Jaramillo Mora
Jaramillo Mora Constructora is a Cali-based Colombian residential real estate developer, founded 1970, that designs, builds, and sells apartments and houses across more than 24 projects in Valle del Cauca, serving VIS subsidized, mid-market, premium, and Colombian-diaspora buyers through 11 showrooms and an international broker network.
- Company typePrivate
- Founded1970
- HeadquartersCali, Colombia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jaramillo Mora does
Jaramillo Mora Constructora S.A. is a privately held Colombian residential real estate developer founded in 1970 and headquartered in Cali, Valle del Cauca. The company designs, constructs, and sells newly built apartments and houses, operating across more than 24 active residential projects organized under six integrated macro-projects — Bosquelago, Ciudad Guabinas, Reserva de Kachipay, Ciudad Country, Hacienda el Ocaso, and Hacienda Kachipay — spanning the cities of Cali, Jamundí, Yumbo, and Palmira. Its portfolio covers a full price spectrum from VIS (Vivienda de Interés Social) subsidized units priced around COP 192M to premium houses priced up to approximately COP 2.5B, targeting individual consumer buyers across multiple income tiers. There is no proprietary technology platform; the digital footprint is limited to a corporate website, a payments portal (Zona de Pagos via PSE), a client portal, a virtual showroom channel, and standard productivity tooling.
The company makes money primarily through the one-time sale of newly built residential units, with buyers typically contributing a 30% down payment (deferred 6–20 months depending on project) and financing the remaining 70% through Colombian bank mortgages with terms of 5–15 years in pesos or UVR. Distribution is anchored by 11 physical sales showrooms (salas de ventas) across the four Valle del Cauca cities, supplemented by a digital self-serve client portal and a dedicated Canal Virtual for remote buyers. Since approximately 2011, Jaramillo Mora has built a parallel international sales channel targeting the Colombian diaspora, with a curated network of affiliated brokers across the United States, Spain, the United Kingdom, Australia, France, and Canada, complemented by a 24-hour advisory service and educational content such as the "La Tía en Miami" video series. The company claims to be the only constructor in southwestern Colombia and one of three in the country to hold the BPTL International Excellence Seal, and has SAGRILAFT certification for anti-money laundering compliance.
Jaramillo Mora firmographics
Firmographics- Name
- Jaramillo Mora
- Legal name
- Jaramillo Mora Constructora S.A.
- Website
- https://jaramillomora.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Jaramillo Mora Constructora is a Cali-based Colombian residential real estate developer, founded 1970, that designs, builds, and sells apartments and houses across more than 24 projects in Valle del Cauca, serving VIS subsidized, mid-market, premium, and Colombian-diaspora buyers through 11 showrooms and an international broker network.
- Ownership category
- akta.pro rank
Jaramillo Mora industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Multifamily Housing Construction (except For-Sale Builders) (236116), Land Subdivision (23721)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Jaramillo Mora is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices11 records
Markets served
Jaramillo Mora business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Residential Property Sales: Jaramillo Mora generates revenue through the one-time sale of newly constructed residential properties (apartments and houses) across multiple price tiers. Revenue is earned at the point of sale with typical financing structures where buyers contribute a 30% down payment (differed over 6-20 months depending on the project) and obtain a mortgage loan covering up to 70% of the property value from a Colombian bank, with terms of 5-15 years in pesos or UVR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Apartments — entry-level VIS (Vivienda de Interés Social) |
| Unit Pricing | Multi-year contract | Apartments — mid-market range |
| Unit Pricing | Multi-year contract | Apartments — upper-market / premium |
| Unit Pricing | Multi-year contract | Houses (Casas) — VIS affordable housing |
| Unit Pricing | Multi-year contract | Houses (Casas) — premium / luxury |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Jaramillo Mora product offering
Product offeringCore offering
Jaramillo Mora Constructora S.A. designs, develops, and sells newly built residential housing—apartments and houses—across southwestern Colombia (Valle del Cauca), operating 24+ active projects organized into six large-scale macro-projects in Cali, Jamundí, Palmira, and Yumbo. The company serves three customer segments: subsidy-eligible VIS/VIP affordable buyers, mid-market and premium domestic buyers, and Colombian nationals living abroad who purchase remotely through international brokers and the Canal Virtual.
Differentiator
Problem solved
Functional benefit
Products and services
- 831-Pulso (apartments) Apartamentos (apartments) project located in Centro de Cali, comprising three unit types (Tipo 1 from ~60.10 m² priced from $350,335,000 COP; Tipo 2 from ~56.00 m² priced from $326,837,000 COP; Tipo 3 from ~53.00 m² priced from $307,045,000 COP). Marketed to mid-market and VIS-eligible home buyers seeking centrally located new-build housing.
- Castaño (apartments) Apartamentos project within the Ciudad Country macro-project in Jamundí, with units Tipo 1 and 3 from ~84.00 m² priced from $496,400,000 COP. Targets domestic mid-market buyers in the Jamundí corridor of Valle del Cauca.
- Ámbar (apartments) VIS-eligible apartamentos project within the Hacienda el Ocaso macro-project in Jamundí, Tipo 1 units from ~48.12 m² priced from $192,257,000 COP. Positioned as the entry-level price point in the company's portfolio.
- Galicia (apartments) Apartamentos project in Palmira with two unit configurations: Tipo 1-2 from ~60.00 m² priced from $272,370,000 COP and Tipo 3 from ~51.00 m² priced from $244,371,000 COP. Serves mid-market and VIS-eligible buyers in Palmira.
- Malva (apartments) Premium apartamentos project in Norte de Cali with units from ~134.00 m² priced from $1,405,000,000 COP, offered con acabados (finished). Targets upper-market buyers seeking larger premium units in the northern Cali corridor.
- Raíces (houses) Casas (detached houses) project in Pance with Casa Tipo 1 units from ~264.96 m² priced from $2,489,000,000 COP. Premium-tier luxury housing for upper-income domestic and diaspora buyers.
- Mistral (apartments) Premium apartamentos project in Oeste de Cali with two unit types: Tipo 2 from ~148.20 m² priced from $1,350,000,000 COP and Tipo 1 from ~178.00 m² priced from $1,620,000,000 COP. Targets premium and luxury-segment buyers.
- Cantabria (apartments) Apartamentos project in Palmira with Tipo 1 and 2 units from ~84.00 m² priced from $541,053,668 COP. Mid-market offering in the Palmira corridor.
- 928-Nexo (apartments) Apartamentos project in Centro de Cali with two unit types: Tipo 1 from ~60.10 m² priced from $350,335,000 COP and Tipo 2 from ~43.60 m² priced from $214,877,000 COP. Targets VIS-eligible and mid-market buyers in central Cali.
- Tolú (apartments) Apartamentos project within the Ciudad Guabinas macro-project in Yumbo, units from ~65.52 m² priced from $290,528,000 COP. Serves VIS-eligible and mid-market buyers in the Yumbo corridor.
- Tamarindo (apartments) Apartamentos project within the Hacienda Kachipay macro-project in Sur de Cali, units from ~62.35 m² priced from $280,274,000 COP. Mid-market VIS-eligible housing in the southern Cali corridor.
- Maca (apartments) Apartamentos project within the Reserva de Kachipay macro-project in Sur de Cali, units from ~62.00 m² priced from $311,884,000 COP. Mid-market and VIS-eligible housing in southern Cali.
- Níquel (apartments) Apartamentos project in Sur de Cali (Torre B Etapa 2) with three unit types: Tipo 1 from ~103.45 m² priced from $809,018,562 COP, Tipo 2 from ~102.00 m² priced from $792,607,630 COP, and Tipo 3 from ~85.00 m² priced from $631,244,821 COP. Premium-tier housing in southern Cali.
- Origen (apartments) Premium apartamentos project in Pance (southern Cali) with units priced from $1,200,000,000 to $1,580,000,000 COP. Targets upper-market buyers seeking premium housing in the Pance corridor.
Quantifiable outcome
- 55 years operating in southwestern Colombia
- +1 more outcomes
Companies that use Jaramillo Mora
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Jaramillo Mora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Jaramillo Mora partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SUVIVIENDA INTERNACIONALcoreInternational real estate brokerage based in Miami (8250 NW 27th Street, suite 310 Doral, FL 33122), New York (80-05 37th Ave, Jackson Heights, NY 11372), and New Jersey (340 Main street, Hackensack, NJ 07601). Markets Jaramillo Mora properties to Colombian diaspora buyers in the United States. Phone contacts provided for all locations.
- VIVENTAcoreReal estate firm with offices in Miami (300 Aragon Ave, Suite 265, Coral Gables, FL 33134) and New York / New Jersey (81-60 Roosevelt Ave, Jackson Heights, Queens 11372). Acts as a sales channel for Jaramillo Mora properties targeting Colombian buyers in the USA.
- INTERIMAGEcoreReal estate brokerage operating in Barcelona (C/Aragó 407, Local 08013) and Madrid (Avenida de América 10-1° IZQ, 28028). Markets Jaramillo Mora properties to Colombian diaspora buyers in Spain.
- COLRAICEScoreInternational real estate broker with offices in Barcelona (Calle Mallorca 364), Madrid (Av. Mediterráneo 5,1G), London (Unit 7, Farrell court, Elephant Road, London SE171), and Paris. Markets Jaramillo Mora properties across European Colombian diaspora markets.
- UNIÓN ANDINAminorReal estate broker with presence in Barcelona (Avenida Gauguin #2 EntreSuelo) and London, serving as a sales channel for Jaramillo Mora properties in Spain and the UK.
- CASAENCASAminorInternational real estate broker operating in London (91-95 Newington Butts, SE1 6SF), Sydney, and Paris. Acts as a sales channel for Jaramillo Mora properties in the UK, Australian, and French Colombian diaspora markets.
- VIVIENDAS UNIVERSALESminorReal estate broker with operations in New York (USA) and Madrid (Spain), serving Colombian diaspora buyers interested in Jaramillo Mora properties.
- MULTIHOMESminorReal estate broker based in New York (8112 Roosevelt Avenue, 2 FL, Jackson Heights, NY 11372). Markets Jaramillo Mora properties to Colombian buyers in the New York area.
- PROMOTORA DREAMHOUSEcoreReal estate promoter based in Mississauga, Ontario, Canada (3085 Hurontario Street, Suite 206) with operations connecting to Colombia (032 398 9029 and +57 3154612056), plus a toll-free line (+1 855 538970). Markets Jaramillo Mora properties to Colombian diaspora buyers in Canada.
- UrbAtic HomesminorAlly of Jaramillo Mora based in Barcelona, Spain. Markets Jaramillo Mora properties to Colombian buyers in the Spanish market.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Jaramillo Mora competitors and assessment
Company assessmentDirect peers
- Marval: Colombian homebuilder developing large master-planned communities across multiple cities. Closely comparable on integrated macro-project strategy and diversified housing tiers.
- Amarilo: One of Colombia's largest homebuilders, developing master-planned residential projects across multiple price tiers (VIS to premium) nationally. Direct competitor on multi-project, master-planned community model and comparable subsidy-segment expertise.
- Constructora Colpatria: Colombian homebuilder active in VIS, VIP, and higher-income segments with national coverage and strong subsidy-program expertise. Comparable in customer-segment diversification and project scale.
- Cusezar: Established Colombian residential developer building multi-family projects across multiple price points in Bogotá and other cities. Comparable apartment-led portfolio strategy and project management focus.
- Constructora Bolívar: Major Colombian residential developer with a long operating history, building large-scale master-planned communities and apartments in Bogotá and other cities. Comparable multi-decade regional developer with diversified price-tier portfolio.
- Constructora Capital (Colombia): Colombian homebuilder developing residential projects in Bogotá and other regions with a focus on mid-market and premium apartments. Comparable apartment-led portfolio and Colombian market dynamics.
Regional players
- Vinte Viviendas Integrales: Mexican homebuilder specializing in master-planned sustainable communities across multiple price tiers. Comparable on macro-project model and VIS-equivalent housing focus, but operates in Mexico rather than Colombia.
- Inmobiliaria Habitat (Peru) / Vinte adjacent: Latin American residential developer active across multiple price tiers in Peru. Comparable emerging-market homebuilder with similar master-planned community and tiered pricing approach.
- Promotora y Operadora de Infraestructura (Pinfra) / Homex-equivalent Mexican homebuilder: Mexican residential developer focused on entry-level and middle-income housing. Comparable on subsidy-driven housing expertise and Latin American emerging-market positioning.
Broad incumbents
- Constructora Conconcreto: Large Colombian construction firm active in residential, commercial, and infrastructure projects. Broader-than-residential peer offering scale and project-management capabilities that overlap with Jaramillo Mora's core residential business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jaramillo Mora social profiles
Digital presenceJaramillo Mora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaramillo Mora leadership team
Management profileNumber of profiles
Jaramillo Mora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaramillo Mora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaramillo Mora
What does Jaramillo Mora do?
Jaramillo Mora Constructora S.A. designs, develops, and sells newly built residential housing—apartments and houses—across southwestern Colombia (Valle del Cauca), operating 24+ active projects organized into six large-scale macro-projects in Cali, Jamundí, Palmira, and Yumbo. The company serves three customer segments: subsidy-eligible VIS/VIP affordable buyers, mid-market and premium domestic buyers, and Colombian nationals living abroad who purchase remotely through international brokers and the Canal Virtual.
Is Jaramillo Mora a public or private company?
Jaramillo Mora is a private company. It is classified as family owned and is currently operating.
When was Jaramillo Mora founded?
Jaramillo Mora was founded in 1970. It employs 1,001 to 5,000 people.
Where is Jaramillo Mora based?
Jaramillo Mora is headquartered in Cali, Colombia, in the Latin America region.
How does Jaramillo Mora make money?
One revenue line is on record: residential Property Sales.
Who are Jaramillo Mora's main competitors?
Direct peers on record are Marval, Amarilo, Constructora Colpatria, Cusezar, Constructora Bolívar and Constructora Capital (Colombia). Regional players are Vinte Viviendas Integrales, Inmobiliaria Habitat (Peru) / Vinte adjacent and Promotora y Operadora de Infraestructura (Pinfra) / Homex-equivalent Mexican homebuilder. Constructora Conconcreto is listed as a broad incumbent.
Does Jaramillo Mora have an API?
No public API is recorded for Jaramillo Mora.
What industry is Jaramillo Mora in?
Jaramillo Mora's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 236116 and its SIC code is 6552.