Smits

What Smits does

Smits B.V. (operating as Smits Veldhoven) is a privately held Dutch water-technology distributor founded in 1966 and headquartered in Veldhoven, Netherlands, with 101-250 employees. The company supplies complete water-management systems to B2B customers across five verticals: agriculture and horticulture (primary), sport and recreation (notably golf courses and sports fields), landscape and parks, government/municipal water projects, and industrial/utilities. Its core product portfolio comprises irrigation reels, pipes and coupling systems, sprinklers and accessories, pumps and pump sets, PVC fittings, hoses, valves, drip irrigation, water treatment and filtration, control systems, weather stations, generators, and a secondary market for used equipment. The product range is assembled from branded components sourced through partnerships with Bauer, Grundfos, Komet, Rain Bird, Netafim, Euromacchine, Van de Lande, DAB Pumps, Pessl METOS, and Agrometius-Metos, among others.

Technically, Smits is a system integrator and distributor rather than an original manufacturer; its differentiated offering is the breadth and interoperability of the multi-brand catalog, spanning PVC-U fittings (PN10/PN16 ratings), Bauer/Humet/Latch/Laval/Cardan/Storz couplings, borehole and submersible pumps, diesel pump sets, and decoder-based irrigation controllers. There are no proprietary AI/ML or software platforms disclosed; the closest digital layer is the resale of Pessl METOS weather stations and Agrometius-Metos sensors for smart-farming applications.

Commercially, Smits operates a B2B unit-pricing model with individual SKU pricing visible on the website, requiring VAT identification for account creation and offering quote-based pricing for larger orders. Distribution is omnichannel: a Magento-based e-commerce storefront for self-serve ordering, supplemented by physical counter sales at the Veldhoven headquarters (weekday and Saturday hours) and a 24/7 Storingsdienst emergency service. The customer base spans the Netherlands and Belgium, with no disclosed named customers or revenue figures; revenue is not publicly reported, and ownership remains private with no disclosed external investors or parent company.

Name

Smits

Legal name

Smits B.V.

Website

https://smitsveldhoven.nl

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Smits B.V. (Veldhoven, Netherlands, est. 1966) is a privately held B2B water-technology distributor serving agriculture, sport, landscape, government, and industrial clients across the Benelux region with irrigation reels, pumps, PVC fittings, sprinklers, and control systems from multiple branded suppliers, sold through e-commerce and counter sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

Smits B.V. (Smits Veldhoven) is a Dutch B2B distributor and integrator of water technology products, supplying irrigation reels, pumps, sprinklers, PVC piping, couplings, valves, drip irrigation systems, water treatment/filtration, weather stations, and control systems. The company sells and integrates branded components from manufacturers such as Bauer, Grundfos, Rain Bird, Euromacchine, DAB Pumps, Komet, Netafim, Van de Lande, and Pessl METOS to deliver complete water supply and irrigation solutions.

Product overview

Smits is a specialist in water technology (watervoorziening) serving the agricultural/horticultural, sports/recreation, landscape/parks, government, and industrial/utilities sectors since 1966. The company operates as a product distributor/integrator offering a comprehensive portfolio of water management solutions. The core product lines include Beregeningshaspels (irrigation reel systems from Bauer and Fasterholt), Buizen & Koppelingssystemen (pipes and coupling systems), Sproeiers & Toebehoren (sprinklers and accessories), Pompen en Toebehoren (pumps and accessories including borehole, centrifugal, submersible pumps from Grundfos and DAB), PVC Hulpstukken (PVC fittings in various configurations), and Besturing & Sensoren (irrigation control systems and sensors). Additional offerings encompass drip irrigation, water treatment/filtration, weather stations (Pessl METOS), hose systems, valves, generators, and used equipment (occassions). The company carries multiple branded product lines including Bauer, Rain Bird, Grundfos, Euromacchine, Caprari, DAB Pumps, Cornell Pumps, Komet Irrigation, Van de Lande, Netafim, and Pessl METOS, integrating these components into complete water solutions for end customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Beregeningshaspels (Irrigation Reels) Reel-based irrigation systems for agricultural and sports turf applications, including Bauer and Fasterholt branded haspels across multiple series (Rainstar A/TX/E/ProRain, Minimobil, FM series). Distributed to B2B customers.
• Buizen & Koppelingssystemen (Pipes & Coupling Systems) Complete range of pipes and coupling systems including PVC pipes, Bauer couplings, Humet couplings, Latch couplings, Laval couplings, Cardan couplings, Storz couplings, Fersil UV PVC couplings, hydrants, PE fittings, Geka couplings, PP fittings, and welding parts for B2B water infrastructure projects.
• Sproeiers & Toebehoren (Sprinklers & Accessories) Various sprinkler types including cannon sprinklers (Komet, Sime, Nodolini, Raindancer), pop-up sprinklers (mist, rotor, wave, artificial turf), flail sprinklers, pivot/spray boom sprinklers, nozzles, swing joints, cross telescopes, and sprinkler supports. For agricultural, sports, and landscape applications.
• Diesel Pompsets (Diesel Pump Sets) Diesel-powered pump sets for irrigation and water supply applications, sold to business customers in agriculture and related sectors.
• Pompen en Toebehoren (Pumps & Accessories) Comprehensive pump range including borehole pumps (Grundfos, DAB), centrifugal pumps, mounted pumps, PTO pumps, submersible pumps, break tanks & booster pumps, dosing pumps, self-priming pumps, pump controls (switch cabinets, frequency converters, soft starters), pump accessories, and wastewater pumps. Sold B2B.
• PVC Hulpstukken (PVC Fittings) Full range of PVC fittings including PVC pipes, repair couplings, sockets, elbows (45° and 90°), T-pieces, threaded ends, adhesive rings, adhesive caps, PVC tools, and miscellaneous PVC fittings. PVC-U material with various pressure ratings (PN10, PN16).
• Slangen & Toebehoren (Hoses & Accessories)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• BauercoreOthersBauer is a key brand partner for irrigation reels/haspels. Smits distributes Bauer products including Rainstar series (A, T, E, TX Plus, ProRain models) and related components.
• GrundfoscoreOthersGrundfos supplies borehole pumps, submersible pumps, and booster systems. Featured products include Grundfos UNILIFT and SQFlex series.
• Rain BirdminorOthersRain Bird provides irrigation products distributed by Smits.
• EuromacchinecoreOthersEuromacchine supplies pump sets (EMP, EMSP, EMSPCR, EMCR models) for irrigation applications.
• DAB PumpsminorOthersDAB supplies borehole and submersible pumps distributed by Smits.
• Komet IrrigationcoreOthersKomet provides cannon sprinklers and nozzles including Ultra 101, 140, 160, 202 series and Twin series.
• Van de LandecoreOthersVan de Lande supplies PVC fittings (PVC-U products) including PVC knieën, sokken, and T-stukken. Brand appears frequently in PVC product catalog.
• NetafimminorOthersNetafim provides drip irrigation solutions distributed by Smits.
• Agrometius-MetosminorOthersAgrometius-Metos supplies weather stations and sensors for irrigation control and smart farming applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grundfos: Global pump manufacturer whose products (UNILIFT, SQFlex, booster systems) Smits distributes; while a brand partner, Grundfos also sells direct to large Dutch/Benelux utilities and agricultural accounts, partially disintermediating distributors like Smits.
• Netafim: Global leader in drip irrigation and precision irrigation systems whose products Smits distributes in Benelux; offers adjacent competition through its own crop-management subsidiaries and direct project sales.
• Rain Bird International: Global irrigation manufacturer with a complementary product portfolio to Smits (sprinklers, drip, controls); sells both through distribution (where Smits is a partner) and via direct commercial accounts in sports turf and landscape.
• Bauer Group: Austrian manufacturer of irrigation reels, pipe systems, and waste-management equipment (Rainstar series) that Smits distributes; competes with its own dealer-direct model and pushes alternative channel partners in Benelux.
• Wavin (Tegra/Wavin T&I): European incumbent in plastic pipe systems for water management, drainage, and irrigation; competes broadly with Smits' PVC fittings business and serves many of the same contractors, utilities, and agricultural buyers.

Direct peers

• Royal Brinkman: Royal Brinkman is a Dutch horticulture supplier (also founded mid-20th century) that distributes irrigation, crop protection, and technical equipment to greenhouse and outdoor growers across Europe — directly overlapping Smits' core agriculture vertical and irrigation product portfolio.
• Pipelife Nederland: Manufacturer and distributor of PVC and PE pipe systems for water supply, drainage, and irrigation in the Netherlands and Benelux — directly competing with Smits' PVC fittings and pipe product lines for the same municipal, agricultural, and contractor customers.
• Brinkman Landbouwtechniek: Brinkman distributes irrigation systems, pumps, and agricultural water-management equipment to Dutch and Belgian farmers — a near-identical target customer base and product mix to Smits, including borehole and pumping solutions.
• Horticoop Technical Services: Dutch cooperative supplier to the greenhouse and outdoor horticulture sector offering irrigation, water treatment, and pumping solutions; comparable in scale and channel model to Smits and competing for the same Dutch grower base.

Regional players

• Van der Hoeven Horticultural Projects: Dutch turnkey horticultural project builder integrating irrigation, water treatment, and climate control for greenhouses — adjacent to Smits' agriculture & horticulture segment but with a higher-margin systems-integration model serving premium growers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SmitsBV
• Facebookfacebook.com/smitsbv
• LinkedInlinkedin.com/company/smits-bv
• Instagraminstagram.com/smitsbv
• Xx.com/smitsbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smits