Winestro.Cloud

What Winestro.Cloud does

Winestro.Cloud, operated by Weinbau-online GmbH & Co. KG and headquartered in Mainz, Germany, provides a cloud-based ERP and CRM platform purpose-built for the German wine industry. The platform serves over 2,000 wineries, wine merchants, vinotheques, sparkling wine producers, and distilleries, covering the full workflow from vineyard plot management (Schlagkartei) and cellar operations (Kellerbuch) through bottle inventory (Flaschenbuch), order processing, TSE-certified cash registers, e-commerce, QR-coded wine labels, room management for winery hospitality, and integrated shipping label generation. Its core technical architecture is a multi-tenant SaaS delivered via browser and mobile apps, requiring no local installation, with a public XML API for third-party integrations.

The company monetizes through modular SaaS subscription pricing (monthly billing) selected by customers based on required modules, supplemented by transaction-fee revenue from negotiated bulk-rate shipping services via DPD, DHL, and UPS. Additional revenue streams include webshop setup and hosting (Winestro.Shop), professional services for data migration and training, and software subscriptions for the broader Winestro.X network (including Winestro.Wiki, Winestro.Science, and Zukunftsweine.Shop). Its proprietary modules encode regulatory compliance specific to German wine law, including officially approved winery record-keeping (Weinbuch), E-Labels, and TSE-certified fiscal compliance, alongside deep integrations with Shopify, WooCommerce, and Shipcloud.

The go-to-market is product-led and SMB-focused, driven by a 30-day free trial, self-service onboarding, YouTube tutorials, handbook documentation, and a community forum. Mid-market and enterprise customers are supported through certified tax consultant and system integrator partners, plus remote desktop support and direct sales. The company was founded in 2008 as Weinbau-online.de, rebranded to Winestro.Cloud in 2023, and operates as a privately held, founder-led business with no disclosed institutional funding.

Name

Winestro.Cloud

Legal name

Weinbau-online GmbH & Co. KG

Website

https://winestro.cloud

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Winestro.Cloud provides cloud-based ERP and CRM software, including vineyard management, cellar operations, e-commerce, and shipping integrations, for over 2,000 German wineries, wine merchants, and distilleries via modular SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Wine Industry ERP Software

NAICS

Wineries (31213), Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine industry software
• Cloud ERP software
• Vineyard management
• Winery e-commerce
• Wine trade CRM

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS License: Monthly or annual subscription fees for cloud-based wine management software access. Customers pay for the modules and functionality they need with modular pricing.
2. Shipping Services Commission: Bulk-rate negotiated shipping services (DPD, DHL, UPS) where Winestro.Cloud leverages collective buying power to offer discounted rates to customers, generating revenue through volume-based pricing.
3. Webshop Provisioning: Setup and hosting fees for integrated e-commerce stores, including the Winestro.Shop platform.
4. Professional Services: Data migration services, training sessions, process consultation, and implementation support offered as paid services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Winestro.Cloud provides a modular, cloud-based ERP and CRM software platform purpose-built for the German wine industry. The platform covers the full winery workflow from vineyard plot management (Schlagkartei), cellar book (Kellerbuch), and bottle inventory (Flaschenbuch) to order/invoice processing, TSE-certified point-of-sale, integrated e-commerce (Winestro.Shop), shipping label generation for DPD/DHL/UPS, E-Labels/QR codes, guest room management, and newsletter marketing, delivered as SaaS accessible from any internet-connected device without local installation.

Product overview

Winestro.Cloud is a modular cloud-based ERP and CRM platform for the wine industry, formerly known as Weinbau-online.de. The core Winestro.Cloud platform serves as the central hub, integrating modules for vineyard plot management (Schlagkartei), cellar operations (Kellerbuch), bottle inventory (Flaschenbuch), order/invoice management (Aufträge), TSE-certified cash register (TSE-Kasse), e-commerce (Winestro.Shop/Webshop), package shipping (Paketmarkenservice), QR codes/E-Labels, room management (Zimmerverwaltung), and newsletter marketing. The platform also encompasses the Winestro.X network brand including Winestro.Wiki knowledge database and Winestro.Shop sales platform. Designed for wineries, sparkling wine producers, distilleries, wine merchants, and vinotheques, it supports over 2,000 customers across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Winestro.Cloud Platform Cloud-based ERP and CRM software platform for wineries, wine merchants, vinotheques, sparkling wine producers, and distilleries. Covers vineyard management, cellar operations, order processing, e-commerce, shipping, and accounting from any device with internet access. Delivered as SaaS with modular subscription packages.
• Winestro.Shop Integrated e-commerce sales platform for wineries to sell wine online. Enables self-updating product catalogs with order synchronization to inventory management. Supports wine webshop setup and hosting as a standalone sales channel.
• Mobile App (Schlag-APP) Mobile application providing on-the-go access to Winestro.Cloud winery management features, enabling users to retrieve information and complete tasks remotely via smartphone.
• Weinbau-Kleinanzeigen (Wine Classifieds)

Quantifiable outcome

• Data migration from previous systems completed within 24 hours in most cases
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core.

• ShipcloudcoreTechnology or Integration · 1 January 2025Integration with Shipcloud shipping platform enabling automatic label generation for DPD, DHL, and UPS. Winestro.Cloud provides negotiated bulk-rate pricing passed to customers. Automatic shipment tracking notifications to customers.
• ShopifycoreTechnology or IntegrationNative integration enabling automatic synchronization of products, inventory levels, orders, and customer data between Shopify stores and Winestro.Cloud inventory management. Orders flow directly into the order management system.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce (WordPress) enabling bidirectional data sync for products, orders, and customers. One-click order import and automatic inventory updates.
• Holger Kiefer (Anwalt für Weinrecht)coreStrategic or Co-development PartnerWine law attorney partner providing regulatory guidance and legal compliance consulting integrated into the platform. Expert in wine law, trademark law, data protection, and e-commerce compliance for the wine industry.
• DPDcoreTechnology or IntegrationShipping service provider integrated through Shipcloud for package label generation with bulk-rate pricing.
• DHLcoreTechnology or IntegrationShipping service provider integrated through Shipcloud for package label generation with bulk-rate pricing.
• UPScoreTechnology or IntegrationShipping service provider integrated through Shipcloud for package label generation with bulk-rate pricing.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WineDirect: WineDirect (including eCellar) is a leading direct-to-consumer wine commerce and CRM platform primarily serving North American wineries. It is a direct peer as a vertical SaaS suite covering e-commerce, CRM, POS, and club management for wineries — overlapping with Winestro.Cloud's product scope across commerce and customer operations.
• Commerce7: Commerce7 is a cloud-based e-commerce, POS, wine club, and CRM platform built for wineries. It is a direct peer in the wine vertical SaaS category, addressing the same workflows (online sales, club, CRM, reservations) that Winestro.Cloud targets in Germany.
• InnoVint: InnoVint is a winery production software focused on cellar operations, lot tracking, and lab work for winemakers, primarily in the US. It is a direct peer in wine-specific production management, overlapping with Winestro.Cloud's Kellerbuch and Schlagkartei modules.
• Orion Wine Software / Trellis Software: Trellis (formerly Orion Wine Software) provides ERP, production, and inventory management for wineries. It is a direct peer offering end-to-end winery ERP comparable in scope to Winestro.Cloud's full suite.

Emerging players

• BottlePOS: BottlePOS provides POS and wine shop management software for independent wine retailers and tasting rooms. It is an emerging peer in the wine merchant/vinotheque segment, overlapping with Winestro.Cloud's TSE-Kasse and Flaschenbuch modules.
• AgriSolutions / AMS (Agri Management Solutions): AMS provides farm and vineyard management software covering agronomy, payroll, and accounting for specialty crop producers. It is an emerging peer in the vineyard/agronomy layer that overlaps with Winestro.Cloud's Schlagkartei (vineyard plot management) module.
• Vin365: Vin365 is a cloud-based ERP for small and mid-sized wineries covering production, inventory, sales, and accounting. It is an emerging peer targeting the same SMB winery segment that Winestro.Cloud serves, with comparable scope but different geographic reach.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Dynamics 365 Business Central is a broad mid-market ERP used by some beverage producers. It is a broad incumbent offering finance, inventory, and operations, with some food/beverage template features that compete indirectly with Winestro.Cloud's ERP modules.
• SAP Business One: SAP Business One is a broad ERP used by many mid-market wineries for accounting, inventory, and operations. It is a broad incumbent that overlaps with Winestro.Cloud's ERP scope, though it lacks the depth of wine-specific regulatory modules.

Others

• Shopify: Shopify is a core integration partner for Winestro.Cloud and a leading horizontal e-commerce platform widely used by DTC wineries. It is comparable as an enabling/ecosystem participant whose wine-vertical templates could compete with Winestro.Cloud's commerce modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WeinbauOnline
• Instagraminstagram.com/winestro.cloud
• Facebookfacebook.com/Winestro.Cloud
• LinkedInlinkedin.com/company/weinbau-online

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winestro.Cloud