What Cleverdesk does

Cleverdesk is a Dutch vertical-SaaS ERP platform developed and operated by Idee101 B.V., headquartered in Assen, Netherlands, and serving project-based organizations primarily in the Netherlands and Belgium. The platform unifies project management, planning, time registration, equipment management, CRM, warehouse management, KAM/QHSE, HRM, and administration into a single cloud-based suite, with a mobile application (CleverApp) for field workers. Its product strategy is built around the combination of 'mens en materieel' (people and equipment), addressing the operational complexity of Dutch GWW (ground, water and road construction), underground infrastructure, green-sector maintenance, industrial service providers, demolition and asbestos contractors, offshore and energy, and municipal customers. Core technical components include a unified planning module with drag-and-drop resource allocation, mobile barcode/QR/RFID scanning, automated equipment maintenance and inspection alerts, CO2-ladder reporting, UBL/XML invoice processing, and an integrated digital signing service. The platform is integrated with major Dutch accounting and ERP suites (AFAS, 4PS Business Central, Exact Online, Snelstart, Twinfield, AccountView, Microsoft Dynamics, Metacom), with a planned Snaplogic pipeline for more flexible data exchange.

Cleverdesk operates a subscription-based SaaS model with annual billing and quote-based pricing (no public price list). Go-to-market is direct enterprise field sales run by Idee101 BV, anchored by a 45-minute online demo process with one-business-day response, plus content marketing, vertical landing pages, customer case studies, and industry event presence (e.g., Cumela Knowledge & Innovation Days). Implementation is delivered by Idee101 consultants in cooperation with accounting-software partners. The customer base is described as 100+ organizations, 5,000+ daily active users and 20,000+ total users, with named references including idverde NL (green sector, 600+ employees, 20 locations), Sinkegroep (GWW, 300+ employees), Lagemaat (demolition/remediation, ~250 employees), Oosterhof Holman, TMA Logistics, VTG Beton, Van Roon Rail Infra, Korevaar, and Online Veilingmeester. The legal entity is Idee101 B.V., a private Dutch limited liability company, and ownership commentary indicates founder/management operation with no disclosed external private equity or venture capital investment. The company received the FD Gazellen 2020 award and has shipped a continuous stream of major releases (3.10 Hemlock, 4.0 Redwood, 4.7-4.11, 5.0 Bonsai, 5.1 Eucalyptus, 5.2 Tectona) through 2026.

Name

Cleverdesk

Legal name

Idee101 B.V.

Website

https://cleverdesk.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleverdesk is a Dutch vertical-SaaS ERP platform, developed by Idee101 B.V., that unifies project planning, time registration, equipment management, CRM, HRM and administration for project-based organizations in GWW, infrastructure, green-sector, and industrial services.

Ownership category

akta.pro rank

Product category

Project-based ERP Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Construction & Engineering ERP (Job Costing, Project Controls) (HDAEAEAE)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Public Sector & Government ERP (HDAEAEAG)

Keywords

• Project-based ERP software
• Equipment management software
• Time tracking software
• Field service ERP
• Construction project planning

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cleverdesk operates as a cloud-based SaaS ERP platform with subscription-based pricing. The platform is provided as a service by Idee101 BV with availability guarantees and cloud infrastructure hosting included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cleverdesk is a cloud-based SaaS ERP platform designed for project-based organizations that need to plan projects, register employee hours, manage equipment, oversee warehouse and HR processes, and handle administration. It combines a unified planning module for people and equipment with a mobile app (CleverApp) for field workers, integrating with Dutch accounting systems such as AFAS, 4PS Business Central, Exact, and Twinfield. The platform targets GWW (ground, water and road construction), infrastructure, green-sector, and industrial service companies in the Netherlands.

Product overview

Cleverdesk is a cloud-based all-in-one ERP platform (Cleverdesk Platform) designed for project-driven organizations in the Dutch GWW (Grond-, Water- en Wegenbouw), infra, green, industrial services, and civil engineering sectors. The platform is built as a modular suite combining workforce and equipment management across the full operational cycle. Core modules include Project Management (Projecten), Time Registration (Urenregistratie), Scheduling (Planning), Equipment Management (Materieelbeheer), CRM, Warehouse Management (Magazijnbeheer), QHSE/KAM Management, HRM, and Administration. Field workers access the platform via the CleverApp mobile application. Additional modules and extras extend the platform further. Cleverdesk is a product of Idee101 B.V., headquartered in Assen, Netherlands, and is offered as a SaaS solution.

Differentiator

Problem solved

Functional benefit

Brands

• CleverApp: Mobile application for field workers to track time, access work orders, and manage assignments

Products and services

• Cleverdesk Platform Cloud-based all-in-one ERP platform for project-driven organizations in the Dutch GWW, infrastructure, green, and industrial services sectors. Covers the full operational cycle from planning and time registration to invoicing, integrating workforce and equipment management.
• CleverApp Mobile application for field workers to register hours, view work orders, submit notifications, perform inspections, and book materials directly from the job site, extending the Cleverdesk Platform to mobile devices.

Quantifiable outcome

• 30% reduction in administrative time
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AFAScoreTechnology or IntegrationAFAS provides ERP functionality with which Cleverdesk integrates for administrative processes. Cleverdesk serves as the operational layer for time registration, planning and project management, while AFAS handles core accounting and HR functions. The integration allows seamless data flow between operational and financial processes.
• 4PS Business CentralcoreTechnology or IntegrationIntegration with Microsoft's ERP solution for project companies. Cleverdesk connects with 4PS for projects, personnel, equipment, time and cost management. The integration is described as stable and reliable by customers like idverde NL, even during migrations to Business Central.
• LapostaminorGTM or Marketing PartnerEmail marketing platform used by Idee101/Cleverdesk for sending newsletters and marketing communications to prospects and customers who request information or demos.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Exact: Exact (now part of Visma) is a leading Dutch/SMB accounting and ERP suite (Exact Online, Exact Globe). It serves many of the same mid-market customers as Cleverdesk and is integrated with the Cleverdesk platform.
• Visma: Visma is a large Nordic/Dutch provider of accounting, ERP and HR software (including Exact, Snelstart and others). It operates broadly across the same Dutch SMB and mid-market accounts that Cleverdesk targets with its operational modules.
• AFAS Software: AFAS is the dominant Dutch ERP/HRM vendor (AFAS Profit, AFAS Online) and a core integration partner of Cleverdesk. It serves a much broader customer base but increasingly overlaps with Cleverdesk on project, planning and time-registration workflows.
• Wolters Kluwer (TMA/Twinfield/AccountView): Wolters Kluwer provides Twinfield and AccountView cloud accounting platforms, both integrated with Cleverdesk. While primarily financial/accounting software, they sit in the same Dutch SMB tech stack and could expand into operational workflows.

Direct peers

• Bouw7: Bouw7 is a Dutch cloud ERP built specifically for construction and installation companies, covering project management, planning, time tracking and equipment. It targets the same Dutch GWW/aannemer base as Cleverdesk with a comparable vertical SaaS model.
• 4PS Group: 4PS builds Microsoft Dynamics 365 Business Central-based ERP for construction and project-based companies in the Netherlands. It competes head-on with Cleverdesk in GWW/infra while also serving as an integration partner via 4PS Business Central.

Emerging players

• Prostream: Prostream is a Dutch SaaS platform for construction document management, project collaboration and quality/safety workflows. It addresses overlapping buyer personas in Dutch construction, though with a documents-first rather than planning-first emphasis.

Regional players

• Snelstart: Snelstart is a popular Dutch accounting and ERP package for SMBs (zzp/MKB). It integrates with Cleverdesk for invoicing and customer data, serving similar Dutch small-business customers.
• Byggeweb: Byggeweb is a Nordic/Danish construction project collaboration and document-management platform. While geographically outside the Netherlands, it targets the same project-based construction/infra workflows that Cleverdesk addresses.

Others

• Simac: Simac is a Dutch IT services and software group active in retail, logistics and construction. It provides adjacent IT integration and ERP implementation services for many of the same Dutch mid-market clients Cleverdesk serves.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaZWoVWYdvL2gHVswVtMZNA
• Xx.com/Cleverdesk_NL
• Facebookfacebook.com/cleverdesk
• LinkedInlinkedin.com/company/cleverdesk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleverdesk