Trazos Urbanos

What Trazos Urbanos does

Trazos Urbanos S.A.S. is a Colombian real estate development and urban project management company founded in 2014 and headquartered in El Poblado, Medellín. The company develops, constructs, and sells a diversified portfolio of investment-grade properties across seven Colombian cities (Medellín, Sabaneta, Marinilla, Bogotá, Cartagena, Barranquilla, and Apartadó), spanning multifamily residential, traditional housing, coliving, fiduciary-rights hotel investments, boutique hotels, and mixed-use coworking assets. Core offerings include active projects such as Salara Barú (Cartagena multifamily), Wonder (Bogotá coliving), Mawala (Cartagena fiduciary-rights hotel), The Anti (Medellín creative-class hotel), State (Medellín coworking), Politan (Sabaneta multifamily), Aticca, Tempora, Hug, Pop Up Living, Terralma, and Marazú, alongside a catalog of 14 completed developments including Marquee Hotel, Hunters Hotel, NOCK, Marsella, Salamanca, and Plex. Service lines are organized into three integrated units: Gerencia (project management), Construcción (construction), and Ventas (sales), delivering turnkey investment products to retail investors.

The business model is asset-light from a balance-sheet perspective: revenue is generated primarily through one-time unit/package sales at price points ranging from approximately $76M COP (fiduciary rights) to $672M COP (multifamily packages). Cumulative sales are reported at $1.3 trillion COP with 166,333 m² of total constructed area and 24 projects in the cumulative portfolio (14 delivered, 10 in development). Customers are predominantly Colombian real estate investors, hotel-suite investors, and residential buyers acquired through a sales-led, direct-to-consumer go-to-market motion: WhatsApp Business, website inquiry forms, and project showings. Marketing is concentrated on the company website (trazosurbanos.com.co) and WhatsApp contact, with blog content supporting top-of-funnel education.

The company is privately held under Colombian S.A.S. law (NIT 900769797-7), with no disclosed institutional investors, parent company, or subsidiaries. Leadership includes founding partner Lucas Gómez Cuartas and General Manager Harlen Trespalacios Villera, supported by functional heads of Operations, Organizational Development, Finance, Commercial, and Technical functions. Headcount sits in the 11–50 range, consistent with a boutique-to-mid-market developer executing multi-city projects through integrated teams and partner operators. Geographic expansion into Santa Marta and broader Barranquilla/Apartadó presence is underway, signaling continued distribution buildout rather than technology transformation.

Name

Trazos Urbanos

Legal name

TRAZOS URBANOS S.A.S.

Website

https://trazosurbanos.com.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Trazos Urbanos is a Colombian real estate developer that builds and sells multifamily, coliving, hotel fiduciary-rights, and coworking investment properties across seven Colombian cities, serving retail investors through integrated project management, construction, and sales services.

Ownership category

akta.pro rank

Product category

Real Estate Development

SIC

Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Real estate development
• Property investment
• Residential construction
• Urban project management
• Commercial real estate

Headquarters

HQ city

El Poblado

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development and Sales: The company generates revenue through the development and sale of residential, commercial, and hospitality real estate projects. Revenue is generated from the sale of apartments, hotel suites, coliving units, and other investment properties across Colombia. Projects range from traditional housing to multifamily investments, hotel investments (through fiduciary rights), and coworking spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Trazos Urbanos develops and sells diversified real estate investment properties across Colombia, spanning multifamily residential, traditional housing, coliving, fiduciary rights hotel investments, and coworking/mixed-use projects. The company integrates project management (Gerencia), construction (Construcción), and sales (Ventas) under one operational umbrella to deliver turnkey investment properties to individual buyers. Active projects are located in Medellín, Cartagena, Bogotá, Sabaneta, Barranquilla, Apartadó, and Marinilla.

Product overview

Trazos Urbanos is a Colombian real estate development company offering a diversified portfolio of property investment products and services. The company operates a portfolio of 12 active development projects and 15 completed projects across Colombia, spanning multiple investment types: multifamily residential, traditional housing, coliving spaces, fiduciary rights investments, hotel investments, and coworking spaces. Key active projects include Salara Barú (luxury multifamily in Cartagena), Aticca (traditional housing in Sabaneta), Wonder (coliving in Bogotá), Terralma (social housing in Apartadó), Tempora (coliving in Sabaneta), Hug (fiduciary rights in Medellín), Pop Up Living (hotel investment in Barranquilla), The Anti (creative class hotel in Medellín), State (coworking mixed-use in Medellín), Politan (multifamily in Sabaneta), Mawala (hotel fiduciary rights in Cartagena), and Marazú (traditional housing in Marinilla). The company also provides three core services: project management (Gerencia), construction (Construcción), and sales (Ventas). Projects are concentrated in Medellín, Bogotá, Cartagena, Sabaneta, Barranquilla, and expanding to Santa Marta and Apartadó.

Differentiator

Problem solved

Functional benefit

Products and services

• Salara Barú A luxury multifamily residential development located in Bahía Honda, Barú, Cartagena, Colombia, forming the first tower of the Barú Collection masterplan. Offers high-end apartments with amenities including gym, balconies, and panoramic views, targeted at investors seeking Caribbean real estate with appreciation potential. Pricing starts from $401,091,300 COP.
• Aticca A traditional housing development in Sabaneta, Antioquia, offering flexible residential units usable for personal habitation, rental, or shared occupancy. Part of The Yard ecosystem with professional property management. Pricing starts from $640,028,200 COP.
• Wonder A coliving investment project in Bogotá, Colombia, operating under a global coliving concept that combines private units with shared spaces. Features optimized occupancy model generating up to 2.3x higher returns than traditional rental, managed by a specialized operator. Pricing starts from $532,924,800 COP.
• Terralma Apartamentos A VIS (Vivienda de Interés Social) housing project in Apartadó, Urabá, Colombia, positioned as an affordable entry point with high housing demand. Targets first-time homebuyers and investors near education, health, commerce, and employment hubs. Pricing starts from $270,622,503 COP.
• Tempora A pioneering coliving project in Sabaneta, Antioquia, offering community-based living with shared amenities and flexible arrangements. Managed by experienced team for operational efficiency with high resident satisfaction. Pricing starts from $666,659,580 COP.
• Hug A short-stay building investment in El Poblado, Medellín, offering fiduciary rights (derechos fiduciarios) to investors. Features rooms, commercial spaces, and rooftop, with a delegated operator handling management and commercialization. Pricing starts from $120,000,000 COP.
• Pop Up Living An apartment building designed for short-term rentals in northern Barranquilla, Colombia, combining modern design with professional hotel operations. Offers shared revenue model where investors receive returns from overall building operations, not just their unit. Pricing starts from $517,304,002 COP.
• The Anti A boutique hotel investment project in Medellín targeting the creative class. Features 153 rooms, gallery lobby, commercial spaces, coffee concert venue, rooftop restaurant-bar, and wet areas with jacuzzis. Designed as an art and investment fusion targeting non-traditional investors. Pricing starts from $591,820,000 COP.
• State A mixed-use coworking investment project in Medellín combining apartments, offices, and commercial spaces. Features vertical mobility model where workspace is just floors away from home, connecting modern urban living with work and commerce. Pricing from $120,000,000 COP.
• Politan A multifamily investment property in Sabaneta, Antioquia, capitalizing on the 57% rental rate of local households. Designed for rental income diversification with single maintenance team and partnerships with rental platforms, reducing vacancy risk across units. Pricing starts from $672,662,500 COP.
• Mawala A hotel investment project in northern Cartagena offering fiduciary rights (derechos fiduciarios) ownership. Features 153 rooms across 3 towers, 16 common areas, and two infinity pools with direct sea views and 7km of beach access. Pricing from $76,300,000 COP.
• Marazú A traditional housing project in Marinilla, Antioquia with views of Club La Macarena golf course. Located in a protected natural reserve offering nature connection, modern amenities including jacuzzis, crossfit areas, and yoga deck, with tax benefits and appreciation potential. Pricing from $650,000,000 COP.
• Gerencia (Project Management) Project management services (Gerencia) administering real estate projects with effective management processes to ensure success. Delivered as part of the company's integrated gerencia-construcción-ventas model.
• Construcción (Construction) Construction implementation services delivering projects with high quality standards and efficiency. Provided through the company's Construction Division, established in 2021 as part of the integrated development model.
• Ventas (Sales) Sales strategy services driving business growth and expansion for the company's development portfolio. Commercialization operations launched in 2015 to complement project management and construction.

Quantifiable outcome

• 14 projects delivered, 10 projects in development, $1.3 trillion COP in cumulative sales

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Marval: Colombian residential developer with multi-city operations including Bogotá and Medellín. Directly comparable in scale and product mix, serving similar middle-to-upper income investor and buyer segments.
• Arquitectura y Concreto: Colombian developer focused on housing projects across several Colombian cities. Comparable in scale and Colombian market focus, with similar investor and buyer segments.
• Constructora Colpatria: Colombian developer with VIS and no-VIS housing projects across multiple cities. Comparable as a Colombian residential developer with diversified product offering in similar markets to Trazos Urbanos.
• Cusezar: Bogotá-based Colombian developer with significant presence in Medellín and other major cities. Comparable as a multi-city Colombian developer with similar investor-targeted housing and mixed-use product.
• Prodesa: Colombian housing developer operating in multiple cities with VIS and middle-income product. Comparable as a Colombian developer competing for similar residential buyer and investor segments.
• Constructora Bolívar: One of the largest Colombian residential developers with a multi-city footprint including Medellín, Bogotá, and Cartagena. Directly comparable as a Colombian developer selling investment and residential products to similar investor segments across multiple cities.
• Amarilo: Major Colombian real estate developer with diversified product (housing, offices, commercial) across Bogotá, Medellín, and other cities. Directly comparable as an integrated Colombian developer serving investor and end-user demand.

Broad incumbents

• Conconcreto: One of the largest Colombian construction and real estate groups with broad infrastructure, commercial, and residential exposure. Comparable as a Colombian market incumbent with overlapping development and construction capabilities, though much larger and more diversified.

Regional players

• Jaramillo Mora Constructora: Medellín-based Colombian developer with strong regional presence in Antioquia. Comparable as a regional Colombian developer operating in some of the same Antioquia submarkets where Trazos concentrates several projects.

Others

• Oikos Storage: Colombian real estate group originally founded as a developer before pivoting heavily into self-storage. Thematically related as a Colombian real estate operator that has used development expertise to scale a property business, though now in a distinct sub-sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trazos-urbanos

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trazos Urbanos