What Silverbush does

Silverbush LLC is a Plano, Texas-based software company that develops and operates a proprietary Learning Management System (LMS) engine. Founded in 2016 by a three-person team — Managing Senior Partner Mark Matheney and Senior Developers Artavazd Sokhikyan and Vahe Khachaturyan — the company originated from code and practices built for a major Texas-based online training business. Its product, branded as the Silverbush LMS Engine, is delivered as a white-label, end-to-end hosted platform that customers can rebrand and operate as their own training system, covering training delivery, tasks, surveys, events, documents, historical records, CE hours tracking, certificate generation, notifications, and escalation workflows.

The product portfolio consists of three offerings: core LMS Hosting (subscription-based, end-to-end hosting for customer-loaded content), an integrated Shopping Cart with recurring billing that enables customers to monetize their own training content, and Custom Integrations sold as a professional services add-on for clients with specialized deployment or system-integration requirements. Pricing is not publicly disclosed but is marketed as "unbelievably affordable," and the company runs a hybrid go-to-market combining a self-serve, product-led onboarding flow for SMB and prosumer customers with a direct sales motion (contact form) for enterprise white-label and integration work.

Silverbush is a bootstrapped private LLC with no disclosed external investors, no funding rounds, no patents, no partnerships, and no enterprise customer logos in the available data. Its customers are primarily training and education providers and content sellers using the platform for compliance training, continuing education, certification programs, and direct course sales, with enterprise white-label deployments as a secondary segment. The combination of a very small team, an undifferentiated feature set relative to established LMS competitors, and the absence of disclosed revenue or growth signals positions Silverbush as a small-scale niche operator rather than a venture-scale business.

Name

Silverbush

Legal name

Silverbush LLC

Website

https://silverbush.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Silverbush is a Plano, Texas-based software company that builds a white-label Learning Management System engine, serving training providers, content sellers, and enterprise customers with hosted LMS, integrated shopping cart, and custom integration services.

Ownership category

akta.pro rank

Product category

Learning Management System (LMS) Software

NAICS

Custom Computer Programming Services (541511), Professional and Management Development Training (61143)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• Learning management system
• White-label LMS
• LMS hosting
• Continuing education tracking
• Online training platform

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LMS Hosting Services: Complete end-to-end LMS hosting where customers can load their own content, create surveys, and manage events. This is the core revenue stream for the platform.
2. Shopping Cart / Recurring Billing: Integrated shopping cart allowing customers to sell their own products, including recurring billing capabilities. Generates transaction-based or subscription revenue for customers using this feature.
3. Custom Integrations and Development: Custom development and integration services available for customers requiring specialized functionality or system integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Silverbush develops and hosts a white-label Learning Management System (LMS) engine that organizations can customize and rebrand as their own training platform. Core capabilities include end-to-end LMS Hosting (loading content, creating surveys, managing events), Training/Tasks/Documents/Certificates/CE Hours tracking, and notifications and escalation workflows. The platform also includes an integrated Shopping Cart with recurring billing for selling training content, plus Custom Integrations services for specialized customer needs.

Product overview

Silverbush offers a unified LMS platform built around its core LMS Engine product, which serves as the white-label foundation for customized learning management systems. The platform is delivered as a complete end-to-end solution through LMS Hosting services, with integrated Shopping Cart functionality for selling content including recurring billing. Custom Integrations are available as an add-on service for specialized requirements. The platform supports training, tasks, surveys, events, documents, historical records, CE hours, certificates, notifications, and escalation workflows as part of its feature set.

Differentiator

Problem solved

Functional benefit

Products and services

• LMS Engine Proprietary, white-label Learning Management System engine that organizations can rebrand and use as their own customized LMS platform. Supports training, tasks, surveys, events, documents, historical records, continuing education hours, certificates, notifications, and escalation workflows. Built for training and education providers that need a feature-rich backend without building infrastructure from scratch.
• LMS Hosting Complete end-to-end hosting of the LMS Engine as a managed service. Customers load their own content, create surveys, manage events, and run their training programs without operating the underlying infrastructure themselves. Targets training and education organizations that want a turnkey LMS.
• Shopping Cart Integrated shopping cart module available with the LMS platform that allows customers to sell their own training products directly through their branded LMS, including support for recurring billing and subscription-based access. Built for course creators and content sellers that want commerce embedded in their training experience.
• Custom Integrations Custom development and integration service for customers that need specialized functionality or connections to other systems beyond the standard LMS feature set. Engaged via direct contact with Silverbush and targets enterprise customers and other buyers with non-standard requirements.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Absorb LMS: Absorb LMS is an established enterprise LMS serving mid-market and large organizations with white-label and custom branding capabilities, representing a broader incumbent competing for Silverbush's enterprise-adjacent customers.
• LearnUpon: LearnUpon is a cloud LMS offering branded training portals, course management, and certification features aimed at training providers and enterprises, providing a comparable LMS-engine positioning.
• Docebo: Docebo is an enterprise-grade, publicly-traded LMS platform with AI-driven learning, extensibility, and white-label deployment — a broader incumbent operating in the same LMS category at enterprise scale.

Direct peers

• Teachable: Teachable is a course and coaching platform combining LMS functionality with e-commerce and subscription billing, targeting the same solo creators and SMB training providers that Silverbush serves.
• LearnWorlds: LearnWorlds is an LMS platform with built-in course authoring, white-label branding, and integrated e-commerce/subscription tools aimed at SMB and individual course creators — overlapping closely with Silverbush's offering.
• LearnDash: LearnDash is a WordPress-based LMS plugin that lets course creators and training businesses build branded learning sites with commerce features, mirroring Silverbush's white-label + monetization focus for the SMB and solo-preneur segment.
• Kajabi: Kajabi is an all-in-one platform combining courses/LMS, marketing, and commerce with subscription billing, targeting the same solo-preneur and SMB training seller audience as Silverbush's shopping-cart-enabled platform.
• Thinkific: Thinkific is a course creation and LMS platform with built-in commerce, subscriptions, and white-label options for creators and SMB training sellers — directly competing for the same customer segment Silverbush targets.
• TalentLMS: TalentLMS is a cloud LMS offering a white-label, feature-rich platform with subscription pricing and a self-serve onboarding flow, directly comparable to Silverbush's positioning and SMB target buyer.

Emerging players

• Moodle: Moodle is the dominant open-source LMS offering self-hosted and hosted deployments with extensive customization — a credible alternative for technically capable customers evaluating Silverbush's white-label proposition.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverbush