WinterSun Properties

What WinterSun Properties does

WinterSun Properties is a privately held, full-service property management company founded in 1988 and headquartered in Holland, Michigan. The firm serves property owners and tenants across the West Michigan communities of Holland, Zeeland, and Hamilton, providing tenant placement, tenant screening with background and credit checks, regular property inspections, 24-hour emergency maintenance, financial reporting, and rule enforcement. It maintains a second office location in Holland and contacts customers primarily through its website and the AppFolio-powered tenant and owner portals, with native iOS and Android mobile apps extending portal access.

The company's core technology stack is built on the AppFolio Property Manager SaaS platform, which delivers tenant and owner portals, online rent payment, maintenance request management, document sharing, and financial dashboards. WinterSun monetizes through managed services fees charged to property owners for full-service rental management, while tenants access listings and portal functionality at no direct cost. The company is affiliated with the National Association of Realtors and appears to have a connection to Keller Williams via a contact email address ([email protected]), though no formal parent-subsidiary relationship is documented.

WinterSun's go-to-market is direct-to-consumer within a tightly defined regional geography. Marketing channels are limited to its own website (with property search functionality) and the AppFolio app ecosystem, and the firm does not disclose pricing publicly. With 11-50 employees, no funding rounds, no M&A activity, and no disclosed revenue or growth metrics, WinterSun operates as a small, locally focused property management operation whose principal assets are its long-standing West Michigan brand presence, experienced local staff, and integration with the AppFolio platform.

Name

WinterSun Properties

Legal name

WinterSun Properties

Website

https://wintersunproperties.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

WinterSun Properties is a privately held, full-service property management company founded in 1988, serving property owners and tenants in Holland, Zeeland, and Hamilton, Michigan, using the AppFolio platform for tenant and owner portals.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Property management services
• Rental property listings
• Tenant placement services
• Online rent payment
• Owner portal access

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Property Management Services: WinterSun Properties generates revenue by providing property management services to property owners, including tenant placement, property maintenance, rent collection, and financial reporting. The company also facilitates rental transactions for tenants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

WinterSun Properties is a full-service property management company that manages rental properties on behalf of owners and helps tenants find rental homes in the Holland, Zeeland, and Hamilton areas of West Michigan. The company provides tenant placement with screening, rent collection, regular property inspections, 24-hour emergency maintenance, and pre-move-in documentation, supported by AppFolio-powered online tenant and owner portals with mobile apps.

Product overview

WinterSun Properties is a full-service property management company operating since 1988, serving the Holland, Zeeland, and Hamilton areas of West Michigan. The company offers a unified service offering that combines tenant-facing property search and placement with an Online Tenant Portal (powered by AppFolio) for rent payment, maintenance requests, and communication, paired with an Online Owner Portal for financial reporting, document access, and payment management. Core property management services—including tenant screening, regular inspections, pre-move-in documentation, and 24-hour emergency maintenance—are delivered by the company's experienced property management professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Services (Rental Property Search and Placement) Rental property search and placement services for tenants seeking apartments or rental homes in the Holland, Hamilton, and Zeeland areas of West Michigan, including access to available residential and commercial listings.
• Online Tenant Portal
• Online Owner Portal
• Property Management Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• National Association of RealtorsminorOthersWinterSun Properties is affiliated with the National Association of Realtors (NAR), indicating membership in the professional real estate organization. This affiliation provides credibility and access to industry resources and standards.
• AppFoliocoreTechnology or IntegrationWinterSun Properties uses AppFolio Property Manager as their core technology platform for property management operations. This includes tenant and owner portals, online rent payment processing, maintenance request management, and financial reporting. AppFolio provides the mobile apps for iOS and Android that power their customer-facing services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Buildium: Buildium (owned by RealPage) is a property management software platform serving SMB residential managers and self-managing landlords. It is a comparable platform alternative to AppFolio in the same proptech category WinterSun relies on, shaping the digital experience provided to owners and tenants.
• Yardi Systems: Yardi is a large, established property management software suite serving both operators and asset managers across residential and commercial real estate. It represents the broader incumbent platform tier competing with AppFolio in the software stack WinterSun's service depends on.

Others

• Keller Williams Realty: Keller Williams is a national real estate brokerage franchise network. WinterSun's contact domain ([email protected]) suggests a brokerage affiliation or referral relationship that places KW in the broader ecosystem of services around WinterSun's owner clients, though it operates in brokerage rather than property management directly.
• AppFolio: AppFolio is WinterSun's core property management software platform, powering its tenant/owner portals, payment processing, mobile apps, and listings. As a technology enabler whose product directly drives WinterSun's service delivery, AppFolio is a meaningful ecosystem peer rather than a direct competitor.

Direct peers

• Belay Property Management: Belay Property Management is a small-to-mid residential property management operator offering tenant placement, maintenance coordination, and owner financial reporting, often leveraging AppFolio or similar platforms. Comparable to WinterSun in service scope and SMB/local-market positioning.
• Main Street Renewal: Main Street Renewal is a large-scale operator of single-family rentals offering tenant placement, leasing, and property management services. While larger in scale, it competes for many of the same owner/landlord relationships in the Midwest residential rental market.
• Real Property Management: Real Property Management is a national franchise of residential property management offices operating with a similar full-service model (tenant screening, maintenance, owner reporting). It directly competes with WinterSun at the local-market level via franchisees serving individual MSAs across the U.S.
• Renters Warehouse: Renters Warehouse provides single-family rental property management, lease administration, and tenant placement nationally. It targets individual investors and small landlords — the same owner persona WinterSun serves — making it a close direct peer in the residential rental services space.
• All County® Property Management: All County is a residential property management franchise network serving homeowners and investors across multiple U.S. markets. It offers full-service management (tenant screening, maintenance, financial reporting) and competes directly with WinterSun's full-service residential model.

Regional players

• Veritas Property Management: Veritas Property Management is a Michigan-based residential property manager serving West Michigan landlords and tenants, including Holland and surrounding areas. Geographically overlapping with WinterSun's West Michigan service area and offering comparable full-service management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wintersun-properties

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinterSun Properties