Laposta B.v.
- Company typePrivate
- Founded2011
- HeadquartersZutphen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Laposta B.v. firmographics
Firmographics- Name
- Laposta B.v.
- Legal name
- Laposta B.V.
- Website
- https://laposta.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Laposta B.v. is headquartered
LocationHeadquarters
- HQ city
- Zutphen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Laposta B.v. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium (Free Tier): Free account up to 2,000 contacts with up to 12,000 emails per month. Includes Laposta branding under each email. Access to nearly all features including automation, segmentation, and personalization.
- Annual Subscription: Professional subscription starting at €210 per year. Includes unlimited newsletters, no Laposta branding, fast telephone support, unlimited users, custom processor agreements, and extra customization options. Price scales based on number of contacts.
- Mail Credits: One-time purchase option at €9 per newsletter campaign for occasional senders. Credits never expire. Suitable for users who do not want a recurring subscription.
- Custom Template Development: One-time development fee of €1,195 (excl. VAT) for Joe-type custom templates with advanced editor and accessibility compliance. Derivative templates at €295. First-year contact center setup at €395, then €295 annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for up to 2,000 contacts |
| Subscription | Annual | Professional subscription from €210/year |
| Unit Pricing | Pay-as-you-go | Pay-per-campaign credits at €9 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Laposta B.v. product offering
Product offeringCore offering
Laposta B.v. provides a Dutch-developed SaaS email marketing platform that enables organizations to create, send, and analyze professional newsletter campaigns and automated email flows. The platform is offered under a permanent free tier for up to 2,000 contacts, paid annual subscriptions starting at €210/year, and €9 pay-per-send mail credits, with all subscriber data hosted on ISO 27001-certified servers located in the Netherlands.
Product overview
Laposta B.v. is a Dutch email marketing SaaS platform built as a unified product with optional paid tiers and add-on modules. The core Laposta platform provides newsletter creation, sending, and analytics for organizations, available free for up to 2,000 contacts or via paid Abonnement (subscription, starting at €210/year) or Mailcredits (pay-per-send, €9 each). Key integrated modules include the Drag & Drop Editor and the Zes-stappenplan six-step campaign builder, Automations for autoresponder flows including the Verjaardagscampagne birthday automation, Personaliseren & Segmenteren for segmentation and conditional content, and Nieuwe Relaties for contact collection with native Kant-en-klare Koppelingen to WooCommerce, WordPress, HubSpot, Gmail, Salesforce, Google Analytics, and Microsoft Entra ID. Add-on services include custom template development (Sjabloon-op-maat types Joe and Charlie), the Contactcentrum self-service portal, SSO, custom hostname branding, multi-language newsletter support, and the Beheeromgeving multi-account management dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Laposta Core Platform Core cloud-based email marketing and newsletter platform for organizations, offering a drag-and-drop editor, automation workflows, segmentation, personalization, statistics, and native integrations. Free up to 2,000 contacts; available as paid subscription or mail-credit consumption.
- Mailcredits (Pay-per-send) Standalone pay-per-send product priced at €9 per newsletter campaign credit. Credits never expire and are intended for occasional newsletter senders who do not want a recurring subscription.
- Sjabloon-op-maat Type Joe Bespoke custom-coded newsletter template designed by Laposta's designers, with a custom advanced editor, optional full WCAG accessibility compliance, RSS/Atom feed automation, and pagebreak support for PDF export. One-time development fee €1,195 ex VAT.
- Sjabloon-op-maat Type Charlie Custom drag-and-drop template tailored to the customer's brand and website, built by Laposta's designers and compatible with the standard editor for ongoing self-service use. Derivative templates at €295 ex VAT each.
- Contactcentrum (Subscription Management Portal) Self-service subscription management portal that lets contacts subscribe and unsubscribe from multiple newsletters independently. First-year setup €395 ex VAT, annual renewal €295 ex VAT.
- Starttraining-op-maat (Custom Onboarding Training) Customized online training sessions for organizations on how to use the Laposta platform, tailored to the organization's specific workflows and use cases.
Quantifiable outcome
- Over 78% of Dutch municipalities use Laposta for newsletter communications
- +3 more outcomes
Companies that use Laposta B.v.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Laposta B.v. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Laposta B.v. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Stijn van der ReecoreFounder and owner of Laposta B.V. Leads the company with a focus on accurate, comprehensive, easy-to-use email marketing software at competitive prices with personal customer approach.
- BIT B.V.coreData hosting provider located in Ede, Netherlands (KvK 09090351). All data stored in Netherlands. ISO/IEC 27001 and NEN 7510 certified. Processor agreement in place.
- TransIP B.V.coreData hosting provider located in Leiden, Netherlands (KvK 24345899). All data stored in Netherlands. ISO/IEC 27001 and NEN 7510 certified. Processor agreement in place.
- Postmastery B.V.coreTechnical support provider for email sending and delivery located in Amsterdam (KvK 56177488). All data stored in European Union. Processor agreement in place with technical and organizational security measures defined.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Laposta B.v. competitors and assessment
Company assessmentDirect peers
- MailerLite: Email marketing SaaS known for low-cost/forever-free tiers, drag-and-drop editor, and automation — highly comparable freemium and SMB positioning to Laposta.
- GetResponse: Polish-founded email marketing and marketing-automation SaaS serving SMBs across Europe; comparable product scope (newsletter builder, automation, landing pages) and European SMB target.
- Mailchimp: Largest SMB-focused email marketing and automation platform globally; competes head-on with Laposta in newsletter creation, automation, and freemium — Laposta's value prop is positioned explicitly as the local Dutch alternative to Mailchimp.
- Brevo (formerly Sendinblue): European-headquartered multichannel marketing platform offering email campaigns, automation, and transactional email at SMB price points; direct competitor to Laposta for cross-border SMBs in NL/BE.
- ActiveCampaign: Email marketing plus CRM and automation platform targeted at SMBs and mid-market; competes with Laposta's automation, segmentation, and personalization feature set.
- Klaviyo: Email and SMS marketing platform with deep e-commerce integrations (Shopify, WooCommerce); overlaps with Laposta's automation, segmentation, and e-commerce integrator footprint.
- Mailjet: Europe-based transactional and marketing email API/UI platform serving SMBs and developers; competitive overlap on sender infrastructure, deliverability, and EU data-residency positioning.
Broad incumbents
- Constant Contact: Long-standing SMB email marketing platform with automation, templates, and integrations; broad incumbent in the same newsletter and SMB category as Laposta.
- HubSpot Marketing Hub: Comprehensive CRM and marketing platform with email marketing, automation, and segmentation as part of a much broader suite; competes for the same mid-market and government buyers moving up-market, but lacks Laposta's Dutch-only/AVG positioning.
Regional players
- Spotler: Netherlands-based marketing software group (including MailCampaigns / Spotler Engage) offering email marketing and automation to Dutch/Belgian SMBs — the closest Dutch-headquartered direct overlap with Laposta.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Laposta B.v. social profiles
Digital presenceLaposta B.v. compliance and trust
Trust signalCompliance4 records
Laposta B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laposta B.v. leadership team
Management profileNumber of profiles
Profiles5 records
Laposta B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laposta B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laposta B.v.
What does Laposta B.v. do?
Laposta B.v. provides a Dutch-developed SaaS email marketing platform that enables organizations to create, send, and analyze professional newsletter campaigns and automated email flows. The platform is offered under a permanent free tier for up to 2,000 contacts, paid annual subscriptions starting at €210/year, and €9 pay-per-send mail credits, with all subscriber data hosted on ISO 27001-certified servers located in the Netherlands.
Is Laposta B.v. a public or private company?
Laposta B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laposta B.v. founded?
Laposta B.v. was founded in 2011. It employs 1 to 10 people.
Where is Laposta B.v. based?
Laposta B.v. is headquartered in Zutphen, Netherlands, in the Europe region.
How does Laposta B.v. make money?
Four revenue lines are on record. Freemium (Free Tier) is the primary driver. The others are annual Subscription, mail Credits and custom Template Development.
Who are Laposta B.v.'s main competitors?
Direct peers on record are MailerLite, GetResponse, Mailchimp, Brevo (formerly Sendinblue), ActiveCampaign, Klaviyo and Mailjet. Broad incumbents are Constant Contact and HubSpot Marketing Hub. Spotler is listed as a regional player.
Does Laposta B.v. have an API?
Yes. Laposta offers a REST API that allows developers to connect Laposta to their own software systems. Free and paid account holders can use the API to synchronize relationship data, automatically import new contacts, and retrieve sent campaign information to display in external CRM or other systems. Recent expansion (May 2026) added full contact history to the API. Developer documentation is at docs.laposta.nl.