The Rhodes Insurance Group
Acentria Insurance is an independent insurance agency operating as a dba of Foundation Risk Partners, distributing personal, business, and health/life insurance products through 50 offices across the southeastern US under a multi-state license.
- Company typePrivate
- Founded-
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Rhodes Insurance Group does
Acentria Insurance is an independent insurance agency that operates as a doing-business-as (dba) of Foundation Risk Partners, Corp., headquartered in Destin, Florida. The company distributes personal, business, and health/life insurance products through 50 physical office locations concentrated in the southeastern United States, while holding licenses to write coverage in all 50 US states. Its product portfolio spans roughly 30 named lines across three segments: Personal (auto, homeowners, condo, flood, manufactured homes, umbrella, personal collections, recreational vehicles, watercraft, plus an Acentria Elite premium tier), Business (agriculture, multi-family, business flood, commercial auto, umbrella, condo/HOA, cyber liability, employee benefits, general liability, hospitality, marine, professional liability, property, public risk, real estate, surety bonds, transportation, workers' compensation), and Health & Life (disability, employee benefits, individual health, life, Medicare).
The agency generates revenue on a commission basis from carriers across its distributed book of individual, SMB, mid-market, and enterprise clients; pricing is quote-based and risk-customized with monthly billing cadence, and no proprietary technology stack, API, or AI/ML capabilities are disclosed. Go-to-market is predominantly direct-to-consumer and direct-to-business through local offices, supplemented by phone-based inside sales, an online request-a-quote lead capture funnel, content marketing and blog, organic social channels (Facebook, LinkedIn, Instagram), and a community outreach program (#AcentriaCares) that has raised over $1.5 million for 125+ nonprofits and contributes 4,500+ annual volunteer hours. Its competitive positioning rests on independence (multi-carrier access), breadth of product lines, regional office density, and workplace-culture recognition, including Insurance Journal Best Agency to Work For and back-to-back Insurance Business America Elite Agencies awards; it is also a member of Independent Insurance Agents & Brokers of America.
The Rhodes Insurance Group firmographics
Firmographics- Name
- The Rhodes Insurance Group
- Legal name
- Foundation Risk Partners, Corp.
- Website
- https://therhodesinsurancegroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acentria Insurance is an independent insurance agency operating as a dba of Foundation Risk Partners, distributing personal, business, and health/life insurance products through 50 offices across the southeastern US under a multi-state license.
- Ownership category
- akta.pro rank
The Rhodes Insurance Group industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)
- akta.pro secondary industries
- Standalone Umbrella Liability (FSAJANAE), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Group Term Life Insurance (FSAIAAAJ)
Keywords
Where The Rhodes Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Rhodes Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Premiums: Revenue is generated through insurance premiums across personal, business, and health/life insurance lines. The company acts as an independent agency earning commissions on policies placed with insurance carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Rhodes Insurance Group product offering
Product offeringCore offering
The Rhodes Insurance Group operates as an independent insurance agency distributing personal, business, and health/life insurance products on behalf of multiple carriers. Personal lines include auto, homeowners, condo, flood, manufactured homes, umbrella, recreational vehicles, watercraft, and personal collections coverage. Business lines span agriculture, apartments/multi-family, business vehicle, cyber liability, employee benefits, general liability, hospitality, marine, professional liability, property, surety bonds, transportation, and workers' compensation. Health/life lines include disability, individual health, life, and Medicare products.
Product overview
Acentria Insurance is an independent insurance agency offering a comprehensive portfolio of personal, business, and health/life insurance products. The company operates as a platform with multiple product lines organized into three main categories: Personal Insurance (including Acentria Elite sub-brand, auto, condo, flood, homeowners, manufactured homes, umbrella, personal collections, recreational vehicles, and watercraft coverage), Business Insurance (including agriculture, apartment/multi-family, business flood, business vehicle, business umbrella, condos/community associations, cyber liability, employee benefits, general liability, hospitality, marine, professional liability, property, public risk, real estate, surety bonds, transportation, and workers' compensation), and Health & Life Insurance (including employee benefits, disability, individual health, life, and Medicare). The company serves clients through 50 locations across the Southeastern United States with licenses to write coverage throughout the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Automotive Insurance
Quantifiable outcome
- Raised over $1.5 million for local nonprofits through community outreach
- +1 more outcomes
Companies that use The Rhodes Insurance Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Rhodes Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Rhodes Insurance Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Foundation Risk PartnerscoreAcentria Insurance operates as a dba (doing business as) of Foundation Risk Partners, Corp. This is a parent-subsidiary relationship where Acentria is part of the larger Foundation Risk Partners insurance holding company.
- Independent Insurance Agents & Brokers of AmericaminorAs an independent agency and member of this leading coalition for independent agencies, Acentria gains access to industry resources, networking, and advocacy support while maintaining their independence to work for clients.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
The Rhodes Insurance Group competitors and assessment
Company assessmentOthers
- Keystone Insurers Group: Keystone is an alliance of independent insurance agencies that pools carrier relationships and shared services across the US — a network/aggregator model analogous to Acentria's membership in Independent Insurance Agents & Brokers of America, and competitive for the same independent-agency ecosystem.
- Smart Choice Agents: Smart Choice is an insurance agency network that aggregates independent agents and provides them with carrier access, quoting technology, and back-office support — an ecosystem counterpart rather than direct competitor, but representative of the same independent-agency network model.
Broad incumbents
- Brown & Brown: Brown & Brown is a large publicly-traded insurance brokerage operating a national network of offices across personal, commercial, and benefits lines — a broader incumbent that competes with Acentria for the same regional and middle-market clients with a much wider footprint.
- Hub International: Hub International is a major North American insurance brokerage with hundreds of offices offering personal, commercial, and benefits lines — competing for the same mid-market and regional clients as Acentria but with national scale and private-equity backing.
- Acrisure: Acrisure is one of the fastest-growing insurance brokerage roll-ups in the US, built on a model of acquiring independent agencies — directly comparable to Foundation Risk Partners' growth strategy around Acentria, but at vastly greater scale and with private-equity backing.
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk-management services firm with a large US retail brokerage segment offering personal, commercial, and benefits lines — a broader incumbent overlapping Acentria's commercial and benefits segments.
Direct peers
- World Insurance Associates: World Insurance Associates is a fast-growing independent insurance agency roll-up that has built a multi-state footprint of regional offices across personal, commercial, and benefits lines — directly comparable to Acentria in operating model and growth trajectory.
- Higginbotham: Higginbotham is one of the largest independent insurance brokerages in the US, operating a multi-line, multi-state agency model very similar to Acentria — combining personal, commercial, and employee benefits coverage through a network of regional offices with carrier-agnostic placement.
- RPS (Risk Placement Services): RPS is a specialty insurance brokerage and wholesale distributor that places complex commercial and personal lines across multiple carriers — comparable to Acentria in its independent, multi-carrier placement model and target on specialized coverage.
- Insurica Insurance Brokers Network: Insurica is an Oklahoma-based independent insurance brokerage with a comparable regional multi-office model offering commercial, personal, and benefits lines — directly comparable in product breadth and independent-agency positioning to Acentria.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Rhodes Insurance Group social profiles
Digital presenceThe Rhodes Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rhodes Insurance Group leadership team
Management profileNumber of profiles
Profiles5 records
The Rhodes Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rhodes Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rhodes Insurance Group
What does The Rhodes Insurance Group do?
The Rhodes Insurance Group operates as an independent insurance agency distributing personal, business, and health/life insurance products on behalf of multiple carriers. Personal lines include auto, homeowners, condo, flood, manufactured homes, umbrella, recreational vehicles, watercraft, and personal collections coverage. Business lines span agriculture, apartments/multi-family, business vehicle, cyber liability, employee benefits, general liability, hospitality, marine, professional liability, property, surety bonds, transportation, and workers' compensation. Health/life lines include disability, individual health, life, and Medicare products.
Is The Rhodes Insurance Group a public or private company?
The Rhodes Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was The Rhodes Insurance Group founded?
The Rhodes Insurance Group was founded in -1. It employs 11 to 50 people.
Where is The Rhodes Insurance Group based?
The Rhodes Insurance Group is headquartered in Fort Lauderdale, United States, in the North America region.
How does The Rhodes Insurance Group make money?
One revenue line is on record: insurance Premiums.
Who are The Rhodes Insurance Group's main competitors?
Others on record are Keystone Insurers Group and Smart Choice Agents. Broad incumbents are Brown & Brown, Hub International, Acrisure and Arthur J. Gallagher & Co.. Direct peers are World Insurance Associates, Higginbotham, RPS (Risk Placement Services) and Insurica Insurance Brokers Network.
Does The Rhodes Insurance Group have an API?
No public API is recorded for The Rhodes Insurance Group.
What industry is The Rhodes Insurance Group in?
The Rhodes Insurance Group's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAJAMAG, Commercial Package / Business Owners Policies (BOP), with a secondary code of FSAJANAE, Standalone Umbrella Liability. Its NAICS code is 524210 and its SIC code is 6411.