A.C. Moore
A.C. Moore was an East Coast U.S. specialty retailer of arts, crafts, and floral merchandise founded in 1984, serving individual hobbyists, DIY enthusiasts, and bulk craft buyers through storefronts and e-commerce; it now operates as a brand label under Michaels following acquisition.
- Company typePrivate
- Founded1984
- HeadquartersBerlin, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
A.C. Moore firmographics
Firmographics- Name
- A.C. Moore
- Website
- https://acmoore.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- A.C. Moore was an East Coast U.S. specialty retailer of arts, crafts, and floral merchandise founded in 1984, serving individual hobbyists, DIY enthusiasts, and bulk craft buyers through storefronts and e-commerce; it now operates as a brand label under Michaels following acquisition.
- Ownership category
- akta.pro rank
A.C. Moore industry classification
Industry- Product category
- Arts and Crafts Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- akta.pro primary industry
- Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)
- akta.pro secondary industries
- Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Craft Storage, Organization & Display Retail (CRALACAJ), Scrapbooking & Paper Crafts Retail (CRALACAD), Seasonal & Holiday Craft Supplies Retail (CRALACAI)
Keywords
Where A.C. Moore is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- United States
- HQ region
- North America
Markets served
A.C. Moore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Merchandise Sales: Revenue generated from the sale of arts and crafts supplies including paint, yarn, frames, craft kits, and crafting tools through physical retail stores and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with everyday low prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
A.C. Moore product offering
Product offeringCore offering
A.C. Moore operates as a specialty retailer of arts, crafts, and floral merchandise, selling branded and third-party supplies (paint, yarn, frames, craft kits, Cricut cutting machines, Crayola products) through physical stores and an e-commerce platform. Following its acquisition by Michaels, the brand now also offers custom framing services, MakerPlace (a maker community platform), digital downloadable patterns, and Michaels Pro bulk accounts for professional buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Arts and crafts merchandise assortment Retails paint, yarn, frames, craft kits, Cricut cutting machines, Crayola products, LEGO DOTS, candy melting supplies, canvases, craft organization, and T-shirts for individual hobbyists and DIY crafters.
- Custom Framing Professional custom framing service for artwork, photos, and memorabilia, fulfilled through Michaels Custom Framing.
- MakerPlace Platform for makers to create, sell, and share craft projects and patterns, integrated under the Michaels umbrella.
- Digital Downloads Downloadable patterns, templates, and project guides for crafts.
- Michaels Pro (Bulk / Wholesale Accounts) Business account services offering bulk purchasing and wholesale pricing for professional artists, crafters, education programs, and other organizations.
Companies that use A.C. Moore
Customer profileSegments2 records
Ideal customer profiles2 records
A.C. Moore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A.C. Moore partnerships and signals
Strategic signalScale indicators1 record
A.C. Moore competitors and assessment
Company assessmentBroad incumbents
- Amazon: E-commerce giant with extensive craft-supply assortment, often at lower prices than specialty retailers. Poses structural pressure on specialty craft retail foot traffic and pricing.
- Walmart: Mass-market retailer carrying broad craft-supply assortments (Cricut, paints, yarn, kids' kits) at lower price points. Competes with A.C. Moore/Michaels on price-driven craft purchases across both physical and e-commerce channels.
- Target: General merchandise retailer that has expanded its craft and hobby assortment across seasonal, kids, and DIY categories. Overlaps with A.C. Moore's customer base on bulk and family-oriented craft purchases.
- Michaels: A.C. Moore's parent company and the largest arts-and-crafts specialty retailer in North America. Operates an overlapping product assortment, customer base, and omnichannel platform — directly comparable across nearly every retail dimension.
Emerging players
- Etsy: Online marketplace for handmade and craft supplies. Comparable only on the maker/crafter customer demographic rather than retail format, but increasingly relevant as the digital marketplace for the same community A.C. Moore/Michaels serves.
- Dollar Tree: Discount retailer carrying basic craft supplies at lower price points. Competes on price-sensitive craft purchases and party/DIY categories where A.C. Moore/Michaels also play.
Direct peers
- Blick Art Materials: Specialty retailer of artist-grade supplies including paints, canvases, and fine-art tools sold by A.C. Moore/Michaels. Comparable on art-supplies assortment and on serving serious hobbyists, students, and professional artists.
- JOANN: National specialty retailer of fabrics and crafts with a similar store-based, hobbyist-and-maker target customer. Competes head-to-head with the A.C. Moore / Michaels assortment in sewing, yarn, and general craft supplies.
- Hobby Lobby: Privately held national arts, crafts, and home décor chain with comparable SKU breadth and a focus on the same DIY and hobbyist customer. Closest direct competitor by category mix and store format.
Regional players
- Ben Franklin Crafts: Regional franchise-based arts-and-crafts retail chain operating in select US geographies. Comparable craft-supply assortment to A.C. Moore but with a smaller, geographically narrower footprint.
Market position
Customer concentration
A.C. Moore social profiles
Digital presenceA.C. Moore compliance and trust
Trust signalCompliance1 record
A.C. Moore financial estimates
Financial estimateRevenue estimate
Valuation estimate
A.C. Moore leadership team
Management profileNumber of profiles
Profiles4 records
A.C. Moore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A.C. Moore M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A.C. Moore
What does A.C. Moore do?
A.C. Moore operates as a specialty retailer of arts, crafts, and floral merchandise, selling branded and third-party supplies (paint, yarn, frames, craft kits, Cricut cutting machines, Crayola products) through physical stores and an e-commerce platform. Following its acquisition by Michaels, the brand now also offers custom framing services, MakerPlace (a maker community platform), digital downloadable patterns, and Michaels Pro bulk accounts for professional buyers.
Is A.C. Moore a public or private company?
A.C. Moore is a private company. It is classified as corporate owned and is currently acquired.
When was A.C. Moore founded?
A.C. Moore was founded in 1984. It employs 5,001 to 10,000 people.
Where is A.C. Moore based?
A.C. Moore is headquartered in Berlin, United States, in the North America region.
How does A.C. Moore make money?
One revenue line is on record: retail Merchandise Sales.
Who are A.C. Moore's main competitors?
Broad incumbents on record are Amazon, Walmart, Target and Michaels. Emerging players are Etsy and Dollar Tree. Direct peers are Blick Art Materials, JOANN and Hobby Lobby. Ben Franklin Crafts is listed as a regional player.
Does A.C. Moore have an API?
No public API is recorded for A.C. Moore.
What industry is A.C. Moore in?
A.C. Moore's product category is Arts and Crafts Retail. Its primary akta.pro industry code is CRALACAC, Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools), with a secondary code of CRALACAK, Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens). Its NAICS code is 45912.