J'ai un pote dans la com

What J'ai un pote dans la com does

J'ai un pote dans la com (JUPDLC) is a privately held French B2B media platform that publishes news, interviews, campaign coverage, podcasts, and editorial resources aimed at marketing and communications decision-makers in France. Founded in 2012 and operated as an individual proprietorship by Laurent Garrouste (owner, creator, publisher, and webmaster), the business is a small operation — between 1 and 10 employees — built around a WordPress/Elementor website and an active presence across LinkedIn (716K followers), Instagram (185K), X (29K), YouTube, and Facebook, plus a weekly email newsletter. The core product is the editorial platform jai-un-pote-dans-la.com, organized into recurring sections (Actualités, Campagnes, Conseils, Innovation, Inspiration) and supported by add-on modules including the Morning Talk event series held in Paris, a podcast library, a Resources hub with white papers and webinars, a campaign showcase spanning digital, outdoor, print, social media, film, and branding, and a job board.

The company monetizes primarily through advertising placements, sponsored content, and media partnership arrangements sold via dedicated 'Pour les marques' and 'Pour les agences' commercial offerings. Distribution is entirely digital and self-serve — content is freely accessible without a paywall, and newsletter data is processed through the Brevo marketing-automation platform. JUPDLC's most strategically significant asset is its official media partnership with Cannes Lions 2026, which gives the team on-site access for exclusive interviews with global CMOs and agency leaders (IKEA, Pinterest, Havas Play, Boiron, Klipsch and others), anchoring its positioning as the French-language outlet for the 'new generation' of marketing and communication decision-makers. The company is registered in France, hosts on o2switch (Clermont-Ferrand), discloses no institutional shareholders or external funding, and provides no AI/ML, API, or proprietary technology disclosures.

Name

J'ai un pote dans la com

Legal name

J'ai un pote dans la com

Website

https://jai-un-pote-dans-la.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

J'ai un pote dans la com is a privately held French B2B media platform that publishes news, interviews, and editorial resources on marketing, communication, and creativity for marketing and communications professionals in France, monetized through advertising and media partnerships.

Ownership category

akta.pro rank

Product category

Marketing & Communication Trade Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industry

White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Marketing media
• Advertising news
• Communication industry
• Brand campaigns
• Trade publishing

Headquarters

HQ city

Andrésy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Media Sales: JUPDLC generates revenue through advertising placements on its digital platform and media partnership arrangements with brands and organizations. The site features sponsored content, banner advertisements, and branded media offers targeting marketing and communication professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

J'ai un pote dans la com (JUPDLC) is a French-language online media platform dedicated to marketing, communication, advertising and branding professionals. It publishes daily editorial content — news, interviews, campaign coverage, advice, innovation and inspiration — and monetizes its audience through advertising, branded content and media partnerships (e.g. official media partner of Cannes Lions 2026). It also operates live events (Morning Talk), podcasts, a newsletter, and a resources hub of white papers and webinars.

Product overview

J'ai un pote dans la com (JUPDLC) is a unified media platform offering editorial content for marketing and communication decision-makers in France. The core product is the editorial news portal publishing articles, interviews, and industry news. Supporting modules include the Morning Talk event series, JUPDLC Podcasts featuring industry interviews, a Resources section with white papers and webinars, a Newsletter subscription service, and a Campagnes section covering marketing campaigns across Digital, Outdoor, Print, Social Media, Film, and Branding categories. The platform positions itself as a media outlet rather than a SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• JUPDLC Editorial Platform Free-access French-language news, campaign coverage, interviews, advice, innovation and inspiration for marketing and communication professionals.
• Morning Talk Live event series hosted by JUPDLC for marketing and communication professionals to discuss industry topics.
• JUPDLC Podcasts Audio podcast series covering marketing and communication topics, distributed via the JUPDLC site and listening platforms.
• JUPDLC Newsletter Email newsletter delivered via Brevo providing daily editorial highlights to marketing and communication professionals.
• Resources Hub (White Papers & Webinars) Resource hub on the JUPDLC platform aggregating white papers and webinars for marketing and communication professionals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Cannes LionscoreGTM or Marketing Partner · 1 January 2026JUPDLC is the official media partner of Cannes Lions 2026. The team is on-site throughout the festival to interview professionals who shape communication and marketing. This partnership positions JUPDLC as a key media voice in the international creative and advertising industry, providing exclusive access to CMOs, agency leaders, and industry innovators.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Drum: Global media brand covering marketing, advertising, and the creative industries. Comparable content-led, multi-format approach with strong social following and event partnerships.
• Marketing Week (Centaur Media): UK-based B2B marketing trade publication with newsletters, events, and awards. Direct comparable in audience targeting senior marketing decision-makers.
• Campaign (Campaign Middle East / Campaign Asia): Haymarket's global advertising and marketing trade title. Comparable trade-media business model, audience, and advertiser base to JUPDLC at international scale.
• Stratégies: France's leading marketing, communication, and media trade publication. Closest direct competitor in the French marcom trade media space, covering the same CMOs, agencies, and campaigns that JUPDLC targets.
• CB News: French trade media covering communication, branding, and marketing. Direct peer competing for the same advertiser and audience relationships in the French marcom vertical.

Emerging players

• Heidi.news: Subscription-based French digital media covering business, tech, and society. Emerging player demonstrating an alternative content-led B2B media model in the French market with subscription revenue.

Regional players

• Maddyness: French media platform covering startups, digital innovation, and the marketing-tech ecosystem. Comparable content-led media business model in France, with overlapping audience in digital marketing.
• FrenchWeb: French B2B media covering digital, tech, and marketing innovation. Comparable content-led business model and French-market focus, with overlapping advertiser and event audiences.

Broad incumbents

• Adweek: Large US-based advertising and marketing trade publication. Broader incumbent offering overlapping coverage of campaigns, agencies, and CMO moves, with a much larger team and global footprint.
• Ad Age: Long-established US advertising trade publication. Broad incumbent covering the same marcom verticals with significantly more resources and an events business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unpotedanslacom
• YouTubeyoutube.com/channel/UCz1WdfASow9ecjHViCEUuug
• Facebookfacebook.com/jaiunpotedanslacom
• LinkedInlinkedin.com/company/j'ai-un-pote-dans-la-com'%E2%80%8B
• Instagraminstagram.com/jaiunpotedanslacom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J'ai un pote dans la com