In Tandem
In Tandem Families is a Minneapolis-based private technology platform operating four wholly-owned consumer subscription brands — OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator — serving separated co-parents and general families worldwide through mobile app stores with self-serve, product-led distribution.
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What In Tandem does
In Tandem Families is a Minneapolis-based private technology platform company that operates a portfolio of four wholly-owned consumer subscription brands targeting different segments of family life. The company's core products are OurFamilyWizard (co-parenting communication and coordination for separated or divorced parents), Cozi (family calendar and household organization), FamilyWall (global family communication and coordination), and Custody Navigator (personalized parenting schedule creation for custody arrangements). The company describes itself as a global technology platform serving families worldwide and distributes its products through mobile app stores and direct brand websites using a product-led growth motion.
The business model is subscription-based recurring revenue, with each brand monetizing through individual and family subscription plans purchased via self-serve channels. Go-to-market is entirely digital and consumer-direct, with no enterprise sales motion identified. The company operates with 51-100 employees, maintains an active careers page emphasizing remote flexibility, and is led by CEO and Founder Nick VanWagner. There are no disclosed funding rounds, parent company, or institutional investors in the source data, though the portfolio structure (four acquired brands retained under separate identities) indicates an active M&A roll-up strategy.
The underlying technology stack is not publicly detailed beyond mobile app distribution across iOS and Android. No AI/ML capabilities, APIs, or SDKs are documented. In Tandem's strategic posture is consumer-focused with recent international expansion (Spanish-language OurFamilyWizard launch, February 2026) and new partnerships in the education technology vertical (ISTE+ASCD and Joan Ganz Cooney Center at Sesame Workshop, February 2026).
In Tandem firmographics
Firmographics- Name
- In Tandem
- Legal name
- In Tandem Families
- Website
- https://intandemfamilies.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- In Tandem Families is a Minneapolis-based private technology platform operating four wholly-owned consumer subscription brands — OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator — serving separated co-parents and general families worldwide through mobile app stores with self-serve, product-led distribution.
- Ownership category
- akta.pro rank
In Tandem industry classification
Industry- Product category
- Family Management Software
- NAICS
- Other Individual and Family Services (624190)
- akta.pro primary industry
- Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL)
Keywords
Where In Tandem is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
In Tandem business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription-based family technology products: In Tandem operates multiple family-focused mobile applications (OurFamilyWizard, Cozi, FamilyWall, Custody Navigator) that generate revenue through subscription models. These apps serve co-parenting coordination, family organization, and communication needs, indicating recurring subscription revenue from individual/family users.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
In Tandem product offering
Product offeringCore offering
In Tandem operates a global technology platform that owns and manages a portfolio of four family-focused mobile subscription applications: OurFamilyWizard (co-parenting communication and coordination for separated/divorced parents), Cozi (family organization with shared calendars, to-do lists, and routines), FamilyWall (family communication and coordination for households), and Custody Navigator (personalized parenting schedule creation). The apps are sold directly to families through app stores and brand websites on subscription terms.
Product overview
In Tandem Families operates as a global technology platform that owns and manages a portfolio of family-focused brands. The platform consists of four distinct products: OurFamilyWizard (co-parenting coordination), Cozi (family organization and scheduling), FamilyWall (family communication and coordination), and Custody Navigator (parenting schedule creation). Together, these products address key stages and milestones of family life, providing solutions for daily organization, communication during challenging times like separation or divorce, and overall peace-of-mind for families.
Differentiator
Problem solved
Functional benefit
Products and services
- OurFamilyWizard Subscription mobile application described as the world's leading co-parenting app, providing separated or divorced parents with tools to communicate, coordinate schedules, share information, and manage shared parenting responsibilities.
- Cozi Subscription mobile and web application described as the leading family organization app, helping families manage shared calendars, to-do lists, meal planning, and daily routines in one centralized location.
- FamilyWall Subscription mobile application described as the top global family communication and coordination app, enabling families to share calendars, messages, photos, and important information securely across household members.
- Custody Navigator Subscription application described as a fast and simple solution for creating personalized parenting schedules, helping parents establish and manage custody arrangements.
Companies that use In Tandem
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
In Tandem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In Tandem partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ISTE+ASCDcoreIn Tandem is collaborating with ISTE+ASCD (International Society for Technology in Education and Association for Supervision and Curriculum Development) on student usability research in educational technology. The partnership focuses on sharing early findings ahead of a formal framework release later in 2026, aiming to bridge the gap between adult-designed edtech products and actual student needs.
- Joan Ganz Cooney Center at Sesame WorkshopcoreIn Tandem is partnering with the Joan Ganz Cooney Center at Sesame Workshop on student usability research in educational technology. This collaboration involves studying how children interact with family technology products and informing product design to better serve young users. The partnership is part of a broader initiative to advocate for genuine youth partnership in product development.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
In Tandem competitors and assessment
Company assessmentRegional players
- Hub Family Organiser: Hub Family Organiser is a UK-based family calendar and household coordination app — a comparable general-family organizer like Cozi, but primarily serving UK and Commonwealth markets rather than North America.
Direct peers
- Skylight Calendar: Skylight offers a family-calendar and household organization product (paired with a smart display) that competes directly with Cozi and FamilyWall on shared family scheduling and coordination.
- AppClose: AppClose is a free co-parenting app offering shared calendars, messaging, and expense tracking — a direct consumer competitor to OurFamilyWizard serving the same separated/divorced parent segment.
- 2houses: 2houses is a direct competitor in the co-parenting app space, offering shared calendars, expense tracking, and communication tools for separated or divorced parents — directly overlapping with OurFamilyWizard and Custody Navigator.
- TalkingParents: TalkingParents provides court-admissible co-parenting communication, recordkeeping, and scheduling tools — the closest functional analog to OurFamilyWizard's shared-communication and Custody Navigator's scheduling features.
Emerging players
- OurHome: OurHome is a chores, rewards, and household coordination app for families — a niche competitor overlapping with Cozi's family organization and task-management features.
- Sorted (Sorted.family): Sorted offers shared family calendars, meal planning, and household coordination — an emerging consumer subscription app with partial overlap to Cozi's family organization feature set.
Broad incumbents
- Life360: Life360 is a publicly-traded family safety and coordination platform with location sharing, crash detection, and family circles — broader incumbent overlapping with FamilyWall on household coordination and communication.
- Google Family Link: Google Family Link is a free, platform-native parental controls and family coordination tool that competes indirectly with the entire In Tandem portfolio on basic family organization and screen-time coordination.
- Apple Family Sharing: Apple's Family Sharing suite offers free shared calendars, location, screen time, and subscription sharing across Apple IDs — a broad incumbent competing with Cozi and FamilyWall on shared family coordination primitives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
In Tandem social profiles
Digital presenceIn Tandem financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Tandem leadership team
Management profileNumber of profiles
Profiles1 record
In Tandem subsidiaries and ownership
Company hierarchySubsidiaries4 records
In Tandem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Tandem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Tandem
What does In Tandem do?
In Tandem operates a global technology platform that owns and manages a portfolio of four family-focused mobile subscription applications: OurFamilyWizard (co-parenting communication and coordination for separated/divorced parents), Cozi (family organization with shared calendars, to-do lists, and routines), FamilyWall (family communication and coordination for households), and Custody Navigator (personalized parenting schedule creation). The apps are sold directly to families through app stores and brand websites on subscription terms.
When was In Tandem founded?
In Tandem was founded in -1. It employs 101 to 250 people.
Where is In Tandem based?
In Tandem is headquartered in Minneapolis, United States, in the North America region.
How does In Tandem make money?
One revenue line is on record: subscription-based family technology products.
Who are In Tandem's main competitors?
Hub Family Organiser is listed as a regional player. Direct peers are Skylight Calendar, AppClose, 2houses and TalkingParents. Emerging players are OurHome and Sorted (Sorted.family). Broad incumbents are Life360, Google Family Link and Apple Family Sharing.
Does In Tandem have an API?
No public API is recorded for In Tandem.
What industry is In Tandem in?
In Tandem's product category is Family Management Software. Its primary akta.pro industry code is HLALAHAL, Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals). Its NAICS code is 624190.