Hea
Hea is a WhatsApp-delivered AI health companion monitoring daily wellness via voice and text check-ins, producing personalized risk alerts. It serves health-conscious adults and adult children of elderly parents through £20/month subscriptions, with UK launch planned for late 2025.
- Company typePrivate
- Founded2025
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Hea does
Hea is an AI-powered health companion delivered primarily through WhatsApp that monitors daily wellness through voice and text check-ins, generating personalized risk alerts and health screening plans based on WHO, CDC, and NICE clinical guidelines. The platform combines natural language processing for conversational health interactions with statistical risk models and pattern recognition algorithms trained on medical-grade datasets, with claims of up to 88% accuracy in cardiovascular risk discrimination. The product targets two segments: health-conscious adults aged 30-55 seeking proactive preventive monitoring, and adult children caring for elderly parents remotely who want daily visibility into their parents' wellbeing.
The company operates on a self-serve, product-led go-to-market model with subscriptions priced at £9.99 for the first month, £20 per month ongoing, or £200 annually, alongside 1-, 3-, and 6-month gift subscription options at £20, £54, and £102 respectively. Distribution is purely digital via WhatsApp, with no app installation required and self-serve onboarding completed through the website (tryhea.com). Additional revenue streams under development include affiliate referral fees from a personalized Health Store© recommending clinically validated wearables (Withings, Oura Ring, Fitbit, Garmin) and wellness apps (Headspace, Calm, Muse), as well as B2B corporate wellness pilots currently in negotiation with employers.
Hea is incorporated as Hea Inc. in Delaware (US headquarters at 251 Little Falls Drive, Wilmington, DE 19808) with a UK operating subsidiary, HEA Europe Ltd (Company No. 15400266, Snowdrop Court, 21 Royal Engineers Way, London NW7 1TU). Founded in 2025, the company is in MVP testing with users aged 30-45 and is preparing its first UK-focused commercial launch in late 2025. It is co-founded by Alex Remez (former Founder & CEO of UNIM, a digital pathology company, with 13+ years in digital health and two prior exits) and Igor Ryabenkiy (Managing Partner at AltaIR Capital). The company claims trust from 3,000+ families (one source) or 2,000+ families (another) and a 4.9 Trustpilot rating across 2,007 reviews, but it remains pre-revenue with no disclosed funding rounds or institutional investor base beyond the co-founders' backing.
Hea firmographics
Firmographics- Name
- Hea
- Legal name
- Hea Inc.
- Website
- https://tryhea.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hea is a WhatsApp-delivered AI health companion monitoring daily wellness via voice and text check-ins, producing personalized risk alerts. It serves health-conscious adults and adult children of elderly parents through £20/month subscriptions, with UK launch planned for late 2025.
- Ownership category
- akta.pro rank
Hea industry classification
Industry- Product category
- AI Health Monitoring
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)
- akta.pro secondary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Hea is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hea business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Individual Subscription - Monthly: Monthly subscription providing AI health companion with daily check-ins, medication reminders, monthly health reports, and GP appointment summaries. First month offered at discounted rate.
- Individual Subscription - Annual: Annual subscription with discounted rate versus monthly billing. Provides same features as monthly with cost savings.
- Health Store Affiliate/Partnership Referrals: Referral fees from recommending clinically validated products (wearables, supplements, apps) from partners. Products selected based on client health data and clinical validation.
- B2B Wellness Pilots: Partnerships with companies for employee wellness programs (mentioned as in negotiation per investor page).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with discounted first month |
| Subscription | Annual | Annual subscription with savings |
| Subscription | Monthly | Gift subscription - 1 month |
| Subscription | Multi-year contract | Gift subscription - 3 months |
| Subscription | Multi-year contract | Gift subscription - 6 months |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hea product offering
Product offeringCore offering
Hea is an AI-powered health companion delivered via WhatsApp that monitors daily wellness through voice check-ins and symptom tracking. It analyzes patterns to detect early health risks, builds personalized screening plans based on WHO/CDC/NICE clinical guidelines, and sends proactive risk alerts. The service combines an AI assistant with a human care manager to deliver preventive, personalized healthcare without requiring any app installation.
Product overview
Hea is a single unified AI health companion product delivered primarily via WhatsApp. The core offering includes daily voice and text check-ins, symptom tracking, personalized health screening plans based on WHO/CDC/NICE guidelines, medication reminders, and proactive risk alerts. The product also includes a Health Store© for personalized wellness recommendations (apps, supplements, tools). A specialized 'For Parents' tier targets caregivers of elderly family members with additional family-sharing and monitoring features. The platform is positioned as a wellness companion, not a medical device, and is subscription-based with plans from £9.99/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Hea AI Health Companion Subscription AI health companion delivered via WhatsApp that performs daily voice and text check-ins, tracks symptoms, generates personalized health screening plans based on WHO/CDC/NICE guidelines, and issues proactive risk alerts with monthly health reports and GP-ready summaries.
- Hea Health Store Personalized recommendation feature that suggests clinically validated wearables, supplements, and wellness apps (e.g., Withings, Oura Ring, Headspace, Calm, Muse, Fitbit, Garmin) selected by a medical team based on the user's individual health data.
- Hea For Parents Tailored version of the Hea companion aimed at elderly parents and their adult children caregivers, offering daily check-ins, medication and appointment reminders, monthly GP-ready health summaries, mood and speech monitoring, and a shared dashboard for multiple family members.
Quantifiable outcome
- 88% accuracy in cardiovascular risk discrimination
- +4 more outcomes
Companies that use Hea
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Hea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Hea partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WithingscoreWithings Sleep Analyzer recommended for users with detected poor sleep quality. Part of Hea's Personalized Health Store© selection of clinically validated devices for sleep optimization.
- Oura RingcoreOura Ring recommended alongside Withings Sleep Analyzer for sleep tracking. Partner sleep programs offered to restore healthy sleep cycles.
- HeadspacecoreHeadspace guided meditation sessions recommended for users with signs of elevated stress. Part of stress reduction health solutions.
- CalmcoreCalm meditation app recommended for stress reduction alongside Headspace. Alternative option for guided breathing exercises.
- MuseminorMuse headband recommended for breathing exercises to promote relaxation and focus for users with elevated stress indicators.
- FitbitcoreFitbit wearables recommended for users with low daily activity to create personalized step challenges and motivate movement. Wearable data integration for health pattern analysis.
- GarmincoreGarmin wearables recommended for physical activity boost alongside Fitbit. Integration for daily activity data in health monitoring.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Hea competitors and assessment
Company assessmentDirect peers
- Wysa: AI chat companion for mental wellbeing, with both consumer and employer/B2B distribution (similar to Hea's B2B wellness pilots). Closest peer in conversational AI wellness for both consumer and corporate wellness buyers.
- Woebot Health: Conversational AI companion for behavioral health, marketed to consumers and via B2B partnerships. Same AI-companion delivery pattern Hea applies to broader preventive health, including mood tracking and proactive nudging.
- Ada Health: Symptom-assessment AI companion offered as a direct-to-consumer subscription and via enterprise partnerships. Comparable as a personalized daily/AI health assistant built around conversational and risk-detection flows.
- K Health: AI-driven primary care companion for consumers that personalizes symptom assessment and connects users to clinicians. Closest direct analogue: same consumer-paid AI health companion motion that Hea targets via WhatsApp.
- Your.MD: Pre-symptom and lifestyle AI health companion for consumers, historically UK-rooted. Direct category competitor in personalized AI health guidance delivered asynchronously to individuals.
Broad incumbents
- Livongo (Teladoc Health): Chronic-condition digital health platform combining connected devices, AI nudging, and human coaching. Closest peer for the wearable data plus AI-coaching plus chronic-condition risk detection pattern in Hea's stack.
- Babylon Health (eMed): Broad telehealth and AI triage incumbent spanning consumer and enterprise populations. Overlaps with Hea on AI-driven consumer health engagement but offers physician consultations Hea disclaims.
- Maven Clinic: Digital health platform sold into employers and payers, with a strong consumer-paid core. Comparable as a digital health subscription that pairs AI/delivery surfaces with human care managers — analogous to Hea's AI plus care-manager blend.
Others
- Withings: Connected-health hardware partner (one of Hea's featured partners) building consumer medical-grade wearables with companion apps. Comparable as an ecosystem participant whose devices and data Hea integrates with and monetizes through the Health Store.
Regional players
- Cera Care: UK-focused home care provider for elderly and chronic-condition patients with technology-enabled monitoring. Most relevant UK peer for Hea's elderly parent monitoring use case, though Cera delivers in-person caregivers rather than an AI-only model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hea social profiles
Digital presenceHea compliance and trust
Trust signalCompliance4 records
Hea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hea leadership team
Management profileNumber of profiles
Profiles2 records
Hea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hea
What does Hea do?
Hea is an AI-powered health companion delivered via WhatsApp that monitors daily wellness through voice check-ins and symptom tracking. It analyzes patterns to detect early health risks, builds personalized screening plans based on WHO/CDC/NICE clinical guidelines, and sends proactive risk alerts. The service combines an AI assistant with a human care manager to deliver preventive, personalized healthcare without requiring any app installation.
Is Hea a public or private company?
Hea is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hea founded?
Hea was founded in 2025. It employs 1 to 10 people.
Where is Hea based?
Hea is headquartered in Wilmington, United States, in the North America region.
How does Hea make money?
Four revenue lines are on record. Individual Subscription - Monthly is the primary driver. The others are individual Subscription - Annual, health Store Affiliate/Partnership Referrals and B2B Wellness Pilots.
Who are Hea's main competitors?
Direct peers on record are Wysa, Woebot Health, Ada Health, K Health and Your.MD. Broad incumbents are Livongo (Teladoc Health), Babylon Health (eMed) and Maven Clinic. Withings is listed as an others. Cera Care is listed as a regional player.
Does Hea have an API?
No public API is recorded for Hea.
What industry is Hea in?
Hea's product category is AI Health Monitoring. Its primary akta.pro industry code is HLACANAH, Therapeutic Companion Apps (Drug-Device-Digital Combination), with a secondary code of HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 62412 and its SIC code is 8000.