Viingx
- Company typePrivate
- Founded2019
- HeadquartersLucerne, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Viingx firmographics
Firmographics- Name
- Viingx
- Legal name
- viingx AG
- Website
- https://viingx.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Viingx industry classification
Industry- Product category
- Marketing Content Management Software (DAM/PIM/Headless CMS)
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Viingx is headquartered
LocationHeadquarters
- HQ city
- Lucerne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Viingx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based SaaS model with subscription pricing. Customers pay for what they need, with scalability and flexibility emphasized. The platform is described as quickly deployable with direct value for teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible modular pricing based on usage and requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Viingx product offering
Product offeringCore offering
Viingx sells a cloud-based, modular Marketing Content Hub platform that combines Digital Asset Management (Connected DAM), Product Information Management (PIM), Headless CMS, Brand Management, Print Production, and Marketing Production Automation in a single integrated system. It is delivered as SaaS on an API-first, no-code configurable architecture and is used by marketing, product, e-commerce, and IT teams in mid-market and large enterprises to centralize, manage, and distribute marketing content and product data across digital and print channels.
Product overview
viingx is a modular, cloud-based Marketing Content Hub platform that combines seven distinct product modules in a unified architecture. The core platform serves as a central Single Point of Truth for marketing content and product data, integrating Digital Asset Management (Connected DAM), Product Information Management (PIM), Headless CMS, Brand Management, Print Production, and Marketing Production Automation. Built on an API-first architecture with No-Code/Low-Code configuration, the platform enables channel-agnostic content orchestration across digital and print channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Content Hub
Quantifiable outcome
- First use case can go live in a few weeks
- +2 more outcomes
Companies that use Viingx
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
Viingx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature10 records
Viingx partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- MPP.360coreMPP.360 is a technology partner specializing in automated production processes for large-scale marketing material production. The partnership provides guided briefing workflows, job tracking, and automated routing to marketing systems, CRM, CMS, and external service providers like printers and agencies. Together, viingx and MPP.360 offer an integrated marketing production platform.
- DIU DigitalcoreImplementation partner with specialized industry or technology expertise that uses viingx as a central building block for customer-specific solutions.
- GatebcoreImplementation partner integrating viingx into their technology portfolio and building customer-specific solutions.
- Lighthouse IntegrationcoreImplementation partner specializing in viingx integration and deployment services.
- Mohn MediacoreImplementation partner with print and media expertise, integrating viingx into their service offerings.
- MSP AGcoreImplementation partner bringing specialized expertise in deploying viingx solutions.
- OrangeTreecoreImplementation partner offering viingx-based solutions to their customer base.
- SavotexcoreImplementation partner leveraging viingx for customer-specific marketing technology solutions.
- SilberballcoreImplementation partner building on viingx software for client solutions.
- TrurnitcoreImplementation partner providing viingx deployment and integration services.
- W&COcoreImplementation partner offering viingx-based marketing technology solutions.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Viingx competitors and assessment
Company assessmentDirect peers
- CoreMedia: CoreMedia provides a Content Management and Digital Experience Platform with strong DAM and headless CMS capabilities, headquartered in Hamburg and serving DACH enterprise customers — directly competing with Viingx's Headless CMS and DAM modules.
- Aprimo: Aprimo offers a marketing content management and workflow platform combining DAM, brand management, and marketing production automation — directly overlapping with Viingx's Marketing Production Automation and Brand Management modules.
- Bynder: Bynder is a leading cloud-based Digital Asset Management platform serving marketing and brand teams globally; it directly overlaps with Viingx's Connected DAM and brand management capabilities for enterprise marketing content operations.
- Censhare: Censhare is a direct competitor explicitly named by Viingx on its 'viingx vs. Censhare' comparison page; both offer modular DAM/PIM/Marketing Content Hub platforms with omnichannel content orchestration, targeting similar mid-market and enterprise marketing buyers in the DACH region.
- Akeneo: Akeneo is a Product Information Management (PIM) specialist serving product and e-commerce teams with structured product data management, enrichment, and multi-channel syndication — directly comparable to Viingx's PIM module.
- Contentserv: Contentserv is a PIM and Product Experience Management platform with roots in the DACH region, offering product data management and omnichannel content syndication — directly comparable to Viingx's PIM and content distribution capabilities.
Broad incumbents
- Adobe Experience Manager (Adobe): Adobe Experience Manager is an enterprise incumbent offering DAM, CMS, and content orchestration as part of the broader Adobe Experience Cloud; overlaps with Viingx's connected DAM and Headless CMS but operates at much larger scale and as part of a wider martech portfolio.
- Sitecore: Sitecore is an established digital experience platform with composable CMS, DAM, and personalization capabilities targeting enterprise marketers; competes broadly with Viingx's content hub offering for large marketing organizations.
Regional players
- WoodWing Studio: WoodWing is a Dutch-headquartered content production and DAM platform with strong print-to-digital workflows via Adobe InDesign integration — closely comparable to Viingx's Print Production and Connected DAM combination, particularly for publishing and brand marketing use cases in Europe.
Emerging players
- Storyblok: Storyblok is a headless CMS platform with growing DAM-like capabilities targeting digital teams that need API-first content delivery; an emerging competitor in the headless CMS portion of the content hub stack where Viingx also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viingx social profiles
Digital presenceViingx compliance and trust
Trust signalCompliance2 records
Viingx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viingx leadership team
Management profileNumber of profiles
Profiles9 records
Viingx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viingx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viingx
What does Viingx do?
Viingx sells a cloud-based, modular Marketing Content Hub platform that combines Digital Asset Management (Connected DAM), Product Information Management (PIM), Headless CMS, Brand Management, Print Production, and Marketing Production Automation in a single integrated system. It is delivered as SaaS on an API-first, no-code configurable architecture and is used by marketing, product, e-commerce, and IT teams in mid-market and large enterprises to centralize, manage, and distribute marketing content and product data across digital and print channels.
Is Viingx a public or private company?
Viingx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viingx founded?
Viingx was founded in 2019. It employs 11 to 50 people.
Where is Viingx based?
Viingx is headquartered in Lucerne, Switzerland, in the Europe region.
How does Viingx make money?
One revenue line is on record: saaS Subscription.
Who are Viingx's main competitors?
Direct peers on record are CoreMedia, Aprimo, Bynder, Censhare, Akeneo and Contentserv. Broad incumbents are Adobe Experience Manager (Adobe) and Sitecore. WoodWing Studio is listed as a regional player. Storyblok is listed as an emerging player.
Does Viingx have an API?
Yes. viingx provides an API-first architecture with REST APIs, GraphQL, and Webhooks. All platform functions are accessible via API, enabling developers to build custom integrations, automate workflows, and connect with third-party systems. The platform supports flexible integration through a connector platform with over 1,200 pre-built connectors.
What industry is Viingx in?
Viingx's product category is Marketing Content Management Software (DAM/PIM/Headless CMS). Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 7373.