CampusIQ
CampusIQ provides real-time Wi-Fi-based occupancy analytics and space intelligence for higher education institutions, helping colleges and universities right-size facilities, optimize space utilization, and inform capital planning through a SaaS platform paired with guided insights.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CampusIQ does
CampusIQ (legal entity MF Genius, Corp.) is a privately held higher education technology company founded in 2016 and headquartered in Austin, Texas. The company provides a Space Intelligence Platform that delivers real-time campus occupancy and utilization analytics by analyzing existing campus Wi-Fi network logs, eliminating the need for dedicated sensor hardware. Its privacy-first architecture anonymizes data on-site and through processing, ensures FERPA compliance, and integrates with campus ERP, LMS, SIS, scheduling platforms, and BACNet-enabled building automation systems via API. The company reports 95%+ accuracy in field-test occupancy detection and highlights the ability to distinguish between scheduled "occupied" and actual "filled" space utilization.
The company's core product is the CampusIQ Space Intelligence Platform, offered as a Gross Square Footage-based annual subscription with bundled implementation, training, and ongoing support. CampusIQ sells exclusively through direct enterprise field sales to colleges and universities, with the First-Year Experience program, a structured 12-month guided partnership delivered in three phases (Onboarding, Building Confidence, Scaling Success), serving as the primary onboarding and conversion vehicle. An Insights & Strategy team provides human-in-the-loop interpretation of occupancy data alongside the software. The company also generates the CampusIQ Report, an electronic analytics deliverable covering facility usage, attendance, and space planning insights.
CampusIQ's customer base spans large public research universities (University of Central Florida, University of Kentucky, Carnegie Mellon, University of Virginia, University of Wisconsin-Madison, University of Colorado Boulder), private liberal arts colleges (Hampden-Sydney, Lycoming, Hobart & William Smith), HBCUs (Alabama State, Alabama A&M, Grambling State, NC A&T), and community colleges (Austin Community College District, St. Petersburg College). The company has raised approximately $7.57M in disclosed funding across two rounds and rebranded from Degree Analytics to CampusIQ in July 2025 to reflect its evolution from student success analytics into a comprehensive space intelligence and operational efficiency platform for higher education.
CampusIQ firmographics
Firmographics- Name
- CampusIQ
- Legal name
- MF Genius, Corp d.b.a CampusIQ
- Website
- https://campusiq.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CampusIQ provides real-time Wi-Fi-based occupancy analytics and space intelligence for higher education institutions, helping colleges and universities right-size facilities, optimize space utilization, and inform capital planning through a SaaS platform paired with guided insights.
- Ownership category
- akta.pro rank
CampusIQ industry classification
Industry- Product category
- Higher Education Space Analytics Software
- NAICS
- Computer Systems Design and Related Services (54151), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Space Planning, Moves/Adds/Changes (MAC) & Classroom Setup (EDALALAG)
Keywords
Where CampusIQ is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CampusIQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Space Analytics Platform Subscription: CampusIQ offers flexible subscription models including software licensing, installation, and ongoing support. Core pricing is based on Gross Square Footage (GSF) of the campus or buildings being monitored. Institutions pay subscription fees for platform access, dashboard delivery, data validation, and ongoing insights support. The First-Year Experience program bundles software with guided insights and strategy across three phases.
- Professional Services and Guided Insights: CampusIQ provides professional services as part of its engagement model, including onboarding, data validation, training, monthly check-ins, and ongoing strategy support. The Insights & Strategy team works alongside customer teams to interpret data and build internal capacity. These services are bundled into subscription contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GSF-Based Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels12 records
CampusIQ product offering
Product offeringCore offering
CampusIQ delivers a Space Intelligence Platform that uses existing campus Wi-Fi infrastructure to capture real-time occupancy and utilization data across higher education institutions, eliminating the need for dedicated sensor hardware. The platform combines occupancy analytics dashboards, automated reporting, and integrations with ERP, LMS, SIS, and building automation systems (BACNet). It is paired with a guided 12-month First-Year Experience partnership program that provides data validation, insights interpretation, and strategic support to help institutions right-size facilities and optimize space occupancy.
Product overview
CampusIQ offers a unified space intelligence platform for higher education that combines real-time occupancy analytics with expert insights and strategy. The core offering is the CampusIQ Space Intelligence Platform, which uses existing WiFi infrastructure to deliver 95%+ accuracy occupancy detection across classrooms, libraries, dining halls, research facilities, and other campus spaces. This platform is enhanced by the First-Year Experience, a structured 12-month guided partnership program that helps institutions move from data collection to confident decision-making through three phases: Onboarding, Building Confidence, and Scaling Success. The company generates the CampusIQ Report, an electronic analytics report covering facility usage, attendance patterns, and space planning insights. Previously known as Degree Analytics (focused on student success analytics), the company rebranded in July 2025 to reflect its expanded focus on space planning, operational efficiency, and sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- CampusIQ Space Intelligence Platform A real-time campus space analytics platform that delivers occupancy insights using existing Wi-Fi infrastructure for 95%+ accuracy occupancy detection without additional sensors. Provides interactive dashboards, automated reporting, and integrations with campus ERP, LMS, SIS, and building automation systems. Targets colleges and universities.
- First-Year Experience A structured 12-month guided partnership program that bundles the Space Intelligence Platform with dedicated account management, data validation, insights interpretation, and strategic support to help higher education institutions turn occupancy analytics into confident space planning decisions.
- CampusIQ Report An electronic analytics report detailing occupancy analysis results, including class attendance, library usage patterns, facility utilization, and at-risk student predictions, generated from School Data sources.
Quantifiable outcome
- $104M in construction costs avoided through space reallocation across the customer base
- +7 more outcomes
Companies that use CampusIQ
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles1 record
CampusIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
CampusIQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HuroncoreCampusIQ and Huron (a higher education management consulting firm) co-produced the '2026 State of Space Management in Higher Education: Lessons from Leaders' report, a joint survey of 31 leading North American universities. The partnership combines CampusIQ's occupancy analytics data capabilities with Huron's consulting expertise to produce industry research that generates thought leadership and demand generation for CampusIQ.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
CampusIQ competitors and assessment
Company assessmentEmerging players
- Mapped: API-first building and occupancy data platform extracting insights from existing building systems. Emerging player with comparable 'no new hardware' philosophy, addressing commercial real estate and select campus deployments.
- Cohesion: Smart-building software platform combining IoT sensors, occupancy analytics, and tenant experience apps. Comparable occupancy and HVAC analytics capability to CampusIQ, focused on commercial office and mixed-use rather than higher-ed.
Broad incumbents
- Eptura (iOffice): Large workplace experience and facility management platform (incorporating iOffice, SpaceIQ heritage assets, and others). Broader incumbent with overlapping space-management functionality, but does not specialize in Wi-Fi-only higher-education occupancy analytics.
- Facilio: AI-driven property and facility operations platform with occupancy and HVAC analytics, primarily serving commercial real estate. Comparable analytics capability to CampusIQ's BACNet-driven HVAC optimization, though targeting CRE operators rather than higher-ed institutions.
- IBM TRIRIGA: Enterprise real-estate and facility management suite from IBM, including space utilization and occupancy analytics. A broad incumbent serving large institutions (including higher ed) with integrated IWMS rather than a pure-play analytics platform.
- Cisco DNA Spaces: Cisco's location and occupancy analytics service built on top of enterprise Wi-Fi infrastructure. Directly comparable to CampusIQ's Wi-Fi-based occupancy approach at the data-source layer, but bundled inside Cisco's networking stack rather than sold as a vertical-focused analytics product.
Direct peers
- Serraview: Workplace and real-estate portfolio management platform with space utilization and occupancy analytics. Comparable to CampusIQ in serving facilities and real-estate leaders, with broader corporate real-estate focus but overlapping analytics capabilities.
- Density: Provides people-counting and space utilization analytics for offices and campuses using depth sensors and entryway counters. Closely comparable to CampusIQ's occupancy analytics core, though uses dedicated hardware rather than Wi-Fi-only inference.
- VergeSense: Occupancy analytics platform using a multi-sensor approach (computer vision, environmental sensors, Wi-Fi) to deliver workplace and campus space utilization insights. Directly comparable to CampusIQ in product category and target buyer (workplace/facility leaders), though broader across verticals.
- SpaceIQ: Workplace and space management software covering space planning, move management, and utilization analytics. Comparable to CampusIQ in the space planning/occupancy layer, with a heavier emphasis on architectural floor-plan workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CampusIQ social profiles
Digital presenceCampusIQ compliance and trust
Trust signalCompliance1 record
CampusIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
CampusIQ leadership team
Management profileNumber of profiles
Profiles4 records
CampusIQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CampusIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CampusIQ
What does CampusIQ do?
CampusIQ delivers a Space Intelligence Platform that uses existing campus Wi-Fi infrastructure to capture real-time occupancy and utilization data across higher education institutions, eliminating the need for dedicated sensor hardware. The platform combines occupancy analytics dashboards, automated reporting, and integrations with ERP, LMS, SIS, and building automation systems (BACNet). It is paired with a guided 12-month First-Year Experience partnership program that provides data validation, insights interpretation, and strategic support to help institutions right-size facilities and optimize space occupancy.
Is CampusIQ a public or private company?
CampusIQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was CampusIQ founded?
CampusIQ was founded in 2016. It employs 11 to 50 people.
Where is CampusIQ based?
CampusIQ is headquartered in Austin, United States, in the North America region.
How does CampusIQ make money?
Two revenue lines are on record. Space Analytics Platform Subscription is the primary driver. The others are professional Services and Guided Insights.
Who are CampusIQ's main competitors?
Emerging players on record are Mapped and Cohesion. Broad incumbents are Eptura (iOffice), Facilio, IBM TRIRIGA and Cisco DNA Spaces. Direct peers are Serraview, Density, VergeSense and SpaceIQ.
Does CampusIQ have an API?
Yes. CampusIQ offers an API that allows for custom integrations with specific technology stacks. The API enables integration with major campus management systems including ERP systems, building automation systems, and scheduling platforms. CampusIQ's BACNet server provides real-time occupancy counts that seamlessly integrate with BAS/Building Controls.
What industry is CampusIQ in?
CampusIQ's product category is Higher Education Space Analytics Software. Its primary akta.pro industry code is EDALALAG, Space Planning, Moves/Adds/Changes (MAC) & Classroom Setup. Its NAICS code is 54151 and its SIC code is 7372.