What Tawreed does

Tawreed is a privately-held direct-to-consumer e-commerce retailer based in Dubai, United Arab Emirates, that sells electric micromobility vehicles to individual consumers in the UAE market. The company's product catalog spans three tiers: entry-level foldable e-scooters and e-bikes (250W–500W), mid-tier Citycoco-style scooters (1500W), and high-power electric motorcycles branded as X1 Harley Citycoco (3000W, with EEC COC certification on at least one SKU). Products appear to be sourced from third-party manufacturers and resold under the Tawreed brand, with technical specifications including lithium battery packs, brushless DC motors, ranges of 20–120 km per charge, and top speeds of 25–70 km/h depending on model. The portfolio is supported by a modest feature set including Bluetooth speakers, LED lighting, IP-rated water resistance, and basic app connectivity on premium SKUs.

The business model is straightforward hardware resale: unit-priced transactions with no subscription or recurring component, distributed via a WooCommerce-based storefront at tawreed.ae and a single physical showroom at Dragon Mall 2, International City Dubai. Pricing is set per SKU, with paid units ranging from approximately $1,089 (foldable adult e-scooter) to $3,165 (3 kW Citycoco electric motorcycle), though several X1 Harley Citycoco SKUs are listed at $1.00 — likely placeholder or quote-only listings rather than realized transaction prices. Tawreed offers free delivery across the UAE and a 10% student discount, indicating a price-competitive, customer-acquisition-focused posture in a fragmented UAE micromobility retail market. Marketing is digital-first, leveraging organic social (Facebook, Instagram), an educational blog, and SEO rather than paid acquisition or B2B channels.

Operationally, Tawreed is small-scale: 11–50 employees, approximately 10 SKUs across categories (e-scooters, e-bikes, electric motorcycles), and a single geographic market (UAE). There is no disclosed revenue, no external funding, no institutional investors, no named management team, no patents or trademarks, no partnerships, and no certifications beyond EEC COC on a single product. The company is a single-entity, owner-operated DTC retailer with limited technical differentiation beyond product selection and a quality-verification claim.

Name

Tawreed

Legal name

tawreed.ae

Website

https://tawreed.ae

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tawreed is a Dubai-based direct-to-consumer e-commerce retailer selling electric scooters, e-bikes, and electric motorcycles to individual consumers across the United Arab Emirates through its website and a single showroom at Dragon Mall 2.

Ownership category

akta.pro rank

Product category

Personal Electric Mobility Vehicles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

akta.pro secondary industries

E-Scooters (Stand-Up) (CRACASAB), E-Bikes & Electric Bicycles (CRACASAA), Kids & Youth E-Mobility Devices (mini e-bikes/scooters) (CRACASAH), E-Bike Retail (CRAMAHAE)

Keywords

• Electric scooters
• Electric bikes
• Electric motorcycles
• Personal e-mobility
• Micromobility vehicles

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Electric Vehicle Hardware Sales: One-time purchase revenue from selling electric scooters, e-bikes, and electric motorcycles directly to consumers through the company's e-commerce platform and physical retail location. Products are sold at fixed prices with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tawreed sells a curated catalog of electric mobility vehicles — including electric bikes (500W E-Bikes), a range of electric scooters (foldable, seated, backpack, and Citycoco variants), and 1500W–3000W electric motorcycles — directly to individual consumers in the UAE. Products are offered through the company's own e-commerce website (tawreed.ae) and a physical retail showroom at Dragon Mall 2, International City Dubai, with free delivery across the UAE.

Product overview

Tawreed is an e-commerce platform based in Dubai, UAE, specializing in electric mobility products. The product portfolio includes electric bikes (E-Bikes with 500W motors) and electric scooters across multiple categories: Adults Scooters, Foldable E-Scooters, Kids Scooters, E-Scooters, and E-Bikes including Foldable E-Bikes. The company also offers higher-powered electric motorcycles under the Citycoco and Harley Citycoco brands with power ranging from 1500W to 3000W. Products are distributed through the Tawreed e-commerce website with physical showroom at Dragon Mall 2, International City Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bike 500watt – 35 km/h speed (Gray Color) 500W electric bike with 48V 12Ah lithium battery, top speed 30-35 km/h, range 31-60 km per charge; high-carbon-steel frame, 2 seats, front and rear drum brakes. Targets adult urban commuters in the UAE at $1,299.
• E-Bike 500watt – 35 km/h speed (Black Color) Black variant of the 500W E-Bike with 48V 12Ah lithium battery, 30-35 km/h top speed, 3-speed gearing, CE certification, and high-carbon-steel frame with 2 seats. Adult urban commuters in the UAE priced at $1,299.
• Foldable Adult E-Scooter (25-30 km/h, 36V battery, digital speedometer) — Black Foldable adult e-scooter with 36V battery, 350W motor, 25-30 km/h top speed, 8.5-inch tires, on-board digital speedometer, 20 km range, 3-4 hour charge time, 12 kg net weight. Targets adult urban commuters in the UAE.
• Foldable E-Scooter with Seat (48V, 500W) Foldable seated e-scooter with 48V 10Ah battery, 500W brushless DC motor, 40-45 km/h top speed, IP54 waterproof rating, 10-inch solid honeycomb explosion-proof tires, 3 speeds, 160 kg max load. For adult commuters wanting a seated ride.
• X6 Mini Backpack Folding Electric Scooter (5.5-inch off-road) Ultra-compact foldable e-scooter with 5.5-inch off-road tires, 250W motor, 24V lithium battery, Bluetooth speaker, LED lights, 15° climb angle, 20 km range, 10 kg weight, backpack carrying design. Targets commuters needing a portable last-mile vehicle.
• NEW X1 Harley Citycoco 3000W (Red) Red 3000W Citycoco electric motorcycle with 60V battery, up to 70 km/h top speed, LCD display, smart app connectivity, fat tires (front 13-inch, rear 12-inch). Aimed at performance urban riders.
• NEW X1 Harley Citycoco 3000W (Black) Black 3000W Citycoco electric motorcycle with 60V 40AH battery, 8-10 hour charge, LCD display, smart app, LED display with front turn signals and rear lights, 85-120 km range, 70 km/h max speed, 150 kg max load. Performance-oriented urban rider offering.
• Citycoco Electric Motorcycle 3000W (Black) 3000W Citycoco electric motorcycle with 60V 12Ah removable lithium battery, 60 km/h max speed, 100-120 km range per charge, front and rear disc brakes, 10-inch alloy wheels, EEC COC road certification, 219 kg max load. Adult riders seeking a road-certified performance e-motorcycle, priced at $3,165.
• 1500W Citycoco Scooter (45 km/h, 60V lithium battery) — Blue Citycoco electric scooter with 1500W motor, 60V 12Ah lithium battery, 45-50 km/h top speed, speed and battery display screen, 2 seats, 204 kg max load, 40-60 km range, dimensions 180x81x114 cm, 65 kg weight. Priced at $2,190.
• Outdoor Sports LED Headlight Wide Wheel Electric Scooter (2 Seats) Wide-wheel off-road electric scooter with LED headlight and 2 seats, top speed up to 55 km/h. Rugged black design suited to outdoor sports use, priced at $2,190.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Niu Technologies: Global electric two-wheeler brand selling smart e-scooters and e-mopeds through company-owned stores and distributor networks. Overlaps Tawreed's electric motorcycle and scooter categories with much larger scale and brand investment.
• Yadea Group: World's largest electric two-wheeler manufacturer selling e-bikes, e-scooters, and electric motorcycles globally through retail and online channels. Comparable product family and category to Tawreed but at vastly greater scale and with proprietary manufacturing.

Emerging players

• Xiaomi (Mijia): Consumer electronics giant whose Mijia sub-brand sells popular foldable e-scooters and e-bikes via online channels globally. Comparable to Tawreed's foldable e-scooter and e-bike SKUs and exerts pricing pressure as a global low-cost benchmark.

Direct peers

• iScooter: Direct-to-consumer electric scooter brand selling foldable adult e-scooters and e-bikes online globally. Comparable product mix, foldable design focus, and consumer e-commerce GTM to Tawreed.
• Apollo Scooters: Direct-to-consumer premium e-scooter brand selling higher-power electric scooters online with international shipping. Comparable to Tawreed's premium Citycoco-tier e-scooter offering and DTC e-commerce model.
• Hiboy: Direct-to-consumer e-scooter and e-bike brand with online storefront and global shipping. Closely matches Tawreed's online-first GTM, foldable scooter product range, and consumer commuter positioning.
• Razor USA: Iconic electric scooter and kick scooter brand with broad retail and online distribution across kids, teens, and adults. Comparable SKU mix (kids scooters, foldable adult scooters, e-bikes) and channel structure to Tawreed.
• Segway-Ninebot: Global leader in personal e-mobility, selling e-scooters, e-bikes, and GoKarts via direct-to-consumer channels and retail partners. Directly comparable to Tawreed across product category, target consumer, and online retail GTM.
• Voro Motors: US-based direct-to-consumer e-scooter and e-bike retailer offering premium and commuter models online. Closely matches Tawreed's online-only distribution approach, customer profile, and product positioning.
• Jetson: Personal electric mobility retailer selling e-scooters, e-bikes, and hoverboards direct to consumers. Comparable assortment across entry-level and mid-tier personal transporters and similar online-first retail positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tawreedDXB
• Instagraminstagram.com/tawreed.ae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tawreed