University of Pangasinan

What University of Pangasinan does

PHINMA University of Pangasinan is a private higher-education institution headquartered in Dagupan City, Pangasinan, Philippines, with a second campus in Urdaneta City established in 2015. The institution traces its origins to the 1925 Dagupan Institute, evolved through Dagupan Junior College and Dagupan Colleges, was granted university status, and was acquired by PHINMA in 2009. It operates as a wholly-owned subsidiary of PHINMA Education Holdings, Inc., part of the PHINMA Education Network that comprises 9–13 schools and 163,000+ students across the Philippines and Indonesia. The university serves primarily underserved Filipino youth from low-income families, alongside Senior High School students, undergraduates, graduate students, and law students, offering more than 27 undergraduate programs across six colleges (Management and Accountancy, Engineering and Architecture, Allied Health Sciences, Information Technology Education, Criminal Justice Education, and Education and Liberal Arts) plus a Graduate School and College of Law.

The institution's core products are its academic programs and two learning modalities: FlexLearning (a hybrid model with 2 days of face-to-face classes and 4 days of remote learning, supported via text, call, and social media) and Remote and Distance (RaD) Learning (a home-based program using printed modules and virtual group discussions). Student support is delivered through the Hawak Kamay Scholarship Program, which offers tiered tuition discounts covering 50–100% of fees (serving 1 in 3 students), and the PHINMA Educational Planner / PHINMAEd Future Career Finder for career guidance. Outcomes are documented at 89% first-time board exam passing, 77% graduate employment within one year, and 88% student retention in the Philippines.

The business model is a recurring tuition-and-miscellaneous-fee structure (semester billing), supplemented by one-time registration fees (P500 SHS, P750 college scholars, P1,000 college non-scholars). Distribution is omnichannel: on-campus enrollment at both sites, online enrollment via Linktree with payment through GCash, Maya, and ECPay (7-Eleven, RD Pawnshop), and enrollment support via Facebook. Demand generation runs through content marketing, organic social, career fairs, and alumni referrals, while a partnership ecosystem (Concentrix, New World Makati, Megaworld, Asian Breast Center, SM Supermalls, Alfamart, Foundever, The Medical City) provides internship and employment pathways that reinforce the institution's placement-driven value proposition.

Name

University of Pangasinan

Legal name

PHINMA Education Holdings, Inc.

Website

https://up.phinma.edu.ph

Company type

Private

Founded year

1925

Operating status

Operating

Short description

PHINMA University of Pangasinan is a private Philippine university operating two campuses in Dagupan and Urdaneta, offering affordable senior high school through graduate school education to underserved Filipino youth via flexible hybrid learning and a tiered scholarship model.

Ownership category

akta.pro rank

Headquarters

HQ city

Dagupan

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition and Miscellaneous Fees: The university generates revenue primarily through tuition fees charged to students for undergraduate, graduate, and law programs. Financial assistance is provided through scholarship programs including Hawak Kamay scholarships covering 50-100% of tuition and miscellaneous fees.
2. Registration Fees: Students pay registration fees upon enrollment: P500 for SHS, P750 for College Scholars, P1,000 for College Non-scholars as down payment for registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PHINMA University of Pangasinan is a private higher education institution that delivers Senior High School, undergraduate, and graduate degree programs across two campuses in Dagupan and Urdaneta, Pangasinan. It offers more than 27 undergraduate courses spanning Management and Accountancy, Engineering and Architecture, Allied Health Sciences, IT Education, Criminal Justice Education, and Education and Liberal Arts, plus a College of Law. Courses are delivered through in-person classes, FlexLearning (2 days face-to-face + 4 days remote), and Remote and Distance (RaD) Learning modalities, with financial support via the Hawak Kamay Scholarship Program covering 50-100% of tuition.

Product overview

PHINMA University of Pangasinan is a private educational institution under the PHINMA Education Network operating two campuses (Dagupan and Urdaneta). The institution offers a comprehensive portfolio spanning Senior High School programs, undergraduate college programs across six colleges (Management and Accountancy, Engineering and Architecture, Allied Health Sciences, Information Technology Education, Criminal Justice Education, Education and Liberal Arts), and Graduate School programs including a College of Law. Core educational delivery is facilitated through FlexLearning (hybrid 2+4 day model) and Remote and Distance (RaD) Learning modalities. Student support is provided through the Hawak Kamay Scholarship Program offering tiered tuition discounts, and the PHINMA Educational Planner for career guidance. The institution serves over 163,000 students across the PHINMA Education Network and maintains partnerships with industry for student internships and employment opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior High School Programs Senior High School (Grades 11-12) programs for Filipino students completing basic education, offering academic and technical-vocational tracks for college preparation.
• College of Management and Accountancy Undergraduate programs in accountancy, business administration, hospitality, and tourism management for students pursuing professional careers in business, accounting, and the service industry.
• College of Engineering and Architecture Undergraduate programs in architecture and engineering disciplines for students pursuing careers in architecture, civil, electrical, computer, and mechanical engineering.
• College of Allied Health Sciences Undergraduate health sciences programs for students pursuing careers in nursing, pharmacy, medical laboratory science, and psychology.
• College of Information Technology Education BS Information Technology program for students pursuing careers in IT, covering cloud computing, data science, AI, and IoT.
• College of Criminal Justice Education Undergraduate criminal justice program for students pursuing careers in law enforcement and criminology.
• College of Education and Liberal Arts Undergraduate education and liberal arts programs for students pursuing careers in teaching and liberal arts fields.
• Graduate School Programs Graduate degree programs including Master's in Education, MBA, MS in Management Engineering, Doctor of Education in Higher Education, and Bachelor of Laws for working professionals and graduates seeking career advancement.
• FlexLearning Modality Hybrid learning modality combining 2 days of face-to-face classes with 4 days of remote learning, with teacher support via text, call, and social media during remote coaching. Suited for students seeking flexible learning options.
• Remote and Distance (RaD) Learning Modality Home-based learning program for students who live far from campus, featuring online group learning, printed modules, and virtual discussions via chat and calls with 2-3 subjects completed monthly.
• Hawak Kamay Scholarship Program Scholarship program providing 50% to 75% tuition discounts for financially-challenged students, with multiple tiers (HK5.5, HK7.5, HK10, HK12.5) offering discounted semester rates ranging from ₱5,500 to ₱12,000 per semester.
• PHINMA Educational Planner (Student Career Path) Comprehensive student career planning tool offering self-assessment quizzes, career finder assessments, career exploration resources, internship guidance, and salary outlook information to help students navigate their educational and professional paths.

Quantifiable outcome

• 89% first-time board exam passing rate
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• New World Makati HotelcoreStrategic or Co-development Partner · 1 September 2022New World Makati Hotel partners with PHINMA Education to train future hospitality professionals. The partnership provides internship opportunities for BS Tourism & Management and HTM students in Food & Beverage, Front Office, Talent & Culture, and Finance departments. In October 2022, PHINMA UPang deployed 5 HTM students for internship.
• Asian Breast CenterminorStrategic or Co-development Partner · 1 September 2022Asian Breast Center partners with PHINMA Education for clinical training of Allied Health students and alumni. Seven nursing interns have been deployed for OJT. The partnership provides access to topnotch facilities and exposure to various clinical cases.
• Megaworld CorporationcoreGTM or Marketing Partner · 1 July 2022PHINMA Saint Jude College signed partnership agreement with Megaworld Corporation for career talks, seminars about Sales and Marketing strategies, alumni employment, and student internships for College of Management and Accountancy students. Partnership supports campus recruitment and practicums.
• ConcentrixcoreGTM or Marketing Partner · 1 January 2019Concentrix has partnered with PHINMA Education since 2019 for hiring graduates. Since partnering, Concentrix has hired 265 graduates from six PHINMA Education schools. The partnership includes career talks (physical and virtual), mock interviews, hiring activities, and internship programs. A total of 20 students were deployed to the Talent Acquisitions Team for OJT in 2021.
• The Medical City PangasinancoreStrategic or Co-development PartnerAffiliated hospital for student clinical training and internship opportunities in healthcare programs.
• Guanzon Group of CompaniesminorGTM or Marketing PartnerAffiliated office for student internships and career opportunities.
• FoundeverminorGTM or Marketing PartnerBPO company affiliated for student internships and career opportunities.
• Five Star Group of CompaniesminorGTM or Marketing PartnerAffiliated company for student internships and career opportunities.
• SM SupermallsminorGTM or Marketing PartnerAffiliated company for student internships and career opportunities in retail sector.
• Alfamart Trading PhilippinesminorGTM or Marketing PartnerRetail company affiliated for student internships and career opportunities.
• Philippine Air ForceminorGTM or Marketing PartnerGovernment institution affiliated for student career opportunities.
• SP Madrid and AssociatesminorGTM or Marketing PartnerAffiliated firm for student internships and career opportunities.
• Hiraya Wellness and EcoparkminorGTM or Marketing PartnerAffiliated wellness company for student internships and career opportunities.
• Shearwater Health Advisors, Inc.minorStrategic or Co-development PartnerHealthcare advisory firm affiliated for student training opportunities.
• Philippine Constructors Association, Inc.minorGTM or Marketing PartnerConstruction industry association affiliated for student internships and career opportunities in engineering programs.
• Wadhwani FoundationminorGTM or Marketing PartnerFoundation affiliated for student career development and opportunities.
• Jobs 180minorGTM or Marketing PartnerJob portal affiliated for student career opportunities.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• De La Salle University: Top-tier private Philippine university with comprehensive undergraduate, graduate, and professional programs. Represents the established private university benchmark that UPang and similar regional privates compete against for students seeking higher education credentials.
• University of Santo Tomas: Historic private Catholic university in Manila offering comprehensive undergraduate and graduate programs. Comparable Catholic heritage and broad program portfolio to UPang, though operating at significantly larger scale and brand recognition.
• Ateneo de Manila University: Premier private Jesuit university in the Philippines with broad undergraduate, graduate, and professional offerings. Represents the premium-tier Catholic private university positioning that UPang's Catholic heritage partially emulates.

Direct peers

• University of Baguio: Private university in Northern Luzon (Baguio) offering undergraduate and graduate programs across multiple colleges including law. Comparable regional private university competing for similar student demographics in Luzon.
• National University Philippines: Private Philippine university system offering undergraduate, graduate, and professional programs with multiple campuses. Comparable mid-tier private university with similar broad program offering and licensure exam focus.
• Saint Louis University: Private Catholic university in Baguio City with broad undergraduate, graduate, and professional programs including Nursing, Engineering, and Business. Comparable regional private university with similar faith-based heritage and program breadth to UPang.
• AMA University: Private Philippine university system with strong IT, Business, and Engineering programs across multiple campuses. Comparable private multi-campus university targeting similar student demographics with industry-aligned programs and flexible learning options.
• Centro Escolar University: Private Philippine university with multiple campuses offering programs in Nursing, Pharmacy, Dentistry, Business, and Education. Similar private university profile with comparable program breadth and licensure focus.
• University of Perpetual Help System: Private multi-campus Philippine university system offering undergraduate, graduate, and professional programs across multiple locations with a similar affordable-access, outcomes-focused positioning to PHINMA University of Pangasinan.

Regional players

• University of San Carlos: Private Catholic university in Cebu (Visayas region) offering broad undergraduate, graduate, and professional programs. Comparable regional private university serving a specific Philippine province with similar program breadth to UPang.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/phinmaupang
• Xx.com/phinmaupang
• LinkedInlinkedin.com/company/phinmaeducation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Pangasinan