable on the warehouse-automation dimension of OPLOG's offering.

Broad incumbents

• DHL eCommerce: Global logistics incumbent operating fulfillment and parcel networks across Europe, the Americas, and beyond. Comparable as a scaled incumbent competing for the same enterprise fulfillment RFPs.
• Maersk Logistics & Services: Global integrator combining ocean, land, and contract logistics including e-fulfillment and warehouse management. Comparable as a broad incumbent that has built (and is acquiring) tech-enabled fulfillment capabilities in OPLOG's geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oplog_global
• YouTubeyoutube.com/c/OPLOG
• LinkedInlinkedin.com/company/oplogturkey
• Instagraminstagram.com/oplog.global

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPLOG