Thirsty

What Thirsty does

Thirsty Beer Shop, operating as THE DRINKERY PTE. LTD., is a Singapore-based direct-to-consumer craft beer and alcoholic beverage e-commerce retailer founded in 2012. The company curates a catalog of 100+ craft beers from Germany, Australia, the United States, Belgium, and Singapore, organized by style, country, flavor profile, and dietary attributes, alongside a complementary 'Not Beer' range of wines, ciders, hard sodas, and snacks. Its primary sales channel is its own online storefront at thirsty.com.sg, supported by a physical walk-in shop and same-day delivery for orders of S$69 or more placed before 11am.

The business monetizes through five revenue streams: one-time retail product sales (singles, multi-packs, cases, party boxes), curated gift boxes for occasions such as birthdays, congratulations, thank-yous, and apologies, a corporate partner program for office pantries and B2B events catering, a trade/wholesale channel for F&B establishments and retail resellers, and digital gift cards in S$20–S$200 denominations. Pricing is unit-based with volume discounts on multi-packs and cases; party packs range from S$35 to S$290, gift boxes from S$79 to S$99, and customization services at S$20. The technology stack is a standard e-commerce storefront with filtering and a gift box builder, with no disclosed proprietary AI/ML, app, or API surface.

The customer base is segmented across individual consumers planning parties or seeking craft beer for personal consumption, corporate buyers sourcing for offices and events, and trade buyers for resale. The company claims 30,000+ 'happy drinkers,' operates with 11–50 employees from Singapore, and holds the registered trademark 'The Home of Craft Beer™.' Ownership, investor backing, and management team are not disclosed in available data, and no funding rounds, acquisitions, or geographic expansions beyond Singapore have been recorded.

Name

Thirsty

Legal name

THE DRINKERY PTE. LTD.

Website

https://thedrinkery.com.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Thirsty is a Singapore-based e-commerce craft beer retailer offering 100+ curated beers, wines, ciders, and gift boxes to individual consumers, corporate clients, and trade/F&B buyers via its own storefront, same-day delivery, and wholesale channel.

Ownership category

akta.pro rank

Product category

Craft Beer Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

akta.pro secondary industry

Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)

Keywords

• Craft beer retail
• Alcoholic beverages e-commerce
• Gift box curation
• Corporate gifting services
• Wholesale beverage distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of craft beer, wine, cider, hard sodas, and snacks through the online storefront. Products are sold in various formats including singles, multi-packs, cases, and party boxes. This is the primary revenue stream.
2. Gift Box Sales: Curated gift boxes for occasions such as birthdays, congratulations, thank you, and apologies. Includes beer gift boxes and wine gift boxes, some with customization options and greeting cards.
3. Corporate/Office Partnerships: Corporate gifting programs and office pantry supply arrangements with businesses. Includes dedicated corporate partner program and events catering services.
4. Trade/Wholesale: Wholesale supply to F&B and retail businesses through their trade partner program.
5. Digital Gift Cards: Digital gift cards available in denominations of $20, $50, $80, $100, $150, and $200, providing prepaid store credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Thirsty is an online craft beer retailer offering 100+ craft beers from global breweries plus wines, ciders, hard sodas, and snacks through its own e-commerce storefront (thirsty.com.sg) in Singapore. The company sells curated party packs sized for various occasions and themed gift boxes (birthday, congratulations, thank you, apology, housewarming, CNY), supported by same-day delivery for orders ≥ $69 placed before 11am. It also runs a Corporate Partner Program for office pantries/events catering and a Trade (F&B/Retail) wholesale program, alongside branded merchandise and digital gift cards.

Product overview

Thirsty Beer Shop is an online craft beer retailer operating as a unified e-commerce platform with multiple integrated product categories. The core offering is a curated selection of over 100 craft beers organized by style (Lager, IPA, Pale Ale, Stout, Wheat Ale, and specialty styles), country of origin, and flavor profile. Supporting product lines include the 'Not Beer' collection (wines, ciders, hard sodas), themed gift boxes (birthday, congratulations, apology occasions), customizable gift options (Build Your Own Gift Box, Customise Your Beer Can), party supply accessories (Foam Box with Ice), digital gift cards, and corporate/trade partnership programs. The platform operates on a single e-commerce architecture with no modular add-ons; all products are accessible through a unified shopping experience with same-day delivery for qualifying orders.

Differentiator

Problem solved

Functional benefit

Brands

• Thirsty Beer Shop: Primary brand identity, 'The Home of Craft Beer' - e-commerce craft beer retail platform offering craft beers, wines, ciders, hard sodas, and related gifts.

Products and services

• Thirsty Beer Shop — Online Craft Beer Store Online craft beer storefront offering 100+ craft beers organized by style (Lager, Golden Ale, Wheat Ale, Pale Ale, Hazy Ale, IPA, Stout & Porter), country of origin (America, Australia, Belgium, Germany, Singapore, United Kingdom), flavor profile (Light & Refreshing, Subtle & Balanced, Bold & Hoppy, Dark & Roasty, Sour & Fruity, Rich & Complex), and dietary needs (alcohol-free, gluten-reduced). Free same-day delivery for orders ≥ $69 placed before 11am.
• Party Packs Pre-curated themed beer boxes for various occasions and group sizes, including Hoppy Hour Office Party Box ($79 for 5 pax/12 beers, $150 for 10 pax/24 beers, $290 for 20 pax/48 beers) and Beer Supper Club Dinner Party Box ($89). Covers occasions including office parties, birthdays, BBQs, housewarmings, and Chinese New Year.
• Not Beer Collection Non-beer alcoholic and snack offerings including red and white wines, ciders, hard sodas (including alcoholic ginger beer and alcoholic seltzer), and non-alcoholic snacks (fruit and veggie snacks), for buyers seeking variety beyond craft beer.
• Gift Boxes Curated, pre-packaged gift boxes for occasions including Hoppy Birthday Gift Box, Sip Sip Hooray Congratulations Gift Box, Thank You Beery Much Gift Box (all priced at $79), wine gift boxes (priced at $99), and apology/prank gift boxes. Available in budget tiers Under $50, $50–$80, $80–$100, and Over $100.
• Digital Gift Cards Prepaid digital store credit gift cards redeemable on thirsty.com.sg, offered in denominations of $20, $50, $80, $100, $150, and $200 for recipient self-selection of products.
• Build Your Own Gift Box Self-serve online gift box builder enabling customers to curate their own selection of beers and beverages for personalized gifting, with options for add-on greeting cards.
• Customise Your Beer Can Personalization service allowing customers to customize beer can labels (e.g., for events, gifts, or personal use), priced at $20 per can and available for pre-order.
• Corporate Partner Program (Corporate Gifting) Dedicated B2B corporate partnership program for Singapore businesses covering office pantry supply, recurring bulk craft beer orders for team events, client and staff gifting, and corporate event beverage supply with professional packaging.
• Events Catering Catering-style beverage supply service for events (corporate events, parties, gatherings), combining curated party box selections with same-day delivery logistics.
• Thirsty Merch Branded merchandise and clothing items related to the Thirsty Beer Shop brand, available through the Thirsty Merch collection.
• Trade (F&B/Retail) Wholesale Program Wholesale supply program for F&B establishments and retail shops in Singapore, providing access to Thirsty's curated range of international craft beers at wholesale pricing for on-premise service, resale, or in-store stocking.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Everywhere FitnessminorGTM or Marketing PartnerEverywhere Fitness is mentioned as a satisfied business customer who regularly orders from Thirsty for their clients and staff events. The fitness studio has provided a testimonial endorsement praising Thirsty's beer quality and delivery service.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tavour: US craft beer discovery app and online retailer offering curated selections from independent breweries for direct delivery. Comparable model in market positioning, curation philosophy, and DTC craft beer focus.
• Wine Connection: Singapore specialty off-premise alcohol retailer with multiple retail outlets and online presence, selling wines, beers, and spirits. Overlaps with Thirsty in beer/cider curation and corporate gifting use cases.
• Beer52: UK-based craft beer subscription and online retailer serving a comparable customer base of craft beer enthusiasts via curated multi-pack boxes. Closest international analogue to Thirsty's curated-craft-beer DTC model.
• BeerHawk: UK online craft beer retailer offering curated multi-pack boxes and single bottles with national delivery. Closely comparable to Thirsty in DTC craft beer e-commerce model and curated gift/box offerings.
• Hop Burns & Black: UK craft beer retailer with combined physical shop and online storefront offering curated independent craft beer. Closely comparable to Thirsty in curation depth, brand identity, and craft-specialist positioning.
• Cellarbration: Multi-store off-premise alcohol retail chain in Singapore selling wines, beers, and spirits. Competes with Thirsty for craft beer and gifting occasions, but operates primarily through physical storefronts rather than e-commerce delivery.
• BottlesXO: Singapore-based online alcohol retailer offering curated wines and spirits with on-demand delivery. Direct competitor in the Singapore alcohol e-commerce niche, targeting similar urban, digitally native consumers with curated assortment and fast delivery.

Broad incumbents

• Naked Wines: UK/US online wine retailer with subscription/crowdfunding model. Comparable in online alcohol curation and DTC operations, though primarily wine-focused; provides a model reference for subscription-style recurring alcohol e-commerce.
• Drizly: US on-demand alcohol delivery platform (owned by Uber) operating across beer, wine, and spirits categories. Larger-scale incumbent in alcohol e-commerce with similar delivery-first positioning but broader assortment.
• RedMart: Singapore online grocery platform (owned by Lazada/Alibaba) that carries alcohol alongside broader grocery assortment. Generalist incumbent competing on convenience and basket size rather than craft curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thirstybeershop
• LinkedInlinkedin.com/company/thedrinkery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thirsty