Replus
- Company typePrivate
- Founded2003
- HeadquartersLincoln, Argentina
- Headcount1–10
- GTM typeB2C
- OfferingServices
Replus firmographics
Firmographics- Name
- Replus
- Legal name
- REPLUS Servicios Inmobiliarios
- Website
- https://replus.com.ar
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Replus is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Replus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: REPLUS earns revenue through commission fees on property sales and rentals intermediated through its platform and agent network. The company facilitates both buying/selling and rental transactions for residential, commercial, and agricultural properties.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Replus product offering
Product offeringCore offering
REPLUS operates a property listing and brokerage platform (Red Inmobiliaria) based in Lincoln, Buenos Aires, Argentina, facilitating the buying, selling, and renting of residential, commercial, and agricultural properties. The company earns commissions on intermediated transactions and supplements this with online property valuations (Tasaciones Online), an AI-powered CRM (CRM REPLUS con IA) for agents, and a franchise/agent recruitment program with territorial assignments.
Product overview
REPLUS is a real estate network (Red Inmobiliaria) based in Lincoln, Buenos Aires, Argentina, operating as a digital platform plus franchise network. The core offering consists of a property listing platform enabling users to buy, sell, and rent residential, commercial, and rural properties across Argentina, supplemented by an online valuation service (Tasaciones Online). The portfolio includes a proprietary AI-enhanced CRM tool (CRM REPLUS con IA) for agent productivity, and an agent/franchise network program (REPLUS Agent Network) that allows independent real estate professionals to operate under the REPLUS brand with territorial coverage across provinces including Buenos Aires, Córdoba, and Entre Ríos.
Differentiator
Problem solved
Functional benefit
Products and services
- REPLUS Real Estate Platform Web-based property listing and brokerage platform enabling users in Argentina to search, browse, and inquire about residential, commercial, agricultural, and luxury properties for sale or rent, with filters for property type, location, price range, and bedrooms.
- Tasaciones Online (Online Property Valuations) Online property valuation service that allows users to obtain estimated property values digitally, supporting buyers, sellers, and investors in pricing decisions.
- CRM REPLUS con IA AI-enhanced CRM system provided to affiliated real estate agents to manage leads, track property listings, and maintain client relationships, with artificial intelligence-powered productivity features.
- REPLUS Agent Network (Franchise Program) Franchise-style recruitment program allowing licensed real estate agents to open REPLUS-branded offices or join as independent contractors with territorial coverage across Argentine provinces.
- Agent Immobiliario Program Independent agent opportunity providing REPLUS branding, support, and CRM tools, with agents operating in designated territorial zones on a commission-based compensation model.
Companies that use Replus
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Replus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Replus partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Replus competitors and assessment
Company assessmentEmerging players
- Habi: LATAM proptech company that buys, renovates, and resells residential properties directly, partially disintermediating traditional brokerages. Represents an emerging competitive threat to REPLUS's traditional intermediation model across the region.
- Tokko Broker: LATAM proptech platform providing real estate agencies with websites, CRM, and marketing automation tools. Competes with REPLUS's AI-CRM offering and targets the same agent productivity pain points across Spanish-speaking markets.
Regional players
- Inmuebles24: Leading Mexican real estate classifieds platform with secondary LATAM reach. Comparable to REPLUS as a digital listing and agent-lead-generation platform, though primarily operating in Mexico rather than Argentina.
- Vivanuncios: Mexican classifieds platform with a substantial real estate vertical, owned by Adevinta. Comparable as a digital real estate listing destination but operating in Mexico rather than Argentina.
Direct peers
- Century 21 Argentina: Global real estate franchise operating in Argentina with a network of affiliated agents and offices. Competes head-to-head with REPLUS for agent recruitment and buyer/seller mandates in overlapping Argentine provinces.
- Zonaprop: Argentina's leading online real estate listing platform, aggregating residential, commercial, and rental inventory nationally. Directly competes with REPLUS for buyer/seller attention and agent lead generation in the same Argentine market.
- Properati: Latin American digital real estate marketplace with a strong Argentine presence, focused on connecting buyers/sellers/tenants with verified listings. Competes with REPLUS on online listing visibility and lead funnels in overlapping Argentine provinces.
- RE/MAX Argentina: Global real estate franchise with deep Argentine penetration, recruiting independent agents under a similar territory-based independent contractor model. Closely comparable to REPLUS in business model, agent recruitment, and commission structure.
Broad incumbents
- Keller Williams Realty: Global real estate franchise with growing Latin American presence, operating on an agent-centric, technology-enabled model. Represents a scaled incumbent that competes for high-producing Argentine agents and brand-driven mandates.
- MercadoLibre Inmuebles: The real estate vertical of MercadoLibre, the dominant Argentine e-commerce platform. Operates a massive classifieds-style listing marketplace that competes for the same property-search traffic and agent advertising spend that REPLUS targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Replus social profiles
Digital presenceReplus compliance and trust
Trust signalCompliance1 record
Replus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Replus leadership team
Management profileNumber of profiles
Profiles1 record
Replus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Replus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Replus
What does Replus do?
REPLUS operates a property listing and brokerage platform (Red Inmobiliaria) based in Lincoln, Buenos Aires, Argentina, facilitating the buying, selling, and renting of residential, commercial, and agricultural properties. The company earns commissions on intermediated transactions and supplements this with online property valuations (Tasaciones Online), an AI-powered CRM (CRM REPLUS con IA) for agents, and a franchise/agent recruitment program with territorial assignments.
Is Replus a public or private company?
Replus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Replus founded?
Replus was founded in 2003. It employs 1 to 10 people.
Where is Replus based?
Replus is headquartered in Lincoln, Argentina, in the Latin America region.
How does Replus make money?
One revenue line is on record: real Estate Commission.
Who are Replus's main competitors?
Emerging players on record are Habi and Tokko Broker. Regional players are Inmuebles24 and Vivanuncios. Direct peers are Century 21 Argentina, Zonaprop, Properati and RE/MAX Argentina. Broad incumbents are Keller Williams Realty and MercadoLibre Inmuebles.
Does Replus have an API?
No public API is recorded for Replus.