Saudi Industrial Development Co.

What Saudi Industrial Development Co. does

Saudi Industrial Development Company (SIDC / صدق) is a publicly listed Saudi joint stock company founded on December 15, 1992, under Ministerial Decision No. 673, headquartered on Prince Muhammad bin Abdulaziz Street in Jeddah. The company operates as a domestic industrial manufacturer with three integrated business lines: (1) sanitary ware production of ceramic and plastic bathroom fixtures — washbasins, bathtubs, and toilets — under the Khazafiya (خزفية) brand at its Jeddah facility; (2) foam, sponge, and mattress manufacturing and retail marketing through its wholly-owned subsidiary Sleep Hi (سليب هاي); and (3) rental income from a 15,000 m2 owned property in Jeddah's Sarawat (Al-Khamra) district, whose warehouses are leased to Sleep Hi for 1.8 million SAR per year. SIDC also holds minority stakes in Storage and Support Services Company (1.92%, logistics) and Arab Company for Industrial Fibers / Ibn Raz (1.56%, fully impaired to zero in 2019).

Revenue is generated primarily through one-time product sales to two segments: B2B construction and real estate developers/contractors in Saudi Arabia for sanitary ware, and B2C retail consumers purchasing Sleep Hi mattresses and bedding products through the company's retail showroom network. The go-to-market is direct sales combined with showrooms, and as of February 22, 2026, the Khazafiya branch also distributes through the National Housing Company's (NHC) Sabaay Pro digital supply chain platform via a 2-year supply agreement. FY2025 consolidated revenue was 98.81 million SAR, down 28.23% from 137.67 million SAR in FY2024, with Q1 2026 revenue of 22.34 million SAR.

SIDC's recent corporate actions define a deliberate turnaround posture. A 165 million SAR rights issue completed in 2025 recapitalized the balance sheet, equity doubled to 128.76 million SAR by Q1 2026, and accumulated losses were fully eliminated (from 7% of capital in November 2024 to 0% by April 2026). The company co-filed an anti-dumping complaint with the GCC Standing Committee Against Harmful Trade Practices against sanitary ware imports from China and India (filed November 28, 2022; investigation ongoing through 2023). On May 10, 2026, SIDC launched its 2026-2030 strategy targeting evolution into a regional Saudi industrial and investment group aligned with Vision 2030. All operations and revenue remain concentrated in Saudi Arabia, and SIDC is publicly traded on Tadawul under ticker 2130 with a registered capital of 300 million SAR.

Name

Saudi Industrial Development Co.

Legal name

الشركة السعودية للتنمية الصناعية

Website

https://sidc.com.sa

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saudi Industrial Development Co. (SIDC) is a publicly listed Jeddah-based industrial manufacturer (founded 1992) producing ceramic and plastic sanitary ware through its Khazafiya factory and foam/mattress products through its Sleep Hi subsidiary, selling to Saudi construction/real estate developers and retail consumers.

Ownership category

akta.pro rank

Product category

Sanitary Ware & Bathroom Fixtures Manufacturing

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Household Furniture (2510)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Sanitary ware manufacturing
• Bathroom fixtures production
• Ceramic sanitary ware
• Foam and mattress products
• Industrial building materials

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sanitary ware / bathroom fixtures sales: Manufacture and sale of sanitary ware products including wash basins, bathtubs, and toilets made from plastics and ceramics through the company's subsidiary SIDC Ceramics Factory (Khazafiya). Revenue is generated from product sales to customers in Saudi Arabia's construction and real estate sectors.
2. Foam and mattress products sales: Manufacture and sale of foam and sponge products through the subsidiary Sleep Hay (الشركة العالمية لتسويق مستلزمات النوم). Revenue is generated from product sales via showrooms and retail channels.
3. Real estate rental income: The company owns a property in Jeddah's Sarawat district (Al-Khamra) with a total area of 15,000 m2 containing buildings and warehouses. Warehouses are rented to Sleep Hay for 1.8 million SAR per year.
4. Platform-based supply chain services: SIDC's Khazafiya branch supplies sanitary ware products through NHC's Sabaay Pro digital platform to connect real estate developers, contractors, and consumers with manufacturers. Revenue depends on purchase orders placed through the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SIDC manufactures plastic sanitary ware (washbasins, bathtubs, toilets) and ceramic sanitary ware through its Khazafiya subsidiary, and produces foam/sponge mattress products through its Sleep Hay subsidiary. The company also earns rental income from a 15,000 m2 warehouse property in Jeddah's Sarawat district leased to Sleep Hay. Its products are sold to construction firms and real estate developers in Saudi Arabia through direct sales and the NHC Sabaay Pro digital platform, and to retail consumers through Sleep Hay showrooms.

Product overview

SIDC operates as an industrial manufacturing and investment group with a diversified portfolio of products and subsidiaries. The core business produces sanitary ware and bathroom fixtures from plastics (washbasins, bathtubs, toilets) and foam/sponge products including mattresses. The subsidiary Khazafriya (خزفية) operates SIDC's ceramic tile factory producing higher-value ceramic sanitary ware. Sleep Hay (سليب هاي) is a subsidiary focused on sleep and bedding products. The company recently launched its 2026-2030 strategy focused on operational excellence, competitiveness, and building a diversified industrial and investment portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• خزفية (Khazafiyya): Ceramic factory brand for SIDC's sanitary ware products including washbasins, bathtubs, and toilets manufactured at the Jeddah facility
• سليب هاي (Sleep Hi)

Products and services

• SIDC Plastic Sanitary Ware (صدّق للوازم الصحية)
• Khazafiya Ceramic Sanitary Ware (خزفية)
• Sleep Hay Foam and Mattress Products (سليب هاي)
• Warehouse Rental Services (Jeddah Sarawat Property)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Housing Company (NHC)coreStrategic or Co-development Partner · 22 February 2026SIDC's subsidiary Khazafiya (SIDC Ceramics Factory) signed a 2-year agreement with NHC to supply sanitary ware products through NHC's Sabaay Pro digital platform. The platform automates supply chain operations in the construction sector, connecting real estate developers, contractors, and consumers with manufacturers. Prices are subject to review if raw material costs change. The agreement is expected to have a positive impact on company sales, though no specific financial value or guaranteed purchase quantities are defined.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Ideal Standard International: Global manufacturer of bathroom and sanitary ware solutions including ceramics, mixers, and shower systems. Competes directly with SIDC Khazafiya in the broader MENA and international tender markets for bathroom fixtures.
• Duravit: German manufacturer of sanitary ceramics, bathroom furniture, and wellness products. Comparable high-end bathroom fixture producer with similar product categories to SIDC's wash basins, bathtubs, and toilets.
• Geberit: Swiss-listed European leader in sanitary technology (installation systems, piping, bathroom ceramics). Comparable product overlap in toilet and bathroom systems; competes in the premium Saudi construction segment alongside SIDC.
• Roca: Spanish global leader in bathroom products including ceramic sanitary ware, faucets, and bathtubs. Represents the premium international brand competition that SIDC's Khazafiya brand competes against in higher-end Saudi residential and hospitality projects.
• Kohler: US-headquartered global manufacturer of kitchen and bath products including sanitary ware and faucets. Competes with SIDC across Saudi Arabia's premium residential, hospitality, and commercial construction segments.

Direct peers

• RAK Ceramics: UAE-listed global ceramics and sanitary ware manufacturer producing tiles, wash basins, bathtubs, and bathroom fittings. Closest regional peer in product mix and GCC market overlap, competing with SIDC in Saudi Arabia and broader MENA construction projects.
• Lecico Egypt: Egyptian-listed manufacturer of ceramic sanitary ware (wash basins, bathtubs, toilets) and tiles. Comparable regional sanitary ware producer targeting MENA construction markets with similar cost structure to SIDC's Khazafiya line.
• Saudi Ceramics Company: Saudi-listed (Tadawul) manufacturer of ceramics and sanitary ware products including tiles, wash basins, and bath fixtures. Most direct domestic competitor to SIDC's Khazafiya ceramic sanitary ware line, serving the same Saudi construction and real estate developer customers.

Emerging players

• Eczacıbaşı Yapı Gereçleri (VitrA): Turkish manufacturer of bathroom and ceramic products (sanitary ware, tiles, faucets). Regional emerging player with strong MENA distribution and similar product portfolio to SIDC, often competing on price in mid-market Saudi projects.

Others

• Sleep Number: US-listed mattress and bedding retailer/manufacturer. Comparable to SIDC's Sleep Hay subsidiary in mattress category, though not a direct geographic competitor; useful as a public-market proxy for valuing the bedding business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sidc_co
• LinkedInlinkedin.com/company/sidcco

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Industrial Development Co.