The Ragnar Group

What The Ragnar Group does

The Ragnar Group Inc. is a privately held, integrated financial services firm headquartered at 5900 Core Rd. Suite 201, Charleston, South Carolina. It operates a single-roof platform spanning payroll processing, wealth management, employee benefits administration, and both business and personal insurance, targeting small-to-mid-sized businesses (SMBs) and individual consumers. The firm is structured through four wholly-owned subsidiaries: Veritas Wealth Management LLC (SEC-registered investment advisor), The Edmund Andrew Company (property and casualty insurance), Veritas Insurance Solutions (life, health, and disability insurance), and Ragnar Hospitality Insurance Company (proprietary liquor liability underwriting program).

The technology foundation combines a native payroll platform with built-in time-and-attendance software (including physical punch tablets and phone applications), an employee self-service portal, and recruiting tools with direct integrations to ZipRecruiter and Indeed. Benefits administration flows through a 360-degree Employee Navigator integration that links to over 200 insurance providers. Payroll exports connect to 24 accounting systems including QuickBooks Online, Microsoft Dynamics, Sage Intacct, and Restaurant 365, with direct integrations to 401(k) providers Vanguard, Empower, and Human Interest, and pay-as-you-go workers' compensation via ECOMP Now. Wealth management delivery is built on eMoney planning technology and Charles Schwab custodial infrastructure, with no proprietary AI/ML components disclosed.

Revenue is generated across six streams: insurance commissions on personal and commercial lines (transaction fees), tiered AUM-based investment management fees ranging from 0.75% down to 0.40% billed monthly, flat-rate financial planning subscriptions under the OMNE 360 brand ($24.99 Core and $149.99 Plus per month), recurring payroll processing fees, employee financial wellness at $9.99 per employee per month, and proprietary underwriting income from Ragnar Hospitality Insurance Company. Distribution combines direct human-advisor sales (in-person, video, phone) with inside-sales digital quote requests via Docusign webforms, supplemented by organic content marketing, social media presence, and SEO across the company website. Geographic presence is concentrated in Charleston and South Carolina, with no disclosed expansion beyond the state and only two named registered representatives on the management roster.

Name

The Ragnar Group

Legal name

The Ragnar Group, Inc.

Website

https://theragnargroupinc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ragnar Group Inc. is a privately held, Charleston-based financial services firm that delivers integrated payroll, wealth management, employee benefits, and personal and business insurance to small-to-mid-sized businesses and individual consumers via direct human advisors.

Ownership category

akta.pro rank

Product category

Integrated Financial Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

akta.pro secondary industries

Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Group HMO Plans (FSAIAFAK)

Keywords

• Payroll services
• Wealth management
• Insurance brokerage
• Employee benefits
• Financial planning

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage & Advisory: Commissions from property and casualty, health, life, disability, and other insurance products placed with carrier partners. Insurance is offered across personal (auto, home, boat/RV/motorcycle) and commercial (general liability, liquor liability, work comp, commercial property, commercial auto) lines.
2. Investment Management Fees (AUM-based): Fee-based investment management services through SEC-registered RIA Veritas Wealth Management LLC, with tiered percentage-of-AUM fee schedule ranging from 0.75% to 0.40% based on asset size.
3. Financial Planning Subscriptions (OMNE 360): Flat monthly fee financial planning subscriptions: OMNE 360 Core at $24.99/month and OMNE 360 Plus at $149.99/month. Designed to serve clients regardless of asset size with predictable recurring revenue.
4. Payroll Processing: Payroll processing services with competitive pricing, integrating work comp, benefits, time and attendance, and accounting exports. Revenue derived from service fees on payroll runs.
5. Financial Wellness Program: Employee financial wellness program offered to employer clients as an employee benefit, priced per employee per month starting at $9.99/month.
6. Proprietary Liquor Liability Insurance (Ragnar Hospitality Insurance Company): The company underwrites its own proprietary liquor liability insurance program through Ragnar Hospitality Insurance Company (RHIC) using A-rated fronting carrier and reinsurance, generating underwriting and agency commission revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Ragnar Group Inc. delivers integrated payroll processing, wealth management, employee benefits administration, and business and personal insurance under one advisory team, positioning itself as an alternative to ADP and Paychex with personal human advisor service. The company serves small to mid-sized businesses across all service lines and individual consumers for personal insurance, retirement planning, and the OMNE 360 flat-fee financial planning subscription.

Product overview

The Ragnar Group Inc is a holistic financial services firm offering a unified platform of insurance, financial, and payroll services under one roof. The core offerings span three main categories: (1) Payroll Services as the foundational product with features including on-demand payroll processing, time & attendance, and employee self-service portal; (2) Wealth Management encompassing investment management through Veritas Wealth Management LLC, annuities, and the OMNE 360 financial planning program with Core and Plus tiers; and (3) Employee Benefits including group health (with proprietary ICHRA), retirement plans (401k, SIMPLE IRA, SEP IRA, Solo(K)), and financial wellness. Insurance products include business coverage (general liability, commercial property, commercial auto, worker's comp, and proprietary liquor liability through Ragnar Hospitality Insurance Company) and personal coverage (homeowners, auto, life, health, boat/RV/motorcycle, disability). The company positions itself as an ADP and Paychex alternative emphasizing personal human advisor relationships over automated call centers.

Differentiator

Problem solved

Functional benefit

Brands

• OMNE 360: Fixed monthly fee financial planning service offering with Core ($24.99/month) and Plus ($149.99/month) tiers for comprehensive financial guidance.
• Ragnar Hospitality Insurance Company (RHIC)

Products and services

• Payroll Services Comprehensive payroll processing for small and mid-sized businesses featuring any payroll frequency options, integrated worker's compensation, benefits integration via Employee Navigator, native time and attendance tracking, accounting exports to 24 platforms, recruiting, and employee self-service portal, with personal human advisor support as an alternative to ADP and Paychex.
• Wealth Management Fee-based wealth management and financial planning service for individuals and households, delivered by fiduciary advisors through subsidiary Veritas Wealth Management LLC, with access to eMoney planning tools and Charles Schwab custodial infrastructure.
• Investment Management Investment management service for clients investing in stocks, bonds, mutual funds, and ETFs, provided through SEC-registered RIA Veritas Wealth Management LLC with Charles Schwab as custodian and a transparent tiered AUM fee schedule starting at 0.75% and decreasing to 0.40% at scale.
• Annuities Annuity products providing income protection in retirement, available in fixed, variable, indexed, registered indexed, and immediate types with fiduciary guidance from Ragnar advisors.
• OMNE 360 Financial Planning Flat monthly fee financial planning subscription offered in Core ($24.99/month) and Plus ($149.99/month) tiers, providing budgeting, debt management, benefits guidance, indexed portfolio strategies, basic estate planning, 401(k) guidance, education funding, and retirement income strategies accessible to clients regardless of asset size.
• Employee Benefits Administration Comprehensive employee benefits program administration for employers covering retirement plans, group health benefits, and financial wellness, with streamlined process management and access to multiple carrier partners.
• Group Health Benefits Group health insurance programs for employer clients including traditional group health, ICHRA (Individual Coverage Health Reimbursement Arrangement), ancillary benefits, and direct primary care options, distributed through partnerships with carriers such as AM Better, Allstate, United Healthcare, Sunlife, Aetna, Cigna, Guardian, and Nationwide.
• Retirement Plans Employee retirement plan administration including 401(k)/403(b), SIMPLE IRA, SEP IRA, Solo(K), and Payroll Deducted IRA options delivered through partnerships with Vanguard, Charles Schwab, Human Interest, John Hancock, Transamerica, The Hartford, Nationwide, American Funds, and Principal.
• Financial Wellness Program Employee financial wellness program offered to employer clients at $9.99/month per employee, covering financial coaching, benefits assistance, retirement planning, large purchase planning, and education strategies.
• Business Insurance Commercial insurance products for businesses including general liability, commercial property, commercial auto, worker's compensation, liquor liability, and EPLI/E&O/umbrella coverage, placed through multiple carrier partners including the proprietary Ragnar Hospitality Insurance Company (RHIC).
• Ragnar Hospitality Insurance Company (RHIC) Liquor Liability Proprietary liquor liability insurance program exclusively written through The Ragnar Group Inc. for bar and restaurant clients, underwritten in-house with A-rated fronting carrier and A-rated reinsurance to address a market where many carriers have exited.
• Personal Insurance Personal lines insurance products for individuals and households covering homeowners, car, life, health, boat/RV/motorcycle, and disability/long-term care needs through multiple carrier partners.

Quantifiable outcome

• Fee reduction from industry-standard 1% to starting rate of 0.75%, decreasing to 0.40% for larger accounts
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• Charles SchwabcoreTechnology or IntegrationCharles Schwab serves as the third-party custodian for client investment assets managed through Veritas Wealth Management LLC. Clients have access to Charles Schwab's custodial infrastructure alongside eMoney planning tools. This is a foundational partnership enabling the investment management and wealth management service lines.
• Employee NavigatorcoreTechnology or IntegrationEmployee Navigator provides 360-degree integration with The Ragnar Group's payroll system, allowing seamless data flow between payroll and benefits administration. Links to over 200 insurance providers, automating benefits administration for payroll clients.
• Vanguard, Empower, Human Interest (401(k) Integrations)coreTechnology or IntegrationDirect payroll integrations with Vanguard, Empower, and Human Interest 401(k) providers. In-house financial advisors assist with retirement plan administration, streamlining 401(k) management for payroll clients.
• QuickBooks Online, Microsoft Dynamics, Sage Intacct, Restaurant 365 (Accounting Integrations)coreTechnology or IntegrationThe payroll system exports data to 24 different accounting software programs, including QuickBooks Online, Microsoft Dynamics, Sage Intacct, and Restaurant 365, automating bookkeeping tasks each time payroll is run.
• eMoneycoreTechnology or IntegrationeMoney provides client-facing financial planning technology in partnership with Charles Schwab, giving clients access to practical and tested technology resources for financial planning and portfolio insight.
• Health Insurance Carriers (AM Better, Allstate, United Healthcare, Sunlife, Aetna, Cigna, Guardian, Nationwide)coreChannel Partner/ Reseller/ DistributorGroup health benefits are distributed through partnerships with major health insurance carriers including AM Better, Allstate, United Healthcare, Sunlife, Aetna, Cigna, Guardian, and Nationwide, providing access to traditional group health, ICHRA, ancillary, and direct primary care options.
• Life Insurance Carriers (NYL, Banner, Pacific Life, SBLI, Mutual of Omaha, John Hancock)coreChannel Partner/ Reseller/ DistributorLife, disability, and long-term care insurance offered through partnerships with carriers including New York Life (NYL), Banner, Pacific Life, SBLI, Mutual of Omaha, and John Hancock.
• Retirement Plan Providers (Vanguard, Charles Schwab, Human Interest, John Hancock, Transamerica, The Hartford, Nationwide, American Funds, Principal)coreChannel Partner/ Reseller/ DistributorRetirement plan services (401(k), 403(b), SIMPLE IRA, SEP IRA, Solo K) are delivered through partnerships with Vanguard, Charles Schwab, Human Interest, John Hancock, Transamerica, The Hartford, Nationwide, American Funds, and Principal.
• Ragnar Hospitality Insurance Company (Proprietary Program - A-Rated Fronting Carrier and Reinsurance)coreStrategic or Co-development PartnerRagnar Hospitality Insurance Company (RHIC) is the company's proprietary liquor liability insurance program, underwritten in-house with A-rated fronting carrier and reinsurance. This is a unique competitive advantage providing specialized coverage for bars and restaurants that many carriers no longer offer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gusto: SMB-focused payroll, benefits, and HR platform. Comparable to Ragnar in targeting small businesses with bundled payroll and benefits, but with a fully digital, self-serve model versus Ragnar's human-advisor approach.
• Hub International: Large independent insurance brokerage offering commercial and personal lines across multiple carrier partners. Comparable in independent agency distribution model and SMB/commercial customer base.
• Paylocity: Cloud-based payroll and HCM platform for mid-market companies. Overlaps with Ragnar's payroll-plus-benefits-plus-time-and-attendance stack, though Paylocity is more product-led and SaaS-oriented.

Broad incumbents

• Cetera Financial Group: Wealth management and broker-dealer network serving independent financial advisors. Comparable in offering advisory technology and custody partnerships (similar to Ragnar's eMoney/Schwab stack) for financial planning practices.
• Brown & Brown: National insurance brokerage and risk management firm. Overlaps in commercial and personal insurance distribution, though at significantly larger scale and geographic breadth.
• Insperity: PEO and HR services provider offering payroll, benefits, and workforce solutions to SMBs. Comparable in serving the same SMB market segment with a bundled employment services model.
• ADP: Largest US payroll and HR services provider, directly named by Ragnar as a target competitor. Both serve SMB clients seeking payroll processing, benefits integration, and HR compliance support.
• TriNet: PEO providing payroll, benefits, HR, and risk management to small and mid-sized businesses. Comparable in offering a holistic SMB workforce solution set, though as a full PEO rather than a payroll broker.
• Paychex: Major payroll, HR, and benefits provider for SMBs and mid-market. Ragnar explicitly positions itself as a 'Paychex killer' offering competitive pricing with human-advisor service.
• LPL Financial: Largest independent broker-dealer and RIA platform in the US. Comparable as a wealth management distribution and advisory platform, though at national scale versus Ragnar's local RIA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ragnar Group